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OECD-Bangko Sentral Ng Pilipinas Asian Seminar on Financial Literacy and Inclusion: Addressing the Upcoming Challenges 11 12 September 2012, Cebu, Philippines

1 2 3

Financial education (FE) initiatives support formal mandates of financial stability and financial inclusion (FE itself is not an explicit mandate of BNM) FE is an important element in the overall financial consumer protection infrastructure in the country Effective FE strategies further enhance consumer ability in making financial decision, thus further strengthen the position of the household sector Increased financial competence of the households and small businesses has seen the rise of more prudent financial management and greater demands for better financial services More active consumerism is envisaged to have a pivotal role in driving efficiency in the financial services industry

Financial education is a means, not an end Key desired outcome of the financial education initiatives is to have consumers who are empowered with knowledge, skills and tools to make informed financial decisions to build, manage and protect their personal wealth through effective and meaningful participation in the financial system towards higher standards of living

Financial education initiatives can only be effective when enabling environment is conducive Conducive environment for greater financial inclusion entails: Effective consumer protection regime and enhanced financial literacy Enhanced distribution channels with widespread access to financial services Access to basic financial products and services at reasonable costs Diverse range of financial service providers that thrive and compete Effective supporting financial infrastructure and enabling environment Elements of financial consumer protection regime in Malaysia: Enhancing financial capability through education Ensuring responsible business conduct Access to basic financial products and services at reasonable costs Provision of quality and timely information Effective institutional arrangement for assistance and redress Deposit insurance scheme

Bank Negara Malaysia drives financial education initiatives at the national level Formulation of policies & setting strategic direction Financial sector Master Plan 2001 2010 & Financial Sector Blueprint 2011 2020 Defining roles of BNM, industry associations, other agencies Setting strategic direction Integration into school curriculum; School adoption programme; school financial club; adult education via AKPK (Credit Counseling and Debt Management Agency) Identification of target groups and priority areas E.g. school children; youths, lower income households; teachers

Financial education strategies have evolved from information dissemination to a multi pronged and targeted initiatives

Financial education in schools is pursued to inculcate basic financial management as an essential life skill from an early age In collaboration with MOE to integrate FE elements into the core subjects of new school curriculum [2014: primary; 2017: secondary]. Elements to be embedded: Money, source of income and career choice Financial responsibility and decision making Money management and planning Savings and investment Credit and debt management Risk management, wealth protection and insurance Responsible money management through co-curriculum: School Adoption Programme (since 1997) FSPs conduct activities related to banking, insurance and basic financial knowledge in 10,000 adopted schools. School Financial Club (since 1999) platform for schools Making available FE materials, tools & info Pocket Money book (since 1999 1 million copies p.a.), interactive website duitsaku.com (since 2004 110k members) and FE workshops for school children (since 2002) Capacity building and support for teachers: Equipping teachers with financial management skills to be able to teach effectively POWER! Programme for teachers in partnership with teachers training institutes Development of guidebooks and lesson plans for teachers

Financial education programmes for adults are targeted to address specific risks and vulnerable target segments Rising trend of young adults getting into financial difficulty as a result of lifestyle pressure and lack of financial management skills Highly leveraged low income household, with large loan size relative to their income The need to equip teachers with financial management skills to ensure effective implementation of financial education in schools Financial education complemented with other measures e.g. counseling and debt management programme (where necessary) to promote change in behavior Credit Counseling and Debt Management Agency (AKPK) was set up in 2006 as a subsidiary of Bank Negara Malaysia with a mission to Make Prudent Financial Management A Way of Life for Malaysians

Targeted youth education through POWER! Programme A targeted education programme conducted by AKPK for young individuals and first-time borrowers aged between 18-30 years Provide skills and knowledge to effectively manage finances Provides useful information, tips and a financial toolkit to encourage prudent money management and financial discipline Highlights consequences of financial decisions in real life situations, focusing on common financial products such as credit cards, hire purchase and housing loans

POWER! Programme module focuses on key financial disciplines Chapter 1: Cash flow management Chapter 2: Borrowing basics Chapter 3: Using a credit card Chapter 4: Buying a car Chapter 5: Buying a house Chapter 6: The importance of managing your debt Delivered through: Workshops for individuals, National Service Training Programmes, Work place Financial education, Community based programme Jan July 2012: 85,690 attended power programme

Enabling infrastructure to support financial education initiatives are being strengthened for more effective implementation Elevate the usefulness of consumer education websites through creation of a single interface platform for easy access and with more interactive features for meaningful interaction on issues relevant to financial consumers Financial customer centric mobile applications are being developed for real time access to key information and alerts both on ios and android platforms (including leveraging on push technology) bankinginfo - 26 booklets published. Also provides budget calculator, financial calculator, comparative tables, etc. insuranceinfo - 25 booklets published. Also provides car premium calculator, consumer checklists, etc. islamicfinanceinfo - info on Islamic banking and takaful products and services, concepts, principles and tools to manage finances

Challenges in ensuring effective financial education strategies

Understanding of consumer behavior within the context of individual economy is key Encourage studies and research on consumer behavior and attitudes to support policy making and programme development. Leveraging on work done by OECD taking into account the Malaysian context: Implementation of baseline evaluation and periodic assessments on financial literacy level in Malaysia Identification of consumer vulnerabilities for financial capability strategies or intervention Implementation of evaluation on effectiveness of targeted financial education programmes