Investor Presentation May 2015 Russ Bendel Chief Executive Officer AND Ira Fils Chief Financial Officer
Forward Looking Statements Forward Looking Statements This presentation contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward looking statements contained in this presentation other than statements of historical fact, including statements regarding our future results of operations and financial position, our business strategy and plans, and our objectives for future operations are forward looking statements. In some cases, you can identify forward looking statements by terms such as may, will, should, could, would, expects, plans, anticipates, believes, estimates, projects, predicts, potential, or the negative of those terms, and similar expressions and comparable terminology intended to identify forward looking statements. These forward looking statements include, without limitation, statements regarding the future financial position of The Habit Restaurants, Inc. (the Company ), including financial targets, business strategy, plans and objectives for future operations and future operating results. These statements reflect the Company s current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These include, without limitation, risks and uncertainties related to the following: difficulties opening new restaurants that are profitable, ineffectively competing in the restaurant industry, increases in food and supply costs, limited control over franchisees and licensees, negative publicity relating to the Company s restaurants, and the impact of governmental laws and regulation, and other factors set forth under Risk Factors in the Company s annual report on Form 10 K filed with the Securities and Exchange Commission (the SEC ) on March 12, 2015, as well as other information we file with the SEC. The Company cautions investors not to place considerable reliance on the forward looking statements contained in this presentation. You should read the Company s annual and quarterly reports, when available, and any and all other filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward looking statements contained in this presentation speak only as of the date of the presentation, and the Company undertakes no obligation to update or revise any forward looking statements for any reason, except as required by law. The Company s business is subject to substantial risks and uncertainties, including those referenced above. Investors, potential investors, and others should give careful consideration to these risks and uncertainties. Data and Information Contained in this Presentation This presentation also contains estimates, projections and other information concerning the Company s industry, business and the market for its products and services, as well as data regarding market research, estimates and forecasts prepared by the Company s management. Information that is based on estimates, forecasts, projections, market research or similar methodologies is inherently subject to uncertainties and actual events or circumstances may differ materially from events and circumstances reflected in this information. Certain data in this presentation was obtained from various external sources, and neither the Company nor its affiliates, advisers or representatives has verified such data with independent sources. Accordingly, neither the Company nor any of its affiliates, advisers or representatives makes any representations as to the accuracy or completeness of that data or to update such data after the date of this presentation. Such data involves risks and uncertainties and is subject to change based on various factors. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company or the proposed offering. Non GAAP Financial Measures This presentation contains certain non GAAP financial measures. A non GAAP financial measure is defined as a numerical measure of a company s financial performance that excludes or includes amounts so as to be different than the most directly comparable measure calculated and presented in accordance with GAAP in the statements of income, balance sheets or statements of cash flow of the company. The Company has provided a reconciliation of Adjusted EBITDA, a non GAAP financial measure, to net income in the Appendix to this presentation. Adjusted EBITDA is presented because management believes that such financial measure, facilitates operating performance comparisons from period to period by isolating the effects of some items that vary from period to period without any correlation to core operating performance or that vary widely among similar companies. The Company also presents Adjusted EBITDA because (i) management believes these measures are frequently used by securities analysts, investors and other interested parties to evaluate companies in the Company s industry, (ii) management believes investors will find these measures useful in assessing the Company s ability to service or incur indebtedness and (iii) the Company uses Adjusted EBITDA internally as benchmarks to evaluate its operating performance or compare its performance to that of its competitors; you should not consider it in isolation, or as a substitute for analysis of results as reported under GAAP. The Company s calculation of Adjusted EBITDA may not be comparable to that reported by other companies. For additional information about the Company s non GAAP financial measures, see the Company s registration statement. 2
Today s Presenters Russ Bendel Ira Fils Chief Executive Officer Chief Financial Officer The Original Habit, founded in 1969 Irvine, CA, today 3
Welcome to The Habit Fast casual concept specializing in burgers, sandwiches, salads, sides, shakes and more Our Concept Founded in Santa Barbara in 1969 Distinctive menu built around made-toorder burgers char-grilled over an open flame Recently named the best tasting burger in America 114 units located in California (100), Arizona (6), Utah (6) and New Jersey (2) Our Differentiation Quality Environment Hospitality Value Double Charburger with Cheese Albacore Sandwich Grilled Chicken Salad Sweet Potato Fries 4 Note: Unit count as of Q1 2015. 113 company owned units and 1 licensed location.
A Taste of The Habit
Our Momentum Proven history of unit, revenue and adjusted EBITDA growth FY 2014 Revenue Growth: 45.0% FY 2014 Adjusted EBITDA Growth: 50.3% Q1 2015 Revenue Growth: 44.6% Q1 2015 Adjusted EBITDA Growth: 45.1% Over 45 consecutive quarters of positive SSS FY 2014 SSS: 10.7% Q1 2015 SSS: 12.6% Attractive unit economics Q1 2015 AUV: $1,869 Units 110 85 63 46 26 33 New 2009 2010 2011 2012 2013 2014 Units 5 7 13 17 22 25 Revenue $174.6 $120.4 $84.2 $59.2 $41.8 $28.1 2009 2010 2011 2012 2013 2014 SSS 1.9% 5.4% 8.7% 3.5% 3.6% 10.7% Adjusted EBITDA (1) $14.0 $10.3 $6.6 $4.3 $1.9 $21.0 6 2009 2010 2011 2012 2013 2014 % 6.8% 10.3% 11.1% 12.2% 11.6% 12.0% Note: Revenue and Adjusted EBITDA $ in mm. 2013 financials include a 53 rd week throughout the presentation unless specifically noted otherwise. 1) See page 21 for Adjusted EBITDA reconciliation.
Broad Appeal and Balanced Mix Entrée Mix $ s Gender Mix (1) Day Part Mix Salads 13% Burgers 61% Male 55% Dinner 48% Lunch 52% Sandwiches 26% Female 45% 7 The Habit is more than just burgers 1) Based on an external research report and a third-party customer satisfaction survey.
Huge Market Share Opportunity The Habit sits at the convergence of two large market opportunities Fast Casual $34.5B Quick Service QSR $196.5B Varied Menu Full Service $49.9B 8 Source: Technomic, Inc.
The Habit Difference Our Four Pillars Quality Environment Hospitality Value Char-grilled preparation Comfortable and clean environment Exceed customers expectations Strong value proposition Made-to-order Distinctive menu Commitment to freshness Inviting destination High-quality accents Exhibition kitchen format Committed to training and development Culture of excellence Longstanding commitment to value Broad customer appeal 9
Tremendous Customer Value Proposition Quality = Value Avg. Check (Per Customer Spend) + $5.89 $7.30 $7.66 $8.25 $9.51 $9.98 $10.18 Environment (1) LOCO PBPB HB NDLS PNRA ZOES CMG + Hospitality Traffic (Avg. Weekly Customers) 5,604 5,737 4,628 5,058 2,634 2,674 2,892 PBPB NDLS ZOES HB PNRA CMG LOCO (2) 10 Source: Company provided and Wall Street research. Note: Data represents FY 2014. PBPB, CMG and LOCO as of FY 2013. Note: Traffic (Avg. Weekly Customers) = AUV / Average Check / 52 weeks. 1) References to HABT per customer spend refer to the total restaurant revenue divided by the number of entrees sold. 2) CMG traffic calculated by multiplying average check by 1.2x to reflect assumed per customer spend.
Delivering More Bang for Your Buck Burger, Fries & Drink Combo (1) Cheeseburger $3.65 $6.99 $5.39 $5.19 $2.45 Fries $1.95 $2.79 $1.99 $2.95 $1.65 Drink $1.80 $2.29 $2.09 $2.25 $1.55 Total $7.40 $12.07 $9.47 $10.39 $5.65 11 Source: Shake Shack prices from company website on 3/14/15. All other prices from select Southern California locations. 1) Reflects pricing increase scheduled for Q2 2015.
Significant White Space Potential Significant Expansion Opportunity in Fast Casual Compelling Potential Relative to Legacy QSR Burger Incumbents Total Potential: 2,000+ 450 1,600 2,500 2,300 4,000 3,500 12 Source: Wall Street research, company presentations, SEC filings and Technomic, Inc. Note: The Habit units as of Q1 2015, 113 company owned units and 1 licensed location. BKW as of 7/30/14. In-N-Out & Five Guys as of FY 2013. All other data as of FY 2014. Note: Domestic units shown.
Proven Site Identification and Development New Unit Growth Strategy Penetrate Existing Markets Enter New Markets Selective Licensed / Franchised Locations Key Drivers of Growth Diversity of Site Demographics Gender Neutral Competitive Advantage Format Flexibility Traffic Generators Selected Preferred Co-Tenants Office Buildings Movie Theaters Hospitals Industrial Parks Health Clubs High Schools Colleges High Density Residential Recreational Parks Theaters Grocery Stores Drug Stores 13
Strong Unit Level Economics Average Unit Volume Existing Units (1) Restaurant Contribution Margin Traditional $1.8mm +21% Cash-on-Cash Return (2) +40% New Unit Target 3 rd Full Year Square Footage 2,200 2,800 Average Unit Volume $1.5mm Cash Build-Out Cost (2) $750k Cash-on-Cash Return (2) +30% 14 Restaurant model is designed to generate high sales volumes, strong restaurant-level financial results and high cash-on-cash returns 1) Figures are for the 52 weeks ended FY 2014 for restaurants that had been open for 12 periods or more. 2) Excludes pre-opening expenses, net of tenant allowances.
Same Store Sales Momentum 18% Comparable Restaurant Sales History 15% 12% 9% 6% 3% 0% Q1 '04 Q2 '04 Q3 '04 Q4 '04 Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06 Q1 '07 Q2 '07 Q3 '07 Q4 '07 Q1 '08 Q2 '08 Q3 '08 Q4 '08 Q1 '09 Q2 '09 Q3 '09 Q4 '09 Q1 '10 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12 Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 15 Consecutive Quarters of Positive Same Store Sales Prior to IPO 40 43 24 25 30 1 PBPB FRAN DFRG Loco TCS NDLS IRG ZOES Five SFM ULTA NGVC HABT Source: SEC filings and company presentations. 8 10 11 13 14 15 17
Exceptional Financial Performance $180.0 Revenue $174.6 120 Units (1) 110 $120.0 $60.0 $28.1 $41.8 $59.2 $84.2 $120.4 70 26 33 46 63 85 $0.0 2009 2010 2011 2012 2013 2014 20 2009 2010 2011 2012 2013 2014 $24.0 Adjusted EBITDA (2) $21.0 30.0% Restaurant Contribution (%) (3) $16.0 $14.0 $10.3 $8.0 $6.6 $4.3 $1.9 $0.0 2009 2010 2011 2012 2013 2014 Margin 6.8% 10.3% 11.1% 12.2% 11.6% 12.0% 15.0% 0.0% 21.6% 22.1% 21.9% 22.9% 22.3% 21.3% 2009 2010 2011 2012 2013 2014 16 Note: $ in mm. 2013 financials include a 53 rd week throughout the presentation unless specifically noted otherwise. 1) Unit count as of FY 2014. 109 company owned units and 1 licensed location. 2) See page 21 for Adjusted EBITDA reconciliation. 3) See page 22 for Restaurant Contribution reconciliation.
Continued Performance In Q1 2015 4 new company-owned units opened in Q1 2015 in two different states: California and New Jersey Q1 2015 comp store sales: 12.6% Q1 2015 revenue growth: 44.6% Q1 2015 adjusted EBITDA growth: 45.1% Revenue Adjusted EBITDA (1) Restaurant Contribution (2) Margin 13.3% 13.4% Margin 22.3% 22.5% 1) See page 21 for Adjusted EBITDA reconciliation. 2) See page 22 for Restaurant Contribution reconciliation. 17
2015 Outlook Total revenue between $221 to $225mm Comp sales growth of 4.0% to 4.5% 26-28 new company-owned locations 3-5 new franchised / licensed locations Restaurant contribution margin of 20.7% to 21.0% G&A of $23.0 to $23.5mm, which includes $1.4mm in stock comp expense Capital expenditures between $26.0 and $28.0mm Effective tax rate of 43.0% Pre-opening range of $90K to $95K per new restaurant 18
Investors Should Make It a Habit Our Investment Highlights Fresh, custom made food at a great value Attractive unit growth and financial metrics Differentiated brand and culture becoming everyone s favorite Habit Strong, experienced senior management team with a deep bench Disciplined execution driving robust, profitable growth Multi pronged growth strategy with white space opportunities 19
Appendix
Adjusted EBITDA Reconciliation ($ in thousands) Adjusted EBITDA Reconciliation 2011 2012 2013 2014 1Q14 1Q15 Net income $ 2,389 $ 3,058 $ 5,750 $ 7,552 $ 2,494 $ 2,966 Non-GAAP Adjustments Provision for income taxes -- -- -- 299 -- 519 Interest expense 344 548 735 909 231 117 Depreciation and amortization 2,292 3,923 6,008 8,472 1,889 2,667 EBITDA 5,025 7,529 12,492 17,232 4,613 6,269 Stock-based compensation expense 251 301 260 515 53 213 Management fees 157 160 144 635 40 -- Loss on disposal of assets 4 3 15 141 9 13 Legal settlement -- 800 (9) -- -- -- Pre-opening costs 1,122 1,458 1,754 1,902 317 323 2013 additional operating week impact -- -- (661) -- -- -- IPO related expenses -- -- -- 613 -- -- Offering related expenses -- -- -- -- -- 483 Adjusted EBITDA $ 6,558 $ 10,251 $ 13,996 $ 21,038 $ 5,033 $ 7,301 Margin 11.1% 12.2% 11.6% 12.0% 13.3% 13.4% 21
Restaurant Contribution Reconciliation ($ in thousands) Restaurant Contribution Reconciliation 2011 2012 2013 2014 1Q14 1Q15 Restaurant Revenue $ 59,236 $ 84,158 $ 120,373 $ 174,544 $ 37,725 $ 54,565 Food and paper costs 19,538 26,396 38,789 58,260 12,018 17,869 Labor and related expenses 18,135 25,831 35,782 51,898 11,356 16,425 Occupancy and other operating expense 8,563 12,687 18,906 27,184 5,947 7,996 Restaurant Contribution $ 13,000 $ 19,243 $ 26,896 $ 37,202 $ 8,404 $ 12,275 Margin 21.9% 22.9% 22.3% 21.3% 22.3% 22.5% 22