Asia s strongest brand in banking, banking the world s strongest economies

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Credit Suisse Investor Conference Peter Wong, Chief Executive, HSBC Asia-Pacific Asia s strongest brand in banking, banking the world s strongest economies 21 March 2011 www.hsbc.com

Forward-looking statements This presentation and subsequent discussion may contain certain forward-looking statements with respect to the financial condition, results of operations and business of the Group. These forwardlooking statements represent the Group s expectations or beliefs concerning future events and involve known and unknown risks and uncertainty that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Additional detailed information concerning important factors that could cause actual results to differ materially is available in our Annual Report and Accounts 2010. Past performance cannot be relied on as a guide to future performance. This presentation contains non-gaap financial information. Reconciliation of non-gaap financial information to the most directly comparable measures under GAAP are provided in the Reconciliation of reported and underlying profit before tax supplement available at www.hsbc.com. 2

Agenda Group performance Asia performance Delivering on strategy Key markets Strong platform for 2011 3

HSBC Group Profitable across all regions and customer groups Change vs 2009 Reported PBT (US$bn) Underlying PBT 1 (US$bn) 7.1 13.5 19.0 18.4 +169% +36% Continued recovery in underlying profits EPS (US$) 0.34 0.73 +115% Significantly improved credit quality ROE (%) 5.1 9.5 +440bps Strengthened capital position Core tier 1 ratio 2 (%) 9.4 10.5 +110bps Dividends 3 (US$) 0.34 0.36 6% Increased dividend 1. Underlying results eliminate the effects of foreign currency translation differences, acquisitions and disposal of businesses and changes in fair value (FV) due to movements in credit spread on long-term debt issued and designated at FV 2. As at 31 December 3. Declared on ordinary shares in respect of 2009 and 2010 4

HSBC in Asia Strong results, biggest contribution to Group Profit before tax, reported US$bn Rest of Asia-Pacific contribution at par with Hong Kong 9.2 4.2 +26% Share of total Group 11.6 PBT, reported, US$m 5.9 % share in 2010 Hong Kong 5,029 5,692 30 5.0 5.7 Hong Kong Rest of Asia-Pacific Rest of Asia-Pacific 4,200 5,902 31 Latin America 1,124 1,795 9 US$bn Better / (worse) Middle East 455 892 5 Revenue 17.5 19.4 +11% LICs 1.4 0.6 +57% Cost efficiency ratio (%) 48.1 49.3 (120)bps Loans to customers (gross) 181.2 251.0 +38% Customer accounts 409.4 455.6 +11% Europe 4,009 4,302 23 North America (7,738) 454 2 Total 7,079 19,037 100 5

HSBC in Asia Growth spread across businesses Profit before tax by customer group 1 (% change vs 2009) Comments Global Private Banking (+7%) Global Banking and Markets (+5%) Other 3%3% 35% 25% 34% Personal Financial Services (+25%) Commercial Banking (+44%) Well balanced and diversified businesses Profit growth generated by all customer groups in 2010 Universal banking model solid platform to grow customer base, deepen relationships Insurance profit before tax by region US$bn 2.0 1.5 Premier over 1.2 million in Asia, up 31 per cent in Hong Kong and 33 per cent in Rest of Asia-Pacific year on year Insurance a key growth driver driven primarily by sales in life, pensions and investments 1.0 0.5 0.0 1. Reported Asia Latin America Europe North America 6

Delivering on strategy Grew assets in 2010 Customer loans and advances (gross) US$bn Advances-to-deposits ratio (%) 173 181 75 81 207 92 251 110 36.4 60.5 47.5 69.4 98 100 115 141 1H09 2H09 1H10 2H10 Hong Kong Rest of Asia-Pacific Hong Kong Rest of Asia-Pacific Comments Loan growth accelerated over 2010: driven by lending in Commercial Banking (CMB) and Global Banking and Markets (GB&M), trade finance and residential mortgages Narrower spreads offset by strong volume growth and non-interest income growth 7

Delivering on strategy Good quality lending growth Growth in customer loans and Risk Weighted Assets in Asia (%) Impaired loan ratio 1 (%) 21.1 14.4 7.8 2.5 1.5 0.8 1.2 0.5 1H10 Customer loans RWAs 2H10 Hong Kong Rest of Asia-Pacific Comments Positive credit grade migration, particularly in Hong Kong Reduced unsecured personal loans, particularly in India 1. Impaired loans as a percentage of gross loans and advances to customers 8

Delivering on strategy Grew non-interest income in 2010 Net fee income, US$bn Total non-interest income, US$bn +17% 9.7 +18% 11.4 4.2 1.5 2.7 4.9 1.9 3.0 4.5 5.2 5.4 6.0 Hong Kong Rest of Asia-Pacific Hong Kong Rest of Asia-Pacific Comments Driven by growth in funds under management and increased sales of unit trusts and insurance products The recovery in trade activity also generated increased fees Strategy to develop products and services to boost share of fee income in total revenue 9

Key markets Growing profits in the world s strongest economies Share of profit before tax, HSBC in Asia Rest of Asia-Pacific Profit contribution from priority markets growing US$m 1H09 2H09 1H10 2H10 Hong Kong 2,501 2,528 2,877 2,815 5,029 5,692 28% 72% Hong Kong Mainland China 752 880 1,281 1,284 1,632 2,565 India 201 173 340 339 374 679 2005 Singapore 283 259 264 260 542 524 Malaysia 139 147 201 200 286 401 Australia 84 114 136 122 198 258 Rest of Asia-Pacific 51% 49% Hong Kong Indonesia 80 74 102 117 154 219 Other markets 483 531 661 595 1,014 1,256 2010 Rest of Asia-Pacific 2,022 2,178 2,985 2,917 4,200 5,902 Total Asia 4,523 4,706 5,862 5,732 9,229 11,594 10

HSBC in mainland China Dual growth strategy delivering Profit before tax, reported US$m Comments 1,632 1,521 111 +57% 2,565 2,350 215 Largest foreign bank: 108 outlets in 28 cities 2 First foreign bank in rural banking: 16 outlets Strong performance from associates Associates Other mainland China Customer loans and advances (gross) US$bn 11.5 1 13.4 19.1 Organic business growth driven by balance sheet growth and higher fee income from trade related revenue Cross-border referrals to Hong Kong from mainland China more than doubled, reflecting increased appetite for international business among Chinese companies 2008 1. Principal associates are Bank of Communications, Ping An Insurance and Industrial Bank 2. As at 15Mar11 11

HSBC in Hong Kong Cementing market leadership Profit before tax, reported US$m 5,029 +13% 5,692 Comments Reported PBT increased 13 per cent to US$5.7bn Income growth from higher investment and insurance sales in Personal Financial Services and trade-related business in Commercial Banking US$bn Better/ (worse) Revenue 9.5 10.2 +7% LICs 0.5 0.1 +77% Cost efficiency ratio (%) 41.7 43.4 (170)bps Loans to customers (gross) 100.2 141.3 +41% Customer accounts 275.4 297.5 +8% Strong lending growth in CMB, GB&M and residential mortgages No 1 in residential mortgages, credit cards, life insurance and deposits Premier customer numbers grew 31 per cent to over 500,000 as at the end of 2010; over 670,000 Advance customers No 1 in offshore RMB bonds: 23 issues totaling RMB14.1bn, 27.7 per cent market share 1 Total RMB trade transactions exceeded US$6.7bn in 2010 1. Bloomberg (1Jan10 to 18Mar11) 12

HSBC in India Building scale and profitability Profit before tax, reported US$m 374 +82% 679 174 outlets in 63 cities Strong performance across businesses Credit quality improved significantly Building on HSBC InvestDirect and Canara HSBC Oriental Bank Life Insurance joint venture to expand wealth management platform Customer loans and advances (gross) US$bn Capturing nearly 6 per cent of India s trade 1 2 in 5 Indian Premier customers are non-resident Indians (NRIs) 6.4 5.2 6.7 21 NRI centres across UK, Singapore, Hong Kong, Middle East and Australia Agreement to acquire the commercial and retail assets of The Royal Bank of Scotland Group plc 2008 Over 34,000 staff largest in HSBC in Asia 1. Reserve Bank of India 13

HSBC in Singapore, Malaysia and Indonesia Solid performance, strong potential Singapore, profit before tax, reported, US$m Singapore 542-3% 524 Grew customer deposits, personal lending and residential mortgage volumes Leading unit trust market share 1 Malaysia, profit before tax, reported, US$m 401 286 +40% Malaysia First foreign bank in Islamic banking - 8 Amanah branches Strong growth across all businesses Indonesia, profit before tax, reported, US$m Indonesia 154 +42% 219 Leading foreign bank in foreign exchange 2, international trade 3, payments and cash management 4 and custody 5 Top bookrunner of Indonesia syndicated loans 6 1. Investment Management Association of Singapore, September 2010 2. Greenwich 2010 3. TradeFinance 2010 4. Bank of Indonesia 2010 5. Global Custody 2010 6. IFR league tables 14

HSBC in Asia Strong platform for revenue growth in 2011 Strong funding position, diversified revenues, US$bn Customer loans and advances (gross) +38% 251 181 110 81 100 141 Customer accounts 409 134 275 +11% 456 158 298 2011 Total non-interest income 9.7 4.5 5.2 +18% 11.4 5.4 6.0 Hong Kong Rest of Asia-Pacific 9.2 7.6 Asia ex-japan GDP 6.1 growth (%) 1 1. HSBC Global Research 2011 15

Asia outlook Sustainable growth amid challenges Sustained Asia growth Greater economic connectivity Asia-ex Japan estimated to grow at 7.4% in 2012 outpacing world GDP forecast at 3.5% 1 Asian exports comprise over half of intra-regional trade in Asia 2 Asia ex-japan to grow faster than world GDP 1 12 10 8 6 4 2 0 (2) (4) 2005 2006 2007 2008 2011F 2012F Asia. Ex JP (GDP % y-o-y) World (GDP % y-o-y) New wealth in Asia Inflation a risk Wealth across Asia s high net worth individuals at US$9.7tn, surpassing Europe s in 2009 3 Asia s growth challenged by inflation, asset and property bubbles Share of Asia s exports(%) 2 60 50 52 47 50 40 30 26 28 29 20 10 0 2000 2008 2009 Asia (Intra-regional) Trade World Trade 1. Global Economic Research 2. World Trade Organization, International Monetary Fund 3. Capgemini, 2010 Asia-Pacific Wealth Report 16

The RMB opportunity HSBC s global RMB capabilities in 39 markets across 6 continents Shanghai planned to become an international financial centre by 2020 Hong Kong as offshore RMB center RMB to be the world s 3rd largest trading currency 1 Continued developments to promote RMB internationalisation RMB could become fully convertible once Shanghai becomes an IFC RMB deposits in Hong Kong estimated at RMB1.2tn by 2012, over 20 per cent of Hong Kong s total deposits 1 Hong Kong s offshore RMB bond market to grow 50 per cent to RMB110bn in 2011 1 Total offshore RMB (CNH) liquidity to reach RMB1.3tn in 2011 1 Asia and emerging markets to lead RMB trade and investment RMB deposits 2, 2010 350 300 250 200 150 100 50 0 120 100 80 60 40 20 0 RMB 55.9bn Jul Jul RMB 64bn Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec RMB trade settlement 2, 2010 RMB 0.04bn RMB 1.2bn RMB 103.7bn RMB 10bn RMB 315bn RMB 100.9bn Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1. HSBC Global Research 2. Hong Kong Monetary Authority 17

HSBC in Asia Clear strategy for 2011 Grow quality assets to build on strong demand in Asia Boost non-interest income by diversifying revenue channels Build liabilities to capture benefits of rising interest rates 18

Credit Suisse Investor Conference Peter Wong, Chief Executive, HSBC Asia-Pacific Asia s strongest brand in banking, banking the world s strongest economies 21 March 2011 www.hsbc.com