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INSURANCE November 2017

Table of Content Executive Summary...3 Advantage India......4 Market Overview and Trends....6 Porters Five Forces Analysis.......22 Strategies Adopted.....24 Growth Drivers...26 Opportunities.... 31 Case Studies....... 39 Useful Information.......45

EXECUTIVE SUMMARY Rapidly growing insurance segments The domestic life insurance industry registered 26.13 per cent growth for new business premium in financial year 2015-16, generating a revenue of US$ 20.34 billion largely due to the high growth in the group single premium policy. During January to September 2017 period, the life insurance industry recorded a new premium income of Rs 0.92 trillion (US$ 14.28 billion), indicating a growth rate of 21.14 per cent. The non-life insurance premium market grew at a CAGR of 12.1 per cent over FY04-161, from US$ 3.4 billion in FY04 to US$ 13.35 billion in FY161. Increasing private sector contribution The market share of private sector companies in the non-life insurance market rose from 13.12 per cent in FY03 to 43.64 per cent in FY18 1. Crop, health and motor insurance to drive growth Crop insurance market in India is the largest* in the world and covers around 32 million farmers; which accounted for nearly 19 per cent of the total farmers in the country. Strong growth in the automotive industry over the next decade to be a key driver of motor insurance. Notes: CAGR - Compound Annual Growth Rate, 1: Upto September 2017,* As of 2015 Figures are as per latest data available Source: Swiss-Re, IRDA Annual Report, Mckinsey estimates 3

ADVANTAGE INDIA

ADVANTAGE INDIA Growing interest in insurance among people; innovative products and distribution channels aiding growth Increasing demand for insurance offshoring Growing use of internet has started increasing demand Life insurance in low-income urban areas Health insurance, pension segment Strong growth potential for micro insurance, especially from rural areas ADVANTAGE INDIA companies in India have raised over Rs 35,000 crore (US$ 5.43 billion) through public issues in 2017*. Increase in FDI limit to 49 per cent from 26 per cent, as proposed in 2012, will further fuel investments Tax incentives on insurance products Passing of Bill gives IRDA flexibility to frame regulations Clarity on rules for insurance IPOs would infuse liquidity in the industry Repeated attempts to make the sector more lucrative for foreign participants Notes: 2020E - Expected value for 2020; Estimate according to BCG, IRDA - Regulatory and Development Authority, * - up to October 2017 Source: IRDA 5

MARKET OVERVIEW AND TRENDS

EVOLUTION OF THE INDIAN INSURANCE SECTOR All life insurance companies were nationalised to form LIC in 1956 to increase penetration and protect policy holders from mismanagement The non-life insurance business was nationalised to form GIC in 1972 Post liberalisation, the insurance industry recorded significant growth; the number of private players increased to 44 in 2012(1) The industry has been spurred by product innovation, vibrant distribution channels, coupled with targeted publicity and promotional campaigns by the insurers In December 2014, Government approved the ordinance increasing FDI limit in sector from 26 per cent to 49 per cent. This would likely to attract investment of US$ 7-8 billion As per Union Budget 2016-17, new health insurance scheme under the National Health Protection Scheme has been introduced In Union Budget 2017, government increased the coverage from 30 per cent to 40 per cent under Pradhan Mantri Fasal Bima Yojna. companies raised more than US$ 5 billion from public issues. 1956-72 1993-99 2000-14 2015 2016-17 onwards Malhotra Committee recommended opening up the insurance sector to private players IRDA, LIC and GIC Acts were passed in 1999, making IRDA the statutory regulatory body for insurance and ending the monopoly of LIC and GIC In 2015, Government introduced Pradhan Mantri Suraksha Bima Yojna and Pradhan Mantri Jeevan Jyoti Bima Yojana Government introduced Atal Pension Yojana and Health insurance in 2015 Notes(1): As of September 2012, LIC - Life Corporation of India, GIC - General Corporation of India, IRDA - Regulatory and Development Authority Source: IRDA 7

IRDA GOVERNS THE INDIAN INSURANCE SECTOR Regulatory and Development Authority (IRDA) Established in 1999 under the IRDA Act Responsible for regulating, promoting and ensuring orderly growth of the insurance and re-insurance business in India Ministry of Finance Government of India) Regulatory and Development Authority (IRDA) Life insurance (24 players) Non-life insurance (33 players) Re-insurance (1 player) Public (1) Public (6) Public (1) Private (23) Private (27) Source: IRDA, Aranca Research 8

INDIA S INSURANCE MARKET CONTINUES TO BE STRONG The insurance industry is expected to reach US$ 280 billion by 2020. In 2016, around 46 private players were operating in the industry, while Life Corporation accounted for 72.61 per cent of the country s insurance market. Individual single premiums received increased from US$ 0.16 billion in 2015 to around US$ 1.02 billion in 2016. Indian Government announced its plans to divest US$ 1.63 billion worth of stakes in PSU general insurance companies to execute the steep disinvestment target of US$ 10.78 billion in FY17. IRDAI has allowed insurers to invest up to 10 per cent in additional tier 1 (AT1) bonds, that are issued by banks to augment their tier 1 capital, in order to expand the pool of eligible investors for the banks. Note: CAGR - Compounded Annual Growth Rate, FY17 1 - Till December 29, 2016 Source: Reserve Bank of India (RBI), Aranca Research; 9

FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 19 4 24 5 34 6 48 50 52 52 7 56 54.58 7 60 12 61.78 8 64 13 14.3 11 10 13.9 PREMIUMS GROWING AT A BRISK PACE The total insurance market expanded from US$ 23 billion in FY05 to US$ 68.88 billion in FY16. Over FY05 FY16, total gross written premiums increased at a CAGR of 10.49 per cent. 80 Gross Visakhapatnam premiums port written traffic in India (million (US$ tonnes) billion) CAGR 10.49% Life insurance companies in India earned US$ 25.12 billion as first year premiums in FY17. 70 Gross premium underwritten by general insurers in India reached US$ 13.3 billion in FY18 (up to September 2017). 60 Gross premium written in India for non life insurance sector for FY16 is US$ 14.33 billion and in FY16, the gross premium written in India for life insurance sector stood at US$ 54.58 billion. 50 40 In November 2016, the total growth in life insurance premium was around US$ 2.38 billion as compared to US$ 1.12 billion in November 2015, witnessing a growth of 113 per cent. Similarly during the same period, the individual single premium grew by US$ 995 million as compared to US$ 164.06 million in 2015, recorded a growth of more than 500 per cent. 30 20 10 0 Life Non life Note: CAGR - Compound Annual Growth Rate, Figures are as per latest available data Source: Regulatory and Development Authority, Aranca Research, General Council 10

FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 1 2 3 6 10 11 14 13 14 17 14 13 15 19 18 15 17 21 28 37 34 38 39 39 39.3 39.6 42 45 LIFE INSURANCE MARKET APPEARS VIBRANT In August 2017 the Life industry reported a 19 per cent growth in overall annualised premium equivalent with the help of both private players and Life Corporation. The life insurance market grew from US$ 10.5 billion in FY02 to US$ 54.58 billion in FY16. Over FY02 FY16, life insurance premiums expanded at a CAGR of 12.49 per cent. The life insurance industry has the potential to grow 2-2.5 times by 2020 in spite of multiple challenges supported by long-term trends and fundamentals underlying household savings. 70 60 50 40 Growth Visakhapatnam in life insurance port traffic premiums (million (US$ tonnes) billion) CAGR 12.49% Private life insurers in India posted 28 per cent year-on-year increase in its annual premium equivalent (APE) for June 2017. 30 Life insurance industry in India is expected to grow at 15-18 per cent on APE basis in FY18. 20 10 0 Private Public Note: CAGR - Compounded Annual Growth Rate, Figures are as per latest data available Source: Swiss Re, BCG, Regulatory and Development Authority, Aranca Research;, ICRA, Financial Express 11

FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17E 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E 3.17 3.4 3.3 3.4 38.4 4.1 3.96 3.9 4.0 46.6 47.4 4.8 4.7 4.6 54.3 53.2 52 55 54.7 54.99 5.2 5.1 59 64.4 INCREASING PENETRATION AND DENSITY OF LIFE INSURANCE OVER THE YEARS penetration (%) density (US$ ) 6 70 5 60 4 50 40 3 30 2 20 1 10 0 0 density in India increased from US$ 38.4 in 2006 to US$ US$ 54.99 in 2016 (estimated). penetration reached 3.4 per cent in FY16 and is expected to cross 4 per cent in FY17. Note: Life insurance density* is defined as the ratio of premium underwritten to the total population in a given year, CAGR - Compound Annual Growth Rate, Figures as per latest available data Source: Regulatory and Development Authority (IRDA), Aranca Research, BCG The Changing Face of Indian 12

INCREASING PRIVATE SECTOR ACTIVITY IN LIFE INSURANCE SEGMENT Share of public and private sector in life insurance segment (%) FY03 Share of public and private sector in life insurance segment (%) FY17E 2.00% 28.93% Public sector Private sector Public sector Private sector 71.06% 98.00% Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 29.6 per cent in FY16. The share of private life insurers is estimated at 28.93 per cent in FY17. Note: Figures are as per latest data available, E- estimated, based on first year premium collection Source: IRDA, Aranca Research 13

LIC CONTINUES TO DOMINATE LIFE INSURANCE SEGMENT As of March 2017, life insurance sector had 23 private players in comparison to only 4 in FY02. Market share of major companies in terms of first year life Visakhapatnam port traffic (million tonnes) insurance premium collected (FY17) With 71.07 per cent share market share in FY17, LIC continues to be the market leader, followed by ICICI Prudential. LIC 13.67% 5.80% 4.97% 4.49% ICICI HDFC SBI Life 71.07% Others Source: LIC, Aranca Research, IRDA 14

SHIFT TOWARDS NON-LINKED INSURANCE PLANS The industry is witnessing a shift towards the traditional non-linked insurance plans The share of non-linked insurance increased from 59.1 per cent in FY09 to 87 per cent in FY16 120% Share Visakhapatnam of linked and port non-linked traffic (million insurance tonnes) premium 100% 80% 60% 59% 58% 63% 76% 83% 85% 88% 87% 40% 41% 42% 37% 20% 0% 24% 17% 15% 12% 13% FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 Linked Premium Non linked Premium Notes: *Growth rate in INR terms, Linked Plans - In linked plans, a part of the investment goes towards providing you life cover while the residual portion is invested in a fund which in turn invests in stocks or bonds; the value of investments alters with the performance of the underlying fund, Figures are as per latest available data In Non-Linked plans, a major chunk of investible funds are in debt instruments, giving steady and almost assured returns over the long term Source: IRDA Annual Report, KPMG Analysis 15

FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 0.8 1.2 1.9 2.7 2.7 2.9 3.3 3.8 3.6 4.7 5.1 3.8 5.7 6.3 5.9 4.4 4.2 4.6 9.25 5.8 65.55 67.06 6.7 6.8 7.2 7.7 7.09 88.49 91.65 100.29 109.5 10.55 116.68 126.06 126.48 161.17 STRONG GROWTH IN NON-LIFE INSURANCE MARKET Growth in non-life insurance premium (US$ billion) Number of non-life insurance policies (million) 25 CAGR 11.05% 180 CAGR 10.5% 160 20 140 15 120 100 10 80 5 60 40 0 20 0 Private Public The non-life insurance market grew from US$ 2.6 billion in FY02 to US$ 8.8 billion in FY17. Over FY06 16, non-life insurance premiums increased at a CAGR of 11.05 per cent. The number of policies issued increased from 65.55 million in FY08 to 161.17 million in FY17, at a CAGR of 10.5 per cent. Note: CAGR - Compound Annual Growth Rate FY16: Till November 2015 Source: IRDA, Aranca Research 16

FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 263.0 286.0 329.0 398.0 498.0 572.0 614.0 657.0 724.0 PENETRATION AND DENSITY LOWER, INDICATING ROOM FOR GROWTH Non-life insurance penetration at current prices (per cent) Non-life insurance density (INR) (Gross Direct Premium/ Population( 0.90 0.84 800 CAGR 15.44% 0.80 0.70 0.61 0.60 0.61 0.62 0.66 0.72 0.69 0.68 0.70 700 600 0.60 500 0.50 0.40 0.30 0.20 400 300 200 0.10 100 0.00 0 The non-life insurance market grew from US$ 2.6 billion in FY02 to US$ 19.8 billion in FY17. Non life insurance density increased from USD4.0 in FY04 to USD11.5 in FY16 at a CAGR of 11.13 per cent. As per IRDA, in order to increase the market penetration in health insurance people are needed to be educated about the benefits of health insurance along with providing incentives and free check-ups. Note: CAGR - Compound Annual Growth Rate; IRDA Chairman, Mr. T S Vijayan Source: IRDA Annual Report, Swiss Re, Aranca Research 17

SHARES IN NON-LIFE INSURANCE MARKET: MOTOR INSURANCE LEADS In FY18*, motor insurance accounted for 38.1 per cent of non-life insurance premiums earned in India. With Gross Direct Premiums at Rs 17,340.50 crore (US$ 2.7billion) in FY18*, the health segment has a 23.9 per cent share in gross direct premiums earned in the country. Break-up Visakhapatnam of non-life insurance port traffic market (million in tonnes) India (FY18*) Motor Private players accounted for a share of around 48.18 per cent in the Gross Direct Premiums generated in non-life insurance sector while public sector companies and specialised garnering around 51.82 per cent share in September 2017 Major private players are ICICI Lombard, Bajaj Allianz, IFFCO Tokio, HDFC Ergo, Tata-AIG, Reliance, Cholamandalam, Royal Sundaram and other regional insurers 4.20% 26.2% 7.60% 38.10% Health Fire 23.90% Marine Others Source: *till September 2017 Source: IRDA Annual Report, Aranca Research 18

FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 HIGHER PRIVATE SECTOR PARTICIPATION IN NON- LIFE SEGMENT Growing share of private sector Non-life insurance premium of private sector (US$ billion) FY04 FY18* 10 48.18% 9 8 8.9 7 53.12% 48.18% 48.18% 6 5 4 3 2 1 0 0.8 1.2 1.9 2.7 2.7 2.9 3.8 4.7 5.1 5.7 6.3 6.1 Public sector Private sector The market share of private sector companies in non-life insurance segment rose from 15 per cent in FY04 to 45.4 per cent in FY16 The Gross Direct Premium of private companies increased from US$ 0.8 billion in FY05 to US$ 6.1 billion in FY16, witnessing growth at a CAGR of 20.28 per cent during FY02-16. In FY17 it reached Rs 59,601.56 crore (US$ 8.88 billion) Note: CAGR - Compound Annual Growth Rate, * up to September 2017 Source: IRDA, Aranca Research 19

KEY PLAYERS IN THE NON-LIFE INSURANCE SEGMENT The number of companies increased from 15 in FY04 to 24 in FY17; six of these companies are in the public sector. The public sector companies accounted for a cumulative share of about 45.88 per cent of the total Gross Direct Premium in the nonlife insurance segment in Q1 FY18. Market share of major companies in terms of Gross Direct Visakhapatnam port traffic (million tonnes) Premium collected (FY18*) New India New India leads the market with 15.18 per cent share. Private players are not far behind and compete better in the nonlife insurance segment. 33.39% Total size: US$ 8.45 billion 15.18% 4.93% 6.21% 7.68% 9.58% 11.75% 11.28% United India National Oriental ICICI-Lombard Oriental Bajaj Allianz HDFC ergo Others Note: * up to August 2017 Source: IRDA Business Report, Aranca Research 20

NOTABLE TRENDS IN THE INSURANCE SECTOR New distribution channels like bancassurance, online distribution and NBFCs have widened the reach and reduced costs Firms have tied up with local NGOs to target lucrative rural markets Emergence of new distribution channels In April 2017, IRDAI started a web portal isnp.irda.gov.in that will allow the insurers to sell and register policies online. This portal is open to intermediaries in insurance business as well. India Post Payments Bank (IPPB) plans to start selling insurance products and mutual funds of other companies by early 2018, and is to be open only to "non- exclusive" tie-ups. Nearly 100 firms, domestic as well as foreign, have showed keen interest in partnering with the bank Growing market share of private players In the life insurance segment, share of private sector in the total premium increased to 29.6 per cent in FY16 from 2.0 per cent in FY03 In the non-life insurance segment, share of private sector increased to 41.2 per cent in FY16 from 14.5 per cent in FY04 Launch of innovative products The life insurance sector has witnessed the launch of innovative products such as Unit Linked Plans (ULIPs) Other traditional products have also been customised to meet specific needs of Indian consumers Mounting focus on EV over profitability Large insurers continue to expand, focusing on cost rationalisation and aligning business models to realise reported Embedded Value (EV), and generate value from future business rather than focus on present profits Notes: NBFC - Non Banking Financial Company, NGO - Non-Governmental Organisation, EV - Embedded Value 21

PORTERS FIVE FORCE ANALYSIS

Porter s Five Forces Framework Analysis Threat of Substitutes Similarity in services makes switchover a potent threat Investment oriented customers have switched to other avenues Bargaining Power of Suppliers Supplier being the distributor or agent have high bargaining power because they have customer database and can influence customers in making choices Competitive Rivalry industry is becoming highly competitive with 52 players operating in the industry Companies are competing on price and also using low price and high returns strategy for customers to lure them Bargaining Power of Buyers Bargaining power of customers especially corporate is very high because they pay huge amount of premium Threat of New Entrants Positive Impact Neutral Impact Negative Impact Other financial companies can enter the industry Overall threat is medium given that entry is subject to license and regulations Source: Aranca Research 23

STRATEGIES ADOPTED

STRATEGIES ADOPTED Emergence of new distribution channels Players in industry are investing in Information Technology to automate various processes and cut costs without affecting service delivery. It is estimated that digitisation will reduce 15-20 per cent of total cost for life insurance and 20-30 per cent for non-life insurance From October 2016, IRDAI has mandated having an E-insurance (electronic insurance) account to purchase insurance policies Growing market share of private players Companies are trying to differentiate themselves by providing wide range of products with unique features. For example, New India Assurance launched Farmers Package to covering farmer s house, assets, cattle etc. United India launched Workmen Medicare Policy to cover hospitalisation expenses arising out of accidents during and in the course of employment In March 2017, HDFC Life in collaboration with Haptik, has announced the launch of the country s 1st life insurance chatbot which will help the customer as a financial guide to aid them to choose the most suitable plans befitting their needs. Focus Focus on providing one kind of service help insurance companies in differentiation. For example, SBI is concentrating on individual regular premium products as against single premium and group products (Amendment) Law 2015 The Law (Amendment) Bill, was passed in 2015 raises the foreign investment cap in the sector from 26 per cent to 49 per cent Source: Aranca Research 25

GROWTH DRIVERS

DEMAND GROWTH FOR INSURANCE PRODUCTS SET TO ACCELERATE (1/2) India s robust economy is expected to sustain the growth in insurance premiums written Household savings Higher personal disposable incomes would result in higher household savings that will be channelled into different financial savings instruments like insurance and pension policies Household savings reached US$ 388.20 billion in 2016 from US$ 89 billion in 2000 450.0 400.0 350.0 300.0 306.0 373.7 339.3 378.2 388.2 250.0 200.0 150.0 100.0 50.0 0.0 89.0 2000 2010 2013 2014 2015 2016 Notes: Financial savings denote investment in equity and debt instruments, E Estimates, Figures are as per latest available data Source: ICICI, RBI Annual Report, Aranca Research 27

DEMAND GROWTH FOR INSURANCE PRODUCTS SET TO ACCELERATE (2/2) Per capita income and rural income are increasing The number of middle class households (earning between US$ 2,300 and US$ 30,800 per annum) is estimated to increase more than fourfold to 234 million by 2025 from 113 million in 2005 Rising per capita income leads to increased spending on medical and healthcare services Lifestyle diseases are set to account for a greater part of the healthcare market Lifestyle diseases such as cardiac diseases, cancer and diabetes are treated with the help of biotechnology products, thereby boosting revenues of biotech companies The growing GNI per capita, PPP of US$ 6,020 in FY15 resulted in improved lifestyle due to increased purchasing power of customers for healthcare 120.0% 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% Visakhapatnam Million port household, traffic (million 100% tonnes) 209.10 266.5 44.0% 31.0% 18.0% 42.0% 45.0% 304.8 46.0% 304.8 20.0% 15.0% 8.0% 11.0% 1.5% 6.0% 2.0% 5.0% 3.0% 2005 2016 2025F Elite(>30800) Aspirers(7700-15400) Strugglers(<2300) Affluent(15400-30800) Next billion(2300-7700) Notes: Income distribution is calculated in constant 2015 dollars; $1=65. Because of rounding, not all percentages add up to 100. F - Forecast Source: Fortis Healthcare Limited 2008 09, McKinsey Quarterly, NCAER, Aranca Research 28

FAVOURABLE POLICY MEASURES AID THE SECTOR Tax incentives products are covered under the exempt, exempt, exempt (EEE) method of taxation. This translates to an effective tax benefit of approximately 30 per cent on select investments (including life insurance premiums) every financial year In 2015, Tax deduction under Health Scheme has been increased to US$409.43 from US$245.66 and for senor citizens tax deduction has been increased to US$491.32 Union Budget 2017-18 The government has also extended Rashtriya Swasthya Bima Yojana (RSBY) to cover unorganised sector workers in hazardous mining and associated industries In Union Budget 2017-18, the government introduced an insurance pension scheme that gives an assured return of 8 per cent for senior citizens through LIC to concentrate on social security. Life insurance companies allowed to go public IRDA recently allowed life insurance companies that have completed 10 years of operations to raise capital through Initial Public Offerings (IPOs). Companies will be able to raise capital if they have embedded value of twice the paid up equity capital SBI Life has already raised funds through its IPO. Approval of increase in FDI limit and revival package Revival package by government will help companies get faster product clearances, tax incentives and ease in investment norms. FDI limit for insurance company has been raised from 26 per cent to 49 per cent, providing safeguard and ownership control to Indian owners Notes: RSBY - Rashtriya Swasthya Bima Yojana, FDI - Foreign Direct Investment 29

RISING PRIVATE SECTOR INVESTMENT IN INSURANCE Most of the existing players are tying up with banks to expand their distribution network Few players like HDFC Life are planning to go public; others are selling stakes to generate funds Investments from the private sector are increasing, as they see a huge opportunity in the growing insurance sector of the country Religare Health US$ 110.4 million by 2016 In 2015, Bill was passed that will raise the stake of foreign investors in the insurance sector to 49 per cent, fuelling the participation of private sector investment in the insurance sector in the country In February 2017, Bank of Maharashtra partnered with insurance company Cigna TTK Health, to market their insurance products in the bank s branches, across the country. Dena Bank and Apollo Munich Health announced a corporate agency tie up in March 2017. As per the tie-up, Dena Bank would be distributing Apollo s health insurance products. AEGON Religare Life HDFC Life US$ 71 million in 2010; plans to invest US$ 445 million through 2016 Planning to raise US$ 3.9 billion with 10 per cent stake sale. Through IPO which is expected in September 2015 HDFC Life has enter the microinsurance segment by launching two schemes named Jeevan Suraksha and Credit Suraksha Source: Towers Watson; Assorted news articles, Aranca Research 30

OPPORTUNITIES

INDIA S INSURANCE MARKET OFFERS A HOST OF OPPORTUNITIES ACROSS BUSINESS LINES Low-income urban and pension markets Crop insurance Motor insurance markets Opportunities for Indian insurance market Micro-insurance Health insurance markets Source: Aranca Research 32

NON-LIFE INSURERS: MOTOR INSURANCE MARKETS Breakup of non-life insurance market in India FY18* Vehicle production in India (million units) 35 30 30.2 26.2% 4.20% 7.60% 23.90% 38.10% Motor Health Fire Marine Others 25 20 15 10 5 0 3.4 Car 10 0.8 2.4 Commercial Vehicles 19.76 2&3 wheelers 2016 2021E Strong growth in the automotive industry over the next decade will be a key driver of motor insurance Proposed IRDA draft envisages a 10 80 per cent rise in premium rates for the erstwhile loss-making 3rd party motor insurance In 2016, number of commercial vehicles and passenger vehicles sold in the country were recorded at 0.8 million and 3.4 million respectively, while the number of two and three wheelers sold were 19.76 million In FY18*, Motor and Health sector constituted 62 per cent of the non-life insurance market Note: E in the axis for the figures above refer to estimates, GDP - Gross Domestic Product, CAGR - Compound Annual Growth Rate, ACMA - Automotive Component Manufacturers Association of India(1) Data upto June 2016, *up tp September 2017 Source: IRDA, ACMA, SIAM, Aranca Research 33

NON-LIFE INSURERS: HEALTH INSURANCE MARKETS Only 1.5 2 per cent of total healthcare expenditure in India is currently covered by insurance providers. Only 18 per cent of people in urban areas and 14.1 per cent in rural areas are covered under any kind of health insurance scheme Total health insurance premiums increased from US$ 733.1 million in FY07 to US$ 4,084.03 million in FY16, witnessing growth at a CAGR of 21.03 per cent. Gross premium underwritten for health insurance was US$ 2.7 billion in FY18*. In FY17 gross direct premium income underwritten under health insurance was US$ 4.78 billion. Absence of a government-funded health insurance makes the market attractive for private players Introduction of health insurance portability expected to boost the orderly growth of the health insurance sector In July 2016, IRDA issued Health Regulations, 2016. These regulations replace the Health Regulations, 2013. As per these new norms, companies will provide better data disclosure, pilot products, coverage in younger years, etc. Private insurance coverage is estimated to grow by nearly 15per cent annually till 2020 Government-sponsored programmes expected to provide coverage to nearly 380 million people by 2020, driven by initiatives such as RSBY and ESIC RSBY is a centrally sponsored scheme to provide health insurance to Below Poverty Line (BPL) families and eleven other defined categories of unorganised workers, namely building and other construction workers, licensed railway porters, street vendors, MGNREGA workers, etc. Note: RSBY - Rashtriya Swasthya Bima Yojana, ESIC Employees State Corporation, MREGA Mahatma Gandhi National Rural Employment Guarantee Act., NSSO, up to September 2017 34

STRONG POTENTIAL IN CROP INSURANCE Number of farmers covered under insurance scheme (million) Sum Insured (US$ million) 12 1200 10 8 10.1 10.4 10.5 1000 800 877.1 1062.4 836.6 919.41 6 6.9 7.3 6.7 600 4 400 516.0 487.1 2 200 0 FY11 FY12 FY13 FY14 FY15 FY16 0 FY11 FY12 FY13 FY14 FY15 FY16 Awareness about crop insurance in India is 38.8 per cent and still crop insurance market in India is the largest in the world, covering around 30 million farmers. Over 9 million farmers benefited from Pradhan Mantri Fasal Bima Yojana in 2016-17. Government of India released Rs 28386.91 crore (US$ 4.23 billion) in 2016-17 under various crop insurance schemes. To provide crop insurance to farmers, Government has launched various schemes like National Agriculture Scheme (NAIS), Modified National Agriculture Scheme (MNAIS) and Weather-based Crop Scheme (WBCIS) Total sum insured under crop insurance is US$ 919.41 million in FY16 Government of India plans to increase the coverage to 50 million during the 12th Five-Year Plan As of February 2017, the Central Government aims at enhancing crop insurance cover from 22 per cent of farmers to 50 per cent in the forthcoming 2 years. Note: Figures are as per latest available data Source: Agricultural Company of India Annual Report, Department of Agriculture and Cooperation, IRDA, Aranca Research, Livemint, PTI 35

CASE STUDIES

2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 8.4 39.0 58.2 80.2 118.6 114.5 122.8 136.0 131.5 142.0 SBI LIFE Total premium collected (US$ billion) Net profit (US$ million) 3.5 3.0 2.5 2.0 1.5 1.0 1.4 1.6 2.1 CAGR 9.23% 2.8 2.8 1.9 1.8 2.1 2.4 3.1 160.0 140.0 120.0 100.0 80.0 60.0 40.0 CAGR 36.91% 0.5 20.0 0.0 0.0 SBI Life is a joint venture between Indian banking giant State Bank of India (74 per cent) and France headquartered BNP Paribas Assurance (26 per cent). The company s IPO was in September 2017 The company primarily deals in life insurance and pension plans with 758 offices across India. In FY16, it issued around 1.274 million insurance policies. Between FY08 and FY17, SBI Life s profits increased at a CAGR of 36.91 per cent with its annual profits increasing to US$ 141.99 million by FY17. In FY16, it accounted for a market share of 17.2 per cent among all life insurance companies. The company earned US$ 837.5 million as net premium in Q2FY18. Notes: CAGR - Compound Annual Growth Rate Source: SBI Life Annual Report, IRDA, Company website, Aranca Research 37

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 199 303 4.00 385 351 389 508 508 497 595 9.00 9.00 10.00 10.00 9.20 10.00 737 774 11.00 12.00 874 13.00 13.00 TATA-AIA LIFE (1/2) Total life insurance premium (US$ million) Total sum assured (US$ billion) 1000 900 CAGR 8.68% CAGR 9.60% 14.00 800 12.00 700 600 500 10.00 8.00 400 6.00 300 200 100 4.00 2.00 0 0.00 Tata AIA Life Company Limited (Tata AIA Life) is a joint venture between Tata Sons (74 per cent) and AIA Group Limited (26 per cent). Overall life insurance premium increased from US$ 198.8 million in FY06 to US$ 497 million in FY 17, witnessing growth at a CAGR of 8.68 per cent over FY06-17. The sum assured increased from US$ 4 billion in FY06 to US$ 10 billion in FY16, rising at a CAGR of 9.60 per cent. The company earned US$ 96.98 million as premium in Q1 FY18. Notes: CAGR - Compound Annual Growth Rate, (1) : As on September 30, 2016 Source: Company website, IRDA, Aranca Research 38

TATA-AIG LIFE (2/2) Objective for establishing micro insurance Fulfilment of corporate social responsibility Increase brand recognition to boost market entry today s micro clients maybe tomorrow s high-premium clients To target untapped markets and income groups of rural India Key strategic decisions The micro insurance business model must be separated from business model Selling micro insurance would require new, alternative distribution mechanisms The micro insurance business model New business unit Partnering with NGOs Forming CRIGs Local operations managed by NGOs A special microinsurance team called the Rural and Social Team is formed Identify and partner with credible NGOs operating in the local community NGO suggests good agents for microinsurance policies (micro-agents) A group of micro-agents called a Community Rural Group (CRIG) is formed; it relies on direct marketing of microinsurance policies to local community members Local operations like collecting and aggregating the premiums, training micro-agents, and helping to distribute benefits looked after by the NGO; this saves administrative costs for Tata-AIG Source: Company website, Aranca Research 39

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 1.19 1.27 1.56 1.82 1.85 1.91 2.02 2.31 2.97 NEW INDIA ASSURANCE New India Assurance, a wholly owned subsidiary of Government of India, is the largest non-life insurance company in India with a market share of 16 per cent in FY17 in the non-life insurance segment 3.50 Visakhapatnam Gross Direct port Premium traffic (US$ (million billion) tonnes) CAGR 12.04% It is the largest non-life insurer in Afro-Asia, excluding Japan New India Assurance has been selected as the Best General Company by IBN Lokmat Channel in association with Maharashtra Chamber of Commerce, Industry and Agriculture (MACCIA) The company has overseas presence in 22 countries: Japan, UK, Middle East, Fiji and Australia It has been rated as "A-" (Excellent) for six consecutive years, indicating its excellent risk-adjusted capitalisation, prospective improvement in underwriting performance and leading business profile in the direct insurance market in India 3.00 2.50 2.00 1.50 1.00 Gross Direct Premium in the country increased from US$ 1.19 billion in FY09 to US$ 2.3 billion in FY16, growing at a CAGR of 9.92 per cent over FY09-16. The figure reached US$ 2.97 billion in FY17. 0.50 0.00 The company raised Rs 9,600 crore (US$ 1.49 billion) through its IPO in November 2017. Notes: CAGR - Compound Annual Growth Rate Source: IRDA, Company website, New India Assurance Annual Report, A.M. Best Europe Ltd, Alfred Magilton Best Company Limited 40

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 4.0 4.5 5.6 812.5 723.6 7.6 966.4 9.2 1143.1 1182.0 1183.5 1146.9 11.2 1269.1 13.8 1704.1 15.8 17.7 ICICI LOMBARD GIC Gross Written Premium (US$ million) Number of policies issued (million) 1800.0 1600.0 1400.0 1200.0 1000.0 800.0 600.0 400.0 200.0 0.0 20.0 CAGR 9.70% CAGR 20.46% 18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0 ICICI Lombard GIC Ltd is a 74:26 joint venture between ICICI Bank Limited, India s second largest bank, and Fairfax Financial Holdings Limited, a Canada-based diversified financial services company. The company launched its Initial Public Offering in September 2017. It has a market share of 8.39 per cent in the non-life insurance sector in FY16 As of FY16, ICICI Lombard GIC had 257 pan India branches with an employee strength of 7,954 Company s Gross Direct Premium increased from US$ 812.5 million in FY09 to US$ 1704.1 million in FY17 at a CAGR of 9.7 per cent over FY09-17. The gross written premium reached Rs 3,234 crore (US$ 503 million) in Q2 FY18. Notes: CAGR - Compound Annual Growth Rate Source: ICICI Lombard Annual Report, IRDA, Company website, Aranca Research 41

USEFUL INFORMATION

INDUSTRY ORGANISATIONS Regulatory and Development Authority (IRDA) General Council 3rd Floor, Parisrama Bhavan, Basheer Bagh, Hyderabad 500 004 Phone: 91-040-23381100 Fax: 91-040-66823334 E-mail: irda@irda.gov.in 5th Floor, Royal Building, 14, Jamshedji TATA Road, Churchgate, Mumbai 400020 Phone: 91-22-22817511, 22817512 Fax: 91-22-22817515 E-mail: gicouncil@gicouncil.in Life Council 4th Floor, Jeevan Seva Annexe Bldg. S. V. Road, Santacruz (W), Mumbai 400054 Phone: 91-22-26103303, 26103306 E-mail: ninad.narwilkar@lifeinscouncil.org 43

GLOSSARY CAGR: Compound Annual Growth Rate IRDA: Regulatory and Development Authority IPO: Initial Public Offering FDI: Foreign Direct Investment LIC: Life Corporation of India GIC: General Corporation of India NBFC: Non-Banking Financial Company NGO: Non-Governmental Organisation RSBY: Rashtriya Swasthya Bima Yojana PFRDA: Pension Fund Regulatory and Development Authority GDP: Gross Domestic Product ESIC: Employees State Corporation FY: Indian Financial Year (April to March) So, FY12 implies April 2011 to March 2012 GOI: Government of India INR: Indian Rupee US$ : US Dollar Where applicable, numbers have been rounded off to the nearest whole number 44

EXCHANGE RATES Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year) Year INR Equivalent of one US$ Year INR Equivalent of one US$ 2004 05 44.81 2005 06 44.14 2006 07 45.14 2007 08 40.27 2008 09 46.14 2009 10 47.42 2010 11 45.62 2011 12 46.88 2012 13 54.31 2013 14 60.28 2014-15 61.06 2015-16 65.46 2016-17 67.09 Q1 2017-18 64.46 Q2 2017-18 64.29 2005 43.98 2006 45.18 2007 41.34 2008 43.62 2009 48.42 2010 45.72 2011 46.85 2012 53.46 2013 58.44 2014 61.03 2015 64.15 2016 67.21 H1 2017 65.73 Source: Reserve bank of India, Average for the year 45

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