Applies to: All Markets The convenience of home delivery pharmacy

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September 30, 2014 V ol. 23 No. 1000 Three Penn Plaza East, Newark, NJ 07105-200 Applies to: All Markets The convenience of home delivery pharmacy The Horizon Blue Cross Blue Shield of New Jersey Pharmacy program recently began a home delivery pharmacy awareness campaign. Members who are not already signed up for home delivery are receiving letters that describe the convenience and/or savings aspects of home delivery, depending on their plan design. Home delivery pharmacy service through PrimeMail can mail up to a 90-day supply of maintenance medicine to employees and their dependents. Home delivery provides convenience, and depending on the plan design, savings. Copies of the first two letters of the campaign are attached. Additional mailings will take place on November 19, 2014 and January 20, 2015. For more information on our home delivery program, please visit HorizonBlue.com/pharmacy and select Home delivery pharmacy service. If you have questions, please contact your Horizon BCBSNJ sales executive or account manager. Your clients and their employees have the tools to manage their health care benefits information 24/7. Members can sign into Member Online Services at HorizonBlue.com/members to check claims, eligibility and benefits, print a new ID card, find a participating doctor and more, or use our automated phone system. When calling, provide the member ID number at the beginning of the call, so that we can quickly and efficiently respond to the request. Products and policies may be provided by Horizon Insurance Company and services and products may be provided by Horizon Blue Cross Blue Shield of New Jersey or Horizon Healthcare of New Jersey, Inc., each an independent licensee of the Blue Cross and Blue Shield Association. Communications are issued by Horizon Blue Cross Blue Shield of New Jersey in its capacity as administrator of programs and provider relations for all its companies. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. The Horizon name and symbols are registered marks of Horizon Blue Cross Blue Shield of New Jersey. Horizon Pharmacy and its network of participating pharmacies are administered by its contracted pharmacy benefits manager, Prime Therapeutics LLC. PrimeMail is a registered mark of Prime Therapeutics LLC. 2014 Horizon Blue Cross Blue Shield of New Jersey. Three Penn Plaza East, Newark, New Jersey 07105-2200. 2426 (0814)

Three Penn Plaza East, PP-12Q, Newark, NJ 07105-2200 <CAMPAIGN NUMBER> <DATE> Why switch to home delivery? <MEMBERFIRSTNAME> <MEMBERLASTNAME> <MBRADDRESS1> <MBRADDRESS2> <MBRCITY> <MBRSTATE> <MBRZIP> Dear <MEMBERFIRSTNAME>, Spend less time in line and more time doing what you love Horizon Blue Cross Blue Shield of New Jersey s trusted home delivery pharmacy service, PrimeMail, saves time! You know the time-consuming routine: Drive to the pharmacy. Find a place to park. Wait in line. Get a 30-day supply of your medicine. Do it all over again next month. Home delivery sets you free Your Horizon BCBSNJ-sponsored home delivery pharmacy service, PrimeMail, is a much more convenient way to get your medicine. You order from the comfort of your home. We send the medicine right to your doorstep. 1 And if you have a question, you can speak with our pharmacy team 24 hours a day, seven days a week. What could be easier? 3 easy ways to get started start saving it s easy fewer refills 24/7 service you could save money and time order from home, get it at home 1 less hassle than refilling every month talk to our pharmacy team anytime 1 You re ready simply visit HorizonBlue.com or call 888-844-3828. 2 3 Ask your doctor to send a prescription via fax or e-prescribe. Send a request by mail (see reverse side for details). Have a question? Need help? Call us at 888-844-3828. Sincerely, We are here to help James F. Albano Vice President Network Management and Horizon Healthcare Innovations HorizonBlue.com 888-844-3828 See reverse side for details

Choose home delivery It only takes a few minutes to sign up Home delivery pharmacy service is a safe and convenient way to get your long-term medicine and you could save money too! Visit HorizonBlue.com and sign in to Member Online Services. Select Pharmacy Services in the I Want To menu and then click MyPrimeMail.com. Call 888-844-3828, 24 hours a day, seven days a week. Please have your prescription name and strength ready, as well as your doctor s name and phone number. Ask your doctor to fax a prescription request to 888-214-1811 or use e-prescribe to send your prescription to PrimeMail electronically. Send a request by mail: 1. Ask your doctor for a prescription with a 90-day supply that PrimeMail will fill. If you need this medicine immediately, ask for a second 14-day prescription for a one-time fill at a local pharmacy. 2. Download an order form at MyPrimeMail.com and fill it out. 3. Mail the prescription, order form and payment information to: PrimeMail PO Box 16342 Pittsburgh, PA 15242-0342 1 Within the United States Horizon Blue Cross Blue Shield of New Jersey is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. The Horizon name and symbols are registered marks of Horizon Blue Cross Blue Shield of New Jersey. 2014 Horizon Blue Cross Blue Shield of New Jersey. Three Penn Plaza East, Newark, New Jersey 07105. CMC0006585a(0814) Prime Therapeutics LLC is an independent company contracted by Horizon BCBSNJ to administer the Horizon pharmacy programs and benefits. 4729-A1 NJ Prime Therapeutics LLC 08/14 PrimeMail is a registered trademark of Prime Therapeutics LLC.

Three Penn Plaza East, PP-12Q, Newark, NJ 07105-2200 <CAMPAIGN NUMBER> <DATE> Why switch to home delivery? <MEMBERFIRSTNAME> <MEMBERLASTNAME> <MBRADDRESS1> <MBRADDRESS2> <MBRCITY> <MBRSTATE> <MBRZIP> Dear <MEMBERFIRSTNAME>, If you want to save money, you should try Horizon Blue Cross Blue Shield of New Jersey s trusted home delivery pharmacy service, PrimeMail You could save time and money with home delivery! You can save up to 33% on your long-term medicine compared to the price you pay at your local pharmacy. Save up to 33% on your long-term medicine Just switch to PrimeMail, your Horizon BCBSNJ-sponsored home delivery pharmacy service. The savings don t stop there. You ll spend less on gas. We offer 90-day supplies, so you could save on co-payments. Standard shipping is always free. Plus you get all the benefits of home delivery. Refill reminders. Less waiting in line. And medicine delivered to your doorstep. 1 3 easy ways to get started start saving it s easy fewer refills 24/7 service you could save money and time order from home, get it at home 1 less hassle than refilling every month talk to our pharmacy team anytime 1 You re ready simply visit HorizonBlue.com or call 888-844-3828. 2 3 Ask your doctor to send a prescription via fax or e-prescribe. Send a request by mail (see reverse side for details). Have a question? Need help? Call us at 888-844-3828. Sincerely, We are here to help James F. Albano Vice President Network Management and Horizon Healthcare Innovations HorizonBlue.com 888-844-3828 See reverse side for details

Choose home delivery It only takes a few minutes to sign up Home delivery pharmacy service is a safe and convenient way to get your long-term medicine and you could save money too! Visit HorizonBlue.com and sign in to Member Online Services. Select Pharmacy Services in the I Want To menu and then click MyPrimeMail.com. Call 888-844-3828, 24 hours a day, seven days a week. Please have your prescription name and strength ready, as well as your doctor s name and phone number. Ask your doctor to fax a prescription request to 888-214-1811 or use e-prescribe to send your prescription to PrimeMail electronically. Send a request by mail: 1. Ask your doctor for a prescription with a 90-day supply that PrimeMail will fill. If you need this medicine immediately, ask for a second 14-day prescription for a one-time fill at a local pharmacy. 2. Download an order form at MyPrimeMail.com and fill it out. 3. Mail the prescription, order form and payment information to: PrimeMail PO Box 16342 Pittsburgh, PA 15242-0342 1 Within the United States Horizon Blue Cross Blue Shield of New Jersey is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. The Horizon name and symbols are registered marks of Horizon Blue Cross Blue Shield of New Jersey. 2014 Horizon Blue Cross Blue Shield of New Jersey. Three Penn Plaza East, Newark, New Jersey 07105. CMC0006586a(0814) Prime Therapeutics LLC is an independent company contracted by Horizon BCBSNJ to administer the Horizon pharmacy programs and benefits. 4729-B1 NJ Prime Therapeutics LLC 08/14 PrimeMail is a registered trademark of Prime Therapeutics LLC.