NIELSEN GLOBAL SURVEY CONSUMER CONFIDENCE SECTION - KSA QUARTERLY TREND SEPTEMBER 205
SURVEY FOCUS Gauge consumer sentiment and confidence in the future of the economy Expenditure and saving patterns Major concerns 2
AFRICA, MIDDLE EAST AND PAKISTAN (AME) COUNTRY ABBREVIATIONS South Africa ZA UAE AE Egypt EG Pakistan PK Saudi Arabia SA Morocco MO Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205 3
AROUND THE WORLD The U.S. posted the biggest quarterly consumer confidence increase of 8 points, reaching a score of 9 the country s highest level in Nielsen s 0-year consumer confidence history. Confidence levels rose in two-thirds of European countries, and the U.K. exceeded the optimism baseline score of 00 for the first time since 2006. Consumer confidence declined in eight-of- Asia-Pacific markets, with the steepest declines in Taiwan, Malaysia and Hong Kong. Latin American confidence continued a downward trend, dropping to a regional score of 8 the lowest level on record for the region. Middle East/Africa confidence declined in three-of-five countries measured. Morocco made its debut in the survey. Globally, discretionary spending intentions increased despite a pervasive recessionary mindset among more than half (56%) of those surveyed.
GLOBAL CONSUMER CONFIDENCE Saudi Consumers appears within the top 0 Confident Countries. Confidence has also increased vs Q2 205. Q3 205 CONSUMER CONFIDENCE INDEX 6 COUNTRIES 3-MONTH TREND *Survey is based on respondents with Internet access. China survey results reflect a mixed methodology. Index levels above and below 00 indicate degrees of optimism/pessimism. 5
CONSUMER CONFIDENCE INDEX Saudi Consumer Confidence, one of the highest vs what we have seen for the past 3 quarters. Q 20 Q 205 Q2 205 Q3 205 % 07 05 09 02 96 95 96 9 9 97 96 99 SA AME Global Average Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205 6
SAUDI CONFIDENCE VS AME While the key Middle East & Africa markets drop on confidence, Saudi shows positive movements. CONSUMER CONFIDENCE DECREASED IN THREE-OF-FIVE MIDDLE EAST/AFRICA MARKETS IN Q3 Source: Nielsen Global Survey of Consumer Confidence & Spending Intentions, Q3 205 7
CONSUMER SENTIMENT AND CONFIDENCE IN THE FUTURE OF THE ECONOMY
% PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT MONTHS in 2 Saudi Consumers are positive about future local job prospects, higher than what we see across AME and similar to Global average. Bad Not so good Good Excellent 3 7 8 35 2 2 23 3 3 6 SA AME Global Average Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205 9
SA Q' SA Q'5 SA Q2'5 SA Q3'5 AME Q' AME Q'5 AME Q2'5 AME Q3'5 Global Q' Global Q'5 Global Q2'5 Global Q3'5 PERCEPTIONS OF LOCAL JOB PROSPECTS OVER THE NEXT MONTHS Interestingly perceptions have improved vs what we have seen in the past 2 quarters. Bad Not so good Good Excellent 5 3 7 8 8 7 8 8 7 8 36 36 36 35 2 2 2 39 38 3 2 25 2 23 23 35 33 33 3 3 33 3 3 5 6 6 6 3 3 3 Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205 0
% PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT MONTHS Saudi Consumers are also positive about state of personal finances. Positivity is better than what we see across AME and Global Average. Bad Not so good Good Excellent 5 9 9 50 7 9 20 25 3 6 8 7 SA AME Global Average Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205
SA Q' SA Q'5 SA Q2'5 SA Q3'5 AME Q' AME Q'5 AME Q2'5 AME Q3'5 Global Q' Global Q'5 Global Q2'5 Global Q3'5 PERCEPTIONS OF STATE OF PERSONAL FINANCES OVER THE NEXT MONTHS Bad Not so good Good Excellent 3 6 5 5 9 0 9 9 8 8 8 9 7 8 8 50 5 50 8 7 9 8 8 9 2 20 9 20 2 2 27 25 3 32 32 3 8 6 9 6 7 7 8 8 8 8 8 7 Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205
% PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT AND NEED OVER THE NEXT MONTHS Positivity also leads to consumers wants to spend more in the next months. in 2 feel it is a good time to buy things in the near future. Bad Not so good Good Excellent 0 6 6 32 37 32 2 7 3 SA AME Global Average Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205 3
SA Q' SA Q'5 SA Q2'5 SA Q3'5 AME Q' AME Q'5 AME Q2'5 AME Q3'5 Global Q' Global Q'5 Global Q2'5 Global Q3'5 PERCEPTIONS OF GOOD / BAD TIME FOR PEOPLE TO BUY THE THINGS THEY WANT AND NEED OVER THE NEXT MONTHS Bad Not so good Good Excellent 8 0 8 0 5 6 5 6 5 5 5 6 33 38 37 33 33 32 32 3 36 36 37 37 3 35 32 2 2 2 3 2 9 3 5 6 6 7 7 3 Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205
MAJOR CONCERNS
MAJOR CONCERNS OVER THE NEXT 6 MONTHS While at the global level, economy is the key concern, for the Saudis it is the job security that turns out to be bothering them the most. The economy Job security 7 3 9 3 SA Job security Terrorism 23 Health 0 0 Parents' welfare and happiness 8 Work/life balance 0 9 The economy 9 Increasing food prices 6 8 War 6 6 Parents' welfare and happiness 5 7 Increasing food prices 5 6 Increasing utility bills (electricity, gas, heating, etc) 5 7 Work/life balance 6 Terrorism 5 5 Health 6 Childrens' education and/or welfare 5 Political stability 3 7 Debt Crime 3 % Debt Childrens' education and/or welfare 5 Political stability 3 Increasing utility bills (electricity, gas, heating, etc) 3 3 Global warming 3 3 Immigration 2 3 War 2 3 Lack of understanding of other cultures 2 Immigration 2 2 Global warming Increasing fuel prices Increasing fuel prices Tolerance towards different religions Crime 2 Tolerance towards other countries values Tolerance towards other countries values Lack of understanding of other cultures Other concern No concerns Base : All respondents n=3080 3 2 3 Tolerance towards different religions Biggest concern Other concern Second biggest concern No concerns 2 2 7 2 Consumer Confidence Survey Q3 205 Field Dates: Aug 0 to Sept, 205 6
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