CHART 1 PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO Total Channel $327.3 Billion $326.9 Billion 0.1% Total Private Label $60.2 Billion $63.1 Billion -4.6% Total Brands $267.1 Billion $263.8 Billion 1.2% CHART 2 PRIVATE LABEL UNIT VOLUME TODAY VS YEAR AGO PHOTO Total Channel 114.8 Billion 115.3 Billion -0.4% Total Private Label 25.6 Billion 26.4 Billion -2.9% Total Brands 89.2 Billion 88.9 Billion 0.3% CHART 3 PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO Total Channel 100% 100% Total Private Label 18.4% 19.3% -0.9 Total Brands 81.6% 80.7% 0.9 CHART 4 PRIVATE LABEL UNIT MARKET SHARE TODAY VS YEAR AGO Total Channel 100% 100% Total Private Label 22.3% 22.9% -0.6 Total Brands 77.7% 77.1% 0.6 Copyright 2016 PLMA
CHART 5 MARKET SHARE TREND IN DOLLARS AND UNITS DOLLARS UNITS 2014 19.7% 23.2% 2015 19.3% 22.9% 2016 18.4% 22.3% CHART 6 DOLLAR VOLUME SALES TREND TOTAL CHANNEL PRIVATE LABEL 2014 $320.7 Billion $63.0 Billion 2015 $326.9 Billion $63.1 Billion 2016 $327.3 Billion $60.2 Billion CHART 7 UNIT VOLUME SALES TREND TOTAL CHANNEL PRIVATE LABEL 2014 115.8 Billion 26.8 Billion 2015 115.3 Billion 26.4 Billion 2016 114.8 Billion 25.6 Billion Data for PLMA s 2017 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 24, 2016. Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.
CHART 8 TOP 20 PRIVATE LABEL CATEGORIES BY DOLLAR VOLUME PRIVATE LABEL CATEGORY PRIVATE LABEL DOLLAR VOLUME DOLLAR VOLUME DOLLAR SHARE 1 Milk $5.5 Billion $10.3 Billion 53.6% 2 Cheese $4.5 Billion $11.8 Billion 38.2% 3 Bread & Baked Goods $4.1 Billion $14.7 Billion 27.7% 4 Fresh Produce $4.1 Billion $19.5 Billion 20.8% 5 Fresh Eggs $2.2 Billion $3.6 Billion 59.5% 6 Paper Products $2.1 Billion $7.8 Billion 26.7% 7 Deli Dressing, Salads & Prepared Foods $2.1 Billion $6.7 Billion 31.0% 8 Packaged Meat $1.9 Billion $12.1 Billion 15.7% 9 Bottled Water $1.6 Billion $5.9 Billion 27.1% 10 Fresh Meat $1.5 Billion $3.5 Billion 42.3% 11 Frozen Meats & Seafood (Unprepared) $1.3 Billion $3.3 Billion 40.8% 12 Frozen Vegetables $1.3 Billion $3.6 Billion 36.2% 13 Canned Vegetables $1.2 Billion $3.5 Billion 34.4% 14 Snacks $1.1 Billion $13.7 Billion 7.9% 15 Ice Cream $1.0 Billion $4.2 Billion 24.0% 16 Condiments, Gravies & SauceS $929.9 Million $6.4 Billion 14.5% 17 Butter & Margarine $910.7 Million $2.9 Billion 31.7% 18 Cottage Cheese, Sour Cream & Toppings $894.1 Million $2.5 Billion 36.2% 19 Frozen Prepared Foods $878.9 Million $8.3 Billion 10.7% 20 Wrapping Materials & Bags $848.7 Million $2.0 Billion 41.7%
CHART 9 TOP 20 PRIVATE LABEL CATEGORIES BY UNIT VOLUME PRIVATE LABEL CATEGORY PRIVATE LABEL UNIT VOLUME UNIT VOLUME UNIT SHARE 1 Milk 2.2 Billion 3.7 Billion 58.5% 2 Bread & Baked Goods 1.9 Billion 5.7 Billion 33.3% 3 Cheese 1.6 Billion 3.7 Billion 44.4% 4 Canned Vegetables 1.6 Billion 3.4 Billion 47.2% 5 Fresh Produce 1.5 Billion 7.6 Billion 19.7% 6 Fresh Eggs 1.0 Billion 1.5 Billion 67.8% 7 Bottled Water 950.3 Million 3.0 Billion 31.5% 8 Paper Products 855.3 Million 2.2 Billion 39.6% 9 Froozen Vegetables 762.8 Million 1.7 Billion 44.2% 10 Condiments, Gravies & Sauces 648.9 Million 3.1 Billion 20.8% 11 Packaged Meat 555.8 Million 3.5 Billion 15.8% 12 Carbonated Beverages 546.0 Million 5.3 Billion 10.3% 13 Snacks 532.4 Million 5.5 Billion 9.7% 14 Yogurt 479.1 Million 3.7 Billion 12.9% 15 Deli Dressing, Salads & Prepared Foods 443.7 Million 1.9 Billion 23.1% 16 Cottage Cheese, Sour Cream & Toppings 421.6 Million 1.0 Billion 41.0% 17 Soup 397.3 Million 2.7 Billion 14.7% 18 Ice Cream 328.3 Million 1.2 Billion 28.0% 19 Prepared Foods - Dry Mixes 325.7 Million 2.2 Billion 14.7% 20 Wrapping Materials & Bags 319.2 Million 604.0 Million 52.8%
CHART 10 TOP 10 DOLLAR VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size $1MM) DOLLARS % GAIN DOLLAR VOLUME DOLLAR SHARE 1 Seasonal General Merchandise 146.2% $2.0 Million 4.0% 2 Candles, Incense & Accessories 99.1% $24.2 Million 6.6% 3 Women's Fragrances 48.4% $1.2 Million 2.8% 4 Fresheners & Deodorizers 11.3% $7.7 Million 1.3% 5 Batteries, Flashlights & Chargers 8.3% $80.1 Million 14.0% 6 Baby Food 8.2% $65.5 Million 2.5% 7 Spices, Seasoning & Extracts 6.5% $480.5 Million 18.4% 8 Total Grooming Aids 5.8% $44.8 Million 16.8% 9 Buckets, Bins & Bath Accessories 4.8% $22.9 Million 14.3% 10 Bottled Water 4.1% $1.6 Billion 27.1% CHART 11 TOP 10 UNIT VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size 1MM Units) UNITS % GAIN UNIT VOLUME UNIT SHARE 1 Candles, Incense & Accessories 43.2% 5.3 Million 3.8% 2 Baby Food 9.3% 30.1 Million 4.6% 3 Bottled Water 4.8% 950.3 Million 31.5% 4 Coffee 4.5% 118.1 Million 12.6% 5 Vitamins 3.2% 43.8 Million 11.5% 6 Gloves 3.1% 9.7 Million 38.6% 7 Batteries, Flashlights & Chargers 2.5% 17.3 Million 17.7% 8 Refrigerated Dough Products 2.3% 158.7 Million 27.2% 9 Spices, Seasoning & Extracts 2.3% 230.8 Million 23.1% 10 Fresh Eggs 2.2% 1.0 Billion 67.8%
CHART 12 BREAKDOWN BY DEPARTMENT: VOLUME AND MARKET SHARES IN DOLLARS AND UNITS DEPARTMENT DOLLAR SHARE DEPARTMENT UNIT SHARE DOLLAR VOLUME TODAY CHANGE UNIT VOLUME TODAY CHANGE Dry Grocery $141.5 Billion 15.5% -0.5 62.1 Billion 19.3% -0.5 Frozen Food $30.9 Billion 21.5% -0.5 9.4 Billion 23.5% -0.2 Dairy $43.4 Billion 35.4% -2.3 17.1 Billion 37.7% -0.5 Deli $6.7 Billion 31.0% -2.2 1.9 Billion 23.1% -1.8 Packaged Meat $12.1 Billion 15.7% -0.9 3.5 Billion 15.8% -1.1 Fresh Meat $3.5 Billion 42.3% -1.9 631.7 Million 38.7% -0.7 Fresh Produce $19.5 Billion 20.8% -0.7 7.6 Billion 19.7% -1.2 Alcoholic Beverages $23.0 Billion 0.5% -0.1 2.4 Billion 0.6% -0.1 Total Food $280.5 Billion 19.1% -1.0 104.5 Billion 22.4% -0.6 Non-Foods Grocery $25.5 Billion 15.8% -0.5 5.9 Billion 25.3% -0.7 General Merchandise $5.5 Billion 11.1% 0.0 1.3 Billion 17.4% 0.1 Health and Beauty Aids $15.7 Billion 13.1% -0.2 3.0 Billion 17.0% 0.1 Total Non-Food $46.7 Billion 14.3% -0.4 10.3 Billion 21.8% -0.4 All Departments $327.3 Billion 18.4% -0.9 114.8 Billion 22.3% -0.6
PLMA s 2017 Private Label Yearbook Editor Executive Summary Production Director Research Director Dane Twining Joe Azzinaro Alisa R. Svider Tom Prendergast Published by : Private Label Manufacturers Association 630 Third Avenue, New York, NY 10017 Telephone: (212) 972-3131 Fax: (212) 983-1382 www.plma.com