Choice. A. Optimal choice 1. move along the budget line until preferred set doesn t cross the budget set. Figure 5.1.

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Choice 34 Choice A. Optimal choice 1. move along the budget line until preferred set doesn t cross the budget set. Figure 5.1. Optimal choice x* 2 x* x 1 1 Figure 5.1 2. note that tangency occurs at optimal point --- necessary condition for optimum. In symbols: MRS = price ratio = p 1 =p 2.

Choice 35 x* 2 Budget line x* 1 x 1 Figure 5.2 a) exception --- kinky tastes. Figure 5.2.

Choice 36 x 2 Budget line x* x 1 1 Figure 5.3 b) exception --- boundary optimum. Figure 5.3.

Choice 37 Optimal bundles Nonoptimal bundle Budget line x 1 Figure 5.4 3. tangency is not sufficient. Figure 5.4. a) unless indifference are convex. b) unless optimum is interior. 4. optimal choice is demanded bundle a) as we vary prices and income, we get demand functions. b) want to study how optimal choice --- the demanded bundle -- changes as price and income change

Choice 38 B. Examples 1. perfect substitutes: x 1 = m=p 1 if p 1 < p 2 ; 0 otherwise. Figure 5.5. Slope = 1 Budget line Optimal choice x* = m/p x 1 1 1 Figure 5.5

Choice 39 x* 2 Optimal choice Budget line x* 1 x 1 Figure 5.6 2. perfect complements: x 1 = m=(p 1 + p 2 ). Figure 5.6. 3. neutrals and bads: x 1 = m=p 1.

Choice 40 x2 Optimal choice Budget line Budget line Optimal choice 1 2 3 A Zero units demanded x 1 1 2 3 x 1 B 1 unit demanded Figure 5.7 4. discrete goods. Figure 5.7. a) suppose goods come in discrete units b) then compare (1;m p 1 )with (0;m p 2 )and see which is better. 5. concave preferences: similar to perfect substitutes. Note that tangency doesn t work. Figure 5.8. 6. Cobb-Douglas preferences: x 1 = am=p 1. Note constant budget shares, a = budget share of good 1.

Choice 41 Nonoptimal choice X Budget line Optimal choice Z x 1 Figure 5.8 C. Estimating utility function 1. examine consumption data 2. see if you can fit a utility function to it 3. e.g., if income shares are more or less constant, Cobb-Douglas does a good job 4. can use the fitted utility function as guide to policy decisions 5. in real life more complicated forms are used, but basic idea is the same

Choice 42 D. Implications of MRS condition 1.whydowecarethatMRS = price ratio? 2. if everyone faces the same prices, then everyone has the same local trade-off between the two goods. This is independent of income and tastes. 3. since everyone locally values the trade-off the same, we can make policy judgments. Is it worth sacrificing one good to get more of the other? Prices serve as a guide to relative marginal valuations. E. Application --- choosing a tax. Which is better, a commodity tax or an income tax?

Choice 43 x2 x* 2 Optimal choice with quantity tax Original choice Optimal choice with income tax Budget constraint with income tax slope = p /p 1 2 x* 1 Budget constraint x 1 with quantity tax slope = (p + t )/p 1 2 Figure 5.9 1. can show an income tax is always better in the sense that given any commodity tax, there is an income tax that makes the consumer better off. Figure 5.9. 2. outline of argument: a) original budget constraint: p 1 x 1 + p 2 = m b) budget constraint with tax: (p 1 +t)x 1 +p 2 = m c) optimal choice with tax: (p 1 +t)x 1 +p 2x 2 = m d) revenue raised is tx 1

Choice 44 e) income tax that raises same amount of revenue leads to budget constraint: p 1 x 1 + p 2 = m tx 1 1) this line has same slope as original budget line 2) also passes through (x 1 ; ) 3) proof: p 1 x 1 + p 2x 2 = m tx 1 4) this means that (x 1 ; ) is affordable under the income tax, so the optimal choice under the income tax must be even better than (x 1 ; ) 3. caveats a) only applies for one consumer --- for each consumer there is an income tax that is better b) income is exogenous --- if income responds to tax, problems c) no supply response --- only looked at demand side

Choice 45 F. Appendix --- solving for the optimal choice 1. calculus problem --- constrained maximization 2. max u(x 1 ; )s.t. p 1 x 1 + p 2 = m 3. method 1: write down MRS = p 1 =p 2 and budget constraint and solve. 4. method 2: substitute from constraint into objective function and solve. 5. method 3: Lagrange s method a) write Lagrangian: L = u(x 1 ; ) (p 1 x 1 + p 2 m). b) differentiate with respect to x 1 ; ;: c) solve equations. 6. example 1: Cobb-Douglas problem in book 7. example 2: quasilinear preferences a) max u(x 1 )+ s.t. p 1 x 1 + = m b) easiest to substitute, but works each way