What to know about selling living benefits

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Chronic Illness Death Benefit Advance Rider What to know about selling living benefits Training guide

Everyone knows life insurance is a great way to secure a death benefit for loved ones. But, did you also know it can include protection from a chronic illness? Accidents and illnesses are part of life. And, unfortunately, some can lead to chronic illness, which can greatly impact lives both emotionally and financially. A chronic illness is a condition that can be treated but not cured, such as: Chronic illnesses account for 70% of deaths and are the leading cause of disability in America 1 7 out of 10 people age 65 and older can expect some form of longterm care during their lives 2 Heart disease Diabetes Malignant cancer Dementia Arthritis Kidney disease COPD Alzheimer s disease As chronic illnesses progress, they can often impact one s health and safety, making it necessary to have assistance to do simple daily tasks. Living with a chronic illness may: 9 out of 10 people who go on long-term care claims do not recover 3 Reduce household income Drain retirement savings Increase living expenses x2 Are your clients ready for the unexpected? Ask them questions to get them thinking about their future: 1 Do you need life insurance to protect your and your family s future security? 2 Would you like your life insurance to offer benefits while you re alive for life s unexpected situations? The number of Americans who need long-term care will more than double by 2050 4 3 Are you prepared for the expense that a future medical event could cost you? 4 With a long-term care rider, you typically lose the premium you pay in if you never trigger the benefits. With the Chronic Illness Rider from Principal, you have your life insurance policy s death benefit that can be accessed with qualifying medical triggers for no extra premium. Which sounds best to you? 5 You re in good health now, but what about your future? Wouldn t you like to be prepared for the uncertainties age brings? About 80% of older adults have one chronic disease; 68% of Medicare beneficiaries have two or more 5 2 Chronic Illness Death Benefit Advance Rider

Help protect retirement savings, even during difficult times Some clients may think We have Medicare or health insurance to help pay for medical emergencies when they arise. What they don t understand is that most health insurance and Medicare supplement policies won t pay for the long-term support and services that they could need, regardless of their age. 5 According to recent studies, the average 65-year-old couple (that retired in 2014) can plan on spending $220,000 in out-of-pocket medical expenses for the duration of their retirement. 6 Are they ready to fork over their hard-earned retirement savings on medical expenses? When the unexpected happens, make sure your clients are ready with the Chronic Illness Rider This additional coverage option allows clients to access part of their policy s death benefit if they re diagnosed with a chronic illness. By accessing the funds early, they can: Pay for quality care of their choice Protect their retirement savings Help their family feel more financially secure Live the best life possible An easy and flexible way to manage expenses The Chronic Illness Rider isn t considered long-term care (LTC) insurance or an LTC rider, and it doesn t replace that protection. It s actually an accelerated benefit rider, and unlike an LTC rider, the insured only pays for the rider when it is used. The rider allows the insured to access a portion of their death benefit early if he or she is diagnosed with a chronic illness and meets eligibility requirements. 75% of U.S. health care spending is a result of chronic illness care 7 Chronic Illness Death Benefit Advance Rider 3

How does it compare? Benefits of our Chronic Illness Rider vs. LTC rider Chronic Illness Rider LTC rider Helpful information Qualifying condition Trigger language is similar requiring the inability of two out of six Activities of Daily Living (without substantial assistance) or severe cognitive impairment. Impairment must be permanent Generally doesn t require impairment to be permanent Activities of Daily Living: Bathing Eating Toileting Getting dressed Continence Transferring Use of the proceeds Only requires that the insured meet the definition of chronically ill. No restrictions on the use of the proceeds and benefit amount isn t tied to expenses incurred. Often require proof of expenses and the proceeds are reimbursement for the expenses. Also, often require a plan of care be established prior to benefits being paid. Chronic illness expense examples: Nursing & assisted care Home health care Adult day care Home modification Non-medical expenses such as shopping, cleaning, etc. Taxation of benefits Benefits are intended to qualify for beneficial tax treatment as a life insurance death benefit under section 101(g) of the Internal Revenue Code (IRC). Benefits qualify for taxbeneficial treatment as health benefits under section 7702(B) of the IRC. Client should see their tax advisor before receiving benefits Cost of benefits No upfront charges. Benefit is discounted at time of claim and administrative charge is applied. Typically has an additional premium charge to add the rider. See the cost information found in the details section Underwriting requirements No additional underwriting. Typically requires additional underwriting for the rider. Licensing No additional licensing to sell. Health license required to sell. 4 Chronic Illness Death Benefit Advance Rider

Ready to find out more? Chronic Illness Rider details Availability and eligibility Automatically added at issue if insured meets underwriting and age criteria: Available on fully underwritten cases Issue ages 20-75 Table ratings 3 or better and permanent/ temporary flat extras of less than $7.51 Allowed on automatic standard approval program cases Cannot be added after issue Allowed on individually owned or businessowned policies No more than two Chronic Illness Riders per insured (applies to active or lapsed riders that could be reinstated) Disclosure statement (DD9187) Some states require the advisor to provide the policy owner with the disclosure statement. When the Chronic Illness Rider is selected, the form will automatically print with the illustration. Requesting a claim How to qualify for benefits: Insured must be unable to perform two of the six Activities of Daily Living for a period of 90 consecutive days, and the condition must be permanent. Or, the insured requires substantial supervision for a period of at least 90 consecutive days for protection from threats to health and safety due to a permanent severe cognitive impairment. There is no waiting period for benefits. Annual payments can be used for anything the client wants. Re-certification by a physician is required at least every 12 months when requesting additional benefits. Cost There is no charge/premium for rider. At the time of the claim: The benefit amount paid is discounted by a reduction factor to reflect taking a portion of death benefit early. An administrative fee of $150 is assessed each time an accelerated benefit payment is made. The benefit may be taxable. While the benefit from this rider is intended to be excluded from income, circumstances included but not limited to, ownership of the policy and receipt of other similar benefits may result in accelerated benefits being taxable as income. Policyholders should consult their tax advisor before electing to receive benefits. Benefit amount The illustration system offers an optional benefit report to show a potential future claim (on a non-guaranteed basis): A single age can be selected as the date of the acceleration Only the maximum amount can be requested A separate optional report will generate showing the amount payable to the policy owner and the impact to policy values Since accelerated benefit proceeds are paid prior to death, the payment received is reduced by a reduction factor and will be less than the amount accelerated. Annual maximum accelerated benefit = lesser of 25 percent of death benefit on initial election, or the annualized per diem acceleration as defined in the rider Annual minimum accelerated benefit = lesser of 10 percent of death benefit on initial election, or $10,000 Lifetime maximum accelerated benefit = lesser of 75 percent of death benefit on initial election, or $2 million Chronic Illness Death Benefit Advance Rider 5

Frequently asked questions What products from Principal are eligible for the Chronic Illness Rider? Principal Universal Life Provider Edge SM Principal Universal Life Flex II SM Principal Universal Life Accumulation II SM Principal Indexed Universal Life Flex II SM Principal Indexed Universal Life Accumulation SM What is a chronic illness? A chronic illness is defined as: The insured being unable to perform two of the six activities of daily living (ADLs) without substantial assistance from another individual for a period of at least 90 consecutive days. - Or - The insured has a severe cognitive impairment that requires substantial supervisions by another individual for a period of at least 90 consecutive days. What are the activities of daily living (ADLs)? 1 Bathing the ability to wash oneself or get in or out of the tub or shower without substantial assistance 2 Continence the ability to maintain bladder control, bowel function or the personal hygiene necessary with this condition 3 Dressing the ability to take off or put on all items of clothing and/or any artificial device (ex. braces) that may be necessary 4 Eating the ability to feed oneself or through intravenous delivery 5 Toileting the ability to get to or from, or on and off a toilet without substantial assistance 6 Transferring the ability to move into or out of a bed, chair or wheelchair without substantial assistance How often must a certification be submitted to be eligible for benefits? A benefit can be available each policy year, subject to company approval and state variations. A new certification must be completed and approved each policy year for which a benefit request is made. How can benefit payments be made? Benefits can be received as a lump sum amount to use as your client chooses. Is there a waiting period for submitting a claim for benefits? There is no waiting period. 6 Chronic Illness Death Benefit Advance Rider

Is there a waiver of premium when my client qualifies for and receives the Chronic Illness benefit? No. There is no waiver of premium at the time of receiving the Chronic Illness benefit. These benefits are available on universal life policies, which have flexible premiums. The flexible premiums allow your client to stop paying premium if there is enough cash value in the policy to cover the charges and expenses. If there is not enough cash value built up in the policy to cover the charges and expenses, the policy could lapse. Won t Medicare and Medicaid cover chronic illness expenses? Health insurance and Medicare don t offer long-term solutions for chronic illnesses. Medicare only provides limited rehabilitation coverage for up to 100 days and only if previously hospitalized. Medicaid only pays those who live at the poverty level after they ve depleted their life savings. Will expenses for chronic illness care have to be reported and/or receipts turned into the insurer? No, if your client is eligible for Chronic Illness benefits, the money received can be used for any purpose. We require no evidence of expenses incurred. What happens if my client adds the rider and never uses it? If your client never needs chronic illness benefits, and the policy is in force, the full current death benefit can be paid to beneficiaries. How will Principal handle tax reporting for benefit payments received under the rider? Principal will report all rider distributions on a Form 1099-LTC. Policy owners or other recipients of rider distributions are responsible for properly reporting those distributions on their own tax returns. Help clients plan for tomorrow, so they can live for today. Chronic Illness Death Benefit Advance Rider 7

Let s Connect Call the National Sales Desk at 800-654-4278, or your Life RVP. Visit advisors.principal.com. 1 Medicare & You 2015, U.S. Department of Health and Human Services 2 longtermcare.gov/the-basics/who-needs-care as of February 21, 2017 3 Society of Actuaries: Long-Term Care Risk Management: Re-Pricing In-Force Policies, 2014 4 S. Kaye, C. Harrington, and M. Lapiante (2010). Analysis of 2005 SIPP, 2007 NHHS, and the 20052006 Medical Expenditure Survey 5 NCOA.org/Chronic Disease Self-Management Facts, October 2016 6 Fidelity Benefits Consulting Study, 2014 7 Centers for Disease Control, The Power of Prevention, 2009 principal.com Principal National Life Insurance Company and Principal Life Insurance Company, Des Moines, Iowa 50392-0002. All guarantees are based on the claims-paying ability of the issuing insurance company. Insurance issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Principal National and Principal Life are members of the Principal Financial Group, Des Moines, IA 50392. For financial professional use only. Not for distribution to the public. Not FDIC or NCUA insured May lose value Not a deposit No bank or credit union guarantee Not insured by any Federal government agency Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. BB11960-03 09/2017 t16110306py 2017 Principal Financial Services, Inc.