Financial Literacy in Africa A cross-country analysis using FinScope

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Financial Literacy in Africa A cross-country analysis using FinScope Maya Makanjee FinMark Trust Promoting Financial Capability and Consumer Protection Accra, Ghana 8 September 2009 FinMark Trust

Background and Context Cross-country Analysis of Financial Literacy Summary of Findings Conclusions and Recommendations Overview of Presentation

3 FinMark Trust Mission: Making Financial Markets Work for the Poor Facilitating and catalysing development around access to financial services Premise financial markets are either not working or not achieving their full potential Solution comes from within a particular market, not from a blueprint imported from elsewhere Information is the key to making financial markets work for the unserved and underserved FinScope is a comprehensive demand-side survey of consumer interaction with financial markets. It provides information about financial behaviour, attitudes, interests, financial management, usage of financial products, both formal and informal, as well as quality of life of adults in a particular country. FinScope Africa

4 RSA '08 63 3 11 24 Namibia '07 45 2 2 52 Botswana '04 44 5 5 46 Kenya '09 23 18 27 33 Nigeria '08 21 2 24 53 Malawi '08 19 7 19 55 Uganda '06 18 3 17 62 Zambia '05 15 12 12 62 Rwanda '08 14 7 26 52 Mozambique '09 12 1 10 78 Tanzania '06 9 2 35 54 Formal - Bank Formal - Other Informal Financially excluded Although financial inclusion data varies substantially across countries, fewer stark differences are evident in financial literacy

5 Dimension Keeping track Making ends meet Planning ahead Choosing and using financial products Accessing and using information and advice Description Manage money competently Live within means (ability to resist pressure to spend) Budget Use credit if you can afford it Provide for unexpected events Provide for expected events Long term (e.g. retirement) Short to medium term Aware of products that are available Shop around for best products Select best option Make sure you are well informed Find advice if you need it Know where to turn for protection Financial literacy is a broad concept incorporating various dimensions. Our analysis uses 5 dimensions, which are commonly used elsewhere in surveys

Percentage adults Budgeting (Adults that agree with the statement) Botswana Zambia Malawi Tanzania Rwanda South Africa Namibia 6 Only 24% say they know what the term budget means. How accurate is this data? Source: FinScope Botswana 2004, Zambia 2005, Tanzania 2006, Namibia 2007, South Africa 2007, Malawi 2008, Rwanda 2008 In most countries, the majority of adults say they budget

Percentage of adults You often don t feel in control of your finances (Adults that agree with the statement) 7 % all adults % banked adults Source: FinScope Namibia 2007, Kenya 2006, Zambia 2005, Tanzania 2006, South Africa 2007 Note: Namibia was phrased using I instead of You Roughly one third of adults say they do not feel in control of their finances

Percentage of adults Perception of using credit (Adults that agree with the statement) 8 Malawi Rwanda Uganda Zambia Namibia Source: FinScope surveys Note: Namibia was phrased as I often don t feel in control of my finances Stated attitudes indicate an aversion to credit in general. This appears to be less pronounced in Namibia and Zambia

Percentage of adults Awareness of final loan/credit cost (Adults that agreed with the statement) 9 South Africa Zambia Namibia Kenya Uganda 80.00% 70.00% 70.00% 60.00% 50.00% 46.86% 43.29% 40.00% 35.86% 30.00% 20.00% 18.95% 10.00% 0.00% When buying on credit, it ends up being more expensive than you thought it would be When buying on credit, it ends up being more expensive than one thought it would be You often find that you are surprised by the final amount you have had to pay for a loan You often find that you are surprised by the final amount you have had to pay for a loan or credit I often find that I am surprised by the final amount I have had to pay for a loan or credit Source: FinScope Namibia 2007, Zambia 2005, Kenya 2006, Uganda 2006, South Africa 2007 Many are not aware of the true cost of credit. It is not clear whether this is principally because disclosure is poor or because of low literacy levels

Percentage of adults 10 Savings statements (Adults that agree with the statement) In most countries a majority of adults say they try to save regularly, and a sizeable percentage do so with much effort

Percentage adults 11 Preparation for old age (Adults that agree with the statement) Source: FinScope Botswana 2004, Uganda 2006, Kenya 2006, Namibia 2007, Tanzania 2006, Zambia 2005 Planning for old age is a critical component of planning ahead. Many adults are concerned about their old age

Percentage of adults 12 There is almost universal medical insurance coverage in Rwanda Financial product usage (Adults ) 100% 82% Source: FinScope Malawi 2008, Rwanda 2008, Tanzania 2006, Uganda 2006, Botswana 2004, Zambia 2005, Namibia 2007, Kenya 2006 Nevertheless, in many countries usage of long term savings and risk products is very limited

Terms (Adults that have heard and understand the word) 13 Tanzania Namibia Malawi Rwanda Zambia Percentage adults Source: FinScope Zambia 2005, Rwanda 2008, Malawi 2008, Namibia 2007, Tanzania 2006 Familiarity with terminology is in some cases very limited. Note that FinScope does not verify that those who say they understand terms and phrases actually do

% all adults % all banked adults % all adults Various factors are considered when selecting products. Often factors such as location and threshold costs outweigh direct charges 14 Main factors in selecting a bank account Botswana Zambia Malawi Source: FinScope Malawi 2008, Zambia 2005, Botswana 2004 Percentage adults

Percentage of adults In many cases people rely on family and friends for advice. It is by no means the case that these advisors are well placed to give it Sources of financial advice (Adults ) 15 Source: FinScope Uganda 2006, Botswana 2004, Tanzania 2006, Zambia 2005, Namibia 2007, Rwanda 2008, South Africa 2007

16 Dimension Keeping track Making ends meet Findings In most countries, a majority say they budget Budgeting mechanisms might include cash budgeting as well as written budgets Relatively few people admit to using credit and in general people have unfavourable stated opinions of credit There appears to be limited understanding of the cost of credit, which may reflect literacy as well as disclosure issues Of those who admit to using credit, this is often used for day-to-day expenses A majority in most countries say they try to save, and this is often a matter of necessity Summary of Findings

17 Dimension Planning ahead Choosing and using financial products Accessing and using information and advice Findings Many are worried about their old age and perceive that they face key risks Nevertheless usage of long term savings and risk products is limited, and may reflect physical access constraints as well as low literacy Awareness of basic terminology is limited Considerations relating to choice dimensions include a range of access-related issues, not only price Many people do not seek advice or rely on those who are likely to be poorly qualified to give it There is limited use of available information Summary of Findings

FinScope data can be useful as a baseline for financial literacy, but delivers high-level results which may not reflect the reality Surveys inherently limited in providing an objective assessment (versus self-assessment) Recommend that surveys (e.g. FinScope) should be supplemented by more in-depth focus group discussions to unpack the issues Inconsistency in questions across FinScope surveys make comparisons more difficult. FinMark is testing a core set of questions for financial literacy in South Africa that can be applied across the board and which could also be used for a financial literacy index. Discussions are underway with the World Bank to extend a similar process in other countries. Suggest that a reference group be established to develop high-level questions Conclusions and Recommendations

While financial education is obviously important, what other tools do regulators have to help nudge people in the right direction? What are the limits of financial education? How do these components (rights, recourse, financial education) complement/ contradict each other currently, and how can they be better aligned? Some broader questions