Russian Reporter is a high quality popular weekly magazine for the new active middle class of Russia. It covers all main topics of the social, business and political life in Russia and abroad. Russian reporter isn t a franchise no an imitation, it is made and invented in Russia and for Russia. Prestigious international award show that it is Russia's first weekly journal of world-class quality journalism, reportage exclusivity, modern design and photography. Russian reporter opens new horizons for magazine business because it is addressed to the entire active middle class, all free and independent, that is, in every sense of affluent people. 1
Press Distributors Association summed up the competition: The sales leader in the print media market in 2011. The purpose of this event - to determine the newspapers and magazines, the most demanded by the consumer in the current year. PDA divides all existing print media into several thematic groups: "The socio-political", "Business Edition", "Ladies Edition", "Culture, leisure and entertainment," and others. Total of 41 thematic group. In the category Social and political mazines Russian Reporter was the sales leader. The results of the competition show the objective dynamics of demand and supply in the printed media market. Russian reporter is ahead of competitors in the market on circulation!* 168 100 60 000 65 000 77 400 94 000 *open sources data, number of copies 2
From 8 to 28 February 2012 in the U.S. the winners of the contest Pictures of the Year International had been chosen. Each year the competition in photojournalism is conducted by the Missouri School of Journalism and the Donald W. Reynolds Journalism Institute. Pictures of the Year International is one of the most prestigious and oldest competitions in the world of journalistic photography. The first time it was held in 1944 at the University of Missouri. The 69 awards ceremony will be held on April 20-21 in Chicago. Russian Reporter won the first prize in the category of Magazine Editing Portfolio leaving behind the National Geographic Magazine. The jury awarded the magazine with Award of Excellence in the category of Magazine Sports Story Editing for the work Motoball in the village of Kuscheva. March 21, 2012 the talented journalists were awarded with the ISKRA (Spark) prize - a national award in the print media, designed to enhance the professional skills of journalists. Among the winners of this year the authors of Russian Reporter: Alexander Kobelyatsky and Marina Akhmedova, who received first prize for The Best Report. 3
2011 2010 2008 The Russian Reporter s victory in the world photography competition, Pictures of the Year International in the nomination Magazine s best use of photographs. The Russian Reporter came ahead of such publications as National Geographic and GEO international. The editor of the Russian Reporter Andrei Polikanov was recognized as the best photo editor in the world. winner in three categories of the national print media awards Iskra 2010 Nominations Reportage, The most discussible publication and For the best sports publication. ) The Russian Reporter was among the top ten powerful organizations influenced the world art of photography (according to the American publication PDN. ) The Russian Reporter has led the pack in quoting on radio and TV (according to the data collected by TNS Gallup Media.) Тhe Russian Reporter was chosen by Julian Assange and his website Wikileaks as a partner in Russia for its contribution to journalism. The Russian Reporter is the only Russian publication which has ever participated in the exhibition Visa pour l Image (City:Perpignan, France, Stanley Greene / NOOR for Russian Reporter Magazine:The Road to Ruin:Drugs and Disease.) The Russian Reporter won in two categories of the national print media awards, (Nominations: Photos of the year and Best coverage of military conflicts. ) 2007 The Russian Reporter brought the exhibition World Press Photo to Moscow and St. Petersburg for the first time in many years (in partnership with the Objective Reality Fund.) 4
The visual part plays the equal role along with journalistic materials The Russian Reporter magazine, which was often recognized for photographic excellence, pays special attention to the photo-essays. The Russian Reporter has compiled a unique photography collection during three years of its cooperation with highly recognized professional photographers and world-class photo agencies. This collection has become the basis of the exhibition Through the Eyes of the Russian Reporter. The exhibition has visited many cities in Russia, and was performed in Israel. The exhibition is still continuing its work. For more information please visit: http://expo.rusrep.ru 5
Since 2009 the editorial board of the magazine Russian Reporter has been conducting an independent research THE MOST INFLUENTIAL PEOPLE OF RUSSIA. It shows the real elite class of the country, considerable professionals in the fields of business, politics and culture, people who have the real influence on their surroundings. THE MOST INFLUENTIAL PEOPLE OF RUSSIA is a unique event, which brings together professionals, powerful and well-known people from many different business fields at one ceremony. For more information please visit:http://www.rusrep.ru/2010-09-23/specproect/ 6
READERSHIP OF THE RUSSIAN REPORTER GROWS! 2012 131,3 Thousand people September-February Russian Reporter s Audience has 2 times increased in Moscow 2011 73,1 Thousand people September-February 2012 418,1 Thousand people September-February Russian Reporter s Audience in Russia has increased by 1,4 times 2011 297,6 Thousand people September-February TNS Media Research, NRS Moscow; NRS Russia (16+; Cities 100 000+) September 2010(2011) - February 2011(2012) 7
AVERAGE ISSUE READERSHIP DYNAMICS (in thousands of people) The best growth of the Russian audience Russian Reporter demonstrates the best growth of the federal audience among Russian socio-political publications. 878 806 418 397 444 543 516 294 306 259 42% 12% -5% -8% -15% Russian reporter Vlast' Itogi Ogonek Den'gi September 2010 - February 2011 September 2011 - February 2012 Growth% TNS Media Research; NRS Russia September 2011 - February 2012 8
AVERAGE ISSUE READERSHIP DYNAMICS, MOSCOW (in thousands of people) Showing a very significant increase of the audience over the last tree waves of measurement, Russian Reporter is still the fastest to increase the Moscow audience among the competitors. 248 243,1 195,3 191,6 72,8 130,5 130,7 113,3 109,8 86,7 79% 15% -2% -2% -21% Russian reporter Vlast' Ogonek Itogi Den'gi September 2010 - February 2011 September 2011 - February 2012 Growth% TNS Media Research; NRS Russia September 2011 - February 2012 9
audience age AUDIENCE PROFILE Itogi Profil' Vlast' Den'gi Russian reporter 45 47 49 51 53 55 57 59 61 Share of men in audience, % TNS Media Research; NRS Russia September 2011 - February 2012 10
FINANCIAL STATUS Share of audience, that can afford expensive purchases 48,4% 48,1% High income 44,2% 44,1% 41% 35,4% 31,3% Russian Reporter Kommersant Vlast' Itogi Den'gi Ogonek 25,5% spending on food is less than 25% of income 21,8% 21,3% 33,4% 30,2% 26,6% 24,0% 20,6% Itogi Russian Reporter Den'gi Kommersant Vlast' Ogonek Kommersant Vlast' Russian Reporter Den'gi Itogi Ogonek TNS Media Research, NRS Russia May - October 2011 11
AUDIENCE PROFILE 231 183 177 169 164 162 158 139 124 High income Spending on food is less than 25% of income High education Specialists Heads affect on decision-making at the enterprise business owners can afford expensive purchases men aged 25-34 *Affinity Index shows how much the target group proportion in the magazine audience differs from that of the target group proportion in the whole population TNS Media Research; NRS Russia September 2011 - February 2012 12
WHY IS THE ADVERTISING IN THE RUSSIAN REPORTER EFFECTIVE? Reader of the Russian Reporter: Consumption is ready to spend more money on a famous brand (158%)* tries to keep up with the latest fashion trends (144%) believes that it is better to stand out from the crowd, then to look like everyone else (155%) likes to purchase things, which make them more prestige (162%) The attitude trusts advertisements (139%) believes that advertisements in the magazine are useful (172%) watches ads to find out more about new products (173%) *Affinity Index shows how much the target group proportion in the magazine audience differs from that of the target group proportion in the whole population TNS Media Research, m Index Russia, 01/2011 13
SPECIAL ISSUES OF RUSSIAN REPORTER IN 2012 A wide range of thematic special issues can provide insight into particular topic: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Review of watch models after the SIHH February 9 2012 г. Issue about men February 23 2012 г. Issue on Japan March 29 2012 г. Watch block after BASEL April 19 2012 г. special issue dedicated to the sport June 7 2012 г. In addition in the issue - a large block about Euro 2012: predictions, match schedule, interviews with sports stars The publication will be distributed at the St. Petersburg Economic Forum June 14 and 21 2012 г. The special edition: photography August 2 2012 г. The elite of Russia - the most authoritative people in Russia 2012 September 27 2012 г. Issue on USA October 25 2012 г. City November 22 2012 г. Summary of the year December 20 2012 г. Best photos December 27 2012 г. 12
OPPORTUNITIES OF THE BRAND SUPPORT 13
ADVERTORIALS The advertising department of the Russian reporter magazine is always ready to help in developing advertorial materials of any topic and complexity. 14
ADVERTORIALS 14
SPECIAL PROJECTS 14
SPECIAL PROJECTS 14
THANK YOU FOR ATTENTION! Advertising Department of Russian reporter: phone: (495) 637-9472 е-mail: maslov@expert.ru