PURCHASE PRICE ALLOCATION

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file: JimCatty-purchasepriceallocation. PURCHASE PRICE ALLOCATION JAMES P. CATTY P re s i d e n t, Corporate Va l u a t i o n S e r v i c e s L i m i t e d 11 th M & A Valuation for CFO s Conference

Introduction Mergers are ubiquitous Nearly every business in history has been involved in one or more, as an Acquirer or Target A lot has been published on making them happen 2

Introduction Yet, according to KPMG, only 17% of the over 700 they studied, created real value More than half destroyed it There is virtually nothing written on the numerous endeavours that have to occur immediately after closing 3

Introduction One of the most complex of those is the Purchase Price Allocation ( PPA ) process This is required by ASC 805 (US), Handbook Sec 1581 (Can) and IFRS 3R, to be undertaken for every Business Combination 4

Introduction In it, the Fair Value of the consideration paid, be it cash, notes, shares and anything else, is allocated between the Fair Values of various recorded and un-recorded assets of all kinds financial, physical and intangible of the Target, as well as the liabilities assumed 5

Introduction Everything involved, both known, and unknown (contingencies and the like), assets have to be valued, as well as the similar liabilities Any unallocated balance representing the unknowable assets, as well as by definition the assembled workforce, is recorded as Goodwill 6

The Process The PPA process has five, interconnected phases 1. Determine the Acquirer 2. Establish the Fair Value of the purchase price consideration These two are not covered by this presentation 7

The Process 3. Identify the various assets, liabilities, technologies and contingencies involved 4. Select appropriate valuation techniques 5. Estimate their Fair Values and reconcile the underlying rates of return 8

Identifying the Items Involved Many companies making an acquisition do not know exactly what they are getting The price is normally based on historic earnings, projected future cash flows and the expected benefits of synergies (unions of two related things) 9

Identifying the Items Involved In every case, a rigorous analysis of what the Acquirer has actually received is essential This will almost certainly involve unrecognized assets as well as hidden liabilities 10

Identifying the Items Involved The initial step is fairly simple Identify the financial and physical assets Normally found on the Balance Sheet Classify everything else as an intangible 11

Identifying the Items Involved Then determine the Fair Values of the tangibles Adjustment will be needed for receivables Typically required for inventories All capital assets require restatement 12

Capital Assets Independent real estate and technical appraisers are recommended to determine Fair Values They should apply the highest and best use concept For lands and buildings this may not necessarily be what is actually happening 13

Capital Assets For plant & equipment it will normally be their present functions It is important to include all fully written off but still useful items Example - moulds, tools, jigs & dies 14

Intangible Assets After dealing with the financial and physical (tangible) items (both assets and liabilities), the focus shifts to the most difficult arena Intangible Assets They are normally divided into six categories: 15

Intangible Assets Marketing oriented trademarks, Internet domain names, non-compete agreements, etc. Customer related customer lists, contract and relationships, order backlogs, etc. Contract based licenses, royalties, service/supply contracts, leases, franchises, etc. 16

Intangible Assets Technology based technology, software, databases, trade secrets, etc. Artistic related literary works, musical works, pictures, videos, etc. Government granted transferrable licenses and permits 17

Intangible Assets An assembled workforce is deemed to be part of Goodwill But its Fair Value has to be calculated in applying several of the accepted methodologies for other intangible items 18

Intangible Assets The goal is to establish each of the identifiable intangible assets involved Then determine its Fair Values Any residual amount is Goodwill In every case the three traditional approaches (Cost, Market and Income) are considered 19

Selecting Appropriate Methodologies Most companies have similar identifiable intangibles: Customer relationships all Acquirers must recognize any customer relationships, from contracts or otherwise Normally valued using the Income Approach Attributable cash flows are estimated and discounted 20

Selecting Appropriate Methodologies Key assumptions required: Attrition rate how fast would someone expect sales from the customer relations to erode Expected (EBIT or EBITDA) margins Contributory asset charges the notional costs for use of other necessary assets (tangible, intangible & assembled workforce) 21

Selecting Appropriate Methodologies Trademarks & Technologies typically valued using the relief from royalty method Based on the concept that if the entity did not own the item, how much would it be willing to pay to use it? 22

Selecting Appropriate Methodologies The assessment of expected sales focuses on the Company s plans The determination of an appropriate royalty rate looks to available market-based information 23

Selecting Appropriate Methodologies In-process research & development ongoing product development efforts by the Target Normally valued by a Discounted Cash Flows method using probabilities Capitalized with indefinite life subject to impairment When life no longer indefinite, amortized 24

Target Inc. Lets look at an example BigCo acquired Target Inc. at 31 December 2007 Paid $165 million in cash and shares Recorded equity $52 million Difference $113 million Suggests significant unrecorded assets 25

Target Inc. December 2007 Balance Sheet Purchase Price Allocation Book Fair WARA Value Value Rate Return S' 000 S' 000 % S' 000 Purchase Price $165,000 Acquired Current Assets Cash & equivalents $35,122 $35,122 1.5% $527 Receivables $4,227 $4,185 6.0% $251 Inventories $3,241 $3,354 6.5% $218 Other $726 $726 - Liabilities Assumed Notes and accounts payables ($621) ($621) 1.5% ($9) Other Payables ($923) ($923) 1.5% ($14) Advance receipts for common stock ($2,662) - Working Capital $39,110 $41,843 2.3% $974 26

Target Inc. Purchase Price Allocation December 2007 Balance Sheet Book Fair WARA Value Value Rate Return Capital Assets Acquired $ '000 $ '000 % $ '000 Equity in Affiliate 4,798 4,798 21.0% 1,008 Fixed Plant & Equipment Net 1,213 16,809 Prepayment--Equipment 3,121 3,121 4,334 19,930 9.0% 1,794 Purchased Intangibles Ul Listing 851 851 16.6% 141 Know-how 122 122 22.0% 27 Trade-name 2,771 2,771 25.0% 693 Miscellaneous 155 155-3,899 3,899 22.1% 861 Net recorded position 52,141 70,470 6.6% 4,636 27

December 2007 Balance Sheet Discussions with management determined at least the following intangibles: Customer Relationships Trade-name Assembled Workforce (in Goodwill) Tools, Jigs, Dies and Moulds (in Plant & Equipment) Furnace rehabilitation know-how (in P & E) 28

December 2007 Balance Sheet Purchase Price Allocation Fair WARA Value Rate Return $'000 % $'000 Unrecorded Intangible Assets Acquired Customer relationships 6,700 25.0% 1,675 Assembled Workforce 670 20.0% 134 Trade-name 26,000 25.0% 6,500 Goodwill 61,160 35.5% 21,705 94,530 31.8% 30,014 165,000 21.0% 34,650 29

Property & Equipment Target s assets include a great deal of unrecorded know-how Some relating to its major plant When bought in 2000 it had 48 non-functioning specialized furnaces Valued at $10,000 each 30

Property & Equipment 24 are now in service Replacement cost is about $600,000 each Know-how allows rehabilitation for only $150,000 31

Property & Equipment Engineering studies indicate they have an economic / physical life of 25 years Close to the 30 years specified for new units 32

Property & Equipment The increase to depreciated replacement cost of 24 idle units is $9,600,000 ($400,000 each) The present value of the future cost savings from rehabilitation is $4,671,000 over 3 years The total increase is $14,271,000 33

Property & Equipment Essential tools, dies, jigs and moulds with indefinite physical life, had been written-off Their Fair Value is replacement cost of $1,325,000 34

Customer Relationships Target s industry functions as if the European and American markets are totally different In reality both are mainly supplied by Asian producers 35

Customer Relationships From 2004 to 2008 the European unit price in Euros (unconverted) of Target s main product differed by less than 5% from the similar dollar cost in the US In April 2004, European sales were 46.40 (US$56.50) a unit, US $43.00 in the US 36

Customer Relationships Three years later the Euro price was 47.10 ($73.30) compared with US $47.10 in America In 2007 European gross margins were about 26.3% compared with 10.2% for the US 37

Customer Relationships Management expects this benefit to continue The Fair Value of such customer relationships is based on reversion to the same price over 10 years 38

Customer Relationships Present value at 25% of the net benefits over 10 years from sales to European customers is $6,700,000 Reflects contributory charges for capex, working capital, assembled work force & trade-name 39

Trade Name Valued by the relief from royalties method Royalty rate of 2.75% Present value at 25% of ten years projected sales with 3% subsequent growth gives after tax savings from ownership of $26 million 40

Conclusion Preparing a PPA is a complex technical process In many ways more difficult than valuing an overall business In a PPA, Management and Valuator must asses numerous cash flows and establish rates of return applicable to each of them 41

ANY QUESTIONS? 42