ishares Edge Minimum Volatility ETFs

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ishares Edge Minimum Volatility ETFs A new approach for the core of your portfolio Min Vol USA ETF Exp. Ratio: 0.15% Min Vol EAFE ETF Net Exp. Ratio: 0.20% Min Vol Emerging Markets ETF Net Exp. Ratio: 0.25% Establishing an appropriate asset allocation and staying invested in the markets are important determinants of successful investing. But volatility can unnerve investors, causing them to abandon their plans and jeopardize their long-term goals. ishares Edge Minimum Volatility ETFs are core equity investments that have delivered market-like returns with less risk. 1 And because they help weather the ups and downs of the market, they can help give investors the confidence to stay invested. As shown below, these funds have historically lost less during market declines while still capturing meaningful gains during upswings. Min Vol Global ETF Net Exp. Ratio: 0.20% Learn how ishares Edge Minimum Volatility ETFs can help strengthen portfolios FOCUS ON UPSIDE / DOWNSIDE CAPTURE Upside capture measures the portion of market return captured by a fund during positive months for an index. Downside capture refers to the portion of market return captured by a fund during negative months for an index. United States Int l Developed Emerging Markets Global Markets 1 The problem: Volatility can drive poor decision making UPSIDE CAPTURE 79 % 77 % 77 % 71 % 2 A potential solution: ishares Edge Minimum Volatility ETFs DOWNSIDE CAPTURE 49 % 58 % 71 % 39 % 3 Getting started: Use as core investments in your portfolio Source: Morningstar, as of 9/30/17. Based on fund and index returns from 11/1/11 9/30/17. Data compares to the S&P 500, to the MSCI EAFE Index, to the MSCI Emerging Markets Index, and to the MSCI ACWI Index. Index returns are for illustrative purposes only and do not represent actual ishares Fund performance. Index performance returns do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results. For standardized performance for the ishares funds, please see the end of this document.

1 The Problem: Volatility Can Drive Poor Decision Making Your asset allocation the mix of stocks, bonds and other investments in your portfolio is an important determinant of your investment outcome. That s why advisors work so hard to establish the right asset allocation for each investor they serve. While establishing the right asset allocation is a critical first step, the real challenge comes later that is, will investors stick with their plan when the stock market gets volatile? For many investors, the answer is no. Unfortunately, many investors do the opposite sell during times of volatility and miss out when markets turn back up. As a result, investors could underperform the overall market. TIME IN THE MARKET VS. TIMING THE MARKET S&P 500 returns over time 1/1/07 12/31/16 100 50 0-50 -100 96 % -1 % -56 % Invested for the full period Missed the 10 best Missed the 30 best Bloomberg, as of 12/31/16. Daily data from 1/2/2007 to 12/31/2016 for the S&P 500. Index returns are for illustrative purposes only. Index performance returns do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results. IF IT SEEMS LIKE THE MARKETS HAVE BEEN ROCKIER THAN THEY USED TO BE, YOU RE RIGHT. Number of the S&P 500 index moved +/- 2% on a single trading day, by decade: 53 93 192 236 1976-1985 1986-1995 1996-2005 2006-2016 Source: Bloomberg, daily data from 1/1/1976 to 12/31/2016 for the S&P 500. Past performance is not necessarily indicative of future results.

Annualized return AUGUST 2015 S&P 500-6.0 % United States -4.5 % 2 WORST MONTH FOR MARKET BENCHMARKS SINCE FUND INCEPTION A Potential Solution: ishares Edge Minimum Volatility ETFs ishares Edge Minimum Volatility ETFs have a track record of delivering market-like returns with less risk. 2 Importantly, they have lost less during the most severe downturns, when broad markets suffered most. These ETFs follow an index that screens for low volatility stocks, takes into account the correlations among them, and then generates an optimized portfolio with guardrails in place to limit sector and country concentrations. ishares EDGE MINIMUM VOLATILITY ETFS: A TRACK RECORD OF MARKET-LIKE RETURNS WITH LESS RISK 16% S&P 500 MAY 2012 International Developed MSCI EAFE 12% 8% MSCI ACWI MSCI EAFE -11.5 % -7.6 % 4% MSCI EM Emerging Markets MSCI EM -11.2 % MSCI ACWI -9.0 % MAY 2012 MAY 2012-8.4 % Global Markets -4.5 % Source: Morningstar, as of 9/30/17 based on monthly performance from 11/1/11-9/30/17. Past performance does not guarantee future results. For standardized performance, please see the end of this document. 0% 8% 10% 12% 14% Annualized risk Source: Morningstar. Data shown based on fund and index returns from 11/1/2011 9/30/17. Risk is represented by standard deviation, which measures how dispersed returns are around the average. A higher standard deviation indicates that returns are spread out over a larger range of values and thus, more volatile. Index data are for illustrative purposes only. Index performance returns do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor s shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. Performance data current to the most recent month end may be obtained by visiting www.ishares.com or www.blackrock.com. For standardized performance for the ishares funds, please see the end of this document. Two reasons why minimum volatility strategies have worked: Structural impediments are market rules or restrictions that have made some investments off-limits to certain investors. For example, institutions like pensions and endowments often have high return targets, but they are typically restricted from using leverage. As a result, they purchase higher-risk stocks with the hope of boosting returns. Prices of high volatility stocks are pushed up, leaving lower volatility stocks underpriced. Behavioral bias refers to the idea that not all investors are perfectly rational all the time. Also known as the lottery effect, behavioral bias pushes investors to bet on the next big idea, even if the odds are stacked against them. Flashy, riskier stocks often get more attention while lower risk stocks are overlooked. 16%

3 in the Core For investors seeking less volatility, can replace a traditional allocation like the S&P 500 index. 0.82 CORRELATION had a 0.82 correlation to the S&P 500. A correlation closer to 1.00 means the two often move in lockstep. Correlation refers to the degree to which two securities move together. 0.68 BETA had a beta of 0.68, which means it s more than a quarter less volatile than the S&P 500 index. Beta refers to a stock s tendency to respond to swings in the market. Getting Started: Use As Core Investments In Your Portfolio Diversified portfolios generally allocate across U.S., international and emerging markets stocks. That s why ishares Edge Minimum Volatility ETFs are available across these major equity building blocks. You can consider using ishares Edge Minimum Volatility ETFs at the core of your portfolio because of the way their MSCI indexes are constructed sectors and countries are tightly constrained to +/- 5% of the broad market index. The graphic below illustrates the potential impact of replacing a traditional equity portfolio with minimum volatility ETFs. Over the period analyzed, risk-adjusted returns improved and drawdowns were reduced by more than 50%, demonstrating the potential benefits of using minimum volatility ETFs as a core equity replacement. 5 % MSCI EM Index 15 % MSCI EAFE Index BASE PORTFOLIO 40 % 40 % S&P 500 Barclays U.S. Agg MINIMUM VOLATILITY PORTFOLIO 5 % 15 % 40 % AGG 40 % Source: Morningstar, as of 9/30/17. Correlations and Beta from 11/1/11 to 9/30/17. Past performance is not necessarily indicative of future results. BASE 6.17 Standard deviation 1.32 Sharpe ratio -6.21 Max drawdown -4.50 Worst month 8.47 Return MINIMUM VOLATILITY 5.31 Standard deviation 1.49 Sharpe ratio -4.75 Max drawdown -3.12 Worst month 8.27 Return Source: BlackRock and Morningstar. Data shown is for 11/1/11 9/30/17. Annualized volatility is represented by standard deviation and measures the historical volatility of a portfolio s return. The Sharpe ratio characterizes how well the return of a portfolio compensates the investor for the risk taken. The higher the Sharpe Ratio, the better a portfolio s historical risk-adjusted returns have been. Base portfolio based on index data. Minimum volatility portfolio based on fund data. The portfolios rebalanced semi-annually. Sample portfolios are strictly for illustrative and educational purposes only, and do not represent a recommendation of any security or asset allocation strategy. Returns are hypothetical and are not representative of any funds or investments. Index data are for illustrative purposes only. Index performance returns do not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. Past performance does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor s shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. Performance data current to the most recent month end may be obtained by visiting www.ishares.com or www.blackrock.com. For standardized performance for the ishares funds, please see the end of this document.

So How Do Other Investments Compare to? Upside/Downside Capture 11/1/2011-9/30/17 vs. S&P 500: Min Vol USA ETF Exp. Ratio: 0.15% 79 % Upside Capture 1,800 U.S. equity mutual funds 4 of the 1,817 mutual funds have a downside capture <49% vs. the S&P 500 49 % Downside Capture Helping you weather the market s ups and downs combined with all the benefits you ve come to expect from ETFs. Low cost 3 Tax efficient 4 0 None of those 4 mutual funds have an upside capture >79% vs. the S&P 500 Source: Morningstar, as of 9/30/17. Mutual Fund universe based on the oldest share class in the U.S. Equity Morningstar category incepted before 11/1/2011. Past performance does not guarantee future results. For standardized performance, please see the end of this document.

Standard Performance as of 9/30/17 Fund Name Fund Inception Date Gross Exp Ratio Net Expense Ratio 1-Year Returns 5-Year Returns 10-Year Returns Since Inception NAV Mkt Price NAV Mkt Price NAV Mkt Price NAV Mkt Price 10/18/11 0.15% 0.15% 13.12% 12.73% 13.53% 13.44% - - 14.56% 14.49% 10/18/11 0.32% 0.20% 9.71% 9.30% 8.72% 8.63% - - 9.18% 9.15% 10/18/11 0.71% 0.25% 10.45% 9.77% 2.53% 2.66% - - 5.22% 5.26% 10/18/11 0.32% 0.20% 9.64% 9.26% 10.10% 10.06% - - 10.91% 10.89% ishares Core U.S. Aggregate Bond ETF (AGG) MSCI USA Minimum MSCI EAFE Minimum MSCI Emerging Markets Minimum MSCI All Country World Minimum 09/22/03 0.06% 0.05% 0.06% -0.03% 2.02% 1.98% 4.17% 4.13% 4.07% 4.07% - - - 13.30% - 13.71% - - - 14.75% - - - 9.79% - 8.80% - - - 9.26% - - - 10.82% - 2.71% - - - 5.45% - - - 9.30% - 9.81% - - - 10.62% The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor s shares, when sold, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. Performance data current to the most recent month end may be obtained by visiting www.ishares.com or www.blackrock.com. Performance shown reflects fee waivers and/or expense reimbursements by the investment advisor to the fund for some or all of the periods shown. Performance would have been lower without such waivers. Shares of ishares Funds are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Market returns are based upon the midpoint of the bid/ask spread at 4:00 p.m. eastern time (when NAV is normally determined for most ishares Funds), and do not represent the returns you would receive if you traded shares at other times. *BlackRock Fund Advisors ( BFA ), the investment adviser to the Funds and an affiliate of BlackRock Investments, LLC, has contractually agreed to waive a portion of the expenses for through November 30, 2021, for and through December 31, 2023 and for AGG through June 30, 2026. Want to know more? Learn more about the complete suite of ishares Edge Minimum Volatility ETFs at ishares.com 1 Morningstar, as of 9/30/17. 2 Morningstar, as of 9/30/17. 3 BlackRock and Morningstar, as of 9/30/17. expense ratio is 15 bps. The average U.S. Equity Mutual Fund expense ratio is 0.98%. U.S. Equity Mutual Fund universe based on the oldest share class in the U.S. Equity Morningstar category incepted before 11/1/2011. 4 No ishares Edge Minimum Volatility ETF has ever distributed a capital gain. Past distributions are not indicative of future distributions. Carefully consider the Funds investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds prospectuses or, if available, the summary prospectuses which may be obtained by visiting www.ishares.com or www.blackrock.com. Read the prospectus carefully before investing. Investing involves risk, including possible loss of principal. International investing involves risks, including risks related to foreign currency, limited liquidity, less government regulation and the possibility of substantial volatility due to adverse political, economic or other developments. These risks often are heightened for investments in emerging/developing markets and in concentrations of single countries. There can be no assurance that performance will be enhanced for funds that seek to provide exposure to certain quantitative investment characteristics ( factors ). Exposure to such investment factors may detract from performance in some market environments, perhaps for extended periods. In such circumstances, a fund may seek to maintain exposure to the targeted investment factors and not adjust to target different factors, which could result in losses. The ishares Minimum Volatility ETFs may experience more than minimum volatility as there is no guarantee that the underlying index s strategy of seeking to lower volatility will be successful. The strategies discussed are strictly for illustrative and educational purposes and should not be construed as a recommendation to purchase or sell, or an offer to sell or a solicitation of an offer to buy any security. There is no guarantee that any strategies discussed will be effective. The information presented does not take into consideration commissions, tax implications, or other transactions costs, which may significantly affect the economic consequences of a given strategy or investment decision. Diversification and asset allocation may not protect against market risk or loss of principal. The Funds are distributed by BlackRock Investments, LLC (together with its affiliates, BlackRock ). The ishares Funds are not sponsored, endorsed, issued, sold or promoted by MSCI Inc., nor does this company make any representation regarding the advisability of investing in the Funds. BlackRock is not affiliated with MSCI Inc. 2017 BlackRock. All rights reserved. ishares and BLACKROCK are registered trademarks of BlackRock. All other marks are the property of their respective owners. Lit. No. IS-MV-INVGDE-1017 OE31701T-1017