Financial Services Insurance (Topic 944)

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Proposed Accounting Standards Update Issued: December 17, 2009 Comments Due: February 12, 2010 Financial Services Insurance (Topic 944) Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts a consensus of the FASB Emerging Issues Task Force This Exposure Draft of a proposed Accounting Standards Update of Topic 944 is issued by the Board for public comment. Written comments should be addressed to: Technical Director File Reference No. EITF090G

The FASB Accounting Standards Codification is the source of authoritative generally accepted accounting principles (GAAP) recognized by the FASB to be applied by nongovernmental entities. An Accounting Standards Update is not authoritative; rather, it is a document that communicates how the Accounting Standards Codification is being amended. It also provides other information to help a user of GAAP understand how and why GAAP is changing and when the changes will be effective. Notice to Recipients of This Exposure Draft of a Proposed Accounting Standards Update The Board invites individuals and organizations to send written comments on all matters in this Exposure Draft of a proposed Accounting Standards Update. Responses from those wishing to comment on the Exposure Draft must be received in writing by February 12, 2010. Interested parties should submit their comments by email to director@fasb.org, File Reference No. EITF090G. Those without email should send their comments to Technical Director, File Reference No. EITF090G, FASB, 401 Merritt 7, PO Box 5116, Norwalk, CT 06856-5116. Do not send responses by fax. All comments received constitute part of the FASB s public file. The FASB will make all comments publicly available by posting them to its website and by making them available in its public reference room in Norwalk, Connecticut. An electronic copy of this Exposure Draft is available on the FASB s website until the FASB issues a final Accounting Standards Update. Copyright 2009 by Financial Accounting Foundation. All rights reserved. Permission is granted to make copies of this work provided that such copies are for personal or intraorganizational use only and are not sold or disseminated and provided further that each copy bears the following credit line: Copyright 2009 by Financial Accounting Foundation. All rights reserved. Used by permission. Financial Accounting Standards Board of the Financial Accounting Foundation 401 Merritt 7, PO Box 5116, Norwalk, Connecticut 06856-5116

Proposed Accounting Standards Update Financial Services Insurance (Topic 944) Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts a consensus of the FASB Emerging Issues Task Force December 17, 2009 Comment Deadline: February 12, 2010 CONTENTS Page Numbers Summary and Questions for Respondents... 1 5 Amendments to the FASB Accounting Standards Codification... 7 10 Amendments to the XBRL Taxonomy... 11 13

Summary and Questions for Respondents Why Is the FASB Issuing This EITF-Developed Proposed Accounting Standards Update (Update)? The objective of this proposed Update is to address diversity in practice regarding the interpretation of which costs relating to the acquisition of new or renewal insurance contracts qualify as deferred acquisition costs. The current definition of acquisition costs in the Master Glossary of the FASB Accounting Standards Codification TM is costs that vary with and are primarily related to the acquisition of insurance contracts. Costs that meet that definition are typically recognized as assets and are commonly referred to as deferred acquisition costs. Deferred acquisition costs are amortized over time using amortization methods dependent upon the nature of the underlying insurance product (that is, proportional to revenues, based on a contract s estimated gross profit, or based on a contract s estimated gross margin). Other costs that do not vary with and are not primarily related to the acquisition of new and renewal insurance contracts such as those relating to investment management, general administration, and policy maintenance are charged to expense as incurred. As a result of the diversity in practice relating to the interpretation of which costs qualify as acquisition costs within the insurance industry, certain constituents initially raised the question of whether advertising costs meet the definition of acquisition costs. However, interpretation of the phrase, vary with and are primarily related to raises a broader conceptual issue that also applies to other types of costs; therefore, application of the amendments in this proposed Update would not be limited to advertising costs. Who Would Be Affected by the Amendments in This Proposed Update? The amendments in this proposed Update would affect insurance entities that are within the scope of Topic 944 (which includes but is not limited to stock life insurance entities, mutual life insurance entities, and property and liability insurance entities) that incur costs in the acquisition of new and renewal insurance contracts. 1

What Are the Main Provisions? Accounting Guidance The amendments in this proposed Update specify that the following costs incurred in the acquisition of new and renewal contracts would be capitalizable in accordance with the amendments in this proposed Update: 1. Incremental direct costs of contract acquisition. Incremental direct costs are those costs that result directly from the acquisition of the contract and would not have been incurred by the insurance entity if the contract had not been acquired. 2. Certain costs directly related to the following acquisition activities performed by the insurer for the contract: a. Underwriting b. Policy issuance and processing c. Medical and inspection d. Contract selling. The costs directly related to those activities include only the portion of an employee s total compensation and payroll-related fringe benefits directly related to time spent performing those activities for actual acquired contracts and other costs related to those activities that would not have been incurred if the contract had not been acquired. All other acquisition-related costs including costs incurred by the insurer for soliciting potential customers, market research, training, administration, unsuccessful acquisition or renewal efforts, and product development would be charged to expense as incurred. Administrative costs, rent, depreciation, occupancy, equipment, and all other general overhead costs would be considered indirect costs and would be charged to expense as incurred. Advertising costs would not be included as deferred acquisition costs and would be accounted for under U.S. generally accepted accounting principles (GAAP) guidance on advertising costs in Topic 720, Other Expenses, and Subtopic 340-20, Other Assets and Deferred Costs Capitalized Advertising Costs, as applicable. Disclosures There would be no significant changes to disclosures as a result of the amendments in this proposed Update. 2

How Would the Main Provisions Differ from Current U.S. Generally Accepted Accounting Principles (GAAP) and Why Would They Be an Improvement? The amendments in this proposed Update would modify the definition of the types of costs incurred by insurance entities that can be capitalized in the acquisition of new and renewal contracts. This revised definition may represent a significant change in practice for many insurance entities. For example, many insurance entities capitalize costs relating to unsuccessful contract acquisitions. The amendments in this proposed Update specify that the costs must be based on successful efforts (that is, a new or renewal contract). The amendments in this proposed Update also specify that advertising costs would be accounted for under Topic 720 or Subtopic 340-20, as applicable, and would not qualify for capitalization as deferred acquisition costs. The Board has an ongoing project on its agenda on the accounting for insurance contracts. The Board s current view in that project is that all acquisition costs should be expensed as incurred. However, guidance from that project, once finalized, is not currently expected to be effective before 2014. By clarifying that guidance now, the amendments in this proposed Update would improve current U.S. GAAP by providing a clearer definition of a qualifying capitalizable acquisition cost and, therefore, limit the significant diversity in practice that has developed in this area. This revised definition also would improve consistency among insurance entities and financial institutions with respect to capitalizable costs because the definition is consistent with the types of costs that can be capitalized relating to loan originations in Topic 310, Receivables. When Would the Amendments Be Effective? The amendments in this proposed Update would be effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2010. Early adoption would be permitted. The amendments in this proposed Update would be applied on a prospective basis upon adoption. Retrospective application to all prior periods upon the date of adoption also would be permitted, but not required. How Do the Proposed Provisions Compare with International Financial Reporting Standards (IFRS)? The guidance on deferred acquisition costs under IFRS is limited and is subject to significant judgment. IFRS neither prohibits nor requires the deferral of acquisition costs, nor does it prescribe which acquisition costs are deferrable, the period and method of their amortization, or whether an insurer should present 3

deferred acquisition costs as an asset or as a reduction in insurance liabilities. IFRS 4, Insurance Contracts, is an interim standard and does not address the accounting for acquisition costs because in some cases those costs were an integral part of existing models and could not be amended easily without a more fundamental review of those models. While not necessarily applicable to insurance contracts, International Accounting Standard 39, Financial Instruments: Recognition and Measurement, limits capitalizable transaction costs for financial instruments to incremental costs that are directly attributable to the acquisition, issuance, or disposal of a financial asset or liability. IAS 39 defines an incremental cost as one that would not have been incurred if the entity had not acquired, issued, or disposed of the financial instrument. The IASB and FASB have preliminarily decided that an insurance entity should expense all contract acquisition or renewal costs as incurred in their ongoing joint insurance contracts project. Questions for Respondents The Board invites individuals and organizations to comment on all matters in this proposed Update, particularly on the issues and questions below. Comments are requested from those who agree with the proposed guidance as well as from those who do not agree. Comments are most helpful if they identify and clearly explain the issue or question to which they relate. Those who disagree with the proposed guidance are asked to describe their suggested alternatives, supported by specific reasoning. Question 1: The amendments in this proposed Update would revise the definition of an acquisition cost of an insurance entity to be costs that are directly related to the acquisition of new and renewal contracts and include those costs that are (1) incremental direct costs of contract acquisition and (2) directly related to specific activities performed by the insurer for the contract. a. Do you agree with this conclusion? If not, what criteria do you think should be used as the basis for capitalization of acquisition-related costs? b. Is the proposed guidance operational or is further guidance necessary to implement the proposed guidance? Question 2: Do you agree that for a cost to meet the definition of a deferred acquisition cost, it must relate to successful efforts (that is, a new or renewal contract)? Please provide the reasons for your view. Question 3: Do you agree with the amendments in this proposed Update that specify that advertising costs incurred by insurance entities should not be included as part of deferred acquisition costs but, rather, should follow the guidance for advertising in Topic 720 or Subtopic 340-20, as applicable? Please provide the reasons for your view. 4

Question 4: Do you expect to incur significant costs as a result of the amendments in this proposed Update? If so, please be specific about the nature of the costs you expect to incur. Question 5: Do you believe that the proposed effective date is operational? Please provide the reasons for your view. 5

Amendments to the FASB Accounting Standards Codification TM Introduction 1. The Accounting Standards Codification is amended as described in paragraphs 2 12. In some cases, not only are the amended paragraphs shown but also the preceding and following paragraphs are shown to put the change in context. Terms from the Master Glossary are in bold type. Added text is underlined and deleted text is struck out. Amendments to Subtopic 944-30 Financial Services Insurance Acquisition Costs 2. Amend Master Glossary term Acquisition Costs, with a link to transition paragraph 944-10-65-1, as follows: Acquisition Costs Costs incurred in the acquisition of new and renewal insurance contracts. A costacquisition costs include those costs that vary with and are primarily is directly related to the successful acquisition of a new or renewal insurance contracts. contract. 3. Add the term Incremental Direct Cost of Contract Acquisition to the Master Glossary, with a link to transition paragraph 944-10-65-1, as follows: Incremental Direct Cost of Contract Acquisition A cost that has both of the following characteristics: a. It results directly from the acquisition of the contract b. It would not have been incurred by the insurance entity had the contract not been acquired. 4. Add new paragraph 944-30-25-1, with a link to transition paragraph 944-10- 65-1, as follows: Recognition 944-30-25-1 An insurance entity shall capitalize only both of the following as acquisition costs: 7

a. Incremental direct costs of contract acquisition (for implementation guidance, see paragraph 944-30-55-1) b. The portion of the insurance entity employee s total compensation and payroll-related fringe benefits directly related to time spent performing any of the following acquisition activities for a contract that has actually been acquired: 1. Underwriting 2. Policy issuance and processing 3. Medical and inspection 4. Contract selling. 5. Amend existing paragraph 944-30-25-1 and renumber as paragraph 944-30-25-1A, with a link to transition paragraph 944-10-65-1, as follows: 944-30-25-1944-30-25-1A Acquisition costs shall be capitalized. To associate such costs with related premium revenue, capitalized acquisition costs shall be allocated by groupings of insurance contracts consistent with the entity s manner of acquiring, servicing, and measuring the profitability of its insurance contracts. 6. Add new paragraph 944-30-25-1B, with a link to transition paragraph 944-10-65-1, as follows: 944-30-25-1B An insurance entity shall not include advertising costs as acquisition costs. For guidance on accounting for advertising costs, see Subtopic 720-35 and Subtopic 340-20. 7. Amend existing paragraph 944-30-25-2, with a link to transition paragraph 944-10-65-1, as follows: 944-30-25-2 Paragraph 944-720-25-2 requires that an insurance entity expense, as incurred, certain other costscosts. incurred during the period such as those relating to investments, general administration, and policy maintenance that do not vary with and are not primarily related to the acquisition of new and renewal insurance contracts shall be charged to expense as incurred. 8. Amend paragraph 944-30-50-1, with a link to transition paragraph 944-10- 65-1, as follows: Disclosure 944-30-50-1 Insurance entities shall disclose all of the following in their financial statements: a. The nature and type of acquisition costs capitalized b. The method of amortizing capitalized acquisition costs c. The amount of acquisition costs amortized for the period. 9. Amend paragraph 944-30-55-1, with a link to transition paragraph 944-10- 65-1, as follows: 8

Implementation Guidance and Illustrations > Implementation Guidance >> Acquisition CostsIncremental Direct Costs of Contract Acquisition 944-30-55-1 All of the following costs vary with and are primarily related to insurance contracts issued or renewed during the period in which the costs are incurred and shall be considered acquisition costs:this implementation guidance provides examples of incremental direct costs of contract acquisition. Such costs include both of the following: a. Agent and broker commissionsan agent or broker commission or bonus for a successful contract acquisition b. Subparagraph superseded by Accounting Standards Update 2010- XX.Salaries of certain employees involved in the underwriting and policy issue functions c. Medical and inspection fees.a third-party medical or inspection fee for a successful contract acquisition. 10. Amend paragraphs 944-720-25-1 through 25-2, with a link to transition paragraph 944-10-65-1, as follows: Financial Services Insurance Other Expenses Recognition 944-720-25-1 Paragraph 944-30-25-1 states that costs that are requires that an insurance entity capitalize certain acquisition costscosts. shall be capitalized. 944-720-25-2 Other costs incurred during the period such as those relating to investments, general administration, policy maintenance, product development expenses, market research expenses, and general overhead that do not vary with and are not primarily related to the acquisition of new and renewal insurance contracts shall be charged to expense as incurred.an insurance entity shall expense, as incurred, any of the following costs: a. An acquisition-related cost not capitalizable in accordance with paragraph 944-30-25-1 (for implementation guidance, see paragraph 944-720-55-1) b. An indirect cost (for implementation guidance, see paragraph 944-720-55-2). 11. Add paragraphs 944-720-55-1 through 55-2 and related headings, with a link to transition paragraph 944-10-65-1, as follows: > Implementation Guidance > > Certain Acquisition-Related Costs 9

944-720-55-1 This implementation guidance addresses paragraph 944-720-25-2(a), which requires that an insurance entity expense, as incurred, any acquisition-related cost not identified in paragraph 944-30-25-1. Such costs include, but are not limited to, costs of all of the following: a. Soliciting potential customers b. Market research c. Training d. Administration e. Unsuccessful acquisition or renewal efforts f. Product development. > > Indirect Costs 944-720-55-2 This implementation guidance addresses paragraph 944-720-25-2(b), which requires that an insurance entity expense, as incurred, any indirect cost. Such costs include, but are not limited to, all of the following: a. Administrative costs b. Rent c. Depreciation d. Occupancy costs e. Equipment costs f. Other general overhead. 12. Add paragraph 944-10-65-1 and its related heading as follows: > Transition Related to Accounting Standards Update No. 2010-XX, Financial Services Insurance (Topic 944): Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts 944-10-65-1 The following represents the transition and effective date information related to Accounting Standards Update No. 2010-XX, Financial Services Insurance (Topic 944): Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts: a. An entity shall apply the pending content that links to this paragraph either: 1. On a prospective basis in fiscal years beginning after December 15, 2010, and interim periods within those fiscal years 2. On a retrospective basis to all prior periods. b. Earlier application of the pending content that links to this paragraph is permitted. c. An entity shall provide the disclosures in paragraphs 250-10-50-1 through 50-3 in the period the entity adopts the pending content that links to this paragraph. 10

Amendments to the XBRL Taxonomy The following elements are proposed additions or modifications to the XBRL taxonomy as a result of the amendments in this proposed Update. (Elements that currently exist in the 2009 taxonomy are marked with an asterisk* and have been bolded. If an existing element was modified, it has been marked to reflect any changes.) Standard Label Deferred Policy Acquisition Costs [Text Block]* Nature of Deferred Policy Acquisition Costs* Definition This element may be used as a single block of text to encapsulate the entire disclosure, including data and tables, pertaining to the nature, type, and amount of capitalized costs incurred to write or acquire insurance contracts, the basis for and methodology for capitalizing such costs, the accounting for such deferred acquisition costs (DAC) when modifications or internal replacements of related insurance contracts occur and the effect on results of operations, and the methodology and amount of amortization. Describes the nature and type of costs incurred in the acquisition of new and renewal insurance contracts, including those costs that vary with and are primarilydirectly related to the successful acquisition of new or renewal insurance contracts (for example, agent and broker commissions, certain underwriting and policy issue costs, and medical and inspection fees). Codification Reference 944-30-50-1 944-30-50-4 944-210-S99-1 944-30-25-1 944-30-25-1A 944-30-25-1B 944-30-50-1 944-30-55-1 The Standard Label and the Element Name are the same (except that the Element Name does not include spaces). If they are different, the Element Name is shown in italics after the Standard Label. 11

Standard Label Deferred Policy Acquisition Costs, Net* Deferred Policy Acquisition Costs and Present Value of Future Profits, Disclosure* Deferred Policy Acquisition Costs and Present Value of Future Profits* Definition The unamortized portion as of the balance sheet date of capitalized costs that vary with and are primarilydirectly related to the successful acquisition of new and renewal insurance contracts and coverages. Describes the nature and type of costs incurred in the acquisition of new and renewal insurance contracts, including those costs that vary with and are incremental direct costs of contract acquisition and certain costs primarilydirectly related to the acquisition of new contracts acquisition activities performed by the insurer for this contract (for example, agent and broker commissions, certain underwriting and policy issue costs, and medical and inspection feesunderwriting, policy issuance, medical and inspection, and contract selling), and in connection with the purchase of a life insurance company, describes the nature and amounts of the present value of future profits (PVFP) of estimated net cash flows embedded in the existing longduration contracts of the acquired entity, reconciles the carrying value from the beginning to the end of the period, and provides other information pertinent to an understanding of PVFP, which is also known as Value of Business Acquired, or VOBA. The sum of the unamortized portion as of the balance sheet date of (a) capitalized costs that vary with and are primarilydirectly related to the successful acquisition of new and renewal insurance contracts and coverages, and (b) capitalized present Codification Reference 944-30-25-1 944-30-25-1A 944-30-25-1B 944-30-55-1 944-30-25-1 944-30-25-1A 944-30-25-1B 944-30-50-1 944-30-55-1 944-20-S99-2 944-30-25-1 944-30-25-1A 944-30-25-1B 944-30-50-1 944-20-S99-1 944-20-S99-2 12

Standard Label Deferred Policy Acquisition Costs and Present Value of Future Profits, Additions* Definition value of the future profits (also known as value of business acquired). Additions during the period in (a) capitalized costs that vary with and are primarilydirectly related to the successful acquisition of new and renewal insurance contracts and coverages, and (b) capitalized present value of future profits (also known as value of business acquired). Codification Reference 944-30-25-1 944-30-25-1A 944-30-25-1B 944-30-50-1 13