INVITATION Join the Danish Food Pavilion at FOODEX JAPAN 2015 in Tokyo 3-6 March 2015 Registration Deadline: Friday 14 November 2014 Joining the Danish Pavilion is the best platform to access more than 125 million Japanese consumers. Japan imports 60 per cent of their food and agricultural products making the country the third largest importer in the world The Danish Pavilion is a turnkey exhibit providing you with an eye catching out platform to present your company and products as well as practical advantages in terms of your planning and participation in the exhibition. Being part of a joint pavilion is a more effective and cost efficient way for your company to attract potential customers. Possibilities for networking and an opportunity to exchange knowledge with exhibitors with similar interest in the Japanese food market. FOODEX JAPAN 2015 is the main food exhibition in Japan for imported food. The Danish Pavilion has a high quality design giving your company an advantage compared to anything the exhibition organizers can offer.
Danish Food and Drink Federation in co-operation with Danish Agriculture & Food Council, Bio aus Dänemark and the Danish Trade Council in Tokyo is delighted to offer your company the opportunity to participate in the first Danish joint pavilion at FOODEX JAPAN 2015, Japan s largest international trade show for the food and hospitality sector. Deadline for binding registration is Friday 14 November 2014 WHY JOIN? The Japanese market for food is a lucrative high-end market with a total value of approximately 2,574 billion Danish Kroner. At the same time, Japan has a very low self-sufficiency for food of only 39%, and is therefore critically dependent on imports. several Japanese supermarkets, which have expressed an interest in presenting more Danish quality food on their shelves. Food trends in the Japanese retail sector are convenience, private label and organic. There are three key factors affecting food exports to Japan. Japanese consumers in general are very curious in relation to imported products and see them as being of a high quality. Japanese consumers have shown greater acceptance towards imported food after the Fukushima incident. Furthermore, the strong yen exchange rate has boosted food imports from foreign countries to Japan and helped increase the attractiveness of foreign food products. WHO SHOULD JOIN The Danish level of food safety and quality makes food products from Denmark a strong brand among Japanese consumers. The Trade Council in Tokyo is in contact with Billion yen 1,400 FOODEX JAPAN 2015 is the best platform for any company within these sectors to strengthen your market profile in Japan or to explore business possibilities in Japan. Agricultural Products, Beer, Breads and Cereals, Confectionery, Dairy Products, Delicatessen, Dietetic Products, Eggs and Poultry, Frozen Food Products, Fruits and Vegetables, Herbs and Spices, Ingredients, Meat and Meat Products, Food Oils, Organic Products, Seafood, Seasonings and Condiments, Beverages alcoholic and non-alcoholic Coffee, Tea, Fruit Juice, Mineral Water, Soft Drinks. COMMODITY COMPOSITION OF JAPAN S IMPORT Cereals Meats Oilseeds & products Processed foods 1,200 1,000 800 600 400 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 200 Source: USDA, Economic Research Service calculations using Japan trade data. FACTS FOODEX JAPAN 2015 40th International Food & Beverages Exhibition in Japan 2,808 exhibitors / 3,480 booths / from 78 Countries & Regions Japanese Exhibition Zone: 1,046 exhibitors / 1,244 booths / 9,069 square meter International Exhibition Zone: 1,762exhibitors / 2,236 booths / 20,124 square meter 80,000 trade professionals (expected) Previous show report (2014): http://www3.jma.or.jp/foodex/en/pdf/report2014_en.pdf Further reading: http://www3.jma.or.jp/foodex/en/index.html
THE BASIC PACKAGE INCLUDES Booth at the joint Danish Pavilion at FOODEX JAPAN 2015 in Tokyo 3-6 March 2015 Seminar about the Japanese market and exporting food and beverages to Japan with sector experts (January 2015) TENTATIVE PROGRAMME JANUARY Informal reception at the Danish Joint Pavilion where you can invite business partners and potential clients. The Trade Council in Tokyo will also make use of their network to invite relevant business partners to visit the Danish pavilion Seminar about the Japanese market and export of food and beverages to Japan with sector experts. Followed by technical briefing of the Danish Pavilion. Participation via Lync will be possible. Venue: Confederation of Danish Industry Date: Will follow soon after registration deadline A turnkey solution for your company partly financed by The Danish Trade Council MARCH 1 Storage facilities at the pavilion Exhibit delivery, design, individual consultancy and decoration Coordination of services provided by the exhibition organizers, including exhibition catalogue Coordination of joint freight and customs clearance Coordination of joint travel and hotel reservations through the travel agency BCD Travel Confederation of Danish Industry will provide assistance in all aspects related to your participation in the exhibition. DKK 36,000 excl. VAT for 9 sqm. booth DKK 18,000 excl. VAT for 4.5 sqm (reserved for SME) Arrival Tokyo MARCH 2 Themed store check at selected Japanese retail chains arranged by sector expert from the Trade Council in Tokyo [not included in Basic Package] Joint visit to the Danish Pavilion for those who are interested in visiting their booth the day before the opening. Group dinner [optional self financed] MARCH 3-6 Exhibiting at FOODEX JAPAN 2015 Opening hours 10.00-17.00 (last day 10.00-16.30) Reception at the Danish Joint Pavilion All prices are based on 12 participating companies Deadline for binding registration is Friday 14 November 2014. Please fill out the form on page 4 and return it by email to srfk@di.dk ADDITIONAL OPTIONS OPTION A Store check at selected Japanese retail chains [3 hours] arranged by sector expert from the Trade Council in Tokyo. DKK 2,000 excl. VAT based on five companies participating OPTION B Individual B2B meetings arranged by the Trade Council in Tokyo DKK 7,480 excl. VAT per company for one meeting, price reduction if the same company arranges more meetings. CONTACT FOR FURTHER INFORMATION Confederation of Danish Industry Søren Falck, International Market Adviser srfk@di.dk +45 30 27 72 92 Danish Agriculture & Food Council Hugo Høllede, Market Manager huh@lf.dk +45 3339 4335 Bio aus Dänemark Malene Aaris, Project Leader malene.aaris@c.dk +45 51 96 70 75 The Danish Trade Council in Tokyo Katja Goodhew, Counsellor katgoo@um.dk +81 3378 0873 6
REGISTRATION Join the Danish Food Pavilion at FOODEX JAPAN 2015 in Tokyo 3-6 March 2015 Registration Deadline: Friday 14 November 2014 BINDING REGISTRATION I hereby register for participation in the event as described in the invitation: Participation Basic Package: 9 sqm booth DKK 36,000 excl. VAT 4.5 sqm booth (reserved SME s) DKK 18,000 excl. VAT The price is calculated on an basis of 12 participating companies and an already approved subsidy of 50 per cent from the Trade Council of Denmark. If the number of participating companies changes, we reserve the right to offer you participation at a different price. Should this result in a higher price than quoted, you have the right to cancel your participation. Costs for travel, accommodation and other expenses not mentioned in the tentative program are not included in the price. Additional options: Option A Themed store check at selected Japanese retail chains DKK 2,000 excl. VAT based on five companies participating Option B Individual B2B meetings arranged by the Trade Council in Tokyo DKK 7,480 excl. VAT per company for one meeting, price reduction if the same company arranges more meetings. Company: Address: Postal Code: City: Telephone: Contact person: Title: Direct telephone: E-mail: Date & Signature: Please return the completed registration form to Confederation of Danish Industry, no later than 14 November 2014 to srfk@di.dk Registration conditions are in accordance with Confederation of Danish Industry s terms of participation in Export Promotion Events (following page)
GENERAL CONDITIONS FOR PARTICIPATION IN EXPORT PROMOTION EVENTS UNDER THE AUSPICES OF THE CONFEDERATION OF DANISH INDUSTRY (DI) 1. Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DI is comprised by: 1) a binding registration form filled in and signed by a duly authorized representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DI are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DI is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DI. DI s provision of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DI. If an export promotion event is cancelled due to any above mentioned circumstances, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DI s cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DI reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DI reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DI s terms of payment are not met, DI reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DI is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be sought by DI. Participating companies are obligated to provide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DI. Thus DI has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. 7. Transport and insurance Participating companies are requested to buy their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or during the event. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this agreement, such dispute or controversy shall be settled by arbitration. DI, November 2013