ALMA MEDIA Q4 AND FY 2015

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ALMA MEDIA Q4 AND FY 2015 Kai Telanne, President and CEO Juha Nuutinen, CFO 12.2.2016 @AlmaMedia_IR 12.2.2016

Agenda Highlights Market development Financial development Strategy and outlook Q & A

Alma Media s year 2015 in brief Operating profit excluding non-recurring items improved in spite of the difficult economic climate: Revenue decreased to MEUR 291.5 in 2015 due to divestments. Operating profit excluding non-recurring items increased by 9.3% to MEUR 23.4. The operating profit includes net non-recurring items of MEUR -5.7. Revenue from digital products and services exceeded the MEUR 100 milestone. Strong financial position: equity ratio 42.5% and gearing 59.2% The Board s proposal of capital repayment is EUR 0.12 per share Business development: In Digital Consumer Services, revenue growth with an excellent level of profitability, led by the international recruitment business. In Finland, digital services maintained their level of profit performance. Significant acquisitions and divestments in Financial Media and Business Services (Talentum, JM Tieto, Alma360). For the first time, the number of subscribers of Kauppalehti s digital products exceeded print (53%). A difficult year for IL-Media, but there was a positive turn in digital advertising late in the year. In Regional Media, operational restructuring and efficiency improvement measures continued and the gradual shift towards paid digital content began. Organisational restructuring of national media sales has strengthened Alma s competitiveness in advertising sales and increased market share. 12.2.2016 @AlmaMedia_IR 3

MARKET DEVELOPMENT IN FINLAND @AlmaMedia_IR 12.2.2016

Advertising sales change 12/2014-12/2015 20% 15% 10% 5% 0% -5% -10% -15% Advertising sales total, chg % Newspaper advertising, chg % Online advertising, chg % Source: TNS Media Intelligence 12.2.2016 @AlmaMedia_IR 5

Advertising increased in December, with growth in vehicle, food and entertainment advertising Total market, change from previous year P10 2015 vs 2014 P11 2015 vs 2014 P12 2015 vs 2014 Retail -0.4 % Retail -7.0 % Retail -2.4 % Motor v. 4.1 % Motor v. -3.8 % Motor v. 14.4 % Food & bev. -3.9 % Food & bev. 2.3 % Food & bev. 12.1 % Entert 6.5 % Entert -0.8 % Entert 3.6 % Houses 2.7 % Houses -18.2 % Houses -5.8 % Tourism -7.5 % Tourism -4.6 % Tourism -3.7 % Recru 7.4 % Recru -0.6 % Recru -34.6 % Tele -59.2 % Tele -11.4 % Tele -40.0 % Other -5.3 % Other 1.6 % Other 5.2 % Total -3.1% Total -2.6% Total +0.6% Source: TNS Media Intelligence 12.2.2016 @AlmaMedia_IR 6

Digital advertising has established its position as the secondlargest area of media advertising, behind newspapers Search engine advertising and online directories 98,6 M (34.5%) Online advertising investments 2015 Display advertising 153,6 M (53.7%) Breakdown of display advertising in 2015 Facebook 20.7% Total MEUR 286.1 Other 57.1% Mobile 12.2% In-stream 10% Classified advertising 33,9 M (11.8%) 12.2.2016 @AlmaMedia_FI Sources: TNS Ad Intelligence monthly monitoring and IAB Finland quarterly monitoring (search engine advertising, directories, Facebook).

Investments by online media type in 2015 Online services of financial media; 3% Magazines; 3% Other online services; 7% Online services of TV and radio broadcasters; 9% Search engine advertising ; 34% Social media; 12% 12.2.2016 @AlmaMedia_FI Classifieds; 14% Online services of newspapers; 18% Sources: TNS Ad Intelligence monthly monitoring and IAB Finland quarterly monitoring (search engine advertising, directories, Facebook).

ALMA MEDIA S PROFIT PERFORMANCE @AlmaMedia_IR 12.2.2016 9

Revenue decreased due to divestments 1.9 4.2-0.1-4.4 Revenue in 2015 decreased by 1.3%, primarily due to divestments. Talentum s effect on revenue was MEUR +5.8. JM Tieto s effect on revenue was MEUR +3.4. Alma 360 s effect on revenue was MEUR -3.6. The effect of Regional Media s newspaper divestments on revenue was MEUR -9.8. 76.6 Q4 2014 Digital Consumer Services 5.9 Financial Media and Business Services 5.5 National Consumer Media -5.3 78.6 Regional Media Q4 2015 MEUR In National Consumer Media and Regional Media, advertising and content revenue have decreased in recent years. The sales of digital products and services are growing, but they are not sufficient to compensate for the loss of revenue that accumulates from the decline in print media. 12.2.2016 @AlmaMedia_IR 295.4 2014 Digital Consumer Services Financial Media and National Consumer Business Services Media -10.9 291.5 Regional Media 2015 MEUR

Operating profit excluding non-recurring items improved Operating profit excluding non-recurring items for the full year 2015 was MEUR 23.4, or 8.0% (7.2%) of revenue. Total expenses decreased by MEUR 0.5, or 0.2%, to MEUR 277.4 (277.9). Depreciation and impairment included in the total expenses amounted to MEUR 16.8 (15.7). 5.6 Q4 2014 0.9 0.2 Digital Consumer Services 1.2 Financial Media and National Consumer Business Services Media -0.4-0.4 7.1 Regional Media Group operations Q4 2015 MEUR 4.3 1.3-1.2-0.7-1.8 21.4 23.4 12.2.2016 @AlmaMedia_IR 2014 Digital Consumer Services Financial Media and National Consumer Business Services Media Regional Media Group operations 2015 MEUR

MEUR 100 milestone exceeded in revenue from digital products and services growth accelerated in Q4 Q4 digital business revenue grew by 17.7%. The growth rate in 2015 was 8.7%. MEUR 24.3 % 28.1 % 32.0 % 35.3 % Segment s share of the Group s digital revenue 4.5 % 12.0 % 12.9 % 13.1 % 15.7 % 18.0 % 78 84 95 103 59.7 % 23.7 % 44 40 49 57 2008 2009 2010 2011 2012 2013 2014 2015 Revenue from digital business Share of total revenue 12.2.2016 @AlmaMedia_IR Regional Media National Consumer Media Financial Media and Business Services Digital Consumer Services

Alma s digital product portfolio has grown substantially since the late 1990s Media business brands operated with a multi-channel approach. Digital consumer and business services have been developed in-house and obtained by acquisitions. Divestments have also been made. 1995 2000 2005 2010 2015

Alma s operations in Finland and internationally Alma s international business is growing and profitable. The most significant investments in the international recruitment business were made in 2012: LMC, Profesia and CV Online acquisitions totalled more than MEUR 70. Revenue 2012 2015 Domestic Foreign operations Not Allocated 32 37 37 45 286 260 252 235 2012 2013 2014 2015 Employees 2015 430 1,362 Operating profit 2012 2015 Domestic Foreign operations Not Allocated 1 2 35 32 23 5 11 17 12.2.2016 @AlmaMedia_IR Domestic Foreign operations 2012 2013 2014 2015

FINANCIAL REVIEW Juha Nuutinen, CFO @AlmaMedia_IR

Long-term financial targets Alma Media s financial targets 2011 2012 2013 2014 2015 Target Digital business growth 16.3% 36.8% 8.4% 11.9% 8.7% > 15% Return on Investment (ROI), % 26.1% 13.8% 10.0% 9.8% 6.9 % > 15% Dividend payout ratio* 103% 45% 50% 63% 92% > 50% * Includes capital repayment to shareholders. 12.2.2016 @AlmaMedia_IR 16

Revenue breakdown October December Content revenue +5.5%. Talentum s effect on content revenue MEUR +4.1. Advertising revenue +5.2% Advertising sales for print media -2.2% Online advertising sales +20.7% Talentum s effect on advertising sales revenue MEUR +1.0. 27.7 5.5 % 29.2 38.6 5.2 % 40.6 10.2 8.7 Content sales Advertising Sales Net sales of services Q4 2014 Q4 2015-14.9 % 2.6 % 76.6 78.6 Revenue Full year 2015 Content revenue -4.9% due to lower circulations of print media. Advertising revenue +0.3% Advertising sales for print media -10.2% Online advertising sales +11.0% 110.1-4.9 % 104.7 146.4 0.3 % 146.9 38.8 2.8 % 39.9 295.4-1.3 % 291.5 Content sales Advertising Sales Net sales of services 2014 2015 Revenue 12.2.2016 @AlmaMedia_IR 17

Operating profit breakdown 26.3 % 46.0% 11.5% 968.9% 1.9 2.8 1.8 2.1 0.1 1.3 3.8-9.4% 3.4-21.4% 5.6 7.1-2.0-2.5 Digital Consumer Services Financial Media and Business Services National Consumer Media Regional Media Q4 2014 Q4 2015 Group operations Alma Media total 9.3 % 46.6% 19.1% 9.2 13.4 6.7 8.0 3.7-31.4% 2.5 9.6-7.0% 8.9-7.7-22.7% -9.5 21.4 23.4 Digital Consumer Services Financial Media and Business Services National Consumer Media Regional Media 12.2.2016 @AlmaMedia_IR 2014 2015 18 Group operations Alma Media total

Digital Consumer Services in 2015: strong international growth Revenue from the recruitment business increased by 20.5% and it accounted for 73.6% (67.5%) of the segment s revenue in 2015. In Finland, Alma Media s digital services maintained their profit level. The business was highly profitable, with operating profit excluding non-recurring items increasing by 47% compared to 2014. +13.1% +12.9% +10.5% 14.7 15.3 16.6 55.8 61.7 +54.6% +46.0% +46.6% 1.9 4.0 2.8 9.2 13.4 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Revenue and operating profit (excluding non-recurring items) 12.2.2016 @AlmaMedia_IR MEUR 19 2014 2015

Financial Media and Business Services in 2015: significant acquisitions and divestments Online business accounted for 41.7% (43.0%) of the segment s revenue. For the first time, the number of subscribers of Kauppalehti s digital products exceeded print (53%). Profitability excluding non-recurring items improved to a good extent. Talentum had a minor effect on the result for the full year. 14.0 +2.3% +30.0% 12.5 18.2 53.0 +10.3% 58.5-1.4% +11.5% +19.1% 1.8 2.1 2.1 Revenue and operating profit Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 (excluding non-recurring items) 12.2.2016 @AlmaMedia_IR MEUR 20 6.7 8.0 2014 2015

National Consumer Media in 2015: encouraging growth in mobile advertising late in the year Online business accounted for 29.8% (27.0%) of the segment s revenue. Content revenue -13.2% to MEUR 24.7 due to the decrease in Iltalehti s circulation Advertising sales -8.6% to MEUR 16.8: print media advertising sales -22.6%, online advertising sales -2.1% 11.2-13.7% -0.9% 9.9 11.1 46.9-11.3% 41.6-13.7% +968.9% -31.4% 1.3 0.1 0.7 Revenue and operating profit (excluding non-recurring items) 12.2.2016 MEUR 21 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 3.7 2.5 2014 2015

Regional Media in 2015: continued structural reforms Online business represented 3.5% (2.6%) of revenue. Content revenue -8.7% to MEUR 59.8. Advertising sales -9.9% to MEUR 56.3: print media advertising sales -11.1%, while online advertising sales +23.2%. Operating profit excluding non-recurring items remained at 6.6% of revenue. Non-recurring items, including structural reforms late in the year, weighed down operating profit. -8.7% -11.5% -7.5% 38.3 31.6 33.9 145.2 134.4 +2.1% -9.4% -7.0% 3.8 2.7 3.4 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Revenue and operating profit (excluding non-recurring items) 12.2.2016 MEUR 22 9.6 8.9 2014 2015

Cash flow from operating activities and investments -0.9 MEUR 16,7 3.4 5.7 8.7 6.2 8.2 MEUR 8.7-21.9 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Cash flow from operating activities Q4 14 Q4 15 Gross investments Proceeds from sales of assets 12.2.2016 @AlmaMedia_IR 23

MEUR Interest-bearing liabilities Net debt Q2/2013-Q4/2015 Net debt distribution Q4/2015 97.6 Financial leasing 65.0 71.1 67.8 63.4 62.1 76.2 Financial loans 25.6 Commercial papers 0.0 Cash and cash equivalents -14.4 Total 76.2 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 12.2.2016 @AlmaMedia_IR 24

Equity ratio and Gearing IFRS Equity ratio, % Gearing, % 42.6 42.5 68.5 59.2 2014 2015 2014 2015 12.2.2016 @AlmaMedia_IR 25

Earnings per share and equity per share 0.19 0.13 1.35 1.17 0.20 0.20 0.47 0.71-0.01-0.07 0.70 0.64 2014 2015 EPS wo non-recurring items Non-recurring items 2014 2015 Retained earnings Restricted equity 12.2.2016 @AlmaMedia_IR 26

Balance sheet Assets Liabilities 328 328 256 41 54 256 104 129 215 274 69 109 83 91 Q4 2014 Q4 2015 Long-term assets Short-term assets Q4 2014 Q4 2015 Shareholders' equity Non-Ib debt Ib debt 12.2.2016 @AlmaMedia_IR 27

Depreciation of intangible assets timetable MEUR 6.5 3.0 3.7 3.8 4.3 4.1 3.1 2012 2013 2014 2015 2016S 2017S 2018S Depreciations on business combinations 12.2.2016 @AlmaMedia_IR 28

Talentum Financial Review 2015

Talentum 2015 in brief Achievements Positive trend in Talentum Group s operating income without non-recurring items continued Operating profit without non-recurring items was EUR 5.4 million (EUR 4.1 million) Operating income without non-recurring items in Magazines Finland improved markedly mainly due to circulation revenue increase and cost management Also Talentum Pro and Direct Marketing generated excellent results Challenges Operating income without non-recurring items in Magazines Sweden and in Events decreased As a result of Talentum s impairment testing, the company recognised a write-down totalling EUR 9.9 million. The write-down concerns publishing rights and goodwill and was allocated to Magazine Business Sweden. Advertising sales continued to decrease in both Magazines Finland and Magazines Sweden

Talentum Financial Review Sales progression R12M EBIT margin progression R12M 74,0 72,0 70,0 72,3 72,5 72,4 73,1 72,6 6,0 5,0 4,0 without non-recurring items 4,9 4,4 4,1 5,6 5,4 68,0 3,0 66,0 64,0 2,0 62,0 1,0 60,0 Q4/2014 Q1/2015 Q2/2015 Q3/2015 Q4/2015 0,0 Q4/2014 Q1/2015 Q2/2015 Q3/2015 Q4/2015

EBIT development 2015 Excluding one-off items 6,0 Magazines Finland Magazines Sweden Events Pro Direct Marketing Other Total 5,4 M 5,0 4,0 3,0 2,0 1,0 0,0-1,0-2,0 2,5 3,3 0,2 0,2-0,2 0,1 1,3 2014 2015 1,7 1,5 1,0-1,1-1,1 4,1

STRATEGY AND OUTLOOK Kai Telanne @AlmaMedia_IR

Strategic development areas Multi-channel content Marketing solutions Digital services Resources and expertise We will build new capacities, seek efficiency and accelerate growth in digital services and media. 12.2.2016 @AlmaMedia_IR 34

Kauppalehti and Talentum together are now Alma Talent.

The integration of Talentum and Alma Media the combination is being implemented at two levels Group functions Group functions Digital Consumer Services Marketplaces Financial Media and Business Services production and distribution of financial information: Kauppalehti, Kauppalehti Business Information Services, Objektvision.se Magazine Business Finland publishes magazines for professionals in print and online, e.g. Talouselämä, Arvopaperi, Tekniikka&Talous Magazine Business Sweden publishes magazines for professionals in print and online, e.g. Affärsvärlden, Ny Teknik National Consumer Media Iltalehti Regional Media Alma Regional Media and the Group printing and distribution company Alma Manu Events offers events and training and acts as B2B media for executives and experts Books and Legal Training produces legal and professional literature and online services and offers training Integration of Group functions Integration of business areas Direct Marketing telemarketing operations Alma Talent

Combination process The annual cost synergies expected from the combination may amount to EUR 4 5 million, and the integration costs resulting from the combination will be approximately EUR 1 2 million in the first year of operation following the combination. The new business unit s management team will start on 13 February: Juha-Petri Loimovuori (CEO of Talentum and head of the management team) Arno Ahosniemi (editorial staff) Tuomas Hämäläinen (content sales) Tiina Järvilehto (media sales) Otto Mattsson (Kauppalehti Business Information Services) Tapio Teppo (Talentum Events) Pia Ruusukivi (digital development) Maria Ampiala (Talentum Pro) 37

Estimated timetable of Talentum s delisting Execution of the exchange offer and redemption of minority shares 17 November Decision regarding the execution of the purchase bid and share issue Final result. Talentum s Extraordinary General Meeting 15 December 2015 Q1/2016 Arbitrators appointed 19 January 2016 Q2/2016 Confirmation of redemption right Confirmation and payment of collateral amount Talentum delisting November December Q1/2016 Q2/2016 Q3/2016 Offer execution trade Announcement on redemption proceedings Appointment of special representative 14 December 2015 Redemption proceedings begin Redemption proceedings estimated duration Q3/2016

Sustainable growth while making use of digitisation opportunities: growing the service business Alma has expanded beyond the sphere of traditional media to various system and expert services, such as: in the real estate business, a housing marketplace system and information services. in the recruitment business, HR consulting and recruitment systems. in the automotive trade, ERP systems and systems for requesting bids Kauppalehti Business Information Services, JM Tieto and Alma Manu have launched new initiatives to complement their existing businesses. 12.2.2016 39

Outlook The Finnish economy is expected to show zero growth or only slight growth in 2016. Alma Media s significant operating countries in Eastern Central Europe, such as the Czech Republic and Slovakia, are expected to see continued economic growth, but at a lower rate than in 2015. Macroeconomic development affects both consumer demand and advertising volume. The structural transformation of advertising will continue in 2016; online advertising will grow, while print media advertising will decline. Total advertising volume is not expected to increase in Finland in 2016. The Talentum acquisition completed in late 2015 will increase Alma Media s revenue and operating profit in 2016. In 2016, Alma Media expects its full-year revenue and operating profit excluding nonrecurring items to increase from the 2015 level. The full-year revenue for 2015 was MEUR 291.5, and operating profit excluding non-recurring items was MEUR 23.4. 12.2.2016 @AlmaMedia_IR 40

THANK YOU! Upcoming events in the investor calendar: Report by the Board of Directors and Financial Statements: 25 February 2016 Annual General Meeting: 17 March 2016 Q1 result: 29 April 2016 CMD: 17 May 2016 /Helsinki 12.2.2016 @AlmaMedia_IR 41