a fixed-indexed annuity from Great American Life Insurance Company

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B1444812NW American Valor 10 a fixed-indexed annuity from Great American Life Insurance Company, a subsidiary of Great American Financial Resources, Inc.

American Valor 10 A great American icon: Lake Mead view from Hoover Dam, Nevada Say hello to American Valor 10, a fixed-indexed annuity from Great American Life Insurance Company featuring: A purchase payment bonus in the first three contract years The opportunity to select from indexed strategies and a declared rate strategy Indexed strategies that earn interest tied to gains in the S&P 500 Income you cannot outlive 10% penalty-free withdrawals Liquidity with an extended care waiver and terminal illness waiver 10-year declining early withdrawal charges A guaranteed minimum surrender value

American Valor 10 offers flexibility American Valor 10 accepts flexible purchase payments, or you can make a single payment. After your initial purchase payment, you can add to your annuity value with flexible payments. Receive a purchase payment bonus As an added incentive to help secure your financial future, Great American Life will add a bonus to purchase payments received in the first three contract years. If you surrender your contract in the first year, the bonus and interest earned on it will be forfeited. This feature is available according to current company practice and may be discontinued at any time. However, if the contract is purchased while this feature is available, it will not be changed once the contract is issued. About fixed-indexed annuities A fixed-indexed annuity is a deferred annuity with multiple interest crediting strategies. This type of annuity allows you to allocate your money among strategies that credit interest in various ways. Is a fixed-indexed annuity right for me? Fixed-indexed annuities may be right for you if you want the potential to earn rates higher than those traditionally available from fixed annuities and you like the idea of receiving interest at a rate determined, in part, by the performance of an index. Regardless of market conditions, your fixed-indexed annuity s value will not fall below your total purchase payments, unless you take withdrawals from or surrender your contract during the early withdrawal period. This means that your principal can remain protected. Estate and probate advantages Interest crediting choices Choose your interest crediting strategies for each term and adjust them as your financial situation changes. Our products currently offer a declared rate strategy and indexed strategies. Declared rate strategy Funds in the declared rate strategy earn compound interest credited daily based on a rate set at the start of the term by the company. This rate can vary for subsequent terms; however, this declared interest rate will never be lower than the guaranteed minimum declared interest rate stated in your contract. Indexed strategies Funds in an indexed strategy earn interest based on an indexed interest rate. Interest is credited to the amount assigned to an indexed strategy on the last day of the term, using a formula determined by which indexed strategy(ies) you choose. The following strategies may be available on your American Valor 10 contract: Annual point-to-point: An annual point-to-point strategy measures the change of the index by comparing the closing S&P 500 value at the end of the term to the closing S&P 500 value on the first day of that term. Annual point-topoint may be particularly beneficial when the index is rising, but may reduce the amount of interest you would receive if the S&P 500 declines just before the end of a term. Monthly averaging with cap: A monthly averaging strategy measures index change by comparing the average of the monthly closing S&P 500 values during the term to the closing S&P 500 value on the first day of that term. Averaging the monthly values over the term could protect you against severe declines in the S&P 500. Alternatively, averaging may reduce the amount of interest you would earn when the index is rising. A fixed-indexed annuity like American Valor 10 offers a death benefit that distributes the remaining contract value to beneficiaries without going through probate. If death occurs before you begin receiving annuity income payments, your beneficiary is guaranteed to receive the account value (less adjustments for outstanding loans or other applicable charges).

Accessing your annuity When you re ready to annuitize, you can have the safety of knowing that your retirement income will never run dry. Settlement options are available to provide a steady stream of income on which you can depend. You can choose the length of time to receive payments, or elect to receive an income stream that you cannot outlive. While an annuity should provide retirement income, an emergency or unforeseen circumstance may require you to access your money earlier than planned. Great American Life offers a number of options to withdraw the money in your annuity. Note that withdrawals prior to age 59½ may be subject to IRS restrictions and a 10% federal penalty tax. Withdrawals will reduce the account value and related benefits. Also, indexed interest will not be credited at the end of a term to withdrawals made during a term from an indexed strategy. Early withdrawal charges Please refer to your disclosure document for the American Valor 10 early withdrawal charge schedule. Charges are applied during the early withdrawal charge period to amounts withdrawn in excess of the 10% penalty-free withdrawal allowance and to surrenders. Loan availability With American Valor 10, you may be able to take out a loan at a reasonable interest rate. Loans are available for certain qualified plans (subject to minimum and maximum loan amounts and repayment requirements). Remember, a loan may adversely affect your account value and outstanding loan balances will be deducted from your account value upon surrender, annuitization or death. Guaranteed minimum surrender value The guaranteed minimum surrender value is 100% of your purchase payments, less withdrawals and early withdrawal charges, plus interest credited daily at a minimum guaranteed rate, minus an amount equal to the early withdrawal charge rate multiplied by your account value. Standard & Poor s, S&P, S&P 500 and Standard & Poor s 500 tm are trademarks of Standard & Poor s Financial Services LLC ( Standard & Poor s ) and have been licensed for use by Great American Life Insurance Company. The American Valor 10 is not sponsored, endorsed, sold or promoted by Standard & Poor s and Standard & Poor s makes no representation regarding the advisability of purchasing the American Valor 10. This information is not intended or written to be used as legal or tax advice. It cannot be used by any taxpayer for the purpose of avoiding penalties that may be imposed on the taxpayer. It was written solely to support the sale of annuity products. You should seek advice on legal or tax questions based on your particular circumstances from an independent attorney or tax advisor. Additional benefits Keep your income and your family safe with these extras: Extended care and terminal illness waivers Extended care and terminal illness waivers are available on your contract for no additional charge. Please see the back page of this brochure for additional information. IncomeSecure The IncomeSecure SM guaranteed income rider offers a 10% income credit and a 7-year income rollup period. When you purchase this rider with your fixed-indexed annuity, the amount on which income payments under the rider are based the income base is increased each year by income credits and any additional purchase payments you may make, and decreased by any withdrawals. In good times, the income base may be reset to equal your account value. In bad times, your income base is guaranteed to increase each year by income credits. As your income base grows, so does your annual income payment. Each year before income payments start, we increase your income percentage by 0.10% until it reaches 7.5% for the lifetime income option and 6.5% for the spousal lifetime income option, so the longer you wait to receive income payments, the larger your payments will be. The IncomeSecure is available for an annual charge of 0.85% of the income base, and charges are refundable at death if the income period hasn t started. IncomeSustainer Plus The IncomeSustainer Plus is a guaranteed income and death benefit rider that offers an 8% rollup credit for income and death benefits, and a 12-year income rollup period. In addition to providing income options, the rider provides a guaranteed death benefit to your beneficiaries. The death benefit is available after the fifth contract anniversary, and enhances the death benefit available with your annuity. Lump sum and annuitization payout options are available for the rider death benefit, and your beneficiaries will be able to choose the death benefit payout option most attractive to them at the time of settlement. The IncomeSustainer Plus is available for an annual charge of 1.25% of the income base. All guarantees based on the claims-paying ability of Great American Life. Note that any applicable rider charges and fees are withdrawals that will reduce the return of premium guarantee. Additionally, premium tax or other taxes not previously deducted and outstanding balances on any loans will reduce the return of premium guarantee. With IncomeSecure and IncomeSustainer Plus, withdrawals in excess of free withdrawal allowances or RMDs stop income/rollup credits and all withdrawals adversely impact the benefits available under the rider. With both riders, resets may increase the rider charge. The maximum income percentage of 7.5% or 6.5% is available at age 90.

The power of protection The advantage of a fixed-indexed annuity is that you can t lose your money, regardless of index performance, unless, during the early withdrawal charge period, you withdraw money, surrender your contract or annuitize your contract. $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 Contract years $100,000 $77,545 Karen Bill 5.0% increase 28% increase 37% decrease 0% change $123,445 $86,519 $136,098 $126,194 1 2 3 4 5 6 7 8 9 10 end of year The story of Bill and Karen Bill invested $100,000 in stocks that make up the S&P 500 index. Over a 10-year period, he faced a dramatic market. Because his investment didn t offer downside protection, the value of Bill s investment, after dividends and taxes of 28%, only increased to $126,194. Karen purchased a fixed-indexed annuity with a purchase payment of $100,000. Since a fixed-indexed annuity protects against market declines, her contract value grew steadily over a 10-year period, increasing to $136,098. Past performance does not guarantee future results and an indexed strategy earns no interest when the market is flat or declines. But, with a fixed-indexed annuity, you can be certain that your money will be protected if you hold the annuity through the early withdrawal charge period. Discover how a fixed-indexed annuity can offer you upside potential with 100% protection. This illustration is not a comprehensive example of how a fixed-indexed annuity credits interest. Ask your financial professional for a complete description of how a fixedindexed annuity and its indexed strategies work. This graph illustrates historical performance of the S&P 500 across 10 years. The hypothetical fixed-indexed annuity in this example uses the annual point-to-point index method based on changes in the S&P 500 to calculate the indexed interest rate for each term. For purposes of this illustration a 5.0% cap, 0% index spread, 100% participation rate and one-year term is applied for all terms in the period. However, during the illustrated period, the actual caps that we applied to our fixed-indexed annuities varied from term to term and ranged from 5% to 10%. Caps, spreads, participation rates and terms are subject to change. Indexed interest is credited only on amounts held for the entire term. If the index change during a term is zero or negative, no indexed interest is credited for the term. This example assumes no money is withdrawn from the annuity. Early withdrawal charges will apply if money is withdrawn during the early withdrawal charge period. See the disclosure document for the early withdrawal charge schedule. For qualified contracts, the full amount withdrawn is subject to income tax. For other contracts, only the gains are subject to income tax. If you are under age 59½, the taxable amount is also generally subject to a 10% federal penalty tax. When you buy a fixed-indexed annuity, you own an insurance contract. You are not buying shares of any stock or index. All guarantees are backed by the claims-paying ability of the issuing insurance company. Who we are With a heritage dating back to 1872, Great American Life is a subsidiary of Great American Financial Resources, Inc., and is headquartered in Cincinnati, Ohio. GAFRI is one chapter in an American success story that began in 1940 when Carl Lindner, with his father, sister and brothers, opened a cash-and-carry dairy market. This single storefront launched Mr. Lindner s career as a businessman and entrepreneur. Two of Mr. Lindner s sons, Craig and Carl, have spent their entire careers helping to build American Financial Group. Today, they serve as co-chief executive officers of the company. GAFRI and its subsidiaries are owned by AFG, a publicly traded company on the New York Stock Exchange, which has assets of more than $36 billion as of March 31, 2012. Financially sound Preparing for your future with a financially strong company should be a high priority. GAFRI and its family of life insurance companies offer the fiscal strength, quality products and personal attention you deserve. We have a long history of providing financial security to contract owners, and it is a heritage we continue with pride. Strong ratings GAFRI s principal insurance subsidiaries are rated A (Excellent) for financial strength and operating performance by A.M. Best. GAFRI s largest subsidiary, Great American Life, has been rated A or higher by A.M. Best for more than 30 consecutive years. We re committed to you We understand how important retirement security is to you and want to help you reach your goals and dreams. It s possible your retirement may last longer than 30 years, making it important to partner with a company that has long-term strength and a reputation for success and stability. We re committed to providing you with the firstclass service you need and deserve.

General information Product type Flexible premium deferred annuity that allows single purchase payments Issue ages Qualified: 18-85; non-qualified: 0-85 Min. purchase payment $10,000 initial; additional purchase payments accepted (Minimum: $2,000 qualified, $5,000 non-qualified) Max. purchase payment $750,000 issue ages 0-79; $500,000 issue ages 80-85 Guaranteed minimum surrender value The value of your annuity will not drop below the guaranteed minimum surrender value. Term Currently one year for each strategy offered Fees There are no up-front sales charges or fees. Early withdrawal charges (surrender charges) may apply. Withdrawals 10% allowance Early withdrawal charges Rates and strategies Purchase payment bonus Declared interest rate Indexed interest rate Cap Annual point-to-point Monthly averaging with cap Riders Extended care waiver Terminal illness waiver IncomeSecure IncomeSustainer Plus During the first contract year, you may withdraw up to 10% of your purchase payments without an early withdrawal charge. After the first contract year, 10% of the sum of the account value on the most recent contract anniversary and any purchase payments received since that anniversary may be withdrawn without an early withdrawal charge. During the first 10 contract years, an early withdrawal charge starting at 10% is applied to surrenders and withdrawals. A bonus will be added to purchase payments received in the first three contract years. If you surrender your contract in the first year, the bonus and interest earned on it will be forfeited. This feature is available according to current company practice and may be discontinued at any time. However, if the contract is purchased while this feature is available, it will not be changed once the contract is issued. Interest is credited daily on amounts held under a declared rate strategy based on the applicable declared interest rate. The declared interest rate will not change throughout the term. For the indexed strategies currently available, the indexed interest rate is determined, in part, by the performance in the values of the S&P 500, and is credited only on the last day of the term. The cap is the maximum indexed interest rate for a term; please contact Great American Life or your financial professional for the current cap (if any). An indexed strategy that measures index change by comparing the closing S&P 500 value at the end of the term to the closing S&P 500 value on the first day of that term. An indexed strategy that measures index change by comparing the average of the monthly closing S&P 500 values during the term to the closing S&P 500 value on the first day of that term. Included for no additional charge, the extended care waiver can help ease the strain of unforeseen events. If, after the first contract year, you are confined to a nursing home or long-term care facility for at least 90 consecutive days, early withdrawal charges will be waived on withdrawals up to a full surrender. After the first contract year, if you are diagnosed by a physician as having a terminal illness (prognosis of survival is 12 months or less, or a longer period as required by state law), you have the option to withdraw up to 100% of the account value without incurring an early withdrawal charge. There is no additional charge for this waiver. A guaranteed income rider with a 10% income credit and 7-year income rollup period that provides guaranteed income options for your retirement. There is an annual charge associated with this rider. A guaranteed income and death benefit rider with an 8% rollup credit for income and death benefits, and a 12-year income rollup period. There is an annual charge associated with this rider. Please note that the income rollup period will end earlier under certain circumstances, such as when you reach your annuity commencement date. See rider brochure for details. Any contract loan issued by Great American Life uses your contract value as collateral for the loan. Please note, this brochure is a general description of the product. Please read your contract for definitions and complete terms and conditions, as this is a summary of the annuity s features. For use with contract form P1431410NW and rider forms R6025809NW, R6026109NW, R6032810NW and R6036711NW. Contract and rider form numbers may vary by state. Products and features may vary by state, and may not be available in all states. All guarantees based on the claims-paying ability of Great American Life. B1444812NW American Valor 10 at a glance www.gafri.com Not FDIC or NCUSIF Insured No Bank or Credit Union Guarantee Not Insured by any Federal Government Agency Not a Deposit May Lose Value Products issued by Great American Life Insurance Company, subsidiary of Great American Financial Resources, Inc., Cincinnati, Ohio Copyright 2012 by Great American Financial Resources, Inc. All rights reserved. 8/12