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Dividend stocks: It s all about the selection Solactive European High Dividend Low Volatility Index November 2014 Performance creates trust

Page 2 Contents 1. Investment case 2. Concept: Solactive European High Dividend Low Vola Index 3. Historical simulation 4. Summary 5. Contact details and disclaimer

Page 3 Introduction: current market situation Challenges Cash in the market Many investors have for years faced a dearth of options in their search for returns Around the globe, central banks are pursuing low interest rate policies There is currently no end in sight to these low interest rates Companies worldwide are sitting on massive cash reserves Dividends are a substantial source of returns and essential for yield management within a portfolio In light of this financial clout, companies are in very generous mood when it comes to dividends In Q1 2014, the volume of dividends paid worldwide increased by just under a third Much of the annual index performance stems from dividend payments Past performance and simulations are not a reliable indicator of future performance. Commissions, fees and other charges have a negative impact on returns.

Page 4 Global interest rate trend Development of key interest rates worldwide since 2000 EU wants to keep interest rates low for the time being The central banks are in this way responding to the very low inflation in the eurozone Declining unemployment, rising capacity utilization, and falling vacancy rates for rented housing all point to interest rates rising in the US Country/region Current rate Europe 0.05% US 0.25% Japan 0.10% UK 0.50% Switzerland 0.25% Canada 1.00% China 6.00% Brazil 11.25% Analysts expect the US Federal Reserve to make its first interest rate hike as early as mid-2015 Hence: against the backdrop of low interest rate policies, investments in bonds currently seem unattractive. Yields are in the low single digits, in some cases even negative Source: Bloomberg, *as at 10.11.2014. Past performance and simulations are not a reliable indicator of future performance. Commissions, fees and other charges have a negative impact on returns.

Page 5 Share prices in Europe have corrected dividend yields are rising The equity indexes in many industrialized nations corrected downward worldwide last month Dividends outstripping bond yields Dividend yields of major equity indexes are higher by comparison with long-term corporate and government bonds This comes on the back of factors such as the market correction at the start of October. Falling share prices in Europe have seen dividend yields rise Hence: In Europe, there are currently good opportunities for high dividend yields. The key STOXX Europe 50 index currently has a dividend yield of around 7000 6000 5000 4000 3000 2000 1000 0 Okt. 09 Feb. 10 Jun. 10 Share dividends on the up in Europe Okt. 10 Feb. 11 Jun. 11 Okt. 11 Feb. 12 Jun. 12 Okt. 12 Feb. 13 Jun. 13 Okt. 13 Feb. 14 Jun. 14 Okt. 14 STOXX 50 Kursindex price STOXX 50 performance Performanceindex Source: Bloomberg, *as at 10.11.2014. Past performance and simulations are not a reliable indicator of future performance. Commissions, fees and other charges have a negative impact on returns.

Page 6 Dividends as a solid source of income Companies with a sustainable competitive advantage can pay high and steady dividends High cash holdings mean companies have more scope for higher payouts Maximum dividend yields from high-dividend stocks above-average investment performance coupled with low volatility A Credit Suisse study* showed there is a positive correlation between high dividend yields and long-term performance, and they lead to higher returns Hence: over the long term, dividends generate at least half of the absolute investment returns 12000 10000 8000 6000 4000 2000 7000 6000 5000 4000 3000 2000 1000 0 0 Okt. 09 Okt. 09 Feb. 10 Feb. 10 Jun. 10 Jun. 10 Okt. 10 Okt. 10 Feb. 11 Jun. 11 Dax Kurs price Feb. 11 Jun. 11 Okt. 11 Dax Feb. 12 Jun. 12 Euro STOXX 50 Okt. 11 Euro STOXX 50 Kursindex Euro STOXX 50 price index Feb. 12 Okt. 12 Feb. 13 Jun. 13 Dax Performance performance Jun. 12 Okt. 12 Feb. 13 Jun. 13 Okt. 13 Okt. 13 Feb. 14 Feb. 14 Jun. 14 Jun. 14 Euro STOXX 50 performance Performanceindex Okt. 14 Okt. 14 Sources: Global Dividend Strategy, Credit Suisse, 2009; Bloomberg, *as at 10.11.2014. Past performance and simulations are not a reliable indicator of future performance. Commissions, fees and other charges have a negative impact on returns.

Page 7 Useful information The 1,000 largest companies worldwide outside the financial sector have cash reserves totalling USD 2.8 trillion (source: Deloitte) In Q1 2014, dividends paid worldwide rose by ⅓ or USD 54.6 billion to a new record level of USD 228.4 billion (source: Deloitte) Of the annual return of 9.8% posted by the MSCI Europe between 1970 and 2012, 4.1 percentage points stemmed from dividends of the index members (source: Allianz Global Investors) In Q3 2014, the UK s FTSE 100 index had a dividend yield of 3.5% and many UK companies are showing an expected dividend yield of 5% (source: FTSE Group, 30.09.2014) 7 The S&P 500 Dividend Aristocrats Index (TR) has risen by more than 1,300% since 1989, clearly outstripping the S&P 500 (source: Bloomberg)

Page 8 Long-term studies show a high correlation between dividend yields and outperformance Kenneth French Dimson / Marsh / Staunton Professor of Finance, Tuck School of Business Historical outperformance can be empirically proven based on a reference portfolio with reinvested dividends For the period from 1927 to 2011, a portfolio of high dividend yielding US stocks achieved an average annual return of 9.67% (versus 5.35% for other use of dividends) Similar results can also be shown for other markets Triumph of the Optimists: 101 Years of Global Investment Returns In the period covered (1900 to 2000) a portfolio with reinvested dividends would have amassed wealth 85 times larger than with the dividends being paid out One US dollar invested in US equities in 1900, with dividends reinvested every year, would have posted growth of 9.2% per annum through to 2008 *Historical studies cannot provide any forecasts for future performance, but these two long-term studies are a strong indication of a significant correlation

Page 9 Previous dividend strategy approaches Benjamin Graham s Dogs of Dow Michael O Higgins Low Five Robert Sheard s Unemotional Value Four Choose an index (Dow Jones, DAX,..) Select the ten stocks with the highest dividend yields at the start of the year Equally weight the ten stocks Review the composition at the end of every year Choose an index (Dow Jones, DAX,..) Select the ten stocks with the highest dividend yields at the start of the year Of these ten stocks, choose the five with the lowest share price Equally weight these five stocks Review the composition at the end of every year Choose an index (Dow Jones, DAX,..) Select the ten stocks with the highest dividend yields at the start of the year Of these ten stocks, choose the five with the lowest share price If the stock with the lowest share price has the highest dividend yield, it is removed (according to Sheard, that is a stock in trouble ) Equally weight the four stocks Review the composition at the end of every year Strategies that involve deliberately investing in companies with high dividend yields The stocks are held for at least a year before a review at the end of the year Objective: to outperform the index in question, since an attractive dividend can be a reflection of a company of solid substance Essentially, these strategies can be applied to all indexes with blue chips *Historical strategies cannot provide any forecasts for future performance

Page 10 Contents 1. Investment case 2. Concept: Solactive European High Dividend Low Vola Index 3. Historical simulation 4. Summary 5. Contact details and disclaimer

Product presentation - Solactive European High Dividend Low Page Volatility 11 Index Page 11 Composition and selection criteria deliver a novel index concept Innovative index concept: stability and sustainability are also taken into account so as to achieve lasting benefit from high dividend yields Composition The Solactive European High Dividend Low Vola Index comprises the largest companies in Europe in terms of their average and sustained dividend growth with the lowest volatility Dividends paid out by the index members are reinvested At launch, the index comprises 20 members, which are equally weighted on the adjustment dates The index is adjusted once a year on the second Friday in August Selection criteria The selection pool contains the 500 largest equities in Europe that have posted no negative earnings per share (EPS) in the past 12 months and no negative annual dividend growth in the past 5 years Selection of the 40 equities with the largest expected dividend yield Selection of the 30 equities with the highest average dividend growth in the past five years Final selection of the 20 equities with the lowest volatility Source: Solactive

Page 12 Painstaking process of member selection Objective: to select companies that essentially pay dividends primarily from income and not from their reserves Dividend growth over five years as a possible indicator of the quality and sustainability of a company 33,8% 53,7% 12,5%

Page 13 Index constituents at initial fixing 33,8% 53,7% 12,5%

Page 14 Country and sector allocation at initial fixing Country allocation Sector allocation Finance 65% 5% 5% 5% 5% 5% 10% France Finland Switzerland Norway Spain Sweden UK 20% 5% 10% 20% 25% 5% 5% 10% 33,8% Healthcare Industry Consumer goods Consumer services Oil & gas Technology Utilities 53,7% 12,5% Sources: Solactive, Bloomberg

Page 15 Contents 1. Investment case 2. Concept: Solactive European High Dividend Low Vola Index 3. Historical simulation 4. Summary 5. Contact details and disclaimer

Page 16 Historical performance comparison retroactive index calculation using historical data in EUR S&P Aristocrats High Yield Dividends This equity index focuses exclusively on stocks that should generate high yields over the long term. It comprises 60 equities, all of which feature in the S&P Composite 1500 Index. The stocks with the highest dividend yields and that have increased their dividends over the last 20 consecutive years are included in the index. Source: http://us.spindices.com/indices/strategy/sp-highyield-dividend-aristocrats-index or simply http://us.spindices.com Sources: Solactive, Bloomberg; as at 28.10.2014. This is a simulation of the historical performance of the Solactive European High Dividend Low Volatility Index. Past performance and simulations are not a reliable indicator of future performance. 53,7% STOXX Europe Select Dividends The STOXX Europe Select Dividend 30 comprises equities that generate higher-than-average dividend yields. It measures the 33,8% performance of the 30 equities from the STOXX Europe 600 Index with the highest dividend yields. The index constituents currently come form 18 different European countries (including Switzerland, the UK and Scandinavia). Source: 12,5% http://www.stoxx.com/indices/index_information.html?sy mbol=sd3p

Page 17 Overview of technical index data (1/2)* Absolute performance Annualized performance Annualized volatility Key data Start date End date STOXX Europe Select Dividend S&P High Yield Aristocrats Solactive European HDLV Index 1 year 14.08.2009 13.08.2010 18.17% 15.31% 16.84% 2 years 13.08.2010 12.08.2011-4.02% -7.03% 2.20% 3 years 12.08.2011 13.08.2012 9.82% 9.74% 19.64% 4 years 13.08.2012 12.08.2013 3.59% 24.80% 22.18% 5 years 12.08.2013 11.08.2014 19.18% 5.78% 17.30% since launch 14.08.2009 17.10.2014 47.74% 48.35% 103.08% 1 year 14.08.2009 13.08.2010 18.22% 15.35% 16.89% 2 years 13.08.2010 12.08.2011-4.03% -7.05% 2.21% 3 years 12.08.2011 13.08.2012 9.76% 9.68% 19.53% 4 years 13.08.2012 12.08.2013 3.60% 24.87% 22.25% 5 years 12.08.2013 11.08.2014 19.23% 5.79% 17.35% since launch 14.08.2009 17.10.2014 7.83% 7.91% 14.66% 1 year 14.08.2009 13.08.2010 19.89% 19.00% 13.82% 2 years 13.08.2010 12.08.2011 13.76% 15.75% 12.09% 3 years 12.08.2011 13.08.2012 18.62% 24.21% 15.50% 4 years 13.08.2012 12.08.2013 10.88% 13.39% 10.71% 5 years 12.08.2013 11.08.2014 10.12% 11.13% 9.96% since launch 14.08.2009 16.10.2014 15.13% 17.26% 12.64% *Input data: 14.08.2009 27.10.2014; Source: Bloomberg, as at 05.11.2014. This is a simulation of the historical performance of the Solactive European High Dividend Low Volatility Index. Past performance and simulations are not a reliable indicator of future performance.

Page 18 Overview of technical index data (2/2)* Correlations STOXX Europe Select Dividend S&P High Yield Aristocrats Solactive European HDLV Index STOXX Europe Select Dividend S&P High Yield Aristocrats Solactive European HDLV Index 1.00 - - 0.95 1.00-0.93 0.93 1.00 Sharpe Ratio 0.52 0.46 1.16 High correlation with the STOXX Europe Select Dividend and S&P High Yield Aristocrats Index, since the same high dividend segment is covered, but the Solactive European High Dividend Low Volatility Index would have been able to achieve a better risk/return profile thanks to a much higher Sharpe ratio. *Input data: 14.08.2009 27.10.2014; source: Bloomberg; as at 05.11.2014. This is a simulation of the historical performance of the Solactive European High Dividend Low Volatility Index. Past performance and simulations are not a reliable indicator of future performance. 18

Page 19 Solactive European High Dividend Low Volatility Index product details Investors who want to harness the potential of companies with high dividend yields and low volatility across Europe have a simple and transparent means of participating in the performance of the Solactive European High Dividend Low Volatility Index. For further information, please visit www.derinet.ch

Page 20 Contents 1. Investment case 2. Concept: Solactive European High Dividend Low Vola Index 3. Historical simulation 4. Summary 5. Contact details and disclaimer

Page 21 Summary The Solactive European High Dividend Low Volatility Index represents a rules-based and thus transparent benchmark for European companies with high dividend yields, a stable dividend track record and low volatility With its innovative and systematic approach, the index certificate makes it possible to tap into the potential of high dividends geared towards sustainability The index provides access to a source of returns that is both traditional and currently important The Solactive European High Dividend Low Volatility Index is adjusted annually and has 20 members No term restriction Management fee: 1.2% p.a.

Page 22 Risk factors Economic crises and changes could have a detrimental impact on the shares underlying the participation certificate Political and regulatory risks that influence dividend payout policy could have a negative impact on performance New competitors could engage the established firms in the index in a fight for market share, thus jeopardizing their sustainable dividend policy Issuer risk Currency risk No capital protection

Page 23 Legal notice This publication is for information purposes only and does not represent an investment recommendation or advice and contains neither an offer nor an invitation to make an offer. It does not replace the qualified advice necessary before any purchase decision, in particular as regards all associated risks. This publication was drawn up by our Financial Products & Distribution organizational unit, and is not the result of financial analysis. The Directives on the Independence of Financial Research issued by the Swiss Bankers Association do not apply to this publication. Any content in this publication originating from other organizational units at Vontobel or third parties is marked as such with reference to the source. The legally applicable product documentation (listing prospectus) consists of the definitive term sheet with the final terms and the issue programme registered with SIX Swiss Exchange. These documents and the brochure Special Risks in Securities Trading may be obtained free of charge at www.derinet.ch or from Bank Vontobel AG, Financial Products, CH-8022 Zurich (tel. +41 (0)58 283 78 88). Past results must not be regarded as an indication or guarantee of future performance. Structured products are not regarded as collective investment schemes within the meaning of the Federal Act on Collective Investment Schemes (CISA), and are therefore not subject to the approval or supervision of the Swiss Financial Market Supervisory Authority FINMA. The value of structured products may depend not only on the performance of the underlying asset, but also on the credit rating of the issuer. The investor is exposed to the risk of the issuer / guarantor defaulting. This publication and the financial products outlined herein are not intended for persons subject to a jurisdiction which limits or prohibits the sale of financial products or the dissemination of this publication and/or the information contained herein. All information is provided without a guarantee. November 2014 Bank Vontobel AG. All rights reserved.

Vontobel-Gruppe Vontobel Investment Banking Mai 2013 Page 24