contents 03 Welcome to ADS Securities 05 about us 07 Market Knowledge The ADS Securities Advantage 10 Execution Desk A New Level of Service 11 IT Infrastructure Speed, security, reliability 14 The ADSS Trader Platform Unmatched flexibility 15 Products Multi-asset trading White Label Solutions Enhanced offerings, new revenue streams 17 Regional Clients Bringing global markets closer to home 20 Our Team Knowledgeable and savvy professionals 24 contact us
Welcome to ADS Securities The world today is more complex, more integrated and faster moving than ever before, with markets and economies drawn closer by multinational supply chains, steadily growing volumes of trade and investment, and even shared media. What s more, we are witnessing a shift eastward in the global economy s centre of gravity, as well as a restructuring of the international financial architecture. As a result, an event in one corner of the world can affect markets and market participants, their positions and trading needs any time of the day or night not just eight, 12 or even 20 hours a day. In today s world, institutional and professional investors need access to liquid, competitively priced and reliable markets that provide true 24-hour trading. Recognizing this new reality, we have established ADS Securities here in Abu Dhabi, at the heart of a vast emerging region with rapid wealth generation and accumulation, and midway between Asian and European markets. We understand the challenges of achieving true 24-hour trading, and that s why we have made a substantial financial and human-capital commitment to the hard and soft infrastructure necessary to build a platform that is a peer to trading services offered from the world s leading financial centres. Through our relationships with a wide range of liquidity providers and our powerful, intuitive and flexible trading platform, we provide a combination of superior liquidity, quality pricing and execution capabilities and service which are on a par with what is available in the major forex markets in North America, Europe and Asia. But crucially, we do this 24 hours a day by closing the thin-trading, high-spread, high rejection rate period historically experienced between Asia s close and Europe s opening. As students of history, we understand that markets are fundamental elements of human civilization and the origin and engine of growth for many of the world s great ancient and modern cities. We know that not only do markets enable trade and the benefits this offers buyers and sellers, but they also help produce innovation; build bridges among peoples, and serve to cross-pollinate ideas in the fields of culture, art and science. And so it is with great humility that we aspire, through ADS Securities, to set a foundation that will see Abu Dhabi emerge as one of the world s leading foreign exchange, commodity and derivatives trading hubs. All great markets have begun humbly, but by serving an unmet trading need. We invite you to join us in our marketplace, to experience what true 24-hour trading can be. Mahmood Ebraheem Al Mahmood Executive Chairman, ADS Securities 04
About Us ADS Securities is an Abu Dhabi-based financial investment company that provides sophisticated forex, commodity and derivatives trading solutions, both online and offline, to global and regional hedge funds, central banks, asset managers, market-using banks, other non-bank financial institutions and qualified trading professionals. Our platform, ADSS Trader, delivers market-leading pricing, ultra-low latency, best-in-class technologies, proprietary trading tools and a 24/6 professionally staffed execution desk. Significantly, we do not engage in proprietary trading, so we never trade against our clients. Unlike most brokers and banks, ADS Securities offers its clients access to high levels of liquidity and tight forex pricing 24 hours a day, six days a week in part because our headquarters are in Abu Dhabi. This location midway between Asia and Europe means we can reduce the global drop in liquidity within the forex market that occurs as Asia anticipates the European market opening. With a capitalisation of US$400 million, ADS Securities has built an impressive network of influential liquidity providers. We have invested in our personnel, both in terms of quality and quantity, to deliver a superior service experience and a knowledgeable execution desk whatever time of day or night a client calls. We have also committed the resources required to develop an IT infrastructure that gives us a competitive edge in ultra-low latency linked by secure data lines across continents. Located in Abu Dhabi, capital of the United Arab Emirates, ADS Securities also benefits from a stable political, legal and regulatory environment, and a country with extremely solid economic fundamentals, including negligible levels of debt, some of the world s richest and most cautiously managed sovereign wealth funds, and nearly 10% of the world s proven oil reserves, whose present value is more than US$7.3 trillion at Q1 2011 prices.* * Based on a 2009 Economic Note prepared by the Dubai International Financial Centre Economics Department. 06
Market Knowledge The ADS Securities Advantage Better pricing. Our relationships with Tier 1 liquidity providers mean clients get tighter spreads. Deep liquidity. With more than a dozen top-tier liquidity providers; client-to-client trading; access to regional liquidity; and telephone trade execution, clients benefit from ultra-low rejection rates and best pricing. Ultra-low latency. A significant investment in IT, with servers located across continents, means we can deliver latency rates significantly lower compared with those of other brokerages and leading competitors. Expert execution desk. 24/6 execution support is provided by experienced traders and sales professionals who understand the markets. Multi-asset trading. Our multi-asset trading platform has the ability to offer unmatched access to a range of forex, commodity and derivatives trading on a single screen. Unique location. With headquarters in Abu Dhabi, we can provide 24-hour access to superior forex pricing and liquidity. Market-making platform. Clients can post their own bids/offers, while engaging in direct client-to-client trading. Full forex coverage. All currency pairs (spot, forwards and swaps) can be traded online, while options can be traded through the execution desk. Intuitive. Easy to operate; one-click trading. No proprietary trading. Clients have greater comfort, knowing our sole priority is their successful trade execution. Solid pedigree. US$400 million in capitalisation gives ADS Securities a solid foundation. Regulated. ADS Securities is licensed by the UAE Central Bank, a prudent and vigilant regulator of banks and other financial institutions in the country. Risk mitigation. Superior middle- and back-office support minimises operational risk. 08
Execution Desk A New Level of Service ADS Securities pays particular attention to the quality of education and level of experience of our sales teams and traders to ensure that when clients call us, to execute a trade or with a service question, a knowledgeable professional is immediately available to address their needs. While one of the strengths of our online platform is the range of products that can be traded electronically, we know that sometimes trades must be executed by telephone, and so, our multilingual team is ready with market knowledge and strong liquidity provider relationships. 10
IT Infrastructure Speed, security, reliability ADS Securities offers ultra-low latency price discovery and execution by building a software and hardware IT infrastructure that cuts the latency rates significantly compared with those of other brokerages. This infrastructure includes multiple servers across continents, dedicated data lines and pricing accessed through API FIX4.4, enabling clients to plug our API feed into their existing algorithmic engines. 12
The ADSS Trader Platform Unmatched flexibility We have invested heavily in creating an online trading platform, backed by professional telephone execution, that delivers ultra-low latency, intuitive navigation, quick and efficient position management, and reliability at every stage of the trade cycle. This gives our clients a distinct advantage when executing via ADSS Trader. One of the platform s unique features is the ability for our clients to be market makers by posting bids/offers, alongside those of global liquidity providers; likewise, the platform allows for direct client-to-client trading. This multi-asset, multi liquidity-provider platform, allows our clients to consolidate all their trading on a single screen, thereby not only facilitating trading, but simplifying middle- and back-office monitoring through unified reports. The platform offers executable, real-time dealable prices, one-click trading, and easy-to-view historical information. 14
Products Multi-asset trading Through our online ADSS Trader and telephone platform, a wide variety of forex currency pairs and size trades can be executed, including spot, forwards and swaps. In addition, clients will be able to execute trades across a range of commodities, including precious metals, oil & gas, and cocoa, as well as futures and options. Our technology also allows us to add new products as they become available, including non-deliverable forwards (NDFs), contracts for difference (CFDs), and additional agricultural commodities and derivatives. White Label Solutions Enhanced offerings, new revenue streams ADS Securities offers white label solutions to brokerage firms and banks, enabling them to repackage our liquidity, prices, products and services under their own brand. By offering own-branded online trading services over the ADS Securities platform, brokerage firms and banks can enhance their own client offerings and add a new revenue stream. Through our deep white labelling, we go beyond this to provide a high level of infrastructure and operational support, including consultancy, to allowing brokerages to customise their online trading services to fit their specific business models and market needs. 16
Regional Clients Bringing global markets closer to home Regional institutions and qualified investors now have a G.C.C.-based brokerage firm that offers the same and at times superior liquidity, pricing, technology and service to those based in Europe, Asia or North America. Not only are we in the same time zone and speak the same language but, as a regional firm, we understand the particular needs of our regional clients. Asia-Pacific Headquarters A commitment to clients In June 2011, ADS Securities opened its Asia-Pacific Headquarters in Singapore its first office outside of Abu Dhabi. With the same high-level of service, professional and multilingual execution desk, ultra-low latency infrastructure, and 24/6 trading, the Asia-Pacific office brings ADS Securities into the heart of this important geography and allows for deeper regional client relationships. By establishing an office in Singapore, we demonstrate our commitment to our clients and to markets that are driving global growth and economic activity. 18
Our Team Knowledgeable and savvy professionals ADS Securities is led by an international team of experienced and savvy investment and trading professionals that bring a wide range of international experiences to the firm. Our professionals have worked in leading international trading centres and with top buy-side and sell-side organisations. 20
disclaimer This document has been prepared by ADS Securities LLC and/or its affiliates ( ADSS ) and is made available for information purposes only. This document cannot be construed as an offer or solicitation to enter into any transaction or to buy or sell or subscribe for any products or services, including but not limited to any securities, contract for differences, other derivatives or other financial products, nor shall it form the basis of or be relied on in connection with any contract or commitment whatsoever. The provision of any products or services by ADSS presented in this document shall be expressly subject to the particular terms and conditions as contained in the contract for the supply of such products or services. Any warranties or representations made in relation to the provision of such products or services are made in the contract for such supply only. ADSS makes no separate warranty or representation through this document and does not accept any liability of any kind as to the reliability, timeliness or reasonableness of the information contained herein. The information herein has not been independently verified and no guarantee, representation or warranty, express or implied, is made as to its accuracy, completeness or correctness. ADSS will not treat recipients of this document as its clients by virtue of them reading it. The document is issued without regard to the recipient s specific investment objectives and the value of any security or the income derived from it may fluctuate. Certain securities and/or transactions give rise to substantial risks and are not suitable for all investors. Investors must undertake independent analysis with their own legal, tax and financial advisers and reach their own conclusions regarding the economic benefits and risks of the security described herein and the legal, credit and tax aspects of any anticipated transaction. Where a security is denominated in a currency other than the local currency of the recipient, changes in exchange rates may have an adverse effect on the value of the security. Past performance is not necessarily a guide to future performance. Opinions expressed are subject to change without notice. ADSS undertakes no obligation to update this document or to correct any inaccuracies which may become apparent. Nothing in this document should be considered to constitute investment, legal, accounting or taxation advice and you must not rely on any information contained herein and must independently determine, with your own advisers, the appropriateness for you of the financial instruments and/or transactions contemplated by this publication before making a commitment to enter into any transaction or to buy or sell or subscribe for any products or services. ADSS, its affiliates and the individuals associated therewith may (in various capacities) have positions or deal in financial instruments and transactions (or related derivatives) identical or similar to those described herein. None of the document, its content, or any copy of it, may be altered in any way, transmitted to, copied or distributed to any other party without the prior express written permission of ADSS. To the extent permitted by applicable securities laws and regulations, ADSS accepts no liability whatsoever for any direct or consequential loss arising from the use of this document or its contents. The distribution of the information contained in this document in certain countries may be restricted by law and persons who obtain it are required to inform themselves of, and to comply with, such restrictions. The information in this document is not intended to be published or made available to any person in any jurisdiction where doing so would contravene any applicable laws or regulation. In particular, the distribution of the information contained in this document is restricted in the United Kingdom for the purposes of the Financial Services and Markets Act 2000. In the United Kingdom, the information in this document is only directed at (i) persons who have professional experience in matters relating to investments falling within Article 19 (Investment Professionals) or Article 49 (High Net Worth Companies, Unincorporated Associations etc.) of the Financial Services and Markets Act 2000 (Financial Promotions) Order 2005 (as amended); or (ii) persons to whom it may otherwise be lawfully distributed (all such persons being referred to as UK Relevant Persons ). In the United Kingdom, this document must not, under any circumstances, be acted on or relied on by persons who are not Relevant Persons. Any investment or investment activity to which this document may relate is available only to and will be engaged in only with Relevant Persons. This document is only intended for issue to professionals and not to retail clients. Trading foreign exchange involves a high degree of risk and may not be suitable for all investors. ADSS offers trading on margin. The leverage created by trading on margin can work against you as well as for you and losses can exceed your entire investment. Before opening an account with and trading on foreign exchange products offered by ADSS you should carefully consider your objectives, financial situation, needs and level of experience. You should also ensure that you understand all the risks, including all the risks associated with trading on margin, and can withstand the losses. You should seek advice from your professional advisors as appropriate. In Singapore, the products and services offered by ADSS are directed only at persons who qualify as an accredited investor as defined in the Securities and Futures Act, Chapter 289 of Singapore ( SFA ). In Singapore, the products and services offered by ADSS are provided by ADS Securities Singapore Pte. Ltd. (a private limited company incorporated in Singapore with company registration number 201103434R and whose registered office is at 9 Temasek Boulevard, #22-01 Suntec Tower 2, Singapore 038989. ADS Securities Singapore Pte. Ltd. has notified MAS of its commencement of trading pursuant to an exemption from holding a capital markets services license under SFA regulations in respect of leveraged foreign exchange trading. If you are not an accredited investor, you will not be permitted to open an account with ADSS. This document complies with ADSS policy on the management of conflicts of interest in research. ADS Securities LLC is a limited liability company incorporated under U.A.E. law. The company is registered with the Department of Economic Development of Abu Dhabi (No. 1190047) with its registered office at Irena Tower,Corniche Road, Abu Dhabi, U.A.E. ADS Securities L.L.C. is licensed as a brokerage and financial investment company by the Central Bank of the U.A.E. Its activities in the U.A.E. are regulated by the Central Bank of the U.A.E. contact us Abu Dhabi Head Office ADS Securities L.L.C. 8th floor, Irena Tower Corniche Road, Abu Dhabi, UAE P.O. Box 93894 Tel: +971 2 6572300 Fax: +971 2 6572323 Email: info@ads-securities.com www.ads-securities.com Singapore Office ADS Securities Singapore Pte. Ltd. 9 Temasek Boulevard, #22-01 Suntec Tower 2, Singapore 038989 Tel: +65 6654 1500 Fax: +65 6341 9227 Email: info@ads-securities.com www.ads-securities.com
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