2 0 1 1 M E D I A K I T FI INVESTISSEMENT THE NEWSPAPER FOR FINANCIAL PROFESSIONALS
Finance et Investissement was launched in November 1999 for French-speaking financial professionals. Finance et Investissement reports on the people, products, trends and technologies in Canada s financial services sector, with a focus on the Quebec s financial market. In addition to with a strong news component, our paper offers sales, marketing and technology features that help advisors build their businesses. The editorial team of Finance et Investissement is based in Montreal in order to create content specific to Quebec s financial services community. Reader Survey Highlights Circulation (June 2010): 14,769 Readers Per Copy: 2 Total Readership: 29,538 Average Time Spent Reading: 34 minutes Gender: 68.5% Male / 31.5% female Average Age: 53 Education: 85% have University degree Average Household Income: $134,600 Average Networth: $491,400 Percentage of Readers Who Sell Financial Products: 72% Type of Products Sold: Mutual Funds: 84% Insurance: 65.5% Securities: 16.6% Average Number of Families Served: 250 Managed Assets (Average): $17.9 million Source: Totum Research Inc., Study Readership 2010.
F G C B A D E H L I J K Type of Firm A - Mutual Fund Company... 1.4% B - Government Agency... 1.6% C - Law Firm/Notary Firm... 2.1% D - Financial Planning... 2.4% E - Accounting Firm... 4.7% F - Investment Dealer/Broker... 6.8% G - Caisse/Credit Union... 8.0% H - Mutual Fund Dealer... 8.5% I - Bank... 12.2% J - Insurance Company... 13.6% K - Full Service Dealer... 31.5% L - Other... 7.1% E F D C G B A K H I J Occupation A - Portfolio Manager/Analyst... 3.1% B - Mktg/PR/Corp. Affairs... 3.3% C - Personal Banker... 3.5% D - Financial Planner/Advisor... 4.5% E - Branch Manager... 4.5% F - Broker... 6.6% G - Sr. Exec./Manager... 9.9% H - Prof. (lawyer, acct, professor)... 11.8% I - Insurance Rep... 17.4% J - Mutual Fund Rep... 29.2% K - Other... 6.4% Professional Designations Financial Security Advisor (Ins.)... 40.2% Financial Planner... 34.1% AVA/AVC... 15.3% CA, CGA, CMA... 8.2% MBA... 7.3% ADMA... 5.2% Lawyer... 2.8% BA, BAA... 2.8% CFA... 1.6% IA/Counsellor... 1.5% Other... 18.0% No Answer... 5.2% Type of Products Sold: Mutual Funds... 84.4% Insurance... 65.5% Securities... 16.6% FINANCE NCE ET
What Products They Sold to Their Clients Mutual Funds... 80.5% GIC s or Term Deposits... 69.1% Life insurance... 66.1% Seg Funds... 52.4% Disability Insurance... 52.8% CI Insurance... 46.0% Wrap Accounts... 7.5% Bonds/debentures... 22.5% Stocks... 14.0% Income/Investment Trusts... 9.8% ETFs... 12.4% Principal Protected Notes... 16.3% Hedge Funds... 2.6% Derivatives/Options... 4.9% Number of Families Served Average: 250 >500... 16.9% 300-499... 15.3% 200-299... 17.3% 100-199... 19.2% 50-99... 17.3% <50... 12.1% Total Managed Assets for Clients Average $17.9 Million <$1M... 16.0% $1M-$15M... 47.2% $15M-$25M... 10.4% $25M-$50M... 12.4% >$50M... 11.4% No answer... 2.6%
2011 Editorial & Special Features Calendar 2011 Special Space Material Distribution Issue Report Closing Closing January 2011 Nov. 26, 2010 Dec. 3, 2010 Dec. 16, 2010 January Special Outlook 2011 Dec. 31, 2010 Jan. 7, 2011 Jan. 20, 2011 February February Special Top 25 Most Influential People in Quebec Financial Services Jan. 14, 2011 Jan. 21, 2011 Feb 3, 2011 Alternative Investment (Road Show) Jan. 28, 2011 Feb. 4, 2011 Feb. 17, 2011 March Feb. 11, 2011 Feb. 18, 2011 March 3, 2011 April May June Regulators Report Card March 11, 2011 March 18, 2011 March 31, 2011 Brokerage Industry Report Card (Top 6) April 8, 2011 April 15, 2011 April 28, 2011 Multidisciplinary Advisors Report Card (Top 9) May 6, 2011 May 13, 2011 May 26, 2011 July June 3, 2011 June 10, 2011 June 23, 2011 August July 8, 2011 July 15, 2011 July 28, 2011 September Fund Company Showcase Aug. 5, 2011 Aug. 12, 2011 Aug. 25, 2011 October Sept. 2, 2011 Sept. 9, 2011 Sept. 22, 2011 October Special Financial, Fiscal and Succession Planning Sept. 23, 2011 Sept. 30, 2011 Oct. 13, 2011 November er Life ei Insurance Oct. 7, 2011 Oct. 14, 2011 Oct. 27, 2011 November Special RRSP & Retirement Oct. 21, 2011 Oct. 28, 2011 Nov. 10, 2011 December Nov. 11, 2011 Nov. 18, 2011 Dec. 1, 2011 January 2012 Nov. 25, 2011 Dec. 2, 2011 Dec. 15, 2011 *Editorial calendar is subject to change without prior notice
Display Rate Card #12 (effective Oct. 1, 2010) FULL PAGE 5 columns x 196 lines 9.5 x 14 3/5 PAGE 4 columns x 147 lines 7.5667 x 10.5 1/2 PAGE 5 columns x 98 lines 9.5 x 7 2/5 PAGE 5 columns x 79 lines 9.5 x 5.643 1/4 PAGE 5 columns x 49 lines 9.5 x 3.5 1/5 PAGE 5 columns x 40 lines 9.5 x 2.858 4 colour Display Rates # of Insertions 1-5 x 6-12 x 13-16 x >16x 1 page $7,780 $7,315 $6,805 $6,385 3/5 page $6,150 $5,825 $5,440 $5,125 1/2 page $5,505 $5,230 $4,900 $4,620 2/5 page $4,735 $4,495 $4,230 $4,010 1/4 page $3,640 $3,480 $3,305 $3,145 1/5 page $3,240 $3,110 $2,970 $2,840 1/10 page $2,605 $2,500 $2,410 $2,325 Centre Spread $19,035 $17,885 $16,500 $15,270 *BLACK AND WHITE: Deduct $1,300 from the display rates SPECIAL POSITIONS: Add 25-50% To qualify for the 16x rate or greater, advertiser must have at least one insertion in 16 consecutive issues. APPOINTMENT NOTICES, WITH PHOTO (includes web site): per line: $18.00 BELLY BAND (supplied): $495 per thousand SUPPLIED INSERTS Size: 7» x 10» minimum to 10» x 14» maximum. Sample required and subject to approval. Must be supplied to finished size. Size of insert (supplied): CPM 1 page (printed both sides) $330 4 pages $365 8 pages $5 1 5 > 8 pages POR
Mechanical Requirements Effective with the November 2010 issue Last Modified: October 26, 2010 Advertising Unit Printable Area Columns X lines Full l Page 9.5 x 14 5 columns x 196 lines Double Page Spread 20 x 14 10 columns x 196 lines 1/2 Page 9.5 x 7 5 columns x 98 lines 1/4 Page 9.5 x 3.5 5 columns x 49 lines 1/5 Page 9.5 x 2.8571 5 columns x 40 lines 2/5 Page 9.5 x 5.6429 5 columns x 79 lines 3/5 Page 7.5666 x 10.5 4 columns x 147 lines 3/5 Page Spread 16.1332 x 10.5 8 columns x 147 lines 1/10 Page 3.6998 x 3.5 2 columns x 49 lines Cover Banner 5.6332 x 2.1429 3 columns x 30 lines Columns Picas Inches Centimetres 1 10p7.181 1 1.7664 4.4867 cm 2 22p2.386 3.6998 9.3975 cm 3 33p9.59 5.6332 14.3083 cm 4 45p4.795 7.5666 19.2192 cm 5 57p0 9.5 24.13 cm Column Depth: 196 agate lines Minimum Depth: 25 agate lines METHOD OF PRODUCTION Finance et Investissement is printed web offset on 30 lb standard newsprint. MAXIMUM Ink Density: 240% Resolution: 240 ppi Line Screen: 120 lpi Model: CMYK (Process) Press Dot Gain: 30% to 33% Folding and trimming are subject to variation. Please adhere to the Live Area specifications as stated above. No bleeds are utilized in this publication. All material must adhere to SNAP standards. IMPORTANT FONTS INFO: The following MINIMUM font criteria is highly recommended for suitable print reproduction: * B&W type: 9 pts / 4 colour type: 16 pts /Reverse type: 12 pts * Finance et Investissement is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. * Avoid using any Composite fonts. If used please convert these to Outlines before submitting. USING THE FREE ADDIRECTIRECT AD PORTAL All ads must be delivered via Magazines Canada s AdDirect ad portal. 1) Log into Magazines Canada s AdDirect Ad Portal (https://addirect.sendmyad.com). NOTE: A user account will have to be set up upon the first visit. REQUIRED MATERIAL FOR UPLOADING The ad MUST be uploaded as a press-ready PDF-X-1a file. Information on creating a proper PDF file is available on the Magazines Canada website (www.magazinescanada.ca). Ad Portal CANNOT accept TIFFITS or CT LW files, nor native files such as Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator. Do not use Spot colours or RGB art. Keep all colours CMYK. Keep any Black/Grey type as one colour black (no four colour black text). AD PORTALORTAL TECH SUPPORT Attn: John Palmeri, Tel: (416) 227-8262 palmerij@transcontinental.ca * Please do not forward ads to this contact. CONTACT INFORMATION Advertising Coordinator 1100, René-Lévesque Blvd. West, 24th floor, Montreal, QC H3B 4X9 Telephone: (514) 392-9000 Fax: (514) (514) 392-4723 prodecono@transcontinental.ca PRODUCTION INQUIRIES Attn: Safi Habib, Production Coordinator Tel: (416) 227-8260 2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3) Follow the onscreen preflight process. 4) Approve your ad.
FI INVESTISSEMENT MONTREAL 1100 René-Lévesque Blvd. West 24 th floor, Montreal, Quebec H3B 4X9 Phone: 514 392-4105 or 1 800 361-5479 Fax: 514 392-2068 Email: ventes@finance-investissement.com TORONTO 25 Sheppard Avenue West, Suite 100 Toronto, Ontario M2N 6S7 Phone: 416 218-3558 Fax: 416 218-3624 Email: adsales@investmentexecutive.com