Non-consolidated Financial Results for the First Quarter Ended March 31, 2009

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April 30, 2009 Non-consolidated Financial Results for the First Quarter Ended March 31, 2009 Company name: Bell-Park Co., Ltd. Stock exchange listing: JASDAQ Stock code: 9441 URL: http://www.bellpark.co.jp President & CEO: Takeru Nishikawa Contact: Hiroshi Ishikawa, General Manager, Administration Division Tel: +81-(0) 3-3288-5211 Scheduled date of filing of Quarterly Report: April 30, 2009 Scheduled date of payment of dividend: - (Figures are rounded down to the nearest million yen) 1. Financial Results for the First Quarter Ended March 31, 2009 (January 1 March 31, 2009) (1) Results of operations (Percentages represent year-on-year changes) Net sales Operating income Ordinary income Net income Million yen % Million yen % Million yen % Million yen % 1Q ended March 2009 9,436-488 - 478-259 - 1Q ended March 2008 - - - - - - - - Net income per share (basic) Net income per share (diluted) Yen Yen 1Q ended March 2009 4,306.13-1Q ended March 2008 - - Note) No figures for the first quarter of 2008 are shown because Bell-Park prepared consolidated financial statements for this period and did not announce non-consolidated performance. (2) Financial position Total assets Net assets Equity ratio Net assets per share Million yen Million yen % Yen As of March 31, 2009 13,071 5,746 44.0 95,232.27 As of December 31, 2008 12,109 5,565 46.0 92,226.15 Reference) Shareholders equity (million yen) Mar. 31, 2009: 5,746 Dec. 31, 2008: 5,565 2. Dividends Dividend per share Record date 1Q-end 2Q-end 3Q-end Year-end Annual Yen Yen Yen Yen Yen Year ended December 2008-0.00-1,300.00 1,300.00 Year ending December 2009 - Year ending December 2009 (forecast) 0.00-1,300.00 1,300.00 Note) Revision of dividend forecast during the period: None 3. Forecasts for the Fiscal Year Ending December 31, 2009 (January 1 December 31, 2009) (Percentages represent year-on-year changes) Net sales Operating income Ordinary income Net income Net income per share Million yen % Million yen % Million yen % Million yen % Yen First half 18,400 15.4 800 75.0 780 67.9 410 13.8 6,794.04 Full year 39,100 20.5 1,430 1.4 1,400 0.3 720 (35.8) 11,931.00 Note) Revision of forecast during the period: None 1

4. Others (1) Application of simplified accounting methods and special accounting methods in the preparation of quarterly financial statements: Yes Note: Please refer to Qualitative Information and Financial Statements, 4. Others on page 4 for further information. (2) Changes in accounting principles, procedures and presentation methods for preparation of quarterly financial statements 1) Changes caused by revision of accounting standards: Yes 2) Other changes: None Note: Please refer to Qualitative Information and Financial Statements, 4. Others on page 4 for further information. (3) Number of shares outstanding (common shares) 1) Number of shares outstanding at the end of period (including treasury stock) As of Mar. 31, 2009: 66,928 shares As of Dec. 31, 2008: 66,928 shares 2) Number of treasury stock at the end of period As of Mar. 31, 2009: 6,581 shares As of Dec. 31, 2008: 6,581 shares 3) Average number of shares outstanding during the period 1Q ended Mar. 2009: 60,347 shares 1Q ended Mar. 2008: 64,348 shares * Cautionary statement with respect to forward-looking statements 1. The earnings forecasts have been prepared based on assumptions judged to be valid and information available as of the announcement date of this summary. Actual results may differ substantially from these forecasts for a number of factors. Please refer to Qualitative Information and Financial Statements, 3. Qualitative Information Regarding Forecasts on page 4 for assumptions for forecasts and notes of caution for usage. 2. Effective from the current fiscal year, the Company has adopted Accounting Standards for Quarterly Financial Statements (ASBJ Statement No. 12) and Guidance on Accounting Standards for Quarterly Financial Statements (ASBJ Guidance No. 14). In addition, the quarterly financial statements are prepared in accordance with Regulations for Quarterly Financial Statements. 2

Qualitative Information and Financial Statements 1. Qualitative Information Regarding Operating Results In the first quarter of 2009, there was a sharp downturn in the global economy because of problems originating with the U.S. subprime mortgage crisis. In Japan as well, the economy weakened rapidly as stock prices and corporate earnings plummeted. Consumer spending, which has a significant effect on Bell-Park s performance, decreased slowly due to growing fears about job security. The result was an extremely difficult operating environment. Conditions in Japan s mobile phone market are challenging as well. There are no prospects for growth in the number of new subscribers because of a further increase in the mobile phone penetration rate and the end of actions by communications carriers to attract new customers following the start of number portability. As a result, Bell-Park recorded a net increase of 1.66 million subscribers in the first quarter of 2009 (January March 2009), well below the net increase of 2.19 million subscribers one year earlier. SoftBank, the primary communications carrier handled by Bell-Park, started a new service in February 2009 called White Plan Student with Family Discount. The same month, SoftBank made two revisions to services involving the iphone 3G (US Apple). One is a reduction in the purchase price of this handset for new subscribers. The other is a reduction in the maximum fee for the flat-rate packet telecommunications service package for iphone users. In addition, since SoftBank plans to terminate its second-generation service at the end of March 2010, this company is encouraging second-generation subscribers to switch to the third-generation service. Replacement demand for handsets is climbing as a result. Because of these initiatives, SoftBank has ranked first in Japan for 23 consecutive months, starting in May 2007, in terms of net increase in subscribers. In this environment, Bell-Park placed priority on building a highly profitable sales network and bolstering its sales capabilities. In the first quarter, five SoftBank shops were opened, raising the shop network to 95 directly-managed stores and 20 franchises, a total of 115 locations. Other measures included a focus on selling higher-margin handset models and on targeting replacement demand created by the upcoming end of SoftBank s second-generation service, which means all remaining second-generation service subscribers must switch to the third-generation service. Due to these activities, new handset sales decreased 11.5% to 44,730 units but replacement sales increased 21.9% to 50,361 units. Overall, total handset sales were 95,091 in the first quarter, 3.5% higher than one year earlier. Due to the above factors, operating income was 488 million yen, on net sales of 9,436 million yen. Ordinary income was 478 million yen and net income was 259 million yen. 2. Qualitative Information Regarding Financial Position Total assets increased 962 million yen over the end of the previous fiscal year to 13,071 million yen as of March 31, 2009. Current assets increased 960 million yen to 11,123 million yen. This was primarily the net result of a 618 million yen decrease in cash and deposits, increases of 1,187 million yen in accounts receivable-trade, and 383 million yen in inventories. There was no significant change in noncurrent assets. Current liabilities increased 783 million yen to 5,897 million yen. There was a 360 million yen decrease in short-term loans payable but a 1,252 million yen increase in accounts payable-trade. There was no significant change in noncurrent liabilities. Net assets increased 181 million yen to 5,746 million yen mainly because of an increase in retained earnings resulting from net income of 259 million yen and a decrease in retained earnings resulting from cash dividends paid of 78 million yen. The equity ratio was 44.0% at the end of the first quarter. 3

Cash flows There was a decrease of 618 million yen in cash and cash equivalents during the first quarter of the current fiscal year, to 4,188 million yen as of March 31, 2009. Cash flows were as follows in the first quarter. Net cash used in operating activities was 135 million yen. This was a net result of income before income taxes of 470 million yen, an increase in inventories of 364 million yen, an increase in notes and accounts receivable-trade of 1,187 million yen, a decrease in accrued consumption taxes of 135 million yen, an increase in notes and accounts payable-trade of 1,252 million yen, and an income taxes paid of 143 million yen. Net cash used in investment activities was 65 million yen. There were payments of 34 million yen for transfer of business and payments of 28 million yen for lease deposits. Net cash used in financing activities was 417 million yen. There was a decrease in short-term loans payable of 360 million yen and cash dividends paid of 57 million yen. 3. Qualitative Information Regarding Forecasts There are no changes to the revised forecasts for the first half and full year of the fiscal year ending December 31, 2009, announced on April 27, 2009 in the press release Notice of Acquisition of a Business from Panasonic Telecom Co., Ltd., and a Revision to Forecasts. 4. Others (1) Application of simplified accounting methods and special accounting methods in the preparation of quarterly financial statements For assets subject to the declining-balance method, depreciation for the period was calculated pro rata based on the amount for the full-year of the current fiscal year. (2) Changes in accounting principles, procedures and presentation methods for preparation of quarterly financial statements Effective from the current fiscal year, the Company has adopted Accounting Standards for Quarterly Financial Statements (ASBJ Statement No. 12) and Guidance on Accounting Standards for Quarterly Financial Statements (ASBJ Guidance No. 14). In addition, the quarterly financial statements are prepared in accordance with Regulations for Quarterly Financial Statements. 4

5. Non-consolidated Quarterly Financial Statements (1) Non-consolidated Quarterly Balance Sheets Assets Thousand yen As of Mar. 31, 2009 As of Dec. 31, 2008 Current assets Cash and deposits 4,188,685 4,806,737 Accounts receivable-trade 4,543,376 3,355,474 Inventories 2,129,199 1,745,590 Other 262,678 257,404 Allowance for doubtful accounts (17) (1,609) Total current assets 11,123,922 10,163,597 Noncurrent assets Property, plant and equipment 533,279 540,832 Intangible assets 110,139 121,099 Investments and other assets Stocks of subsidiaries and affiliates 73,531 73,531 Lease deposits 984,399 956,025 Other 247,174 254,130 Allowance for doubtful accounts (1,150) - Total investments and other assets 1,303,955 1,283,688 Total noncurrent assets 1,947,374 1,945,620 Total assets 13,071,296 12,109,217 Liabilities Current liabilities Accounts payable-trade 3,503,104 2,250,997 Short-term loans payable 1,000,000 1,360,000 Current portion of long-term loans payable 200,000 200,000 Income taxes payable 226,320 151,771 Provision for bonuses 171,660 87,280 Allowance for early subscription cancellations 8,256 14,260 Other 788,246 1,049,402 Total current liabilities 5,897,588 5,113,713 Noncurrent liabilities Long-term loans payable 1,300,000 1,300,000 Provision for retirement benefits 45,365 41,744 Other 81,361 88,187 Total noncurrent liabilities 1,426,726 1,429,932 Total liabilities 7,324,314 6,543,646 Net assets Shareholders equity Capital stock 1,123,904 1,123,904 Capital surplus 1,587,757 1,587,757 Retained earnings 3,486,760 3,305,349 Treasury stock (451,440) (451,440) Total shareholders equity 5,746,982 5,565,571 Total net assets 5,746,982 5,565,571 Total liabilities and net assets 13,071,296 12,109,217 5

(2) Non-consolidated Quarterly Statements of Income (For the Three-month Period) Thousand yen Jan. 1 Mar. 31, 2009 Net sales 9,436,383 Cost of sales 7,544,261 Gross profit 1,892,121 Selling, general and administrative expenses Salaries 419,337 Other salaries 107,302 Provision for bonuses 84,379 Retirement benefit expenses 12,056 Rents 238,463 Other 542,178 Total selling, general and administrative expenses 1,403,718 Operating income 488,403 Non-operating income Interest income 303 Rent income 1,800 Gain on donation of gift certificates 1,811 Other 2,372 Total non-operating income 6,287 Non-operating expenses Interest expenses 11,424 Other 5,236 Total non-operating expenses 16,661 Ordinary income 478,028 Extraordinary income Gain on sales of noncurrent assets 1 Total extraordinary income 1 Extraordinary loss Loss on retirement of noncurrent assets 4,629 Shop closures expenses 2,534 Total extraordinary losses 7,163 Income before income taxes 470,866 Income taxes-current 221,486 Income taxes-deferred (10,482) Total income taxes 211,004 Net income 259,861 6

(3) Non-consolidated Quarterly Statements of Cash Flows Thousand yen Jan. 1 Mar. 31, 2009 Net cash provided by (used in) operating activities Income before income taxes 470,866 Depreciation and amortization 29,937 Amortization of goodwill 10,409 Increase (decrease) in allowance for doubtful accounts (442) Increase (decrease) in provision for bonuses 84,379 Increase (decrease) in provision for retirement benefits 3,620 Interest and dividends income (303) Interest expenses 11,424 Loss (gain) on sales of noncurrent assets (1) Loss on retirement of noncurrent assets 4,629 Decrease (increase) in notes and accounts receivable-trade (1,187,901) Decrease (increase) in inventories (364,297) Increase (decrease) in notes and accounts payable-trade 1,252,106 Increase (decrease) in accounts payable-other (71,585) Increase (decrease) in accrued consumption taxes (135,453) Other, net (97,367) Subtotal 10,020 Interest and dividends income received 303 Interest expenses paid (1,853) Income taxes paid (143,667) Net cash provided by (used in) operating activities (135,196) Net cash provided by (used in) investment activities Purchase of property, plant and equipment (1,914) Proceeds from sales of property, plant and equipment 1 Purchase of intangible assets (643) Payments for transfer of business (34,689) Payments for lease deposits (28,814) Other, net 663 Net cash provided by (used in) investment activities (65,396) Net cash provided by (used in) financing activities Decrease in short-term loans payable (360,000) Cash dividends paid (57,458) Net cash provided by (used in) financing activities (417,458) Net increase (decrease) in cash and cash equivalents (618,052) Cash and cash equivalents at beginning of period 4,806,737 Cash and cash equivalents at end of period 4,188,685 7

Effective from the current fiscal year, the Company has adopted Accounting Standards for Quarterly Financial Statements (ASBJ Statement No. 12) and Guidance on Accounting Standards for Quarterly Financial Statements (ASBJ Guidance No. 14). In addition, the quarterly financial statements are prepared in accordance with Regulations for Quarterly Financial Statements. (4) Going Concern Assumption No reportable information. (5) Significant Changes in Shareholders Equity No reportable information. (6) Subsequent Events Bell-Park Co., Ltd. will acquire the SoftBank mobile phone sales agency business of Panasonic Telecom Co., Ltd. on June 1, 2009 in accordance with a resolution approved by the Bell-Park Board of Directors at a meeting held on April 27, 2009. 1. Reasons for acquisition The Japanese economy has deteriorated sharply centered on mainstay export industries since the bankruptcy of Lehman Brothers, and this has rippled throughout the entire economy, causing employment conditions to worsen and personal spending to weaken. The outlook for the economy over the near term also remains precarious. The environment for the mobile phone market is also harsh due to declines in total unit sales of mobile phones (both for new subscribers and upgraders). New subscription growth has slowed due to an ever rising penetration rate and telecom carriers progress in locking in customers with two-year contracts following the introduction of number portability, and the upgrade cycle has lengthened. In this environment, Bell-Park judged that it was necessary to expand the sales network to increase unit sales of SoftBank mobile phones and improve earnings, and decided to acquire Panasonic Telecom Co., Ltd. s 22 directly-managed SoftBank shops, its 30 franchises, and its wholesale business to secondary sales agencies. 2. Profile of Panasonic Telecom Co., Ltd. (1) Trading name: Panasonic Telecom Co., Ltd. (2) Head office: 1-12-3, Shibaura, Minato-ku, Tokyo (3) Representative: Masato Sato, President (4) Capital: 10 million yen (5) Established: January 21, 2002 (6) Main business: Mobile phone sales agencies business 3. Business to be acquired (1) Activities of business to be acquired 22 directly-managed SoftBank shops, 30 franchises, and the wholesale business to secondary sales agencies (2) Assets and liabilities to be acquired Inventories 213 million yen Buildings, store equipment, furniture and fixtures 86 million yen Lease and guarantee deposits, etc. 79 million yen *The value of inventories is as of the end of March 2009. Bell-Park will not take on any liabilities. (3) Value of assets to be acquired and payment method The value of assets to be acquired is 550 million yen. * The actual value may be adjusted when the final value is determined on the official day of acquisition. Payment will be made in cash. (4) Timetable April 27, 2009 June 1, 2009 Signing of business transfer contract Date of business acquisition 8

Reference Material Financial Statements, etc of the Previous Quarter Bell-Park prepared consolidated financial statements in previous fiscal years and did not announce non-consolidated performance for the first quarter and first three quarters. Consequently, financial and other data for the first quarter of 2008 are not shown in this document. Financial statements and other information that was announced for the first quarter of 2008 are shown below. Summary Consolidated Statements of Income For the Three-month Period (Jan. 1 Mar. 31, 2008) Thousand yen Account Jan. 1 Mar. 31, 2008 Amount I Net sales 9,239,683 II Cost of sales 7,416,118 Gross profit 1,823,565 III Selling, general and administrative expenses 1,523,399 Operating income 300,166 IV Non-operating income 6,315 V Non-operating expenses 3,006 Ordinary income 303,475 VI Extraordinary loss 1,796 Income before income taxes 301,679 Income taxes 149,725 Net income 151,954 * This financial report is solely a translation of summary of Kessan Tanshin (in Japanese, including attachments), which has been prepared in accordance with accounting principles and practices generally accepted in Japan, for the convenience of readers who prefer an English translation. 9