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2014 Annual Results

Forward-looking Statements This presentation and subsequent discussion may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Hang Seng. These forward-looking statements represent Hang Seng s expectations or beliefs concerning future events and involve known and unknown risks and uncertainty that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Past performance cannot be relied on as a guide to future performance.

2014 Annual Results Business Overview Financial Performance Loans & Deposits Mainland Business Charting Future Growth

Business Overview

Business Overview Achieved income & profit growth in core businesses Sustained balanced growth in assets & liabilities, interest & non-interest income Enhanced customer experience through channels & services upgrade to grow wealth income Partnered with BUPA to offer medical insurance services Strengthened Mainland infrastructure & cross-border connectivity to capture onshore & offshore business opportunities from policy relaxation

2014 Annual Results Business Overview Financial Performance Loans & Deposits Mainland Business Charting Future Growth

Financial Performance HK$ Mn 2014 vs 2013 Net interest income - net interest margin (%) 19,871 1.90 6.8 % 1 bp Non-interest income 10,336 9.3 % Net operating income before loan impairment charges 30,207 7.6 % Operating expenses 9,613 5.6% Operating profit - excl. loan impairment charges 20,594 8.7 % Loan impairment charges 1,144 113.4% Operating profit 19,450 5.6 % Profit before tax 18,049 36.7% (5.1% ) Profit attributable to shareholders 15,131 43.3% (5.8% ) Earnings per share (HK$) 7.91 43.3% (5.8% ) Dividends per share (HK$)* 5.60 0.1 Cost efficiency ratio (%) 31.8 60 bp (excl. IB accounting gain in 2013, impairment loss in 2014 & gains from property disposal & revaluation) * 4th interim dividend for 2014: HK$2.30/share Favourable Unfavourable

Financial Performance HK$ Mn 2014 vs 2013 Non-interest income 10,336 9.3 % Net fee income 6,249 6.1 % including gross fee from: Cards 2,196 2.5 % Credit facilities 403 8.9 % Insurance-related services 466 5.7 % Remittances 404 16.1 % Retail investment funds 1,681 8.6 % Securities broking & related services 1,355 9.2 % Net trading income 1,944 4.9% Favourable Unfavourable

Financial Performance Return on average shareholders funds (%) 2014 vs 2013 13.4 (16.3) 12.0 pp (1.3 pp ) Return on average total assets (%) 1.3 (1.4) 1.1 pp (0.1 pp ) (excl. IB accounting gain in 2013 & impairment loss in 2014) HK$ Bn 31 Dec 14 vs 31 Dec 13 Total assets 1,264 10.5% Favourable Unfavourable

Financial Performance 31 Dec 14 vs 31 Dec 13 Capital ratio under Basel III (%) Common Equity Tier 1 capital ratio 15.6 1.8 pp Tier 1 capital ratio 15.6 1.8 pp Total capital ratio 15.7 0.1 pp Favourable Unfavourable

2014 Annual Results Business Overview Financial Performance Loans & Deposits Mainland Business Charting Future Growth

Loans & Deposits HK$ Bn 31 Dec 14 vs 31 Dec 13 Gross advances 660.3 12.4% Impaired advances / gross advances (%) 0.32 10 bp HK$ Bn 31 Dec 14 vs 31 Dec 13 Deposits (incl. CDs & other debt securities in issue) 956.5 10.0% Favourable Unfavourable

Loans & Deposits HK$ Bn 31 Dec 14 vs 31 Dec 13 Gross advances 660.3 12.4% For use in HK 454.7 13.8% Industrial, commercial & financial sectors 254.2 16.7% incl. - property development & investment 154.3 17.4% - wholesale & retail trade 27.6 25.7% - manufacturing 21.5 23.8% Individuals 200.5 10.4% incl. - residential mortgages 143.5 9.3% - credit cards 24.2 12.9% - other loans to personal customers 17.0 18.1% Trade finance 41.5 20.3% For use outside HK 164.1 20.5% Favourable Unfavourable

2014 Annual Results Business Overview Financial Performance Loans & Deposits Mainland Business Charting Future Growth

Retail Banking & Wealth Management

Retail Banking & Wealth Management HK$ Mn 2014 vs 2013 Net interest income 10,036 0.8% Non-interest income 4,811 11.0% Net operating income before loan impairment charges 14,847 3.9% Operating profit - excl. loan impairment charges 9,302 3.7% Operating profit 8,771 3.4% Profit before tax 9,017 0.9% vs 31 Dec 13 Gross advances Deposits 9.1% 5.0% Favourable Unfavourable

Retail Banking & Wealth Management Tailored service propositions Opened more Prestige & Preferred Banking Centres Increased Prestige & Preferred customers by 7%

Retail Banking & Wealth Management Served tech-savvy clients better Opened more ipoint sales & service centres Enhanced online & mobile services Increased e-banking users by 8%

Retail Banking & Wealth Management Wealth management vs 2013 Wealth management income 3.7% - Investment services income 8.2% - Retail investment funds income 8.3% - Securities-related income 9.0% - Insurance income

Retail Banking & Wealth Management Credit cards vs 2013 Spending 9.4% Personal loans vs 31 Dec 13 Gross advances 26.8% Mortgages vs 31 Dec 13 Gross advances 8.0%

Commercial Banking

Commercial Banking HK$ Mn 2014 vs 2013 Net interest income 4,894 17.3% Non-interest income 2,066 2.6% Net operating income before loan impairment charges 6,960 10.6% Operating profit - excl. loan impairment charges 5,206 11.5% Operating profit 5,078 9.7% Profit before tax 5,079 9.6% vs 31 Dec 13 Gross advances Deposits 20.2% 14.8% Favourable Unfavourable

Commercial Banking Non-interest income vs 2013 Non-interest income 2.6% - Remittance income 22.2% - Investment funds income 15.3% - Insurance income 8.6% - Trade-related income 6.7% - Foreign exchange income 2.5%

Commercial Banking Enrichment in SME service proposition Growth in SME customer deposits 15% rise in non-interest income Enhancement in: Business Banking Centres Cross-border services Online platform

Global Banking & Markets

Global Banking & Markets HK$ Mn 2014 vs 2013 Net interest income 3,378 4.4% Non-interest income 1,403 3.7% Net operating income before loan impairment charges 4,781 4.2% Operating profit - excl. loan impairment charges 4,186 2.7% Operating profit 4,181 2.8% Profit before tax 4,185 2.8% Favourable Unfavourable

Global Banking HK$ Mn 2014 vs 2013 Net interest income 1,681 4.7% Non-interest income 243 3.4% Net operating income before loan impairment charges 1,924 4.5% Operating profit - excl. loan impairment charges 1,684 3.1% Operating profit 1,679 3.3% Profit before tax 1,682 3.3% vs 31 Dec 13 Gross advances Deposits 5.5% 54.1% Favourable Unfavourable

Global Markets HK$ Mn 2014 vs 2013 Net interest income 1,697 4.1% Non-interest income 1,160 3.8% Net operating income before loan impairment charges 2,857 4.0% Operating profit - excl. loan impairment charges 2,502 2.5% Operating profit 2,502 2.5% Profit before tax 2,503 2.5% Favourable Unfavourable

2014 Annual Results Business Overview Financial Performance Loans & Deposits Mainland Business Charting Future Growth

Mainland Business

Mainland Business Hang Seng China HK$ Mn 2014 vs 2013 Net interest income 1,760 20.6% Non-interest income 349 47.9% Net operating income before loan impairment charges 2,109 24.4% Operating profit - excl. loan impairment charges 596 175.9% Operating profit 116 44.2% Profit before tax 114 44.9% vs 31 Dec 13 Total assets Gross advances Deposits 8.0% 6.7% 3.6% Favourable Unfavourable

Mainland Business Hang Seng China Enhancement in cross-border initiatives 35% increase in net fee & commission income 75% rise in non-fund income (excl. revaluation of structured deposits) Prudent cost management 2% rise in operating expenses

Mainland Business Strengthened Mainland business network 50 outlets New strategic locations - Branch in Chengdu - Sub-branch in the Shanghai Free Trade Zone - Branch in Jinan & sub-branch at Shanghai Jing An Kerry Centre will commence operations in 1H 2015

2014 Annual Results Business Overview Financial Performance Loans & Deposits Mainland Business Charting Future Growth

Charting Future Growth

Charting Future Growth Deepen customer relationships Position for sustainable growth in wealth & health business Invest in people & technology Strengthen credit risk management & corporate governance Enhance portfolio management & return on risk capital Capture cross-border opportunities from policy relaxation & continuous RMB internationalisation