YOOX S.P.A. PROSPECTUS FOR THE REMUNERATION PLAN BASED ON THE ALLOCATION OF STOCK OPTIONS FOR THE SUBSCRIPTION OF YOOX S.P.A.

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YOOX S.P.A. PROSPECTUS FOR THE REMUNERATION PLAN BASED ON THE ALLOCATION OF STOCK OPTIONS FOR THE SUBSCRIPTION OF YOOX S.P.A. ORDINARY SHARES (prepared in accordance with Article 84-bis of the Regulation adopted by CONSOB under Resolution 11971 of 14 May 1999, as subsequently amended and supplemented) Bologna, 21 September 2012

INTRODUCTION This prospectus (the "Prospectus"), is prepared in accordance with Article 84-bis of the Regulation adopted by CONSOB under Resolution 11971 of 14 May 1999 as subsequently amended and supplemented (the "Issuer Regulations") and consistent, even in terms of its paragraph numbering, with the information contained in Schedule 7 of Annex 3A of the Issuer Regulations. The Prospectus concerns the "2012-2015 Stock Option Plan", approved on 29 June 2012 by the Ordinary Shareholders' Meeting of YOOX S.p.A. ("YOOX" or the "Company"). The 2012-2015 Stock Option Plan is considered to be "particularly important" within the meaning of Article 114-bis, paragraph 3 of Legislative Decree 58 of 1998, as subsequently amended and supplemented (the TUF, or Consolidated Law on Finance) and Article 84-bis, paragraph 2 of the Issuer Regulations, since it is intended for directors who have executive duties within the Company. DEFINITIONS The following definitions are used in this Prospectus: "Ordinary Shareholders' Meeting" means the Company's ordinary shareholders' meeting of 29 June 2012, which deliberated the adoption of the 2012-2015 Stock Option Plan. "Extraordinary Shareholders' Meeting" means the Company's extraordinary shareholders' meeting of 29 June 2012, which resolved the increase in share capital, in one or more tranches, by a maximum amount of Euro 15,000.00 to be allocated to capital, excluding the option right pursuant to Article 2441, paragraph 4, sub-paragraph 2 of the Italian Civil Code, to be reserved for subscription by Beneficiaries of the "2012-2015 Stock Option Plan". "Shares" means the Company s ordinary shares, with no indication of par value, listed on the Mercato Telematico Azionario (MTA), the Italian screen-based trading system organised and managed by Borsa Italiana S.p.A.. "Beneficiaries" means the Eligible Persons under the 2012-2015 Stock Option Plan, identified by the Board of Directors of the Company, on the proposal of the Compensation Committee, to whom Options are 2

granted. "Compensation Committee" means the committee responsible for offering advice and recommendations in relation to the implementation of the 2012-2015 Stock Option Plan, in accordance with the Borsa Italiana S.p.A. Corporate Governance Code for Listed Companies. "Board of Directors" means the Board of Directors pro tempore of the Company. "Option Agreement" means the agreement under which the Company grants Options to the Eligible Person, duly signed by the latter by way of acceptance. "Grant Date" means the date on which the Board of Directors decides to grant Options to the Beneficiary. "Eligible Persons" means the persons who, on the Grant Date of the Options, are directors who have executive duties within the Company. "Prospectus" means this prospectus, which has been prepared in accordance with Article 84-bis of the Issuer Regulations and which is consistent, even in terms of its paragraph numbering, with the information contained in Schedule 7 of Annex 3A of the Issuer Regulations. EBITDA Excluding Incentive Plan Costs means the EBITDA parameter before the costs associated with the Company s existing stock option and incentive plans. "Group" means YOOX and the companies controlled, directly and indirectly, by YOOX within the meaning of Article 93 TUF. "Option" means the right granted to the Eligible Person to subscribe for new Shares as provided for in the 2012-2015 Stock Option Plan; each Option carries the right to subscribe for one Share. "2012-2015 Stock Option Plan" means the "2012-2015 Stock Option Plan" approved by the Ordinary Shareholders' Meeting. "Subscription Price" means the subscription price for each Share, calculated according to the weighted average of the official prices recorded by the Shares on the Mercato Telematico Azionario, the Italian 3

screen-based trading system, organised and managed by Borsa Italiana S.p.A., during the thirty trading days prior to the Option Grant Date. "Relationship" means the relationship with directors who have executive duties within the Company. "Issuer Regulations" means the Regulations adopted by CONSOB under Resolution 11971 of 14 May 1999, as subsequently amended and supplemented. "Company" or "YOOX" means YOOX S.p.A., with registered office at 1 Via Nannetti, Zola Predosa (Bologna), Tax Code, VAT Reg. No. and Bologna Companies Register No. 02050461207, REA No. BO-408666. "TUF" means Legislative Decree 58 of 1998, as subsequently amended and supplemented. 1. PERSONS ELIGIBLE UNDER THE PLAN 1.1 Names of eligible persons who are members of the board of directors or management board of the issuer of securities, of the companies controlling the issuer and of the companies directly or indirectly controlled by the issuer. The 2012-2015 Stock Option Plan is intended for persons who, on the Grant Date, are directors having executive duties within the Company. The table below indicates the names of the Beneficiaries, who as at the date of this Prospectus, are holders of Options based on their executive duties through their relationship with the Company as directors. Name Company Position Federico Marchetti YOOX S.p.A. Chairman of the Board of Directors and Chief Executive Officer 1.2 Categories of employees or consultants of the issuer of securities or of the companies controlling or controlled by the issuer. 4

Not applicable. 1.3 Names of persons eligible for the plan and belonging to the following categories: a) general managers of the issuer of securities Not applicable. b) senior managers with strategic responsibilities of the issuer of securities which is not "smallsized", within the meaning given in Article 3, paragraph 1, letter f), of Regulation 17221 of 12 March 2010, if they have received, during the year, total remuneration (obtaining by adding together monetary remuneration and share-based remuneration) which is greater than the highest total remuneration granted to members of the board of directors, or management board, and to general managers of the issuer of securities; Not applicable. c) natural persons controlling the issuer of shares, who are employees of the issuer of shares or who work with the latter. Not applicable. 1.4 Description and indication of the number in each category: a) managers with strategic responsibilities other than those listed in letter b) of paragraph 1.3; Not applicable. b) in the case of "small-sized" companies, within the meaning given in Article 3, paragraph 1, letter f), of Regulation 17221 of 12 March 2010, aggregate figure of all managers with strategic responsibilities of the issuer of securities; Not applicable. c) any other categories of employees or consultants to whom different features of the plan apply (for example, executives, managers, employees, etc.) Not applicable. 5

2. REASONS FOR ADOPTING THE PLAN 2.1 The objectives which are intended to be achieved by the allocation of the plans The Company, in line with standard international practice, considers the 2012-2015 Stock Option Plan to be a means of focussing the attention of Beneficiaries on factors of strategic interest thus encouraging loyalty and providing incentives for them to stay with the Company. The 2012-2015 Stock Option Plan also offers, for persons holding strategic roles vital for the success of both the Company and the Group, an ongoing incentive to maintain appropriate management standards, to improve the Group's performance in line with the targets set in the Company's business plans and budgets, increasing the Group's competitiveness and creating value for Shareholders. The objectives which the Company proposes to achieve through the 2012-2015 Stock Option Plan are also in line with the recommendations of the Borsa Italiana S.p.A. Corporate Governance Code with regard to the compensation of executive directors, in as far as share-based remuneration plans are also recognised by the above-mentioned Corporate Governance Code as a suitable tool for allowing the alignment of the interests of executive directors with those of Shareholders. It also guarantees a remuneration structure, through participation in the plan and the granting of stock options, which has a further variable component effectively connected to the results achieved by the Company. 2.1.1 Other information The 2012-2015 Stock Option Plan does not provide for a fixed ratio between the number of Options granted to each individual Beneficiary and the total remuneration received by the latter. The 2012-2015 Stock Option Plan has a medium/long-term duration. In particular, this period is seen as being the most appropriate to encouraging loyalty and providing incentives sought after by the 2012-2015 Stock Option Plan. 2.2 Key variables, including performance indicators, which are used to allocate share-based plans The 2012-2015 Stock Option Plan lasts three years and includes a vesting period for Options granted to the Beneficiary. A third (1/3) of the Options may be exercised in each year of the duration of the plan. Options are granted to Beneficiaries free of charge and the possibility of exercising them is subject to predetermined and measurable performance targets being reached. These are represented by the parameter of the EBITDA Excluding Incentive Plan Costs, as indicated by the Board of Directors, on the Compensation Committee s proposal, for the reference year under the scope of the Company 6

business plan and budget. To determine the amount of the Options that may be exercised, under the scope of each reference tranche, there is a calculation system which takes into account the negative difference in relation to the target set. Specifically, this calculation system includes a minimum limit fixed at 90% of the EBITDA Excluding Incentive Plan Costs, below which the Options granted for each reference tranche will lapse and a maximum level fixed at 100% of EBITDA Excluding Incentive Plan Costs, which will determine the right to exercise 100% of the Options granted for each reference tranche. This calculation method also envisages intermediate thresholds falling between the minimum limit of 90% and the maximum limit of 100% of the EBITDA Excluding Incentive Plan Costs, to which different amounts of exercisable Options correspond. 2.2.1 Other information The performance targets referred to in paragraph 2.2 above will be closely linked to the Company's medium/long-term objectives. 2.3 Underlying elements of the calculation of the amount of share-based remuneration, or the calculation criteria used The number of Options to be granted to each Beneficiary is determined by the Board of Directors, on the Compensation Committee's proposal, taking into consideration the role, professional capabilities and responsibilities of each Beneficiary within the Group's organisational structure. 2.3.1 Other information The number of Options to be granted to each Beneficiary is established on the basis of the factors indicated in paragraph 2.3 above, according to the performance targets identified. 2.4 The reasons for any decision to allocate remuneration plans based on securities not issued by the issuer, such as those issued by subsidiaries or parent companies or other companies not in the same group; in the event that such securities are not traded on regulated markets, information about the valuation criteria used Not applicable since the 2012-2015 Stock Option Plan is based on granting Options that carry the right to subscribe for the Company's Shares. 2.5 Comments about any major tax and accounting implications that have influenced the definition of plans There are no major accounting and tax implications that have influenced the definition of the 2012-2015 Stock Option Plan. 7

2.6 Any financial support for the plan from the Special Fund for Employee Participation in Companies as referred to in Article 4, paragraph 112 of Law 350 of 24 December 2003 The 2012-2015 Stock Option Plan will receive no financial support from the Special Fund for Employee Participation in Companies, as referred to in Article 4, paragraph 112 of Law 350 of 24 December 2003. 3. APPROVAL PROCEDURE AND TIMETABLE FOR GRANTING OF OPTIONS 3.1 Scope of the powers and responsibilities delegated by the shareholders to the board of directors for the implementation of the plan On 25 May 2012, the Board of Directors, on the Compensation Committee's proposal of 25 May 2012, resolved (with the executive directors abstaining) to submit for approval by the Ordinary Shareholders' Meeting the 2012-2015 Stock Option Plan for the grant of a maximum of 1,500,000 Options to Beneficiaries. The Ordinary Shareholders' Meeting of 29 June 2012 approved the adoption of the 2012-2015 Stock Option Plan and conferred on the Board of Directors every power necessary or expedient to execute the 2012-2015 Stock Option Plan, including (but not limited to) the power to identify Beneficiaries and to determine the amount of Options to be granted to each of them, as well as the power to perform any act, obligation, formality or communication that might be necessary or expedient for the management and/or implementation of the 2012-2015. On 21 September 2012 the Company Board of Directors approved the Regulation of the 2012-2015 Stock Option Plan. 3.2 Persons appointed to administer the plan and their function and responsibility The Board of Directors is responsible for the execution of the Plan and is entrusted by the Ordinary Shareholders' Meeting with the management and implementation of the 2012-2015 Stock Option Plan. The Board of Directors has all powers necessary or appropriate to execute the 2012-2015 Stock Option Plan, specifically all powers to identify the Beneficiaries and determine the quantity of Options to grant to each of them, to proceed with the allocations to the Beneficiaries, as well as carry out any act, fulfil any requirement, formality, communication that is necessary or appropriate for the purpose of the management and/or implementation of the 2012-2015 Stock Option Plan, with the right to delegate its powers, tasks and responsibilities for the execution and application of the 2012-2015 Stock Option Plan to the Company Chairman, Vice Chairman, and/or one or more of the directors in 8

office pro tempore, also severally, without prejudice that any decision relating and/or relevant to the allocation of Options to Beneficiaries who are also the Chairman, Vice Chairman and/or Director of YOOX (in the same way as any other decision relating and/or relevant to the management and/or implementation of the plan with regard to them) will remain the exclusive province of the Board of Directors. The Compensation Committee is responsible for offering advice and recommendations in relation to the implementation of the 2012-2015 Stock Option Plan, in accordance with the Borsa Italiana S.p.A. Corporate Governance Code for Listed Companies. 3.3 Procedures in place for reviewing the plans, particularly following any changes in the underlying objectives The Board of Directors has the right to make any change or addition to the 2012-2015 Stock Option Plan Regulation, in the most appropriate manner, which it believes useful or necessary to achieve the aims of the 2012-2015 Stock Option Plan, taking into account the interests of the Beneficiaries. There are no procedures in place for revising the 2012-2015 Stock Option Plan to take into account any changes in the underlying objectives. 3.4 Description of the procedures used to determine the availability and allotment of the securities on which the plans are based (for example: free allotment of shares, capital increases with exclusion of option rights, buying and selling of own shares) Under the 2012-2015 Stock Option Plan, Beneficiaries will be granted, free of charge, Options which will be valid for the subscription of the Company's newly-issued Shares, at the ratio of 1 Share for each Option exercised. The maximum total number of Shares to be allotted to Beneficiaries for the execution of the 2012-2015 Stock Option Plan is 1,500,000 Shares. On 29 June 2012 the Extraordinary Shareholders' Meeting of the Company resolved to increase the share capital, through payment in cash in one or more tranches, by a maximum amount of Euro 15,000.00 to be allocated to the share capital, with exclusion of option rights pursuant to Article 2441, paragraph 4, sub-paragraph 2 of the Italian Civil Code, by issuing a maximum of 1,500,000 new Shares with the same characteristics as those outstanding and with standard dividend rights, to be reserved for the subscription of the Beneficiaries of the 2012-2015 Stock Option Plan, at a subscription price - not less than the unit price - to be calculated according to the weighted average of the official prices recorded by the Shares on the Mercato Telematico Azionario (MTA), the Italian screen-based trading system, organised and managed by Borsa Italiana S.p.A., during the thirty trading days prior to the Option Grant Date. 9

The Company will hand over to the Beneficiary all Shares pertaining to the latter following the exercise of the Options in the time and manner established in the Regulations for the 2012-2015 Stock Option Plan. 3.5 The role of each director in deciding the characteristics of the aforementioned plans; any conflicts of interest involving the directors concerned The characteristics of the 2012-2015 Stock Option Plan, approved by the Ordinary Shareholders' Meeting, pursuant to Article 114-bis TUF, have been determined collectively by the Board of Directors, with the executive directors abstaining. The resolutions of the Board of Directors have been adopted on the basis of the proposal made by the Compensation Committee. The 2012-2015 Stock Option Plan was approved through a resolution of the Ordinary Shareholders Meeting on 29 June 2012. The Board of Directors adopted the 2012-2015 Stock Option Plan Regulation on 21 September 2012. On 21 September 2012 the Board of Directors also resolved to grant 1,500,000 Options to the Chief Executive Officer. The granting of the Options was approved by the Board of Directors, at its meeting, on the proposal submitted by the Compensation Committee and, during the approval of this resolution, the Chief Executive Officer abstained from the vote as he is a Beneficiary of the 2012-2015 Stock Option Plan. 3.6 In accordance with the requirements of Article 84-bis, paragraph 1, the date of the decision taken by the competent body to recommend the approval of plans to the shareholders and the date of the proposal by the compensation committee (where existing) On 25 May 2012, the Board of Directors, with the executive directors abstaining, resolved to submit the 2012-2015 Stock Option Plan to the approval of the Ordinary Shareholders' Meeting, on the Compensation Committee's proposal of 25 May 2012. The 2012-2015 Stock Option Plan was approved by the Company s Ordinary Shareholders Meeting on 29 June 2012. The Company s Board of Directors approved the related Regulation on 21 September 2012. 3.7 In accordance with the requirements of Article 84-bis, paragraph 5, letter a), the date of the decision taken by the competent body to allot securities and the date of any proposal made to that body by the compensation committee (where existing) 10

The Company s Board of Directors proceeded, on 21 September 2012, to grant 1,500,000 Options in favour of 1 Beneficiary, on the basis of the proposal submitted by the Compensation Committee defined at the meeting on 21 September 2012, as set out in paragraph 3.5 above. 3.8 The market price recorded on the above dates for the securities on which the plans are based, if traded on regulated markets On 21 September 2012 (the date of the decision of the Compensation Committee and the grant date of the Options) the market price of the shares on the Mercato Telematico Azionario (MTA), the Italian screen-based trading system organised and managed by Borsa Italiana S.p.A., was equal to Euro 10.13. 3.9 For plans based on securities traded on regulated markets, how has the issuer, when deciding on the timetable for the allotment of securities under the plans, allowed for the possible concurrence of: (i) the allotment of the securities and any decisions taken in this respect by the compensation committee, and (ii) the disclosure of any material information pursuant to Article 114, paragraph 1, TUF; for example, if this information is: a. not already published and capable of having a positive influence on market prices, or b. already published and capable of having a negative influence on market prices. The timeframe used to calculate the Strike Price, as indicated in paragraph 4.19 below, is intended to prevent the allotment from being significantly influenced by any material information released pursuant to Article 114, paragraph 1, TUF. Under the 2012-2015 Stock Option Plan, the Board of Directors may suspend the exercise of Options by Beneficiaries at certain times of the year, provided that it has legitimate reason for doing so and if this is in the Company's interests and/or it appears necessary in consideration of market protection requirements. In this case, special written notice will be given by the Board of Directors to each Beneficiary. The 2012-2015 Stock Option Plan also provides that the exercise of Options by Beneficiaries will be suspended from the day after the Board of Director's meeting calling the Shareholders' Meeting to resolve on the distribution of dividends, until the day before the ex-dividend date chosen by the Shareholders' Meeting. 11

4. FEATURES OF THE ALLOTTED SECURITIES 4.1 Description of the structure of share-based remuneration plans Under the 2012-2015 Stock Option Plan, Options will be granted free of charge which will subsequently enable the holder, under the conditions specified, to subscribe for Shares, with settlement against physical delivery. These are therefore classed as stock options. Each Option granted entitles the Beneficiary to subscribe for 1 Share with standard dividend rights, in return for payment of the Subscription Price to the Company. The Options granted will also be exercisable, within the times and under the conditions set out in the 2012-2015 Stock Option Plan and in the related Regulations, in several tranches. 4.2 Indication of the vesting period of the plan with reference to any other timeframes envisaged The 2012-2015 Stock Option Plan will have a total duration of 3 years. Options granted to the Beneficiary may be exercised, also in several tranches, at the rate of one third (1/3) per year, conditional upon achieving the performance targets described in Paragraph 2.2 above. 4.3 End of the plan The end of the 2012-2015 Stock Option Plan, by which is meant the final subscription date for the capital increase used to fund the plan, is 31 December 2017. 4.4 The maximum number of securities, including in the form of options, granted in each tax year to persons identified by name or to the categories mentioned Under the 2012-2015 Stock Option Plan, a maximum of 1,500,000 Options will be granted, carrying the right to subscribe for an equal number of newly-issued Shares. The 2012-2015 Stock Option Plan does not set a maximum limit on the number of Options that can be granted in a fiscal year. The quantity of Options granted by the Company s Board of Directors on 21 September 2012 was 1,500,000 Options. 12

4.5 Terms and conditions of the plan, specifying whether the effective allotment of the securities is subject to any conditions or the achievement of specific results or performance targets; description of those conditions, results and targets As regards the terms and conditions of the 2012-2015 Stock Option Plan, see the individual points of this Prospectus. In particular, as stated in paragraph 2.3 above, the number of Options to be granted to each Beneficiary is determined by the Board of Directors, on the Compensation Committee's proposal, taking into consideration the role, professional capabilities and responsibilities of each Beneficiary within the Group's organisational structure. Options granted to the Beneficiary may be exercised, also in several tranches, at the rate of one third per year, conditional upon achieving the performance targets described in Paragraph 2.2 above. 4.6 Details of any restrictions on the availability of the instruments granted or on the securities resulting from the exercise of the options, with particular reference to the time period during which the subsequent transfer to the Company or to third parties is permitted or prohibited Under the 2012-2015 Stock Option Plan, Options are granted on a personal basis and may be exercised by Beneficiaries alone, except in the event of the death of the Beneficiary. Options cannot under any circumstances be transferred, except on death, or negotiated, pledged or encumbered with any other right in rem and/or furnished as security by the Beneficiary, either by act inter vivos or in accordance with laws. Options will become null and void and cannot be exercised following any attempted transfer or negotiation, including, but not limited to, any attempted transfer by act inter vivos or in accordance with laws, any pledge or other right in rem, attachment or distraint of the Option. There are no restrictions on the transfer of Company Shares subscribed after the exercise of Options. 4.7 Description of any conditions precedent in relation to plans where eligible persons conduct hedging operations to counteract any selling restrictions on the financial instruments granted, including in the form of options, or the securities resulting from the exercise of those options Not applicable since there are no conditions precedent where the Beneficiary conducts hedging operations to counteract the restriction on selling the Options granted. 4.8 Description of the effects caused by termination of employment 13

Under the 2012-2015 Stock Option Plan, Beneficiaries may exercise Options early on the occurrence of specific events, including: 1. change of control within the meaning of Art. 93 TUF, even if this does not result in the obligation to launch a public purchase offer ("Change of Control"); 2. launching of a public purchase offer for the Company's shares, or decision to undertake operations which may result in the withdrawal of listing for Shares or in the event of extraordinary operations such as merger and demerger; 3. termination of the office of director of the Company for any reason other than: (i) voluntary resignation not prompted by the Change of Control or by the occurrence of one of the scenarios listed in points 4. and 5. below; and (ii) dismissal justified by serious breach of director duties; 4. withdrawal or diminishing of powers without the prior written consent of the Beneficiary; and 5. appointment of a person who has similar powers (in whole or in part) to those of the Beneficiary without the latter's prior written consent. 4.9 Details of any other grounds for the cancellation of plans Also note that if the exercise notification is not received by the Company within the deadlines established by the Board of Directors and indicated in the related Option Agreements, in other words if the Company is not paid the amount in full owed by the Beneficiary within the deadline set, the right of the Beneficiary to exercise the Options will expire definitively and the latter will be understood as being definitively extinct with the Company and the individual Beneficiary being released from the obligations undertaken. Except as indicated in the previous paragraphs, there are no other grounds for the cancellation of the 2012-2015 Stock Option Plan. 4.10 Reasons for allowing any "repurchase" by the Company of the securities covered by the plans, pursuant to Article 2357 et seq. of the Italian Civil Code; beneficiaries of the repurchase, indicating whether this is intended only for certain categories of employees; effects of the termination of employment on such repurchases There are no clauses providing for the "repurchase" by the Company of the Options covered by the 2012-2015 Stock Option Plan and the Shares subscribed after the exercise of such Options. 4.11 Any loans or other facilities to be granted in order to purchase shares pursuant to Article 2358 of the Italian Civil Code Not applicable since no loans or other borrowing arrangements are proposed for the purchase of Shares pursuant to Article 2358, paragraph 3 of the Italian Civil Code. 14

4.12 Details of the expected costs for the Company on the corresponding grant date, as determined based on the existing terms and conditions, for the total amount and in relation to each instrument covered by the plan The overall expected commitment for the Company in relation to the 2012-2015 Stock Option Plan, estimated at the grant date of the Options to the Beneficiaries (21 September 2012), is equal to Euro 5,074,485. 4.13 Details of any dilutive effects on the capital caused by remuneration plans The maximum number of Shares under the 2012-2015 Stock Option Plan (1,500,000 Shares) will correspond to a percentage of circa 2.3% of the Company's fully-diluted share capital, by which is meant the share capital issued and subscribed in the event of the full execution of the capital increases already decided and designed to fund the stock option plans in force on the date of approval of the 2012-2015 Stock Option Plan, taking into account options already granted and which may be potentially granted to the respective beneficiaries. 4.14 Limits on the exercise of voting rights and granting of dividend rights The 2012-2015 Stock Option Plan concerns stock options and there are no limits on the exercise of voting rights and the granting of dividend rights for the Shares subscribed after the exercise of Options. 4.15 If the shares are not traded on regulated markets, information necessary for a complete assessment of the share value Not applicable since the Shares are traded on the Mercato Telematico Azionario organised and managed by Borsa Italiana S.p.A.. 4.16 Number of securities underlying each option Each Option granted, if exercised within the times and under the conditions set out in the 2012-2015 Stock Option Plan, will carry the right to subscribe for one newly-issued Share. 4.17 Expiry of options See paragraphs 4.2 and 4.3 above. 4.18 Exercise procedures (US/European), timetable (e.g. exercise periods) and exercise clauses (e.g. knock-in and knock-out clauses) 15

Options will follow a "European" exercise procedure. As regards the exercise periods for Options, see paragraph 4.2 above. 4.19 The strike price of the option or the procedures and criteria for determining this, with particular regard to: a) the formula for calculating the strike price in relation to a given market price (fair market value) (for example: strike price equal to 90%, 100% or 110% of the market price), and b) the procedures for determining the market price used as reference for determining the strike price (for example: final price on the day before grant, day average, average of the last 30 days, etc.); The Subscription Price of new Shares resulting from the exercise of Options is determined by the Board of Directors according to the weighted average of the official prices recorded on the Mercato Telematico Azionario (MTA), the Italian screen-based trading system organised and managed by Borsa Italiana S.p.A. during the thirty trading days before the Grant Date of such Options. With reference to the Options granted on 21 September 2012, the Subscription Price for each Share, calculated in accordance with the criteria indicated in this paragraph 4.19, is equal to Euro 9.60. 4.20 If the strike price is not equal to the market price as indicated in point 4.19.b (fair market value), the reasons for this difference See paragraph 4.19 above. 4.21 Criteria on the basis of which different strike prices are envisaged for different individuals or categories of eligible persons Not applicable since there are no criteria for calculating a different Subscription Price for different Beneficiaries. 4.22 If the securities underlying the stock options are not traded on regulated markets, details of the value assigned to the underlying instruments or criteria for determining this value Not applicable since the Shares are traded on the Mercato Telematico Azionario organised and managed by Borsa Italiana S.p.A.. 4.23 Criteria for the adjustments necessary following extraordinary capital operations and other operations resulting in a change in the number of underlying instruments (capital increases, special dividends, consolidation or splitting of underlying shares, merger or demerger, conversion into other share classes, etc.) The Board of Directors has the right to make any change or addition to the 2012-2015 Stock Option 16

Plan which it believes useful or necessary to achieve the aims of the 2012-2015 Stock Option Plan, provided that these do not harm the exercise of Options granted to Beneficiaries. 17

4.24 Share-based remuneration plans Table 1 from scheme 7 of Appendix 3 A of the Issuer Regulations Date: 21 September 2012 First name and surname Position FRAMEWORK 2 Stock Options SECTION 2 Newly assigned options based on the decision of the organ responsible for the implementation of the resolution of the shareholders' meeting Date of shareholders' meeting resolution Instrument Description Number of options Grant Date Subscription price Market price of underlying shares as at Grant Date Period exercise is possible (from-to) Federico Marchetti Chief Executive Officer and Chairman of the Board of Directors 29 June 2012 Options on YOOX shares with physical settlement 1,500,000 options 21 September 2012 Euro 9.60 Euro 10.13 From Fiscal Year 2013 (1) - to 31 December 2017 (1) Note that the 2012-2015 Stock Option Plan has a three year duration and provides for a vesting period for the Options granted to the Beneficiary. It will be possible to exercise 1/3 of the Options for each year of duration of the plan.