BofA Merrill Lynch Conference 30 September, Mark Wilson Group CEO

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BofA Merrill Lynch Conference 30 September, 2015 Mark Wilson Group CEO 1

Disclaimer Cautionary statements: This should be read in conjunction with the documents filed by Aviva plc (the Company or Aviva ) with the United States Securities and Exchange Commission ( SEC ). This presentation contains, and we may make other verbal or written forward-looking statements with respect to certain of Aviva s plans and current goals and expectations relating to future financial condition, performance, results, strategic initiatives and objectives. Statements containing the words believes, intends, expects, projects, plans, will, seeks, aims, may, could, outlook, likely, target, goal, guidance, trends, future, estimates, potential and anticipates, and words of similar meaning, are forward-looking. By their nature, all forwardlooking statements involve risk and uncertainty. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in these statements. Aviva believes factors that could cause actual results to differ materially from those indicated in forward-looking statements in the presentation include, but are not limited to: the impact of ongoing difficult conditions in the global financial markets and the economy generally; the impact of simplifying our operating structure and activities; the impact of various local political, regulatory and economic conditions; market developments and government actions regarding the sovereign debt crisis in Europe; the effect of credit spread volatility on the net unrealised value of the investment portfolio; the effect of losses due to defaults by counterparties, including potential sovereign debt defaults or restructurings, on the value of our investments; changes in interest rates that may cause policyholders to surrender their contracts, reduce the value of our portfolio and impact our asset and liability matching; the impact of changes in short or long term inflation; the impact of changes in equity or property prices on our investment portfolio; fluctuations in currency exchange rates; the effect of market fluctuations on the value of options and guarantees embedded in some of our life insurance products and the value of the assets backing their reserves; the amount of allowances and impairments taken on our investments; the effect of adverse capital and credit market conditions on our ability to meet liquidity needs and our access to capital; changes in, or restrictions on, our ability to initiate capital management initiatives or an acceleration of repayment of intercompany indebtedness; changes in or inaccuracy of assumptions in pricing and reserving for insurance business (particularly with regard to mortality and morbidity trends, lapse rates and policy renewal rates), longevity and endowments; a cyclical downturn of the insurance industry; the impact of natural and man-made catastrophic events on our business activities and results of operations; our reliance on information and technology and third-party service providers for our operations and systems; the inability of reinsurers to meet obligations or unavailability of reinsurance coverage; increased competition in the UK and in other countries where we have significant operations; the effect of the European Union s Solvency II rules on our regulatory capital requirements; the impact of actual experience differing from estimates used in valuing and amortising deferred acquisition costs ( DAC ) and acquired value of in-force business ( AVIF ); the impact of recognising an impairment of our goodwill or intangibles with indefinite lives; changes in valuation methodologies, estimates and assumptions used in the valuation of investment securities; the effect of legal proceedings and regulatory investigations; the impact of operational risks, including inadequate or failed internal and external processes, systems and human error or from external events; risks associated with arrangements with third parties, including joint ventures; our reliance on third-party distribution channels to deliver our products; funding risks associated with our participation in defined benefit staff pension schemes; the failure to attract or retain the necessary key personnel; the effect of systems errors or regulatory changes on the calculation of unit prices or deduction of charges for our unit-linked products that may require retrospective compensation to our customers; the effect of fluctuations in share price as a result of general market conditions or otherwise; the effect of simplifying our operating structure and activities; the effect of a decline in any of our ratings by rating agencies on our standing among customers, broker-dealers, agents, wholesalers and other distributors of our products and services; changes to our brand and reputation; changes in government regulations or tax laws in jurisdictions where we conduct business, including decreased demand for annuities in the UK due to proposed changes in UK law; the inability to protect our intellectual property; the effect of undisclosed liabilities, integration issues and other risks associated with our acquisitions; and the timing/regulatory approval impact, integration risk, including specifically the integration of Friends Life; and other uncertainties, such as non-realisation of expected benefits or diversion of management attention and other resources, relating to announced acquisitions and pending disposals and relating to future acquisitions, combinations or disposals within relevant industries; the policies, decisions and actions of government or regulatory authorities in the UK, the EU, the US or elsewhere, including the implementation of key legislation and regulation. For a more detailed description of these risks, uncertainties and other factors, please see Item 3d, Risk Factors, and Item 5, Operating and Financial Review and Prospects in Aviva s most recent Annual Report on Form 20-F as filed with the SEC on 16 March 2015 and also the risk factors contained in the Euro Note Programme prospectus published on 1 May 2015. Aviva undertakes no obligation to update the forward looking statements in this presentation or any other forward-looking statements we may make. Forward-looking statements in this presentation are current only as of the date on which such statements are made. 2

The macro view Well recognised growth Regulatory uncertainty Leading G7 economic growth Largest deficit reduction of major economies Political / regulatory dynamic improved Pensions market to treble in 10yrs Polarised economic growth outlook Solvency II becoming clearer Slowing growth Increased volatility Maturing regulatory environment Nascent growth Continued political uncertainty 3

Aviva strategy We have a clear strategy to deliver sustainable and progressive cash flows underpinned by good potential for growth, by always putting the customer first True Customer Composite Meeting all our customer needs across life, general, health insurance and asset management Digital First Emphasising customer experience driven by digital online and mobile Not Everywhere Focusing only in markets and segments where we can win Across our 16 businesses, we protect our 34 million customers and the things that are important to them: 24.6bn Paid in benefits and claims in 2014 1.4m Paid out per day for UK life insurance and critical illness claims in 2014 328bn Life Managed Assets 319 years Protecting our customers since 1696 Our investment thesis is: Cash Flow + Growth 4

Aviva a simple story 34 million customers Largest UK Insurer - True customer composite High Relative Market Share (Cash generation) Low Growth option in developed AND emerging markets Robust balance sheet - predictable cash flows Leading retirement solutions provider The UK s most valued insurance brand 1 Upside from Friends Life transaction Digital opportunity group wide High Market Growth (Cash usage) Low Canada Poland Turkey UK Life UK GI France Italy Singapore Ireland Aviva Investors China Indonesia UK Digital Accident & Health Spain India UK Annuities Source: BCG matrix 1. 2014 ranking as measured by Brand Finance 2. Release of future profits and required capital from overall life insurance business at HY15 5

Improved financial flexibility Economic capital surplus 1 - bn Holding company liquidity² - bn 10.8 1.6 8.3 8.0 1.2 3.6 5.3 0.2 2011 2012 2013 2014 HY 2015 Jan-13 HY 2014 HY 2015 Intercompany loan - bn S&P leverage ratio - % 5.8 31% 3.6 2.8 2.7 Plan 2.2 28% 27%³ Feb-13 Jul-14 Feb-15 Jul-15 Dec-15 2013 2014 HY 2015 1. The economic capital surplus represents an estimated unaudited position. The term economic capital relates to Aviva s own internal assessment and capital management policies and does not imply capital as required by regulators or other third parties. 2. Holding company liquidity consists of cash, liquid assets and c. 200 million of syndicated loans, held in Aviva and Friends Life holding companies. Excludes amounts set aside to meet debt redemptions in Q3 2015. 3. Pro-forma basis excluding pre-financed debt redemptions. 6

Well positioned for increased market volatility HY economic capital ratio sensitivity HY15 Economic Solvency Ratio 176% Protecting dividend trajectory Capital coverage ratio largely insensitive to market movements Extensive hedging program Risk-Free -25bps 175% 177% Risk-Free +25bps Portfolio yields significantly above guarantee yields on traditional life products Equity -20% Property incl. Comm Mort -10% 171% 180% 170% 181% Equity +20% Property incl. Comm Mort + 10% Recently disposed of more than 2bn of higher risk commercial property loans Reinsured large latent risk portfolio, reducing earnings volatility Spreads +50bps 170% 182% Spreads -50bps Over past 3 years we have grown capital surplus and improved its resilience 7

2015 Interim Results 3 key areas Results Friends Life Integration Solvency II Operating profit up 9% VNB growth up 25% 1 Combined operating ratio 93.1%, improvement of 2.4ppts Economic Capital surplus 10.8bn 2 15% increase in interim dividend Ahead of schedule Run-rate savings 63m 23bn Assets transferred Agreement for additional 24bn Property rationalisation announced 33% reduction FTE plans communicated Internal model submitted June 2015 Internal model approval expected December 2015 Already disposed of a number of capital intensive businesses Economic Capital model more closely aligned to SII - 900m strengthening Currently operating within SII target range 1. Constant currency basis. 2. The economic capital surplus represents an estimated unaudited position. The term economic capital relates to Aviva s own internal assessment and capital management policies and does not imply capital as required by regulators or other third parties. 8

Digital advantage as a composite insurer Improved customer experience Composite product offering creates competitive advantage Separate UK digital entity based in our digital garage in Hoxton 100m per annum reallocated to digital Ambition to increase average product holding from 1.7 to 3 Enhancing MyAviva - single view of underwriting and pricing at customer level UK Digital Insurer of the year 2014 The benefits of a composite offering are enhanced in a digital world 9

Attractive valuation on a number of metrics¹ P/TBV² P/EV² 294% 223% 240% 230% 223% 177% 148% 148% 138% 129% 115% 93% Pru L&G SL DLG Aviva RSA DLG RSA L&G Pru SL Aviva P/E - 2016E Dividend Yield 2015E 5.6% 5.4% 15.2x 4.8% 4.7% 12.9x 12.6x 11.9x 11.8x 8.5x 2.9% 2.8% SL DLG RSA L&G Pru Aviva L&G DLG Aviva SL Pru RSA ¹BofA Merrill Lynch Research estimates ² Estimated current book value, priced at 27/09/2015 10

Appendix 11

Cost advantage following Friends Life acquisition Largest UK life back book Driving Improvement Evidence of Delivery UK Life AuA (2013, bn) 1 UK Life Cost / AuA (bps) 2,3 Friends Life s cost reduction achieved ( m) 220 170 120 55 50 45 40 c.10bps Delivered { Secured { 105 60 45 140 54 86 160 31 129 70 35 FY 2011 FY 2012 FY 2013 20 30 Enlarged Aviva Prudential L&G Aviva Standard Life Scottish Widows Friends Life AEGON Peer group Aviva Friends Life Enlarged Aviva (with-synergies) Reduction in Aviva s UK Life cost base ( m) 729 22% 565 215bn of Combined UK Life AuA 2011 2014 The acquisition of Friends Life provides significant opportunity for operational leverage ¹. As at December 2013; obtained from report and accounts; Aviva relates to 1H14. Standard Life excludes UK institutional pensions ². As per Aviva presentation on 2 Dec 2014, statements on synergies and any quantified financial benefits statement are the sole responsibility of Aviva and its directors. Neither Friends Life nor its directors assume any responsibility for any such statements. ³. As at December 2013. AuA as per footnote 1 above. Peer group comprises of Standard Life, Prudential, Legal & General and AEGON UK. Basis of preparation contained in Appendix of Aviva s acquisition presentation on 2 December 2014. 12

Friends Life Integration ahead of schedule Progress towards 225m synergy target Integration update 10m 6m 63m 869,000 sqft. of property reductions. Total footprint reduced by 33% by end 2016 47m 22.3bn Assets transferred Agreement for additional 24bn FTE plans communicated UK Life International Plc/ Other Run-rate FL New World Retirement project stopped Key Integration deliverables UK Life update APR 2015 2016 2017 Leadership teams appointed FTE reduction Capital synergies 225m run-rate synergies achieved UK Life VNB +31% excluding contribution from Friends Life Equity release, BPAs and protection have offset the reduction in individual annuities Property rationalisation strategy Transfer of assets from external managers Direct to consumer platform and new core protection system launched 13