Blockchain 101 Blockchain in Digital Marketing and Media Industry An esatya Initiative The Rumsan Group
How I discovered Blockchain? Santosh Shrestha Founder, Rumsan Group Left RBS Budhanilkantha School 2017 1990-1999 University of Maine Fairfield University Rumsan 2000-2004 2009-2010 Discovered Bitcoin/Blockchain Born A blockchain-based innovation company 2013 Onward (... to the next block) UBS (Swiss Bank) 2005-2008 Started @ RBS 2009 2
About Rumsan Group Rumsan group of companies esatya Blockchain IT innovation esatya Lone Tree Blockchain consulting and strategy assessment for businesses Digital Marketing & Multi-channel Marketing TechShala myhealth Develop innovative IT products and IT consulting A patient-centric ecosystem in digital health Blockchain Digital Marketing Digital Health 3
What is Blockchain? The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. - Don & Alex Tapscott, Blockchain Revolution Decentralized Digital Ledger Transparent Immutable Programmable 4
Brief History 1990s 2009 2014 The Internet Revolution; Concept of distributed computing Satoshi Nakamoto released Bitcoin Whitepaper Birth of Ethereum - DApps, Smart Contract, ICOs 2008 2010 2013 2016 & Beyond The Great Recession Worldwide financial crisis triggered by US housing crisis First real-life Bitcoin transaction 10,000 BTC for two pizzas Cyprus Banking Crisis PIGS financial Crisis Venezuela, Argentina Fintech, DLT Blockchain applications beyond cash transactions 5
A Traditional Transaction How it works? Anju Barma What is a Transaction? A Blockchain Transaction Faster Bitcoin Network Cheaper 6
Use cases in Digital Marketing Micro-payment for Ad views Smart Contracts Accountability Tamper-proof content Reduce fake views, likes and engagement Supply-chain Automation Reduce Spam 7
SECTION ONE Blockchain s Value in Media Industry Publishing Movie Graphics YouTube TV Newspaper Photography 8
SECTION ONE Blockchain Use Cases in Nepal National ID Prevent Land fraud Nepal lacks proper infrastructure to maintain national Land fraud is rampant in Nepal. By adopting blockchain identification system, which includes preventing fraud. to maintain land ownership and transfers, it will be We can use Blockchain s single source of truth to issue almost impossible for even government official collude tamper proof identification with land mafias. Know Your Customer (KYC) National and Provincial Election One of the most pain point consumers is filling KYC Can election ever be tamper proof and fraud free? document multiple time in multiple banks. Why can t With blockchain, we can at least one in future. KYC information is verified once and used many times without being tampered. Blockchain has the solution. Remittance Electronic Health Records Why do you need to go through so many layers of Blockchain can help secure electronic medical records banks and corresponding banks to send 5000 rupees to while promoting accountability. It can maintain patient home while paying 500 rs in fees. With Bitcoin, a wife privacy and reduce medical malpractice. working in Dubai can send directly to her husband s mobile in Nepal for spending 3 rupees in fees. 9
Most likely never Myth Blockchain is all about money Country needs to manage its own monetary policy to manage inflation. It could be a reserve currency Non-monetary uses Identity Mgmt Supply chain Land registry Authenticity Nope Myth Blockchain can succeed without Bitcoin* Though blockchain will affect every aspect of our digital life, every business need to find their own business cases. Myth Blockchain is illegal in Nepal Likely Not Myth Bitcoin will replace dollar/rupee in future Blockchain needs incentive system to secure network. Bitcoin or similar provides incentive Myth My company must use blockchain to remain competitive Untrue Bitcoin maybe, but definitely not Blockchain Blockchain: Myth vs. Reality 10
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