The Namdex Group at Benjamin & Jerold Brokerage I, LLC Private Equity Fund Raising Advisory Services

The Namdex Group at Benjamin & Jerold Brokerage I, LLC Private Equity Fund Raising Advisory Services

Contents Firm Background (Page 3) Institutional Investor Coverage (Page 4) Fund Raising Process (Page 5) Fund Raising Value Add (Page 6) Fund Raising Services (Pages 7-8) The Namdex Group Is The Gateway To African Private Equity Contact (Page 9) 2

FRIM BACKGROUND History The Namdex Group at Benjamin & Jerold I, LLC Namdex is an Africa focused private equity and corporate finance advisory firm with headquarters based in New York The firm was founded in 2006 in the U.S. and is a division of Benjamin & Jerold Brokerage I, LLC member FINRA, NYSE, NYSE Arca, BATS & SIPC We have substantial experience operating and transacting business in African markets as such, we serve as a trusted advisor to our Limited Partner LP relationships Fund Raising Approach African private equity fund raising is currently in a nascent state relative to other markets thus; we employ the following measures in order to ensure successful fund raising engagements: Aggressive but thoughtful marketing of funds to the institutional investment community Cost conscious planning and management of the fund raising process Diligent and thorough execution of administrative and legal requirements Purpose Our purpose and ethos encompass the following: Act as a gateway between U.S. institutional investors and African private equity fund opportunities Bring to market the best in class African funds, and facilitate the success of those funds in terms of return performance. African private equity can only grow and thrive if agents like us play a role in ensuring that the best products gain exposure, and yield convincing returns for investors 3

INSTITUTIONAL INVESTOR COVERAGE Geographic Coverage Strong international coverage of 500+ institutional investors with a stated and active interest in participating in African private equity fund offerings Particularly strong coverage in the U.S. where the firm has built substantial relationships with LPs since 2006 Long term affiliations with consultants, law firms, and other private equity industry service providers that allow us to network our way into LP relationships that may be helpful to a particular fund raise Access Excellent internal business development capabilities that allow the firm to provide GPs with exposure to LPs not currently in the firm s network, and new LPs who have a specific appetite for the GP s fund strategy LP Relationships Wide range of relationships with private pension funds, asset managers, foundations, family offices, and Developmental Finance Institutions (DFIs) Strongest relationships are with U.S. based endowments and fund of funds 4

FUND RAISING PROCESS STRATEGIZE IMPLEMENT DELIVER Fund Set Up & Diligence Fund Launch Marketing LP Follow Up Closing Thorough analysis and evaluation of GP track record, and investment strategy Portfolio company reference checks, and performance documentation GP Back ground check Retain legal services and register the fund IT infrastructure and data room set up Determine fund positioning & size Pre-market and target key investors Prepare Private Placement Memorandum Construct marketing materials Draft subscription note Prepare due diligence questionnaire Develop marketing plan geared towards targeted LPs Pre-qualify and identify optimal mix of LPs Hold coaching sessions with GP and provide insights on each LP Schedule LP meetings, provide investor profiles, provide continuous market intelligence Provide status reports on all LP outreach Communicate feedback from LP to GP and adjust marketing strategy where necessary Manage information requirements from LPs Work with the GP to respond to follow ups and investor questionnaires Facilitate information sharing between GP and LP Advise on LP agreement and make modifications where necessary Determine optimal timing for initial and subsequent fund closings Secure commitments and finalize any remaining legal items 5

FUND RAISING VALUE ADD We are one of the only niche independent private placement firms focused exclusively on African private equity fund raising. Our unique market positioning gives us a depth of understanding and insight that is unparalleled in the industry. We have a pulse on critical market trends and evolving sentiments towards African fund opportunities thus, the chances of a timely and successful fund raise are greatly enhanced for firms that we bring to market. Our unique market positioning also allows us to provide critical and much needed services to African GPs that other types of firms cannot provide. Investment bank private placement firms tend to shy away from African funds due to the relatively smaller size of the funds. Global independent private placement firms tend to take on so many mandates that they are unable to provide the intensive management and oversight that African fund raising requires. We are the only firm in the market that offers the necessary focus, network, and flexibility required to fulfill the specific needs of African private equity firms. Clients receive a dedicated resource assigned to exclusively manage each mandate The firm markets no more than three funds at a time We maintain a dynamic database of our LP relationships that have both a stated and an active interest in investing in African funds. This makes the fund marketing process much more efficient We can either manage the entire fund raising process or augment the capabilities of an internal fund raising team We are open to nonexclusive mandates 6

FUND RAISING ADVISORY SERVICES We have three main service offerings designed to meet the fund raising needs and resource constraints of our clients. Our Full Advisory Services are recommended for first time funds while the Intermediate Advisory Services are recommended for second or third time funds. The Basic Advisory Services are recommended for very established funds ( brand names ) that are well known in the market and only require specific introductions. 7

POST FUND RAISING ADVISORY SERVICES In addition to our pooled fund raising offering, we also provide post fund raising services that continue to add value to the GP for the life of the fund. Our goal is to ensure both a successful fund raise, and outstanding fund performance. This will allow us to raise future funds for the GP with an increased likelihood of success. We have relationships on ground in Africa with trade organizations, high net-worth individuals, corporate entities, and parastatal organizations that provide great access to deal flow Our global network of strategic and financial investors coupled with our internal business development capabilities means that, we can greatly facilitate the exit process for portfolio companies Our extensive network of investors allows us to source coinvestment capital from entities that will also serve as a valuable strategic partner for a deal 8

CONTACT Telephone: 212-461-2331 Email: nc@thenamdexgroup.com Website: www.thenamdexgroup.com Location: 44 Wall Street 12 th Floor, New York, NY, 10005 9