Community Meeting 03/22/2018
The Planning Team Tiffany McLeod Freese and Nichols, Inc. Wendy Shabay Freese and Nichols, Inc. David Eisenlohr The Azimuth Group, Inc.
Agenda About Imagine Rowlett Polling Exercise Interactive Visioning Boards Raffle Drawing Next Steps
About Imagine Rowlett
Background Adopted 2005 Adopted 2011
Background Long range plans that reflect the community s vision. Strategic Plan Future municipal services and operations Comprehensive Plan Ultimate development pattern Adopted 2005 Adopted 2011
A Strategic Plan IS The Foundation Document that: Set operational priorities Focus energy and resources Strengthen operational execution Ensure departments are working toward common goals
A Comprehensive Plan IS The Foundation Document that: Establish and guide City policy Combine City plans into one comprehensive document Provide the basis for zoning and zoning decisions Provide the basis for Capital Improvement Plans (CIPs)
Background We are updating both plans because: Conditions have changed Population growth Change in demographics Development activity Adopted 2005 Adopted 2011
Schedule Planning Phase Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sept-18 Oct-18 Public Engagement and Input Drafting - Strategic Plan Drafting - Comprehensive Plan Adoption Strategic Plan Adoption Comprehensive Plan Focus Group Meetings and Community Meeting Review of Draft Plan
Public Engagement and Input Public Engagement is KEY to a Successful Plan YOUR Input Helps Frame the Plans Give INSIGHT to What Your Values and Needs Are
Public Engagement and Input Take the Survey!
Polling Exercise (13 questions)
Will the Cowboys have a winning season? (Sample Question) 33% 33% 33% A. Yes B. No C. Maybe A. B. C.
1. How long have you lived in Rowlett? A. 0 to 5 years B. 5 to 10 years C. 10 to 20 years D. Over 20 years E. I do not live in the City of Rowlett 19% 14% 29% 33% 5% A. B. C. D. E.
2. What is the most important reason you decided to live in Rowlett? (Choose One) A. I was born or raised in Rowlett B. Selection of housing/ housing prices 26% C. Proximity to job opportunities D. Distance to Dallas/Fort Worth 12% E. Parks 10% 10% F. Proximity to Lake Ray Hubbard G. Schools/education 2% 0% 0% H. Other A. B. C. D. E. F. G. H. 40%
3. What do you like about living in Rowlett? Is it 1 Parks 2 Neighborhoods 3 Lake Ray Hubbard A. Strongly Like B. Like C. Neutral D. Dislike E. Strongly Dislike 45% 26% 19% 4 Schools 5 Employment 6 Shopping 2% 7% A. B. C. D. E.
3. What do you like about living in Rowlett? Is it A. Strongly Like B. Like C. Neutral D. Dislike E. Strongly Dislike 1 Parks 2 Neighborhoods 3 Lake Ray Hubbard 51% 28% 14% 4 Schools 5 Employment 6 Shopping 7% 0% A. B. C. D. E.
3. What do you like about living in Rowlett? Is it 1 Parks 2 Neighborhoods 3 Lake Ray Hubbard A. Strongly Like B. Like C. Neutral D. Dislike E. Strongly Dislike 44% 30% 26% 4 Schools 5 Employment 6 Shopping 0% 0% A. B. C. D. E.
3. What do you like about living in Rowlett? Is it 1 Parks 2 Neighborhoods 3 Lake Ray Hubbard A. Strongly Like B. Like C. Neutral D. Dislike E. Strongly Dislike 56% 28% 4 Schools 5 Employment 6 Shopping 12% 2% 2% A. B. C. D. E.
3. What do you like about living in Rowlett? Is it 1 Parks 2 Neighborhoods 3 Lake Ray Hubbard A. Strongly Like B. Like C. Neutral D. Dislike E. Strongly Dislike 60% 26% 4 Schools 5 Employment 6 Shopping 5% 5% 5% A. B. C. D. E.
3. What do you like about living in Rowlett? Is it 1 Parks 2 Neighborhoods 3 Lake Ray Hubbard A. Strongly Like B. Like C. Neutral D. Dislike E. Strongly Dislike 33% 33% 19% 4 Schools 5 Employment 6 Shopping 9% 7% A. B. C. D. E.
4. What demographic group does additional housing need to be provided for in Rowlett? (Choose One) A. Families B. Empty Nesters/Seniors C. Young Professionals 40% 31% 29% Families Empty Nesters/Seniors Young Professionals A. B. C.
5. The following housing type is appropriate for Rowlett. Single Family 68% A. Strongly Agree B. Agree C. Neutral D. Disagree E. Strongly Disagree 27% 2% 2% 0% A. B. C. D. E.
5. The following housing type is appropriate for Rowlett. Townhome 35% A. Strongly Agree B. Agree C. Neutral D. Disagree E. Strongly Disagree 19% 21% 19% 7% A. B. C. D. E.
5. The following housing type is appropriate for Rowlett. A. Strongly Agree B. Agree C. Neutral D. Disagree E. Strongly Disagree 32% 27% Multi-Family 14% 18% 9% A. B. C. D. E.
5. The following housing type is appropriate for Rowlett. A. Strongly Agree B. Agree C. Neutral D. Disagree E. Strongly Disagree 20% 24% 29% Mixed Use 13% 13% A. B. C. D. E.
A. Office B. Retail C. Restaurant D. A. Entertainment Office E. Personal Services F. Light Industrial 6. What type of Commercial development would you like to see in Rowlett? (Choose All That Apply) B. Retail C. Restaurant 17% 17% 18% 18% 17% 12% D. Entertainment E. Personal Services F. Light Industrial A. B. C. D. E. F.
A. Boutiques 7. What type of Retail development would you like to see in Rowlett? (Choose All That Apply) B. Strip Shopping Centers C. Big Box Store D. Mixed Use Boutiques 33% 21% 20% 27% Strip Shopping Center Big Box Store Mixed Use A. B. C. D.
8. What type of Office development would you like to see in Rowlett? (Choose All That Apply) A. Neighborhood Office B. Mid-Size Office C. Corporate Office 29% 45% 26% Neighborhood Mid-Size Corporate A. B. C.
9. What elements would help define the character for Rowlett? (Choose All That Apply) A. Signage B. Streetscaping 15% C. Public Art D. Neighborhood Identification 11% 10% 12% 13% E. Unique Architectural Design F. Integration of Historic Landmarks G. Lake Ray Hubbard H. Parks 8% A. B. 8% C. D. E. F. G. H. 22%
10. How important is having connectivity and walkability in your neighborhood and in the City? (Choose One) 70% A. Very Important B. Important C. Somewhat Important D. Somewhat Unimportant 15% E. Not at All Important 6% 4% 4% A. B. C. D. E.
11. Thinking about the future needs of the City of Rowlett, rate the level of importance of: A. Focus on the delivery of essential city services such as police, fire, emergency medical services, streets, drainage, and water utilities. B. Assure the orderly growth and development of the community such as planning, zoning, inspection, and code enforcement. C. Attract and retain tax-generating retail, commercial and industrial development to the City. D. Provide high-quality public amenities such as parks and open space, library, community center, recreation and athletic facilities. E. Manage the City to high levels of efficiency and costeffectiveness. 93% A. Very Important B. Important C. Somewhat Important D. Somewhat Unimportant E. Not at All Important 4% 2% 0% 0% A. B. C. D. E.
11. Thinking about the future needs of the City of Rowlett, rate the level of importance of: A. Focus on the delivery of essential city services such as police, fire, emergency medical services, streets, drainage, and water utilities. B. Assure the orderly growth and development of the community such as planning, zoning, inspection, and code enforcement. C. Attract and retain tax-generating retail, commercial and industrial development to the City. D. Provide high-quality public amenities such as parks and open space, library, community center, recreation and athletic facilities. E. Manage the City to high levels of efficiency and costeffectiveness. 52% A. Very Important B. Important C. Somewhat Important D. Somewhat Unimportant E. Not at All Important 34% 9% 0% 5% A. B. C. D. E.
11. Thinking about the future needs of the City of Rowlett, rate the level of importance of: A. Focus on the delivery of essential city services such as police, fire, emergency medical services, streets, drainage, and water utilities. B. Assure the orderly growth and development of the community such as planning, zoning, inspection, and code enforcement. C. Attract and retain tax-generating retail, commercial and industrial development to the City. D. Provide high-quality public amenities such as parks and open space, library, community center, recreation and athletic facilities. E. Manage the City to high levels of efficiency and costeffectiveness. 59% A. Very Important B. Important C. Somewhat Important D. Somewhat Unimportant E. Not at All Important 26% 11% 2% 2% A. B. C. D. E.
11. Thinking about the future needs of the City of Rowlett, rate the level of importance of: A. Focus on the delivery of essential city services such as police, fire, emergency medical services, streets, drainage, and water utilities. B. Assure the orderly growth and development of the community such as planning, zoning, inspection, and code enforcement. C. Attract and retain tax-generating retail, commercial and industrial development to the City. D. Provide high-quality public amenities such as parks and open space, library, community center, recreation and athletic facilities. E. Manage the City to high levels of efficiency and costeffectiveness. 59% A. Very Important B. Important C. Somewhat Important D. Somewhat Unimportant E. Not at All Important 23% 7% 11% 0% A. B. C. D. E.
11. Thinking about the future needs of the City of Rowlett, rate the level of importance of: A. Focus on the delivery of essential city services such as police, fire, emergency medical services, streets, drainage, and water utilities. B. Assure the orderly growth and development of the community such as planning, zoning, inspection, and code enforcement. C. Attract and retain tax-generating retail, commercial and industrial development to the City. D. Provide high-quality public amenities such as parks and open space, library, community center, recreation and athletic facilities. E. Manage the City to high levels of efficiency and costeffectiveness. 72% A. Very Important B. Important C. Somewhat Important D. Somewhat Unimportant E. Not at All Important 24% 0% 2% 2% A. B. C. D. E.
12. Thinking about the future needs of the City of Rowlett, which of the following is most important? (Choose One) A. Focus on the delivery of essential city services such as police, fire, emergency medical services, streets, drainage, and water utilities. 47% B. Assure the orderly growth and development of the community such as planning, zoning, inspection, and code enforcement. C. Attract and retain tax-generating retail, commercial and industrial development to the City. D. Provide high-quality public amenities such as parks and open space, library, community center, recreation and athletic facilities. E. Manage the City to high levels of efficiency and costeffectiveness. A. B. C. D. E. 7% 29% 7% 11%
13. What is the ONE thing that will make these planning efforts successful? (Choose One) A. Establish a unified vision for the community B. Realistic plans built on the communities unified vision C. Support of recommendations from City leadership D. Education of Comprehensive 12% 10% and Strategic Planning 5% E. Good Action Plans for Implementation A. B. C. D. E. 56% 17%
Interactive Visioning Boards
Raffle Drawing
Next Steps
Next Steps Following this Meeting: Information from this meeting will be gathered and analyzed. The Steering Committees will work with Staff to develop the Comprehensive and Strategic Plans. For updates on the project and to take the online survey, visit: clients.freese.com/rowlettcompplan/
THANK YOU FOR PARTICIPATING