Jay M. Cross Financial Advisor Vice President Financial guidance for when you are divorced or widowed
100 Middle Street Portland, Maine 04101 207-771-0816 / direct 800-442-6722 / Toll-Free 207-771-0870 / fax www.fa.smithbarney.com/jaycross jay.m.cross@mssb.com
When you lose a spouse, you confront a new reality at a time when your emotions are under tremendous stress. Where will you live? How will you care for your children? Will you have enough money? As you struggle with these issues, wouldn t it be nice to have a compassionate and trusted financial expert who can help you secure your financial future? My name is Jay Cross. I am a financial advisor committed to helping people who have lost a spouse. I chose this path because of my own personal experiences. My mother and father divorced when I was a young adult and I saw firsthand the emotional and financial upheaval my mother went through. Later, my mother lost her second husband to cancer and again she dealt with financial issues she was illprepared to handle. During my own divorce, I too struggled with emotional and financial turmoil. Sadly, neither of us found the knowledgeable, clear-eyed advisor we needed and consequently made some poor decisions. Later on when I became a financial advisor, I was determined to be the advisor I wished my mother had. That s why I am committed to helping you develop a solid financial plan. Jay M. Cross 3
My Background Jay M. Cross Financial Advisor Vice President Jay Cross has been a financial advisor for more than ten years. He joined Morgan Stanley Smith Barney in 2006 and before that he was with Edward Jones Investments. Jay started his career as a systems analyst and software engineer in the financial services industry, creating a foundation for clear, logical and linear planning. Jay specializes in creating financial solutions and asset management plans for clients in transition due to death or divorce. Jay lives in Cape Elizabeth, Maine, with his wife, stepson and two young children. They enjoy a family vacation home on Little Sebago Lake in Windham. Jay spends his spare time golfing, boating, traveling and attending concerts and local cultural events. The best part of being a financial advisor is helping people succeed where they thought they might fail. That s why I enjoy working with transitioning clients. Together, we work through the jargon of financial services, and get to the other side of their crisis. jay.m.cross@mssb.com 207-771-0816 Jay M. Cross 5
My Consultative Process Charting a prudent course to financial independence requires a well conceived, personalized plan with defined long-term goals. My wealth advisory consultative process can help you design a cohesive plan for the future that includes: 1 Discovery Before our first meeting, I suggest that you take a fresh inventory of your wealth, including where each asset is located and what it is worth. At that meeting, I will begin by exploring many questions to try to capture what matters most to you and fully understand what you want to accomplish with your wealth. We will talk about you, the kind of lifestyle you enjoy, what worries you and what you are passionate about. Our conversation will also explore your values, key relationships, total assets, preferred manner of communication, as well as identify the other professional advisors with whom you work. That way, I can help you determine how all the facets of your financial situation could dovetail effectively. 2 Analysis and recommendation Based on our discussion, I will analyze your personal and financial information, including liabilities, and assess risks and identify potential threats to your financial health. I will present you with a personalized plan that can help address your income and cash flow needs, borrowing requirements, asset protection, retirement planning, wealth transfer, philanthropy and other areas beyond investment management. By taking the additional time to carefully review these topics, I hope to make you comfortable with proposed investment strategies and service providers before implementing your wealth plan. 6 Morgan Stanley Smith Barney
3 Implementation After you have approved your wealth plan, I will work closely with you to implement it, bringing an objective approach, and paying special attention to how the various parts of your plan can affect, enhance and integrate with each other. Wherever appropriate, I will suggest seeking additional, in-depth advice on particularly complex issues we have identified, including family dynamics, estate planning, lending, tax planning strategies and more. Whatever approach we decide on, I will help you keep your investments on track. 4 Reviewing objectives I believe that ongoing communication is a vital component of our ongoing relationship, and I am committed to keeping abreast of your changing financial needs. Your financial documents provide the foundation for regular meetings, and I will review your portfolio at your request and whenever you feel that your circumstances have changed. I will then seek to make certain that your assets are positioned according to your evolving needs. If necessary, I will suggest adjustments to your strategy to address changes in your circumstances or your objectives.
Services that can help you achieve your goals How can you help me reach financial independence? Financial goals understand short- and long-term goals, develop a financial plan Investment management create an investment policy and identify investments Asset allocation understand risk tolerance and balance stocks, bonds and cash Tax planning taxed vs. taxfree investments, implement a tax reduction plan What should I do to prepare for retirement? Retirement plans contribute to a 401(k) plan or IRA, beneficiary designations Social Security assist with decisions on commencement date Health care determine the need for long-term care or Medigap insurance How do I protect my family? Goal protection conduct life insurance reviews, corporate vs. personal Income protection cover a portion of your income with disability insurance Liability insurance purchase umbrella coverage if necessary What about educating my children, and taking care of my parents? College planning establish 529 plans, custodial accounts, or education IRAs Child living expenses special needs trusts Parents help prepare for health care, housing and living expenses 8 Morgan Stanley Smith Barney
Should I be thinking about the next generation? Wills draft a living will, identify a health care and durable Power of Attorney Trusts living trust, credit shelter, special needs, generation skipping, residence Heirs help with beneficiary planning, annual gifting, estate transfer, asset titling Charitable giving charitable trusts, donor advised funds, legacy planning What s the best way to borrow money? Tailored Lending high net worth personal lending and business lending Home Loans Mortgage, Home Equity, Flexible Equity Lending Securities-Based Lending Express CreditLine, Control and Restricted Stock Lending (EFS), Letters of Credit, Portfolio CreditLine Commercial Lending Business Banking, Commercial Real Estate, Equipment Leasing, Franchise Finance
If you are recently divorced or have lost a spouse, call me. I can help you understand the issues you face so you can make wise decisions for the present and future. I have extensive experience working with clients like you. Together, we will clarify and manage your complete financial picture. I pledge that I will listen, explain, advise and assist with compassion and understanding to help you settle into the next phase of your life. 10 Morgan Stanley Smith Barney
Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Smith Barney Financial Advisors do not provide tax or legal advice. This material was not intended or written to be used for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. Morgan Stanley Smith Barney offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please contact us to understand these differences. 2011 Morgan Stanley Smith Barney LLC. Member SIPC. 6633221 04/11