Spotlight on Brazil Snapshot of project deliverables, and a look at things to come A syndicated research programme presented by the business intelligence division of The Economist Group
Brazil: the opportunity Economic recovery and political stability Above-average population growth Two megacities of over ten million inhabitants; over ten cities of over one million Rising real incomes and low inflation US dollar GDP per head is second of the BRICs at both market prices and PPP Growing import penetration and export potential January 2007 Growth Acceleration Plan sets out measures to encourage private investment
Spotlight on Brazil : the benefits A unique analytical tool to assess Brazil s regional investment opportunities, providing An opportunity for early market entry into less saturated regional economies A framework for assessing the prospects for current investments A chance to build brand awareness and brand loyalty among new customers A chance to help shape the content and coverage providing the research team with input and ideas
Programme overview - Page 1 Introductory report providing the Economist Intelligence Unit s outlook on Brazil and an explanation of the country s federal structure Seven regional reports with written analysis of the business environments and consumer market of each region 1. North macro-region 2. Northeast macro-region 3. Centre-West macro-region 4. South macro-region 5. São Paulo 6. Rio de Janeiro and Espírito Santo 7. Minas Gerais
Programme overview - Page 2 Ten-year economic and demographic forecasts at federal state level in a comprehensive excel workbook containing all the data used in the elaboration of the project Benchmarking model generating a quantitative measure of the current business environment in each region, as well as that five years from now End-of-project workshop to present the findings to the client syndicate, at the syndicate members request
Introductory report Ten-year country outlook Politics Economic policy Economic trends National Business Environment Rankings (BER) Political environment Tax and regulatory framework Policies towards investment Human resources & infrastructure Overview of the federal structure
Macro-regional assessment Regional reports Highlights of the most promising areas for investment City profiles of selected urban centres in each macroregion Regional Business Environment Rankings (BER) Parallel structure to national BER will allow comparisons of federal states performance relative to the overall rankings Key players A list of the major companies operating in each macroregion
Data and forecasts Ten-year data projections at federal state level for leading demographic, income and macroeconomic variables Forecasts will be cross-referenced and checked against the Economist Intelligence Unit s forecast for Brazil Note: Data image from the EIU s syndicated research project on Russia s regions
Business environment rankings A benchmarking model will quantify each region s demographic, economic and business environment The model will score each category of the rankings both on its present situation and on the situation in five years The end result will be an aggregate score of each region s business environment now and five years from now
The benchmarking model Each region has an overall weighted score based on individual scores per indicator Weightings are either default or user-defined Note: Data image from the EIU s syndicated research project on Russia s regions
For more information, please contact: Gary Wiese Sales Manager, Mid-West Email: garywiese@eiu.com Jacqueline Lilinshtein Account Manager Mid-West, Latin America Email: jacquelinelilinshtein@eiu.com Jose Cassio do Val Country Manager, Brazil Email: cassio@josecassioval.com Tel: 55-11-9191-1988