Idea Cellular. Company Note. Merger Synergies, compelling valuations. Sector: Telecom CMP: ` 89

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Idea Cellular Company Note Merger Synergies, compelling valuations Sector: Telecom CMP: ` 89 Market statistics Current stock price (`) 89 Shares O/S (cr.) 360.3 Mcap (` cr) 31,981 52W H/L (`) 128/66 6m avg. volume 22,991,494 Bloomberg IDEA IN Shareholding pattern Promoters 42.45 Domestic Institution 6.88 Foreign Institution 24.34 Non-institution 26.33 of which more than 1% P5 Asia Investments (Mauritius) 3.33 ICICI Prudential Life Insurance 3.17 Idea vs Nifty 120 100 80 Idea Capital efficiency & valuations Nifty 60 Mar-16 Jul-16 Nov-16 Mar-17 Particulars FY14 FY15 FY16 RoCE (%) 12.8 16.2 12.6 EPS (`) 5.9 9.0 8.5 P/E (x) 23.3 20.9 12.9 EV/EBITDA (x) 7.9 7.4 6.0 Income growth (%) 18.0 19.3 14.0 EBITDA growth (%) 38.3 30.0 20.8 PAT growth (%) 101.4 62.5 (3.4) ANALYST Naushil Shah +91-22 4224 5125 naushil.shah@trustgroup.co.in We believe, the merger between Idea, Aditya Birla Telecom arm and Vodafone are in order in terms of delivering synergies. However, high leverage (<5.4x debt/ebitda for Idea + Vodafone) needs to be watched. We understand that both, Aditya Birla Group and Vodafone, have given a go-ahead to infuse equity incase leverage rises above certain threshold. We believe Idea could rise by ~47% in the medium term, implying a 7xEV/EBITDA applied on FY19 EBITDA estimate for the merged company. However, 4Q for Idea could be a weak quarter. The transaction structure will be as follows: : Vodafone group will get ~3.6bn shares for 50% stake in the merged company (Idea + Vodafone), which will have Idea, along with its directly owned towers and 11.5% stake in Indus and Vodafone India, along with its directly owned towers but excluding 42% stake in Indus. Thereafter, for US$579mn/Rs38.74bn, AB Group will buy ~4.9% stake in the merged entity from the Vodafone group. The merged entity will have 7.26bn shares and debt of Rs527bn from Idea and Rs552bn from Vodafone. Merger synergies exist on both operating expenses and capital expenditure: 1) Spectrum liberalisation payment estimated at Rs28bn. 2) The savings on operating and capex is estimated at Rs.140bn by the fourth years from deal completion. The net debt to EBITDA of the consolidated entity is 4.4x, which on account of tower asset sale (Idea and Vodafone s captive towers and Idea s 11.15% stake in Indus) and synergies is expected to come down to 3.0x, per management expectations. High spectrum synergies: Vodafone and Idea have followed similar spectrum strategies with bulk of the 3G rollout in 2100MHz band, with 900MHz spectrum in key circles, while their 4G rollout has been in 1800MHz band. In the 2016 spectrum auction, both operators obtained 2500MHz spectrum to expand their LTE capacity spectrum holding. This will enable them to significantly rationalise costs. Regulations could dent Revenue Market Share (RMS) by ~240bps: As on Oct 16, Idea and Vodafone subscribers stood at 180.3mn and 201.9mn, respectively, totaling to a subscriber base of 382.2mn subscribers for the merged entity. Bharti Airtel has a subscriber base 262.3mn. Subscriber base of merged entity will represent ~35.4% market share vs ~24.3% for Bharti. The revenue market share of Idea and Vodafone, as on Sep 16, stood at 18.7% and 23.3%, respectively, leading to combined revenue share of 42.0% vs. Bharti s RMS of 32.8%. However, revenue of the combined entity will > 50% of RMS in the following 6 circles, i.e., Gujarat, Haryana, Kerala, Madhya Pradesh, Maharashtra and U. P. (West), where it will have to reduce its market share to < 50% within a period of 1 year. This will lead to reduction in RMS by ~240bps and effective RMS will stand at 39.6%. Deal; well done: We believe the Aditya Birla group has done well from this deal, since it has structured the deal that gives them time to reach parity in shareholding with Vodafone over three years. The AB group is also to buy 4.9% stake from Vodafone group at Rs109/share. Its option to buy a further 9.5% stake from the Vodafone group at Rs130/share within three years is also fairly attractive relative to the estimated value that can come from synergies. Lastly, despite the time given to the group to reach parity, it will have equal voting rights, board representation, and roughly equal management say relative to Vodafone. Upside: We believe that Idea Cellular could give a ~47% upside based on 7x EV/EBITDA applied on the FY19E EBITDA for the merged the combined company.

We believe, the merger between Idea, Aditya Birla Telecom arm and Vodafone are in order in terms of delivering synergies. However, high leverage (<5.4x debt/ebitda for Idea+Vodafone) needs to be watched. We understand that both, Aditya Birla Group and Vodafone, have given a go-ahead to infuse equity incase leverage rises above certain threshold. We believe Idea could rise by ~47% in the medium term, implying a 7xEV/EBITDA applied on FY19 EBITDA estimate for the merged company. However, 4Q for Idea could be a weak quarter. The transaction structure will be as follows: Vodafone group will get ~3.6bn shares for 50% stake in the merged company (Idea + Vodafone), which will have Idea, along with its directly owned towers and 11.5% stake in Indus and Vodafone India, along with its directly owned towers but excluding 42% stake in Indus. Thereafter, for US$579mn/Rs38.74bn, AB Group will buy ~4.9% stake in the merged entity from the Vodafone group. The merged entity will have 7.26bn shares and debt of Rs527bn from Idea and Rs552bn from Vodafone. Exhibit 1: AB Group will buy Idea shares from Vodafone at ~Rs110 Amount to be received by Vodafone (Rs.mn) 38,740 Stake to be exchanged (%) 4.9% Implied Equity value of Idea + Vodafone (Rs.mn) 790,612 Shares on merger (mn) 7,302 Idea implied price at which AB Group will buy (Rs.) 110 AB group will pay Vodafone Rs38.74bn to increase its stake by 4.9% stake in the merged entity, which implies a value of the merged entity of Rs790bn. This 4.9% will enable Idea s promoters to reach 26% and become eligible to be classified as a promoter of the merged entity. Key approvals - Filing of Scheme with Stock Exchanges and SEBI for approval - Apply for regulatory approvals (CCI, DoT, RBI, FIPB (if applicable)) - Filing of Scheme with NCLT - Shareholder and creditor meetings - Scheme approved by NCLT - Regulatory approval - Listing approval Merger synergies exist on both operating expenses and capital expenditure - Spectrum liberalisation payment estimated at Rs28bn. - The savings on operating and capex is estimated at Rs.140bn by the fourth years from deal completion. The net debt to EBITDA of the consolidated entity is 4.4x, which on account of tower asset sale (Idea and Vodafone s captive towers and Idea s 11.15% stake in Indus) and synergies is expected to come down to 3.0x, per management expectations. Exhibit 2: Details of the merger synergies INR mn Opex synergies after 4 years 84,000 Capex Synergies 56,000 Total annualized synergies 140,000 We believe that the telecom sector will slowly come out of the stagnation/pain it has been stuck for several years. However, a leveraged balance sheet may limit the ability of the company to be aggressive and ay result in loss of market share. 2

However, Mr. Kumar Mangalam Birla, clarified today that both the parties have an agreement to capitalize the merged company if leverage crosses a threshold. He also confirmed that both groups are very conscious of the negative FCF and EBITDA decline period that the industry is currently witnessing. High spectrum synergies Vodafone and Idea have followed similar spectrum strategies with bulk of the 3G rollout in 2100MHz band, with 900MHz spectrum in key circles, while their 4G rollout has been in 1800MHz band. In the 2016 spectrum auction, both operators obtained 2500MHz spectrum to expand their LTE capacity spectrum holding. This will enable them to significantly rationalise costs. Exhibit 3: Spectrum holding for Idea-Vodafone combined entity RJIO (incl. sharing with RCOM) Bharti Airtel Idea+Vodafone 800Mhz 1800Mhz 2300MHz 900Mhz 1800Mhz 2100Mhz 2300Mhz 900Mhz 1800Mhz 2100Mhz 2300Mhz 2500Mhz A.P. 5.0 5.8 30.0 9.0 10.0 5.0 30.0 5.0 6.6 5.0-10.0 Assam 10.0 5.4 30.0 8.0 9.5 5.0 30.0-20.5 5.0-20.0 Bihar 10.0 5.0 30.0 7.8 8.0 10.0 30.0-8.8 5.0-10.0 Delhi 8.8 5.4 30.0 6.0 7.0 10.0 30.0 10.0 10.6 5.0-20.0 Gujarat 15.0 6.0 30.0-11.2 5.0 10.0 11.0 20.8 10.0-30.0 Haryana 10.0 5.0 20.0-16.2 5.0 20.0 12.2 15.7 15.0-20.0 H.P. 10.0 10,4 30.0 7.4 10.2 5.0 10.0-6.7 5.0-10.0 J&K 10.0 10.0 20.0 6.2 5.0 10.0 20.0-12.5 5.0-10.0 Karnataka 8.8 5.0 30.0 8.8 8.8 5.0 30.0 5.0 11.0 5.0 - - Kerala 8.8 5.0 30.0-11.2 5.0 20.0 12.4 18.9 10.0 10.0 20.0 Kolkota 10.0 10.0 30.0 7.0 9.0-30.0 7.0 16.0 10.0-20.0 M.P. 10.0 6.4 30.0-17.0 5.0 20.0 7.4 14.1 5.0 10.0 20.0 Maharashtra 5.0 5.0 30.0-13.2 5.0 20.0 14.0 12.3 15.0 10.0 30.0 Mumbai 10.0 6.6 30.0 5.0 15.2 5.0 30.0 11.0 10.2 10.0-20.0 Orissa 10.0 5.0 30.0 7.4 13.0 5.0 30.0 5.0 12.5 5.0-20.0 Punjab 10.0 5.2 20.0 10.0 10.0-20.0 5.6 14.9 10.0-10.0 Rajasthan 8.8 10.0 20.0 6.0 10.0 10.0-6.4 10.0 15.0-20.0 Tamil Nadu 8.8 6.8 30.0 6.2 8.0 10.0 30.0-11.4 15.0 - - U.P. (East) 10.0 6.4 20.0 6.2 6.0 5.0-5.6 8.5 20.0-20.0 U.P. (West) 10.0 6.4 20.0-11.2 5.0-5.0 14.3 10.0-20.0 West Bengal 8.8 10.6 30.0 6.6 6.2 5.0 30.0 2.2 21.4 5.0-20.0 North East 10.0 6.4 30.0 8.8 10.0 5.0 30.0-21.3 5.0-20.0 Avg, Spectrum 9.4 6.7 13.6 5.3 10.3 5.7 10.7 5.7 13.6 8.9 0.7 8.4 Source: Trust, TRAI, DoT Regulations could dent Revenue Market Share (RMS) by ~240bps As on Oct 16, Idea and Vodafone subscribers stood at 180.3mn and 201.9mn, respectively, totaling to a subscriber base of 382.2mn subscribers for the merged entity. Bharti Airtel has a subscriber base 262.3mn. Subscriber base of merged entity will represent ~35.4% market share vs ~24.3% for Bharti. The revenue market share of Idea and Vodafone, as on Sep 16, stood at 18.7% and 23.3%, respectively, leading to combined revenue share of 42.0% vs. Bharti s RMS of 32.8%. However, revenue of the combined entity will > 50% of RMS in the following 6 circles, i.e., Gujarat, Haryana, Kerala, Madhya Pradesh, Maharashtra and U. P. (West), where it will have to reduce its market share to < 50% within a period of 1 year. This will lead to reduction in RMS by ~240bps and effective RMS will stand at 39.6%. 3

Exhibit 4: Spectrum holding for Idea-Vodafone combined entity Subscriber Market share (%) Revenue Market share (Sept End) (%) Idea Vodafone Idea+Vodafone Bharti Idea Vodafone Idea+Vodafone Bharti A.P. 21.3 9.0 30.4 32.0 24.3 10.5 34.7 43.2 Assam 5.9 19.3 25.2 30.9 5.0 22.6 27.6 36.8 Bihar 14.1 12.0 26.1 37.7 13.3 13.8 27.1 46.5 Delhi 13.1 21.8 34.9 23.8 12.5 29.0 41.5 38.3 Gujarat 18.9 30.1 48.9 13.4 22.1 37.9 60.0 17.4 Haryana 21.1 24.6 45.6 14.6 27.8 28.9 56.7 20.3 H.P. 8.5 7.7 16.2 30.8 12.6 10.0 22.5 48.7 J&K 5.2 8.7 13.9 31.9 7.0 10.3 17.3 36.8 Karnataka 13.8 12.1 25.9 33.8 11.1 14.5 25.6 48.5 Kerala 29.7 21.1 50.8 12.4 41.6 23.4 65.0 15.0 Kolkota 8.4 21.0 29.5 18.2 7.2 34.4 41.7 28.6 M.P. 34.6 10.8 45.4 21.0 42.4 9.8 52.2 25.5 Maharashtra 27.7 21.4 49.1 15.8 32.7 25.1 57.9 19.3 Mumbai 12.9 27.1 40.0 18.4 10.3 36.6 46.9 27.0 Orissa 5.8 13.3 19.1 34.3 5.6 15.7 21.3 40.9 Punjab 18.8 15.1 33.8 24.0 25.5 17.6 43.1 36.7 Rajasthan 12.2 19.0 31.2 32.2 13.1 21.6 34.6 44.4 Tamil Nadu 7.4 19.1 26.5 21.6 6.7 24.2 30.9 34.3 U.P. (East) 11.3 20.1 31.5 22.8 13.7 28.8 42.5 29.7 U.P. (West) 24.6 19.2 43.8 14.2 31.9 22.2 54.1 21.5 West Bengal 10.6 35.3 45.9 29.1 8.8 37.0 45.9 32.4 North East 4.4 13.7 18.1 34.1 4.3 17.7 22.0 48.2 Tot. Mkt.Share 16.7 18.7 35.4 24.3 18.7 23.3 42.0 32.8 Source: Trust, TRAI Pro forma financials Based on the pro forma financials of the merged entity for the last twelve months implies margins of slightly less than 30% and Net debt/ebitda of 4.4x. Management believes that this should improve with synergies due to overlapping fixed costs between the two entities. Exhibit 5: Pro forma financials for Idea + Vodafone (LTM Dec-16) INR bn Idea Vodafone Idea + Vodafone Revenue 369 447 816 EBITDA 114 130 244 Net debt 527 552 1,079 Net Debt/EBITDA 4.6 4.2 4.4 Capex 75 79 154 Total Spectrum Investment 617 788 1,405 Source: Trust, Company 4

Asset Monetization The tower assets of the Idea + Vodafone will be 33,500, with 62,800 slots and an estimated EV of Rs134bn, and generating an EBITDA of Rs15.2bn (based on 8.7x EV/EBITDA). The quarter annualized EBITDA for the merged entity was RS180bn and LTM was Rs244bn. The estimated EBITDA of the Idea + Vodafone for FY18 will be ~Rs185bn with debt of ~Rs1.08trn, making for debt/ebitda of 5.9x. In addition, pro forma debt as of the end of Dec-16 was Rs1.08trn. Sale of all the tower assets will bring debt/ebitda down to 5.5x. Further, assuming ~10% reduction in the combined company s operating expense, this can come down to 4.6x. Exhibit 6: Tower sale can fetch Rs136bn, EBITDA reduction of ~Rs15bn Tower stake value Towers Slots Tenancy Indus towers (11.5%) 13,714 31,544 2.3 Vodafone direct owned towers 10,926 15,846 1.5 Idea direct owned towers 8,886 15,418 1.7 Total 33,526 62,808 1.9 Indus Total slots 284,149 Indus estimated EV (Rs mn) 596,754 Indus EV/slot (Rs mn) 2.1 Merged Entity tower EV based on EV/Slot (Rs m) 135,476 Merged Entity tower EBITDA based on 8.7x EV/EBITDA (Rs m) 15,213 Source: Trust Management also said that an agreement between the three major shareholders of Indus would govern the eventual 11.5% stake sale of Indus by the merged company. However, synergies will come over the medium-to-long term. We assume that synergies will happen over FY19-21, which means debt/ebitda may further worsen for a while in FY19. This matches Idea management s guidance today. Integration costs would include cost of surrender of spectrum, tenancies, and associated exit penalties, market share where applicable, and costs for relocation of sites. Apart from opex and capex savings, the synergies would include churn reduction and savings in brand spending and advertising costs. Exhibit 7: Both companies are highly leveraged Towers Slots Tenancy Debt contribution (Dec 31st 2016) (Rs m) 527,000 552,000 1,079,000 FY18E EBITDA (Rs.mn) 89,578 95,883 185,461 Debt/EBITDA (FY18) 5.9 5.8 5.8 Source: Trust, Company Exhibit 8: Even after tower sale, leverage to remain high After Merger Post tower sale debt 925,784 Post tower sale EBITDA 166,954 Post Tower sale EV/FY18 EBITDA 5.9 Post Tower sale EV/FY18 EBITDA with FY18 normalized for synergies 4.6 Management was confident that the merger stood a high chance of being approved. The approval request has to be sent to Competition Commission of India (CCI) within 30 days from today, and from there on, management expects the process to take more than a year. 5

We believe the Aditya Birla group has done well from this deal, since it has structured the deal that gives them time to reach parity in shareholding with Vodafone over three years. The AB group is also to buy 4.9% stake from Vodafone group at Rs109/share. Its option to buy a further 9.5% stake from the Vodafone group at Rs130/share within three years is also fairly attractive relative to the estimated value that can come from synergies. Lastly, despite the time given to the group to reach parity, it will have equal voting rights, board representation, and roughly equal management say relative to Vodafone. The transaction is described by the companies as being at comparable valuations, which is derived by taking Idea s volume weighted price for 30 days in January, deriving market cap. Exhibit 9: We believe there is ~47% upside to Idea Cellular in the medium term Total current Idea share count 3,602 New share count 7,203 Merged EBITDA post tower sale in FY19 (Rs.mn) 255,345 Target EV/EBITDA 7.0 Estimated EV 1,786,715 Estimated Debt (Rs.mn) 842,768 Equity value (Rs.mn) 943,947 Value per share (Rs.) 131 Based on this, we believe that Idea Cellular could give a ~47% upside based on 7x EV/EBITDA applied on the FY19E EBITDA for the merged the combined company. 6

Institutional Equity Team Names Designation Sectors Email ID's Desk-Number Naren Shah Head Of Equity naren.shah@trustgroup.in +91-22-4084-5074 Institutional Sales Sriram Rangarajan Sales sriram.rangarajan@trustgroup.in +91-22-4224-5216 Vivek Kumar Sales vivek.kumar@trustgroup.in +91-22-4224-5197 Sales Trading & Dealing Rajesh Ashar Sales Trader rajesh.ashar@trustgroup.in +91-22-4224-5123 Dealing Desk trustfin@bloomberg.net +91-22-4084-5089 Research Team Binyam Taddese Analyst Rates & Credit Research binyam.taddese@trustgroup.in +91-22-4224-5037 Naushil Shah Analyst Technology, Media & Telecom naushil.shah@trustgroup.in +91-22-4224-5125 Tushar Chaudhari Analyst Commodities, Auto & Mid-caps tushar.chaudhari@trustgroup.in +91-22-4224-5119 Ritu Chaudhary Associate FMCG & Consumer Durable ritu.chaudhary@trustgroup.in +91-22-4224-5183 DISCLAIMER We are committed to providing completely independent and transparent recommendations to help our clients reach a better decision. This document is provided for assistance only and is not intended to be and must not alone be taken as the basis for an investment decision. Nothing in this document should be construed as investment or financial advice, and nothing in this document s hould be construed as an advice to buy or sell or solicitation to buy or sell the securities of companies referred to in this document. The intent of this document is not in recommendary nature. The recipient of this document should make such investigations as it deems necessary to arrive at an independent evaluation of an investment in the securities of c ompanies referred to in this document (including the merits and risks involved), and should consult its own advisors to determine the merits and risks of such an investment. The investment discussed or views expressed may not be suitable for all investors. Trust Financial Consultancy Services Pvt. Ltd. has not independently verified all the information given in this document. Accordingly, no representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information and opinions contained in this document. The Company reserves the right to make modifications and alternations to this statement as may be required from time to time without any prior approval. Trust Financial Consultancy Services Pvt. Ltd., its affiliates, their directors and the employees may from time to time, effect or have effected an own account transaction in, or deal as principal or agent in or for the securities mentioned in this document. They may perform or seek to perform investment banking or other services for, or solicit investment banking or other business from, any company referred to in this report. Each of these entities functions as a separate, distinct and independent of each other. T he recipient should take this into account before interpreting the document. This report has been prepared on the basis of information, which is already available in publicly accessible media or developed through analysis of Trust Financial Consultancy Services Pvt. Ltd. The views expressed are those of analyst and the Company may or may not subscribe to all the views expressed therein. Neither the Firm, not its directors, employees, agents or representatives shall be liable for any damages whether direct or indirect, incidental, special or consequential including lost revenue or lost profits that may arise from or in connection with the use of the information. This document is being supplied to you solely for your information and may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published, copied, in whole or in part, for any purpose. Copyright in this document vests exclusively with Trust Financial Consultancy Services Pvt. Ltd. 7