Financial Highlights Q4 2018 February 27, 2019 1 COPYRIGHT RUBICON PROJECT 2019
SAFE HARBOR FORWARD-LOOKING STATEMENTS This presentation and management's prepared remarks during the conference call, and management's answers to questions during the conference call may include, forward-looking statements, including statements based upon or relating to our expectations, assumptions, estimates, and projections. In some cases, you can identify forward-looking statements by terms such as "may," "might," "will," "objective," "intend," "should," "could," "can," "would," "expect," "believe," "design," "anticipate," "estimate," "predict," "potential," "plan" or the negative of these terms, and similar expressions. Forward-looking statements may include, but are not limited to, statements concerning our anticipated financial performance, including, without limitation, revenue, advertising spend, non-gaap net revenue, non-gaap income (loss) per share, profitability, net income (loss), Adjusted EBITDA, earnings per share, and cash flow; strategic objectives, including focus on header bidding, mobile, video, and private marketplace opportunities; investments in our business; development of our technology; introduction of new offerings; the impact of our acquisition of ntoggle and its traffic shaping technology on our business; the effects of our cost reduction initiatives; scope and duration of client relationships; the fees we may charge in the future; business mix and expansion of our mobile, video and private marketplace offerings; sales growth; client utilization of our offerings; our competitive differentiation; our market share and leadership position in the industry; market conditions, trends, and opportunities; user reach; certain statements regarding future operational performance measures including ad requests, fill rate, paid impressions, average CPM, take rate, and advertising spend; benefiting from supply path optimization; and factors that could affect these and other aspects of our business. These statements are not guarantees of future performance; they reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements. These risks include, but are not limited to: our ability to continue to grow and to manage our growth effectively; our ability to develop innovative new technologies and remain a market leader; our ability to attract and retain buyers and sellers and increase our business with them; our vulnerability to loss of, or reduction in spending by, buyers; our reliance on large sources of advertising demand; our ability to maintain and grow a supply of advertising inventory from sellers and to fill the increased inventory; the effect on the advertising market and our business from difficult economic conditions or uncertainty; the freedom of buyers and sellers to direct their spending and inventory to competing sources of inventory and demand; our ability to use our solution to purchase and sell higher value advertising and to expand the use of our solution by buyers and sellers utilizing evolving digital media platforms; our ability to introduce new offerings and bring them to market in a timely manner, and otherwise adapt in response to client demands and industry trends; the increased prevalence of header bidding and its effect on our competitive position; uncertainty of our estimates and expectations associated with new offerings, including header bidding, private marketplace, mobile, and video; lower fees and take rate and the need to grow through advertising spend increases rather than fee increases; our ability to compensate for a reduced take rate by increasing the volume and/or value of transactions on our platform and increasing our fill rate; our vulnerability to the depletion of our cash resources as we incur additional investments in products and technology; our ability to support our growth objectives with reduced resources from our cost reduction initiatives; our ability to raise additional capital if needed and/or to renew our working capital line of credit; our limited operating history and history of losses; our ability to continue to expand into new geographic markets; our ability to adapt effectively to shifts in digital advertising; increased prevalence of ad-blocking or cookie-blocking technologies; the slowing growth rate of online digital display advertising; the growing percentage of online and mobile advertising spending captured by owned and operated sites (such as Facebook and Google); the effects, including loss of market share, of increased competition in our market and increasing concentration of advertising spending, including mobile spending, in a small number of very large competitors; the effects of consolidation in the ad tech industry, such as AT&T's acquisition of AppNexus; acts of competitors and other third parties that can adversely affect our business; our ability to differentiate our offerings and compete effectively in a market trending increasingly toward commodification, transparency, and disintermediation; requests from buyers and sellers for discounts, fee concessions or revisions, rebates, refunds, favorable payment terms and greater levels of pricing transparency and specificity; potential adverse effects of malicious activity such as fraudulent inventory and malware; the effects of seasonal trends on our results of operations; costs associated with defending intellectual property infringement and other claims; our ability to attract and retain qualified employees and key personnel; our ability to identify future acquisitions of or investments in complementary companies or technologies and our ability to consummate the acquisitions and integrate such companies or technologies; and our ability to comply with, and the effect on our business of, evolving legal standards and regulations, particularly concerning data protection and consumer privacy and evolving labor standards.we discuss many of these risks and additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements under the headings "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," and elsewhere in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2018 and subsequent Quarterly Reports on Form 10-Q. These forward-looking statements represent our estimates and assumptions only as of the date made. Unless required by federal securities laws, we assume no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made. Without limiting the foregoing, any guidance we may provide will generally be given only in connection with quarterly and annual earnings announcements, without interim updates, and we may appear at industry conferences or make other public statements without disclosing material nonpublic information in our possession. Given these uncertainties, investors should not place undue reliance on these forward-looking statements. Investors should read this press release and the documents that we reference in this press release and have filed or will file with the SEC completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements. 2 COPYRIGHT RUBICON PROJECT 2019
Key Highlights Revenue grew 32% year over year to $41.4 million in Q4 2018 Cash flow positive (excluding working capital swings) in Q4 2018 - a year ahead of target Adjusted EBITDA margin of 24% in Q4 2018 our seasonally strongest quarter Ad spend grew 22% year over year in Q4 2018 to $301.2 million and marked the fourth consecutive quarter of double digit year over year growth Overall share gains -- video and audio growth continue as significant growth drivers Video revenue was $20 million for 2018 or 16% of revenue and more than doubled in Q4 year-over-year Take rate increased 150 bps to 13.8% in Q4 2018 sequentially exceeding our indication Expecting Q1 2019 revenue to increase approximately 25% year over year Adjusted EBITDA opex expected to be approximately $33 million in Q1 2019 3 COPYRIGHT RUBICON PROJECT 2019
Q4 2018 SUMMARY Financial Measures ($MM except per share data) Three Months Ended 12/31/2018 12/31/2017 Change Favorable / (Unfavorable) Revenue Mobile revenue $22.8 $16.0 43% Desktop revenue $18.6 $15.4 21% Revenue $41.4 $31.4 32% Advertising spend (1) $301.2 $246.3 22% Mobile advertising spend $169.7 $116.5 46% Desktop advertising spend $131.5 $129.8 1% Take Rate (2) 13.8% 12.8% 100 bps Net loss ($2.2) ($23.8) 91% Adjusted EBITDA (3) $9.9 ($6.2) n.m. Adjusted EBITDA margin (3) 24% (20%) 44 ppt Basic and Diluted loss per share ($0.04) ($0.48) 92% Non-GAAP earnings (loss) per share (4) $0.03 ($0.28) n.m. (1) Advertising spend represents the total volume of spending between buyers and sellers transacted on our platform. See later slide for a reconciliation of GAAP revenue to advertising spend. (2) Take rate represents revenue divided by advertising spend. (3) See later slide for a reconciliation of net loss to adjusted EBITDA. Adjusted EBITDA margin is calculated as adjusted EBITDA divided by revenue. (4) See later slide for a reconciliation of net income (loss) to non-gaap net loss and calculation of non-gaap earnings (loss) per share. 4 COPYRIGHT RUBICON PROJECT 2019
CASH FLOW AND BALANCE SHEET HIGHLIGHTS ($MM) Adjusted Cash Flow Highlights ($MM) Balance Sheet Highlights Q4 2018 Q4 2017 December 31, 2018 December 31, 2017 Adjusted EBITDA $9.9 ($6.2) Less capital expenditures (7.8) (19.7) Cash flow (excluding working capital changes) $2.1 ($25.9) Cash & equivalents $80.5 $76.6 Marketable securities (1) 7.5 55.0 Total cash + liquid assets $88.0 $131.6 Debt + capital lease obligations $ Nil $ Nil (1) Marketable securities at 12/31/17 include $52.5 million current assets and $2.5 million in long term marketable securities captured as other assets 5 COPYRIGHT RUBICON PROJECT 2019
AMORTIZATION SCHEDULE Remaining Amortization Schedule for Acquired Intangible by Period ($MM) Amount 2019 3.0 2020 2.8 2021 2.8 2022 1.6 Total Remaining Amortization of Acquired Intangibles $10.2 6 COPYRIGHT RUBICON PROJECT 2019
RECONCILIATIONS OF NET LOSS TO ADJUSTED EBITDA & REVENUE TO ADVERTISING SPEND Reconciliation of Net Loss to Adjusted EBITDA ($MM) Q4 2018 Q4 2017 Net loss ($2.2) ($23.8) Add back (deduct): Depreciation and amortization, excluding amortization of acquired intangible assets 8.2 7.8 Amortization of acquired intangibles 0.8 1.3 Stock-based compensation expense 3.3 4.3 Impairment of intangible assets and internal use software - - 4.6 Interest income, net (0.2) (0.2) Foreign currency (gain)/loss, net (0.1) 0.1 Provision for income taxes 0.1 (0.3) Adjusted EBITDA / EBITDA (loss) $9.9 ($6.2) Reconciliation of Revenue to Advertising Spend ($MM) Q4 2018 Q4 2017 Revenue $41.4 $31.4 Plus amounts paid to sellers $259.8 $214.9 Advertising Spend $301.2 $246.3 7 COPYRIGHT RUBICON PROJECT 2019
RECONCILIATIONS OF NET LOSS TO NON-GAAP INCOME (LOSS) Reconciliation of Net Loss to Non-GAAP Income (Loss) ($MM, except share figures) Q4 2018 Q4 2017 Net loss ($2.2) ($23.8) Add back (deduct): Acquisition and related items, including amortization of acquired intangibles 0.8 1.3 Stock-based compensation expense 3.3 4.3 Impairment of intangible assets and internal use software -- 4.6 Foreign currency (gain)/loss, net (0.1) 0.1 Tax effect of non-gaap adjustments (0.0) (0.1) Non-GAAP income (loss) $1.8 ($13.6) Non-GAAP earnings (loss) per share $0.03 ($0.28) Non-GAAP weighted-average shares outstanding (MM) (1) 54.2 49.3 (1) Weighted average shares of 1.3 million have been excluded from the calculation of the Q4 2017 net loss per share because they areanti-dilutive. 8 COPYRIGHT RUBICON PROJECT 2019
ADDITIONAL RECONCILIATIONS OF NON-GAAP FINANCIAL MEASURES TO GAAP MEASURES Revenue & Advertising Spend Split by Channel Q4 2018 Q4 2017 Financial Measure: ($MM) Mobile Desktop Total Mobile Desktop Total GAAP Revenue $22.8 $18.6 $41.4 $16.0 $15.4 $31.4 Plus amounts paid to sellers 146.9 112.9 259.8 100.5 114.4 214.9 Advertising Spend $169.7 $131.5 $301.2 $116.5 $129.8 $246.3 Percentage of total Advertising Spend 56% 44% 100% 47% 53% 100% Revenue & Advertising Spend Split by Geography Q4 2018 Q4 2017 Financial Measure: ($MM) Domestic International Total Domestic International Total GAAP Revenue $29.6 $11.8 $41.4 $21.4 $10.0 $31.4 Plus amounts paid to sellers 183.0 76.8 259.8 135.9 79.0 214.9 Advertising Spend $212.6 $88.6 $301.2 $157.3 $89.0 $246.3 Percentage of total Advertising Spend 71% 29% 100% 64% 36% 100% 9 COPYRIGHT RUBICON PROJECT 2019