NLSN 4Q and FY 2011 Investor Presentation

Forward Looking Statements The following discussion contains forward-looking statements, including those about Nielsen s outlook and prospects, in the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those which are not historical facts. These and other statements that relate to future results and events are based on Nielsen s current expectations. Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. The risks and uncertainties that we believe are material are outlined in our disclosure filings and materials, which you can find on http://ir.nielsen.com. Please consult these documents for a more complete understanding of these risks and uncertainties. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. Our outlook is provided as of February 27, 2012 for the purpose of providing information about current expectations for 2012. This information may not be appropriate for other purposes. 2

Who we are Our mission To provide clients with the most complete understanding of their consumers and markets worldwide Our values Open Simple Integrated Our brand Quality Integrity Neutrality 3

Investment Highlights Comprehensive understanding of what consumers buy and watch Global leader in our segments with market presence in ~100 countries Mission critical measurement and analytics embedded in client workflows Syndicated, scalable products and services Favorable market trends provide organic growth opportunities Proven track record of growth and economic resilience Accelerated earnings growth through deleveraging 4

Foundation of Nielsen s Business Model What Consumers Buy What Consumers Watch We provide: This helps: An example: Retail sale measurement of consumer goods in stores Consumer packaged goods clients Enhance sales and marketing Optimize pricing and promotion Monitor distribution and inventory Engagements in 80 markets worldwide 50+ year relationship Measurement of TV viewing, online advertising, surfing and mobile phone activity Media clients Price advertising inventory Maximize value of content Plan, optimize and measure ad spending Multi-year contract 70+ year relationship Our measurements and analytics are embedded in client metrics, strategy and daily operations 5

Nielsen's Global Breadth and Depth Nielsen presence Past: West East Future: West East Well-positioned to fulfill our clients needs around the world 6

What Consumers Buy: 2011 revenue $3,409M Information Retail sales measurement and market share information Insights Advanced analytical capabilities and solutions Presence in ~100 countries Measure billions of monthly point-of-sale transactions Proprietary data 240,000 household panelists in 26 countries Demand strategy Help clients see around corners Product innovation Pricing and promotion Marketing ROI We provide a comprehensive view of the global consumer 7

What Consumers Watch: 2011 revenue $1,944M Information Global audience measurement across devices and platforms Insights Audience analytics, advertising effectiveness and consumer research Television: 29 countries Online: 46 countries Mobile: 10 countries Currency for U.S television advertising Proprietary, privacyprotected data methods Innovation around changing viewer behavior (online, tablet, mobile, social) Solutions for advertisers to increase impact Analytics to enhance the value of media inventory Leader in social media measurement Strategic relationships (Google, Facebook, McKinsey) We measure consumption across all distribution channels 8

Long-Term, Best-In-Class Client Base Buy Watch Highlights More than 20,000 clients Relationships with top 10 clients for over 30 years Long term contracts No client represents more than 4% of total 2011 revenue 9

Expositions Highlights Expositions Properties One of the largest operators of businessto-business trade shows in US Produce more than 40 shows and events per year, connecting 320,000 buyers and sellers across 20 industries 2011 revenue of $179 million, 3.2% of total Nielsen revenue Strong margins and cash flows Growth from late cycle recovery, audience expansion, and product extensions 10

Compelling Financial Model Priorities Results Consistent revenue growth 5.2% CAGR from 2008 to 2011 Developing markets revenue grew 15% in 2011 Recurring revenue High renewal rates 70% recurring revenues 30+ year relationship with top clients Operating leverage Sustainable operating efficiencies Adj. EBITDA margin benefit Significant product investments Deleveraging Net debt leverage reduced from 9.1x in 12/31/06 to 4.0x as of 12/31/11 Low, sustainable cash tax rate Rating upgrades: BB (S&P), Ba3 (Moody s) Note: Revenue growth rates derived on a constant currency basis 11

Consistent Annual Financial Performance Revenue Adjusted EBITDA ($ millions) ($ millions) CAGR = 5.2% CAGR = 8.7% $4,806 $4,808 $5,126 $5,532 $1,312 $1,411 $1,546 $1,205 2008 2009 2010 2011 2008 2009 2010 2011 6.1% 4.0% 6.1% 5.6% 25.1% 27.3% 27.5% 27.9% Constant currency growth Adjusted EBITDA Margin Note: Revenue and EBITDA growth rates derived on a constant currency basis; figures are as reported 12

Predictable Annual Segment Performance Revenue Adjusted EBITDA ($ millions) $180 $168 $179 ($ millions) $63 $78 $87 $1,767 $1,850 $1,944 $672 $704 $781 $2,861 $3,108 $3,409 $595 $656 $699 2009 2010 2011 Buy Watch Expo 2009 2010 2011 Buy Watch Expo Note: Figures are as reported 13

Proactive Balance Sheet Management Debt Maturity Profile (a) Recent Actions and Results ($millions) $3,034 Demonstrated consistent access to capital markets Re-financed $1.2bn of existing 2013 Term Loan maturities with new 5 year facility (Feb 12) $1,233 $1,084 $177 $339 $338 $149 2012 2013 2014 2015 2016 2017 2018 Deleveraging Progress (b) 9.1x 7.9x 7.4x 6.2x 5.8x 4.0x 2006 2007 2008 2009 2010 2011 Repaid ~$380mm of debt in 2011 (incremental to IPO debt paydowns) Repaid $1.7bn of debt with IPO and Mandatory Convert proceeds in Q1 2011 Extended $3.25bn of 2013 maturities to 2016 / 2017 (2009 & 2010) Refinanced $1.1bn of 2014 maturities to 2018 (2010) Net debt ratio reduced from 5.8x at 12/31/10 to 4.0x at 12/31/11 Achieved credit rating upgrades to BB (S&P), Ba3 (Moody s) 1 Reflects 12/31/11 debt balances and pro forma for new Term Loan. Figures exclude $120M of capital leases and misc. debt, and also exclude $288M of mandatory convertible subordinated bonds due 2013 2 Excludes $288M of mandatory convertible subordinated debt due 2013, but includes all other debt, including capital leases 14

2012 Guidance February 6, 2012 (amounts presented on constant currency basis except per share range) Revenue Growth 5-7% Adjusted EBITDA Margin Growth 30 to 50 bps Adjusted Net Income Growth 13-17% Adjusted Net Income per Share (a) $1.70 to $1.76 Deleveraging (a) ~ 0.5x (b) Capital Expenditures $340M - $360M Depreciation and Amortization $530M - $540M Net Book Interest (b) $430M - $440M Cash Taxes $150M - $160M Cash Restructuring $75M - $100M Estimated Wtd. Avg. Diluted Shares Outstanding for FY 2012 (c) 377M (a) (b) (c) Includes impact of foreign currency, excludes mandatory convertible subordinated bond interest Includes interest for mandatory convertible bond On as-converted basis, includes 10,416,700 shares associated with mandatory convertible bonds 15

Long-term financial targets Revenue growth Mid-single digit Adjusted EBITDA growth ~1-2x revenue growth Developing market growth Double digit Adjusted net income growth ~2-3x EBITDA growth Deleveraging ~0.5x per year Note: All measures represented on constant currency basis 16

Appendix

Certain non-gaap measures Overview of Non-GAAP Presentations We consistently use the below non-gaap financial measures to evaluate the results of our operations. We believe that the presentation of these non-gaap measures provides useful information to investors regarding financial and business trends related to our results of operations and that when this non-gaap financial information is viewed with our GAAP financial information, investors are provided with a more meaningful understanding of our ongoing operating performance. None of the non-gaap measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows from operating activities or any other performance measures of operating performance or liquidity derived in accordance with GAAP. These non-gaap measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Constant Currency Presentation We evaluate our results of operations on both an as reported and a constant currency basis. The constant currency presentation, which is a non-gaap measure, excludes the impact of fluctuations in foreign currency exchange rates. We believe providing constant currency information provides valuable supplemental information regarding our results of operations, consistent with how we evaluate our performance. We calculate constant currency percentages by converting our prior-period local currency financial results using the current period exchange rates and comparing these adjusted amounts to our current period reported results. Net Debt Leverage Ratio The net debt leverage ratio is defined as net debt as of the balance sheet date divided by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are not presentations made in accordance with GAAP, and our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. 19

Certain non-gaap measures (cont d) Adjusted EBITDA We define Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and expense, income taxes, depreciation and amortization, restructuring charges, goodwill and intangible asset impairment charges, stock compensation expense and other non-operating items from our consolidated statements of operations as well as certain other items considered unusual or non-recurring in nature. Adjusted EBITDA is not a presentation made in accordance with GAAP, and our use of the term Adjusted EBITDA may vary from the use of similarlytitled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. We use Adjusted EBITDA to consistently measure our performance from period to period both at the consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to compare our results to those of our competitors. Adjusted Net Income We define Adjusted Net Income as net income or loss from our consolidated statements of operations before income taxes, depreciation and amortization associated with acquired tangible and intangible assets, restructuring charges, goodwill and intangible asset impairment charges, other non-operating items from our consolidated statements of operations and certain other items considered unusual or non-recurring in nature, reduced by cash paid for income taxes. Also excluded from Adjusted Net Income is interest expense attributable to the mandatory convertible subordinated bonds due 2013. 20

Adjusted Net Income Reconciliation: Q4 ($ in millions except per share amounts) Quarter ended December 31 (Unaudited) 2011 2010 Net income $ 95 $ 4 (Income)/ loss from discontinued operations, net (2) 3 Interest expense, net 108 167 Provision / (Benefit) for income taxes 73 (60) Depreciation and amortization 133 139 EBITDA 407 253 Equity in net income of affiliates (4) (4) Other non-operating (income) / expense, net (10) 105 Restructuring charges 29 28 Stock-based compensation expense 9 5 Other items (a) 1 15 Adjusted EBITDA 432 402 Interest expense, net (108) (167) Depreciation and amortization (133) (139) Depreciation and amortization of acquisition-related tangible and intangible assets 42 48 Cash paid for income taxes (40) (40) Stock-based compensation expense (9) (5) Interest expense attributable to mandatory convertible bonds 6 -- Adjusted net income $ 190 $ 99 Adjusted net income per share of common stock, diluted (b) $0.51 $0.35 (a) (b) See footnotes on next page 21

Adjusted Net Income Reconciliation: Q4 cont d (a) (b) Other items primarily consist of Sponsor Advisory Fees in 2010, costs related to our initial public offering and other deal-related fees. Adjusted Net Income per share of common stock presented on a diluted basis includes potential common shares associated with stock-based compensation plans that may have been considered anti-dilutive in accordance with GAAP. The amount also includes the weighted-average amount of shares of common stock convertible associated with the mandatory convertible bonds based upon the average price of our common stock during the period. Weighted-average shares of common stock outstanding as of quarter ended December 31, 2011, basic Dilutive shares of common stock from stock compensation plans Shares of common stock convertible associated with the mandatory convertible bonds 360,062,174 5,071,820 10,416,700 Weighted-average shares of common stock outstanding, diluted 375,550,694 22

Adjusted Net Income Reconciliation: 2011 ($ in millions except per share amounts) Year ended December 31 (Unaudited) 2011 2010 Net income $ 86 $ 132 (Income) / loss from discontinued operations, net (1) 22 Interest expense, net 471 655 Provision / (Benefit) for income taxes 22 (46) Depreciation and amortization 529 558 EBITDA 1,107 1,321 Equity in net income of affiliates (3) (5) Other non-operating expense / (income), net (a) 219 (28) Restructuring charges 84 61 Stock-based compensation expense 27 18 Other items (b) 112 44 Adjusted EBITDA $ 1,546 $ 1,411 Interest expense, net (471) (655) Depreciation and amortization (529) (558) Depreciation and amortization of acquisition-related tangible and intangible assets 182 215 Cash paid for income taxes (132) (129) Stock-based compensation expense (27) (18) Interest expense attributable to mandatory convertible bonds 21 -- Adjusted net income $ 590 $ 266 Adjusted net income per share of common stock, diluted (c) $1.61 $0.95 (a) (b) See footnotes on next page 23

Adjusted Net Income Reconciliation: 2011 cont d (a) Non-operating expense for twelve months ended December 31, 2011 reflects debt extinguishment/pre-payment charges of $231M. (b) Other items primarily consist of Sponsor Advisory Fees (including termination payments of $102 million for the full year ended December 31, 2011), costs related to our initial public offering and other deal related fees. (c) Adjusted Net Income per share of common stock presented on a diluted basis includes potential common shares associated with stock-based compensation plans that may have been considered anti-dilutive in accordance with GAAP. The amount also includes the weighted-average amount of shares of common stock convertible associated with the mandatory convertible bonds based upon the average price of our common stock during the period. Weighted-average shares of common stock outstanding as of year end December 31, 2011, basic Dilutive shares of common stock from stock compensation plans 352,469,181 5,032,773 Shares of common stock convertible associated with the mandatory convertible bonds 9,531,994 Weighted-average shares of common stock outstanding, diluted 367,033,948 24

Selected Cash Flow & Balance Sheet Items ($ in millions) Cash Flow 4Q 11 Free Cash Flow $148 Capex $154 Cash Taxes $40 Restructuring $20 Balance Sheet 12/31/11 Gross Debt (a) $6,475 Cash $319 Net Debt (a) $6,156 Capital Table 9/30/11 12/31/11 Change Term Loan Debt (secured) $ 4,843 $ 4,656 $ (187) 11.625% Sr. Notes 203 204 1 11.5% Sr. Notes 306 307 1 7.75% Sr. Notes 1,084 1,084 -- EMTNs 160 104 (56) Capital lease/misc. debt 127 120 (7) Total Debt (a) $ 6,723 $ 6,475 $ (248) Less Cash 404 319 (85) Net Debt $ 6,319 $ 6,156 $ (163) Net Debt Ratio (b) 4.2x 4.0x (0.2)x Weighted avg. interest rate (a) 5.57% 5.68% 11 bps Net Debt Ratio (b) 4.0x (a) (b) Does not include $288 million of mandatory convertible subordinated bonds; weighted avg. interest rate calculated based on amount outstanding at end of quarter Reflects Net Debt divided by Adjusted EBITDA calculated on last twelve months basis. See Appendix for detail 25

Free Cash Flow Reconciliation ($ in millions) Quarter ended Dec 31, Year ended Dec 31, 2011 2010 2011 2010 Net cash provided by operating activities $ 302 $ 249 $ 641 $ 543 Capital expenditures (154) (108) (367) (334) Free Cash Flow $ 148 $ 141 $ 274 $ 209 Sponsor termination fees (a) -- -- 102 -- Normalized Free Cash Flow $ 148 $ 141 $ 376 $ 209 (a) Reflects sponsor termination fees of $102 million in 1Q11 26

Quarterly Financial Performance Revenue Adjusted EBITDA ($ millions) ($ millions) $1,371 $1,396 $1,413 $1,421 $402 $386 $408 $432 $320 $1,302 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 7.2% 7.3% 4.9% 5.8% 4.6% 29.3% 24.6% 27.7% 28.9% Constant currency growth Adjusted EBITDA Margin 30.4% Note: Revenue growth rates derived on a constant currency basis; figures are as reported 27

Quarterly Performance by Segment Revenue Adjusted EBITDA ($millions) $18 $56 $38 $64 $21 $2 $13 $37 $4 $491 $468 $487 $485 $504 $194 $33 $199 $195 $210 $177 $862 $778 $871 $864 $896 $221 $120 $180 $177 $222 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Buy Watch Expo Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Buy Watch Expo Note: Figures are as reported 28

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