NLSN 2Q 2011 Investor Presentation

Forward Looking Statements The following discussion contains forward-looking statements, including those about Nielsen s outlook and prospects, in the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those which are not historical facts. These and other statements that relate to future results and events are based on Nielsen s current expectations. Our actual results in future periods may differ materially from those currently expected because of a number of risks and uncertainties. The risks and uncertainties that we believe are material are outlined in our disclosure filings and materials, which you can find on http://ir.nielsen.com. Please consult these documents for a more complete understanding of these risks and uncertainties. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. Our outlook is provided as of July 28, 2011 for the purpose of providing information about current expectations for 2011. This information may not be appropriate for other purposes. Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 2

Who is Nielsen What we do Deliver critical media and marketing information, analytics and industry expertise about What Consumers Buy and What Consumers Watch on a global and local basis Our history Operate in over 100 countries worldwide Over 90 years of operating experience Private equity ownership since 2006 Incorporated in Netherlands Recent results January 2011 Initial Public Offering NYSE: NLSN 2010 Revenues of $5.1 billion Adjusted EBITDA of $1.4 billion Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 3

Investment Highlights Comprehensive understanding of what consumers buy and watch Global leader in our segments with market presence in ~100 countries Mission critical measurement and analytics embedded in client workflows Syndicated, scalable products and services Favorable market trends provide organic growth opportunities Proven track record of growth and economic resilience Accelerated earnings growth through deleveraging Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 4

Foundation of Nielsen s Business Model What Consumers Buy What Consumers Watch We provide This helps An example Retail sale measurement of consumer goods in stores Consumer packaged goods clients > Enhance sales and marketing > Optimize pricing and promotion > Monitor distribution and inventory > Multi-year contract > 70+ year relationship Measurement of TV viewing, online surfing and mobile phone activity Media clients > Price advertising inventory > Maximize value of content > Plan, optimize and measure ad spending > Multi-year contract > 50+ year relationship Our measurements and analytics are embedded in client metrics, strategy and daily operations Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 5

What Consumers Buy: 2010 revenue $3,260M Information Retail sales measurement and market share information > Presence in ~100 countries > Measure billions of monthly point-of-sale transactions > Proprietary data > 250,000 household panelists in 25 countries Insights Advanced analytical capabilities and solutions > Demand strategy > Help clients see around corners > Product innovation > Pricing and promotion > Marketing ROI We provide a comprehensive view of the global consumer Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 6

What Consumers Watch: 2010 revenue $1,698M Television Global television audience measurement for national, regional and local markets > Presence in 29 countries > Currency for U.S television advertising Online and Mobile Internet and mobile measurement, audience analytics and consumer research > Online: 46 countries Mobile: 10 countries > Leader in social media measurement > Proprietary data methods > Proprietary data methods > Innovation around changing viewer behavior > Strategic relationships (Google, Facebook, McKinsey) We measure consumption across all distribution channels Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 7

Long-Term, Best-In-Class Client Base Buy Watch Highlights > Over 20,000 clients > Relationships with top 10 clients for over 30 years > Long term contracts provide stable, recurring revenues > No client represents more than 4% of 2010 revenue Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 8

Expositions Segment One of the largest operators of businessto-business trade shows in US Expositions Properties Produce ~40 shows, connecting ~270,000 buyers and sellers across 20 industries 2010 revenue of $168 million - 3.3% of total revenue Strong margins and cash flows Completed disposition of publishing assets in 2010 Growth expected from late cycle recovery, audience expansion, and product extensions Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 9

Industry Trends Generate Opportunities Favorable Industry Trends > Growth in developing markets > Media and consumer fragmentation > Global consumer demographic shifts > Consumers more connected, in control Nielsen is more important today than ever before > Consumers looking for greater value > Privacy and industry quality standards No provider brings you closer to the consumer Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 10

Framework for Growth Growth Priorities Revenue Contribution >Developing markets >Cross-platform initiatives >Insights and analytics > Innovative platform investments >Tuck-in acquisitions ~1/3 ~2/3 Higher growth businesses > Developing markets > Insight & analytics > Online & mobile Steady growth businesses > Developed markets > Syndicated products > Blue chip clients > Multi-year contracts > Predictable results in all market environments Stable base with numerous growth opportunities Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 11

Developing markets Key drivers of opportunity Developing markets revenue 3 ($ millions) 7% 6% Developing Developed 8% 9% $716 CAGR = 13.5% $996 3% 2% 1% <1% GDP growth 1 2 Middle class pop growth 2007 2010 Emerging middle class represents ~2 billion people and ~$7 trillion annual spend 4 1 Source: International Monetary Fund, World Economic Outlook Database, October 2009 2 Based on data from Kharas, H. (2010),«The Emerging Middle Class in Developing Countries»,p. 28, OECD Development Centre Working Papers, No. 285, doi : 10.1787/5kmmp8lncrns-en 3 Revenue growth rate derived on a constant currency basis; figures are as reported 4 Source: McKinsey Quarterly, August 2010 Capturing the World s Emerging Middle Class ; David Court and Laxman Narasimhan. Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 12

Platform to measure Cross-Platform Consumption US TV viewership continues to rise 1...online and mobile are additive Average daily household viewing 10.0 8.0 6.0 4.0 2.0 1949-1950 4 hrs 35 mins 2009-2010 8 hrs 21 mins Mobile PC TV 0:07 0:53 5:08 (hrs : mins) $2bn $37bn $70bn 0.0 1949 1961 1973 1986 1998 2010 Individual daily time 2009 viewing (4Q 2009) 1 US ad spend 2 Unique capability to track audiences across multiple channels and devices 1 Source: Zenith Optimedia 2 Source: Nielsen, Viewership data as of September 19, 2010 3 Source: Veronis Suhler Stevenson, Communications Industry Forecast 2009 2013 Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 14

Focus on Innovation Answers on Demand Integrated information and technology platform for Buy > Cutting edge decision support platform > 25% faster response times > On demand flexibility > On the fly analytics > Launched Kraft, P&G and Safeway China Consumer Insights Integrating purchasing behavior with media exposure > Linking Buy and Watch data > Coverage across 8 major provinces > Powerful insights at national and local level > Open, scalable platform Strategic Relationships Further Integration of Buy and Watch Specific investments to build capabilities that anticipate clients needs Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 15

Compelling Financial Model Priorities Results Consistent revenue growth > Growth in existing and new solutions > Stability through recession > Developing market exposure > 5.2% CAGR from 2007 to 2010 > Developing markets revenue grew 17% in 2010 Recurring revenue > Embedded nature of solutions > Multi-year contracts > Leading market positions > High renewal rates > 70% recurring Watch & Buy revenue > 30+ year relationship with top clients Operating leverage > Culture of cost leadership > Scalable platform > Global, low-cost talent management > Sustainable operating efficiencies > Adj. EBITDA margin benefit > Significant product investments Deleveraging > Strong free cash flow generation > Favorable tax attributes > Disciplined capital spending > Net debt leverage reduced from 9.1x in 12/31/06 to 4.4x as of 6/30/11 > Low, sustainable cash tax rate Note: Revenue growth rates derived on a constant currency basis Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 16

Consistent Annual Financial Performance Revenue Adjusted EBITDA ($ millions) CAGR = 5.2% ($ millions) CAGR = 9.7% $4,458 $4,806 $4,808 $5,126 $1,205 $1,312 $1,411 $1,081 2007 2008 2009 2010 2007 2008 2009 2010 7.4% 6.1% 4.0% 6.1% 24.2% 25.1% 27.3% 27.5% Constant currency growth Adjusted EBITDA Margin Note: Revenue and EBITDA growth rates derived on a constant currency basis; figures are as reported Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 17

Quarterly Financial Performance Revenue Adjusted EBITDA ($ millions) ($ millions) $1,396 $1,371 $348 $371 $402 $320 $386 $1,289 $1,302 $1,270 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 6.7% 6.8% 7.2% 7.3% 4.9% 27.4% 28.8% 29.3% 24.6% Constant currency growth Adjusted EBITDA Margin 27.7% Note: Revenue and EBITDA growth rates derived on a constant currency basis; figures are as reported Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 18

Annual Segment Revenue Performance Revenue Segment Growth Rates (constant currency) ($ millions) $248 $240 $180 $168 9.5% 7.6% 10.4% 11.5% 8.2% $1,339 $1,480 $1,635 $1,698 6.1% 5.0% 2.7% 3.7% $2,868 $3,084 $2,993 $3,260-3.9% -6.7% 2007 2008 2009 2010 Buy Watch Expo -24.6% 2007 2008 2009 2010 Buy Watch Expo Note: Revenue growth rates derived on a constant currency basis; figures are as reported Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 19

Quarterly Performance by Segment Revenue Adjusted EBITDA ($millions) $38 $63 $18 $56 $38 $14 $36 $2 $13 $432 $418 $443 $431 $447 $175 $33 $185 $165 $165 $163 $800 $808 $910 $815 $911 $177 $169 $240 $134 $194 Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Buy Watch Expo Q2 '10 Q3 '10 Q4 '10 Q1 '11 Q2 '11 Buy Watch Expo Note: Revenue growth rates derived on a constant currency basis; figures are as reported Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 20

Proactive Balance Sheet Management (as of 6/30/11) Debt Maturity Profile Recent Actions and Results ($millions) $1,794 $2,916 $1,084 > Demonstrated consistent access to capital markets during credit crisis > Extended $3.25bn of our 2013 maturities to 2016 / 2017 $500 $208 $230 $28 2011-12 2013 2014 2015 2016 2017 2018 Deleveraging Progress 9.1x 7.9x 7.4x 6.2x 5.8x 4.4x > Refinanced $1.1bn of our 2014 maturities to 2018 > IPO and Convertible Bond proceeds of $1.8bn used to repay debt > Net debt ratio reduced from 5.8x at 12/31/10 to 4.4x at 6/30/11 > Achieved credit rating upgrades to Ba3 (Moody s), BB- (S&P) 2006 2007 2008 2009 2010 Q2 2011 Note: Debt maturity excludes $131M of capital leases and miscellaneous debt and $288M of Mandatory Convertible Subordinated Bonds due 2013 that convert into common stock upon maturity. Deleveraging amounts include capital leases Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 21

2011 Guidance July 28, 2011 (amounts presented on constant currency basis) Revenue Growth 5-7% Adjusted EBITDA Margin Growth 30 to 50 bps Adjusted Net Income Growth (a) ~ 20 to 25% (b) Deleveraging (a) ~ 0.5x (b) Capital Expenditures $320M - $360M Cash Restructuring $70M - $100M Net Book Interest (a) $455M - $465M Net Cash Interest $440M - $450M Cash Taxes $130M - $140M Estimated Wtd. Avg. Diluted Shares Outstanding for FY 2011 (c) 367M (a) (b) (c) Excludes mandatory convertible subordinated bonds Reflects adjustments in 2010 of $168M to remove comparable period interest on debt retired with IPO proceeds On as-converted basis, includes 10,416,700 shares associated with mandatory convertible bonds Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 22

Certain non-gaap measures Overview of Non-GAAP Presentations We consistently use the below non-gaap financial measures to evaluate the results of our operations. We believe that the presentation of these non-gaap measures provides useful information to investors regarding financial and business trends related to our results of operations and that when this non-gaap financial information is viewed with our GAAP financial information, investors are provided with a more meaningful understanding of our ongoing operating performance. None of the non-gaap measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows from operating activities or any other performance measures of operating performance or liquidity derived in accordance with GAAP. These non-gaap measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Constant Currency Presentation We evaluate our results of operations on both an as reported and a constant currency basis. The constant currency presentation, which is a non-gaap measure, excludes the impact of fluctuations in foreign currency exchange rates. We believe providing constant currency information provides valuable supplemental information regarding our results of operations, consistent with how we evaluate our performance. We calculate constant currency percentages by converting our prior-period local currency financial results using the current period exchange rates and comparing these adjusted amounts to our current period reported results. Net Debt Leverage Ratio The net debt leverage ratio is defined as net debt as of the balance sheet date divided by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are not presentations made in accordance with GAAP, and our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 25

Certain non-gaap measures (cont d) Adjusted EBITDA We define Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and expense, income taxes, depreciation and amortization, restructuring charges, goodwill and intangible asset impairment charges, stock compensation expense and other non-operating items from our consolidated statements of operations as well as certain other items considered unusual or non-recurring in nature. Adjusted EBITDA is not a presentation made in accordance with GAAP, and our use of the term Adjusted EBITDA may vary from the use of similarlytitled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. We use Adjusted EBITDA to consistently measure our performance from period to period both at the consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to compare our results to those of our competitors. Adjusted Net Income We define Adjusted Net Income as net income or loss from our consolidated statements of operations before income taxes, depreciation and amortization associated with acquired tangible and intangible assets, restructuring charges, goodwill and intangible asset impairment charges, other non-operating items from our consolidated statements of operations and certain other items considered unusual or non-recurring in nature, reduced by cash paid for income taxes. Also excluded from Adjusted Net Income is interest expense attributable to the mandatory convertible subordinated bonds due 2013. Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 26

Adjusted Net Income Useful Performance Metric Provides additional insight into profitability > Excludes non-recurring and accounting adjustments Incorporates attractive tax attributes > Sustainable, low cash tax rate > Long-term planning opportunities Captures benefit of deleveraging Internal performance measurement tool Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 27

Adjusted Net Income Reconciliation: 2 nd Quarter ($ in millions except per share amounts) Quarters ended June 30, (Unaudited) 2011 2010 Net income $ 69 $ 74 Loss from discontinued operations, net -- 3 Interest expense, net 112 159 Provision for income taxes 39 13 Depreciation and amortization 135 136 EBITDA 355 385 Equity in net income of affiliates (3) (2) Other non-operating expense / (income), net 1 (65) Restructuring charges 23 19 Stock-based compensation expense 6 4 Other items (a) 4 7 Adjusted EBITDA 386 348 Interest expense, net (112) (159) Depreciation and amortization (135) (136) Depreciation and amortization of acquisition-related tangible and intangible assets 49 56 Stock-based compensation expense (6) (4) Cash paid for income taxes (32) (37) Interest expense attributable to mandatory convertible bonds 5 -- Adjusted net income $ 155 $ 68 Adjusted net income per share of common stock, diluted (b) $0.41 $0.24 Copyright 2011 Nielsen Holdings N.V. (a) (b) See footnotes on next page Q2 11 Investor Presentation

Adjusted Net Income Reconciliation: 2 nd Quarter (cont d) (a) (b) Other items primarily consist of Sponsor Advisory Fees, costs related to our initial public offering and other deal related fees. Adjusted Net Income per share of common stock presented on a diluted basis includes potential common shares associated with stock-based compensation plans that may have been considered anti-dilutive in accordance with GAAP. The amount also includes the weighted-average amount of shares of common stock convertible associated with the mandatory convertible bonds based upon the average price of our common stock during the period. Weighted-average shares of common stock outstanding as of June 30, 2011, basic Dilutive shares of common stock from stock compensation plans Shares of common stock convertible associated with the mandatory convertible bonds Weighted-average shares of common stock outstanding, diluted 358,792,103 5,411,316 10,416,700 374,620,119 Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation

Selected Cash Flow & Balance Sheet Items ($ in millions) Cash Flow 2Q 11 Free Cash Flow $32 Capex $90 Cash Taxes $32 Restructuring $24 Balance Sheet 6/30/11 Gross Debt (a) $6,900 Capital Table 3/31/11 6/30/11 Change Term Loan Debt (secured) $ 5,013 $ 5,001 $ (12) 11.625% Sr. Notes 201 202 1 11.5% Sr. Notes 304 305 1 7.75% Sr. Notes 1,084 1,084 -- EMTNs 162 165 3 Capital lease/misc. debt 147 143 (4) Total Debt (a) $ 6,911 $ 6,900 $ (11) Less Cash (396) (374) (22) Net Debt $ 6,515 $ 6,526 $ 11 Net Debt Ratio (b) 4.5x 4.4x (0.1)x Weighted avg. interest rate (a) 5.52% 5.47% (0.05%) Cash $374 Net Debt $6,526 Net Debt Ratio (b) 4.4x (a) (b) Does not include $288 million of mandatory convertible subordinated bonds Reflects Adjusted EBITDA calculated on last twelve months basis, divided by Net Debt. See Appendix for detail Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 30

Free Cash Flow Reconciliation Full Year Quarter ended June 30, Free Cash Flow 2009 2010 2010 2011 ($ in millions) Net cash provided by Operating Activities $517 $543 $158 $122 Capital Expenditures (282) (334) (93) (90) Free Cash Flow $235 $209 $ 65 $ 32 Copyright 2011 Nielsen Holdings N.V. Q2 11 Investor Presentation 31

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