Advertising upscale watch & jewelry brands in Belgium 1
Daily Newspaper High profile quality & business titel with a focus on reserved and distinctive journalism rather than black and white opinions. Provides the basic knowledge needed to follow and understand in-depth political, economic, cultural, social, scientific and technological news. Covers the whole of Flanders & Brussels with 5 provincial, regional editions. Paid circulation (CIM 2016-17) : 100.114 Subscriptions rate : 78% Readership : 462.560 Profile social groups 1-3 : 66 % Source : CIM 2016-17
Daily Newspaper : structure 3 main sections every day of the week : 1) Main news section : extensive news inland & abroad, opinions & analysis 2) Economy & Finance section called Mens & Econmie 3) Culture, media & science : central removable booklet DS2 inside the paper
Daily Newspaper : weekend edition WEEKEND News and the stories behind the news hard news facts inland and abroad profoundness reports interviews sharp pens extensive opinion pages MENS & ECONOMY Economy, your money & your life complete economical news extensive part personal finance current affairs media & marketing CULTURE & MEDIA Everything about culture & entertainment preview on exciting events actors, musicians & artists who really matter new cd s, dvd s and games most recent developments in new media WEEKBLAD Current affairs magazine Background stories with interveiws, reports, photos, Controversial views on the latest news facts What s on for the coming week MAGAZINE De Standaard in style Stories and portraits of life, love & people Reports and overviews of fashion, design, trends & beauty Guide with reports on travel, food, wines
Daily Newspaper : paid circulation & readership Quarterly Evolution Paid circulation Q1 2015 to Q4 2015 Q4 2015 to Q3 2016 Q2 2016 to Q1 2017 100.535 100.053 100.114 500.000 450.000 400.000 462.564 412.859 Source: CIM 2011 Paid Circulation 350.000 300.000 250.000 200.000 260.572 213.561 Total Readership 150.000 100.000 50.000 0 100.114 52.995 41.850 117.585 68.003 35.050 De Standaard De Morgen De Tijd Le Soir La Libre Belgique 50.977 16.075 l'echo Source : CIM 2016-17 Print + Digital versions
Weekly Lifestyle magazine Every Saturday, lifestyle magazine enclosed with De Standaard newspaper Trendy lifestyle magazine about the good life : main topics : fashion, shopping, living & interior, tourism, gastronomy, health, trends, Reach : whole of Flanders Measurable circulation : 107.306 (cim 2016-17) Readers last period : 318.300 (cim 2016-17) Upscale reader s profile : 69% Social Class 1-3 47% male / 53% female readers Unique layout and structure 8 XL edition theme specials (larger size) 2 Luxe XL Editions (larger size with straight back)
Blue = XL editions (larger size) * Luxe XL Editions (larger size with straight back) 27 January Travel 17 February Living / Batibouw 24 February Fashion 24 March Luxe XL * 7 April Belgians & Design indoor/outdoor 28 April Interior design (Milano) 12 May Beauty + Watch & Jewelry 9 June Festivals 23 June Food 1 September Fashion 6 October Luxe XL * 13 October Interior design 10 November Living & architecture 24 November Party + Watch & Jewelry 15 December Gastronomy THEME SPECIALS 2018 (to be confirmed)
Watch & jewelry special In De Standaard Magazine Special watches and Jewelry : overview of watch & jewelry trends with a selection of recommendations for the season 16 page editorial special centrally inserted in De Standaard Magazine of 12 May (BaselWorld special) and 24th November (Party & gift special) watch & jewelry special of 24th November is pusblished in combination with the December issue of Het Blad bij NRC (Netherlands) 8
MEASURABLE CIRCULATION READERSHIP 350.000 300.000 318.300 329.972 Measurable Circulation CIM 2017 RLP Readership CIM 2017 294.565 Source: CIM 2011 318.409 250.000 241.878 234.622 200.000 173.827 153.996 150.000 100.000 50.000 107.306 97.229 44.408 92.876 59.153 58.673 34.749 23.679 59.389 75.686 32.973 21.719 0 De Standaard Magazine Weekend Knack Feeling Vif Weekend So Soir Paris Match Gael Sabato NL + FR Elle Belgium NL+FR Marie Claire Belgium NL+FR NL language only FR language only NL + FR language
TARGET GROUP REACH Upclass women / high income level women (SG 1&2) Reach in 000 readers CIM 2017 300,000 250,000 200,000 150,000 235 211 248 231 172 268 225 Source: CIM 2011 238 252 Target Group Reach Selectivity Index 231 190 100,000 50,000 89,620 83,130 71,710 51,230 60,560 51,230 46,870 26,440 96,060 56,780 17,220 0,000 De Standaard Magazine Weekend Knack Feeling De Morgen Magazine Paris Match Gael Weekend L'Express So Soir Elle Belgium NL+FR Marie Claire NL+FR Sabato NL + FR NL language only FR language only NL + FR language
45 million page impressions per month 324.000 unique visitors per day Lifestyle channel with specific fashion, shopping subsections
Website : daily net reach Belgian news sites Average reach/ day Reach full month Internet reach survey june 2017 Total Desktop/ laptop Tablet Smartphone Total HLN.be 939.979 418.162 159.985 516.099 2.600.961 Het Nieuwsblad Online 795.284 330.649 131.598 464.648 2.393.705 De Standaard Online 297.165 143.806 45.280 138.089 1.255.503 deredactie.be 241.232 134.082 37.160 97.272 1.173.691 Gazet Van Antwerpen.be 237.875 93.090 37.494 132.490 1.128.656 Sporza.be 176.157 86.495 21.612 85.170 777.183 Het Belang van Limburg.be 171.733 66.623 27.889 102.709 669.368 De Morgen.be 130.895 66.485 17.052 54.169 793.427 Knack/LeVif - News 105.597 45.785 12.675 49.478 995.279 Tijd.be 102.408 61.443 14.276 31.220 594.371 Newsmonkey.be 41.247 11.888 3.497 26.298 475.823 Netto NL sites 1.823.736 926.594 371.721 1.115.104 4.105.102 Sud Presse.be 303.316 115.759 32.384 182.407 1.305.396 RTBF.be 224.101 112.288 25.852 100.833 1.287.339 La DH.be 207.380 91.372 21.619 109.414 1.074.492 RTL.be 207.046 77.712 12.227 132.236 1.155.300 Le Soir.be 183.050 81.307 20.168 96.601 974.669 L'Avenir.net 127.459 55.298 11.911 66.714 799.674 7sur7.be 116.255 59.272 14.956 48.396 637.585 La Libre.be 115.736 54.579 12.254 56.995 744.633 L'echo.be 34.614 20.005 2.730 12.949 324.471 Netto FR sites 784.348 384.528 104.013 442.959 2.508.208
Daily reach of Belgian lifestyle websites or website lifestyle sections 70.000 60.000 58.907 Daily reach CIM Internet 2017 50.000 40.000 30.000 20.000 31.773 21.927 10.000 0 7.221 3.575