Press Release SAFILO SUCCESSFULLY PLACES EUR 150 M EQUITY-LINKED BONDS IN THE CONTEXT OF A EUR 300 M GLOBAL REFINANCING

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Press Release SAFILO SUCCESSFULLY PLACES EUR 150 M EQUITY-LINKED BONDS IN THE CONTEXT OF A EUR 300 M GLOBAL REFINANCING Padua, May 15, 2014 Safilo Group S.p.A. (the Company, and together with its subsidiaries, the Group ), following the announcement released today, announces the completion of the placement (the Offer ) of unsecured, unsubordinated equity-linked bonds maturing on 22 May 2019 with an aggregate principal amount of EUR 150 million, benefitting from a guarantee from Safilo S.p.A. (the Bonds ). The Bonds will be issued at par in the nominal amount of EUR 100,000 per Bond and will pay a coupon of 1.25% per annum, payable semi-annually in arrear on 22 November and 22 May of each year. The initial conversion price has been set at EUR 21.8623, representing a premium of 40.0% above the volume weighted average price of the ordinary shares of the Company (the Shares ) on Borsa Italiana between launch and pricing. The Bonds may be converted into Shares, subject to approval of an extraordinary general meeting of the Company (the EGM ) of a capital increase excluding shareholder pre-emption rights pursuant to article 2441, paragraph 5, of the Italian civil code, to be solely reserved for the purposes of the conversion of such Bonds (the Capital Increase ). The EGM will be held no later than 30 September 2014. Following approval of the Capital Increase at the EGM and registration of the relevant resolutions with the competent registrar, the Company will have the right to elect to settle any exercise of conversion rights in Shares, cash or a combination of Shares and cash. The Company will have the option to redeem any outstanding Bonds at their principal amount (plus accrued but unpaid interest to (but excluding) the redemption date) on or after 6 June 2017 if the volume weighted average price of a Share for a specified period is at least 130% of the conversion price in effect on each relevant dealing day. The Company may also redeem the Bonds at any time at their principal amount (plus accrued but unpaid interest to (but excluding) the redemption date) if less than 15% of the Bonds originally issued remain outstanding. 1

At final maturity, on 22 May 2019, the Bonds will be redeemed at their principal amount unless previously redeemed, converted, or purchased and cancelled. The Offer is made solely to qualified investors outside the United States of America, Australia, Canada, and Japan and any other country where the offer or the sale of the Bonds are prohibited under applicable laws or to persons resident in such countries. Settlement of the Bonds is expected to take place on 22 May 2014. Application will be made to admit the Bonds to trading on an internationally recognised, regularly operating, regulated or unregulated market by 30 September 2014. Multibrands Italy B.V. who, in aggregate, holds approximately 41.8% of the issued Share capital of the Company, has agreed, together with the Company, to enter into lock-up obligations customary for similar transactions for a period from the date hereof until 90 days after the issue date of the Bonds. In addition, Multibrands Italy B.V. has stated its intention to vote in favour of the Capital Increase at the EGM, and not to subscribe for any Bonds in connection with the Offer. The Bonds issue will enable the Group to diversify its funding sources, extend its debt maturity profile and optimise its financial structure. The net proceeds of the Offer, together with the new financing as described below, will be used, inter alia, to pre-pay the Group s outstanding financial liabilities maturing in 2015. Banca IMI, BNP Paribas and UniCredit acted as Joint Bookrunners. In the context of this Offer, the Board of Directors also approved the terms and conditions of a new unsecured, unsubordinated revolving credit facility for a total amount of up to EUR 150 million, with 4-year maturity, to be arranged by Banca IMI, BNP Paribas and UniCredit as Mandated Lead Arrangers and BNP Paribas, Intesa San Paolo and UniCredit as Underwriters. This new financing is expected to be finalised in the coming weeks and will become effective following approval of the Capital Increase by the EGM and the pre-payment and cancellation of the credit facilities currently in place, with original maturity on 30 June 2015. 2

After this global refinancing process for a total amount of EUR 300 million, the Group will benefit from greater financial flexibility for the ongoing business development needs, with the maturity of its financial indebtedness extended to 2018-2019. About Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets in America, Europe and Asia and exclusive distributors, Safilo produces and distributes its proprietary brands Carrera, Oxydo, Polaroid, Safilo, Smith Optics and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fendi, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com Contacts: Safilo Group Investor Relations Barbara Ferrante ph. +39 049 6985766 www.safilo.com/en/investors.html Safilo Group Press office Milan ph. +39 02 77807607 Padua ph. +39 049 6985322 * * * IMPORTANT NOTICE: THE INFORMATION CONTAINED IN THIS ANNOUNCEMENT IS FOR BACKGROUND PURPOSES ONLY AND DOES NOT PURPORT TO BE FULL OR COMPLETE. NO RELIANCE MAY BE PLACED FOR ANY PURPOSE ON THE INFORMATION CONTAINED IN THIS ANNOUNCEMENT OR ITS ACCURACY OR COMPLETENESS. THE INFORMATION IN THIS ANNOUNCEMENT IS SUBJECT TO CHANGE. THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO PURCHASE ANY SECURITIES IN THE UNITED STATES. THE SECURITIES HAVE NOT BEEN AND WILL NOT BE REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE SECURITIES ACT ) OR THE LAWS OF ANY STATE WITHIN THE U.S., AND MAY NOT BE OFFERED OR SOLD IN THE UNITED STATES, EXCEPT IN A TRANSACTION NOT SUBJECT TO, OR PURSUANT TO AN APPLICABLE EXEMPTION FROM, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OR ANY STATE SECURITIES LAWS. THIS ANNOUNCEMENT MAY NOT BE DISTRIBUTED OR SENT INTO THE UNITED STATES, OR IN ANY OTHER JURISDICTION IN WHICH OFFERS OR SALES OF THE SECURITIES DESCRIBED HEREIN WOULD BE PROHIBITED BY NO OFFERING OF THE SECURITIES IS BEING MADE IN THE UNITED STATES. THIS IS NOT AN OFFER TO SELL, NOR A SOLICITATION OF AN OFFER TO BUY AND ANY DISCUSSIONS, NEGOTIATIONS OR OTHER COMMUNICATIONS THAT MAY BE ENTERED INTO, WHETHER IN CONNECTION WITH THE TERMS SET OUT HEREIN OR OTHERWISE, SHALL BE CONDUCTED SUBJECT TO CONTRACT. 3

NO REPRESENTATION OR WARRANTY, EXPRESS OR IMPLIED, IS OR WILL BE MADE AS TO, OR IN RELATION TO, AND NO RESPONSIBILITY OR LIABILITY IS OR WILL BE ACCEPTED BY BANCA IMI S.P.A., BNP PARIBAS AND UNICREDIT BANK AG (THE JOINT BOOKRUNNERS ) OR BY ANY OF THEIR RESPECTIVE OFFICERS OR AGENTS OR AFFILIATES AS TO OR IN RELATION TO THE ACCURACY OR COMPLETENESS OF THIS ANNOUNCEMENT, OR ANY OTHER WRITTEN OR ORAL INFORMATION MADE AVAILABLE TO ANY INTERESTED PARTY OR ITS ADVISERS AND ANY LIABILITY THEREFORE IS HEREBY EXPRESSLY DISCLAIMED. THE JOINT BOOKRUNNERS ARE ACTING ON BEHALF OF THE COMPANY AND NO ONE ELSE IN CONNECTION WITH THE BONDS AND WILL NOT BE RESPONSIBLE TO ANY OTHER PERSON FOR PROVIDING THE PROTECTIONS AFFORDED TO CLIENTS OF THE JOINT BOOKRUNNERS OR FOR PROVIDING ADVICE IN RELATION TO THE BONDS. COPIES OF THIS ANNOUNCEMENT ARE NOT BEING, AND MUST NOT BE, MAILED, OR OTHERWISE FORWARDED, DISTRIBUTED OR SENT IN, INTO OR FROM THE UNITED STATES OR ANY OTHER JURISDICTION IN WHICH SUCH MAILING OR DISTRIBUTION WOULD BE ILLEGAL, OR TO PUBLICATIONS WITH A GENERAL CIRCULATION IN THOSE JURISDICTIONS, AND PERSONS RECEIVING THIS ANNOUNCEMENT (INCLUDING CUSTODIANS, NOMINEES AND TRUSTEES) MUST NOT MAIL OR OTHERWISE FORWARD, DISTRIBUTE OR SEND IT IN, INTO OR FROM THE UNITED STATES OR ANY OTHER JURISDICTION IN WHICH SUCH MAILING OR DISTRIBUTION WOULD BE ILLEGAL OR TO PUBLICATIONS WITH A GENERAL CIRCULATION IN THOSE JURISDICTIONS. THIS ANNOUNCEMENT IS ONLY ADDRESSED TO AND DIRECTED, IN MEMBER STATES OF THE EUROPEAN ECONOMIC AREA WHICH HAVE IMPLEMENTED THE PROSPECTUS DIRECTIVE (EACH, A RELEVANT MEMBER STATE ), AT PERSONS WHO ARE QUALIFIED INVESTORS WITHIN THE MEANING OF ARTICLE 2(1)(E) OF THE PROSPECTUS DIRECTIVE (DIRECTIVE 2003/71/EC) ( QUALIFIED INVESTORS ). EACH PERSON WHO RECEIVES THIS DOCUMENT WILL BE DEEMED TO HAVE REPRESENTED, ACKNOWLEDGED AND AGREED THAT IT IS A QUALIFIED INVESTOR WITHIN THE MEANING OF ARTICLE 2(1)(E) OF THE PROSPECTUS DIRECTIVE. UNITED KINGDOM IN ADDITION, IN THE UNITED KINGDOM, THIS ANNOUNCEMENT IS BEING DISTRIBUTED ONLY TO, AND IS DIRECTED ONLY AT, QUALIFIED INVESTORS (I) WHO HAVE PROFESSIONAL EXPERIENCE IN MATTERS RELATING TO INVESTMENTS FALLING WITHIN ARTICLE 19(5) OF THE FINANCIAL SERVICES AND MARKETS ACT 2000 (FINANCIAL PROMOTION) ORDER 2005, AS AMENDED (THE ORDER ) AND QUALIFIED INVESTORS FALLING WITHIN ARTICLE 49(2)(A) TO (D) OF THE ORDER, AND (II) TO WHOM IT MAY OTHERWISE LAWFULLY BE COMMUNICATED (ALL SUCH PERSONS TOGETHER BEING REFERRED TO AS RELEVANT PERSONS ). THIS ANNOUNCEMENT MUST NOT BE ACTED ON OR RELIED ON (I) IN THE UNITED KINGDOM, BY PERSONS WHO ARE NOT RELEVANT PERSONS, AND (II) IN ANY MEMBER STATE OF THE EUROPEAN ECONOMIC AREA OTHER THAN THE UNITED KINGDOM, BY PERSONS WHO ARE NOT QUALIFIED INVESTORS. ITALY THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER TO THE PUBLIC IN ITALY OF FINANCIAL PRODUCTS AS DEFINED UNDER ARTICLE 1, PARAGRAPH 1, LETTER (T) OF LEGISLATIVE DECREE NO. 58 OF 24 FEBRUARY 1998, AS AMENDED (THE ITALIAN FINANCIAL ACT ). AS THE SECURITIES WILL BE ISSUED IN A MINIMUM DENOMINATION OF 100,000 AND WILL NOT BE LISTED ON AN ITALIAN REGULATED MARKET, NO DOCUMENTS OR MATERIALS RELATING TO THE 4

SECURITIES HAVE BEEN OR WILL BE SUBMITTED TO THE CLEARANCE PROCEDURE OF THE COMMISSIONE NAZIONALE PER LE SOCIETÀ E LA BORSA ( CONSOB ). THE OFFER OF THE SECURITIES WILL BE CARRIED OUT IN THE REPUBLIC OF ITALY AS AN EXEMPTED OFFER PURSUANT TO ARTICLE 100 OF THE ITALIAN FINANCIAL ACT AND ARTICLE 34- TER, PARAGRAPH 1 OF CONSOB REGULATION NO. 11971 OF 14 MAY 1999, AS AMENDED. 5