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Date: 3/07/2011 No. MB07-11AG Marketing Bulletin Product Family: Gravely and Ariens From: Distribution: Subject: Ariens Sales & Marketing Dept. Canadian Dealers, RM s, DM s, Sales Partners, Tech Service, Customer Service Consumer Changes Dealer Action: Notification Ariens Company has extended the timeframe of its consumer warranty for many Ariens and Gravely product categories to three years. Highlights of the change include: Ariens mowing products are now covered by a three-year consumer warranty. The warranties for lawn tractors and 21-inch walk behind mowers produced under contract manufacturing remain the same at two years. Gravely commercial mowing products put into consumer use are now covered by a three-year consumer warranty. Ariens and most Gravely chore products (log splitters, brushes, string trimmers and edgers) are now covered by a three-year consumer warranty. The warranty for tillers produced under contract manufacturing remains the same at two years. Please note: The new warranties apply to product sold after January 1, 2011, regardless of date of manufacture. Ariens is compiling a list of new warranty codes for models that currently exist in dealer inventory. This cross-reference list will be distributed next week as a Service Bulletin (B-2075) and located on the dealer extranet. Please see the attached documents for complete details: 2011_Consumer_ 2011_Commercial_ 2011_Sno_Chore_ Page 1 of 1

Consumer Mowing Equipment Limited Ariens Company (Ariens) warrants to the original purchaser that Ariens, Gravely and Countax brand lawn and garden consumer products purchased on or after 1/1/2011 will be free from defects in material and workmanship for the time period noted in the chart below. Equipment put to personal use around a single household or residence is considered Consumer ; equipment put to any business use (agricultural, commercial, or industrial) or used at multiple locations is considered Commercial. If any product is rented or leased, then the duration of these warranties shall be 90 days after the date of purchase. An authorized Ariens dealer (Ariens brand products), Gravely dealer (Gravely brand products), or Countax dealer (Countax brand products) will repair any defect in material or workmanship, and repair or replace any defective part, subject to the conditions, limitations and exclusions set forth herein. Such repair or replacement will be free of charge (labor and parts) to the original purchaser except as noted below. Product Group Special Extensions The chart below details special extensions to this warranty: Exceptions and Limitations The chart below details special exceptions to this warranty: Consumer Commercial HA Zoom & ZT Zero-Turn Riders; AMP Rider 3 Years 90 Days HB Max Zoom & ZT HD Zero-Turn Riders 3 Years 1 Year HC Tractors, "961" Series Walk-Behind Mowers 2 Years 90 Days HD Classic LM Series Mowers; Wide Area Walk Mowers 3 Years 90 Days N/A Service (replacement) Parts 90 Days (no labor) 90 Days (no labor) HA, HB HA, HB Exception Mower Deck Shell on Zero-Turn Riders Main Frame on Zero-Turn Riders 5 Years Consumer 5 Years Consumer 3 years parts and labor Additional 2 years parts only 3 years parts and labor Additional 2 years parts only HA Batteries for AMP Rider 2 Years Consumer 100% first year; prorated second year Exception Batteries 1 Year Consumer Prorated Belts, Muffler, Tires None Commercial Cloth, Plastic, and Rubber Components (Including Belts and Cables) Engines Maximum 2 Years See Engine Manufacturer s These components are not covered when used commercially. is limited to 2 years for consumer use. Except as noted above, these components are covered for defect, not for wear. Engines are covered by engine manufacturer s warranty. Refer to engine manufacturer s warranty statement. Consumer_2011 1

Customer Responsibilities Register the product immediately at the time of sale. If the dealer does not register the product, the customer must complete the product registration card in the literature package and return it to the Ariens Company, or register the unit online at www.ariens.com, www.gravely.com, www.countax.com. To obtain warranty service, the original purchaser must: Perform the maintenance and adjustments explained in the owner's manual. Promptly notify Ariens or an authorized Ariens, Gravely or Countax service representative of the need for warranty service. Transport the product to and from the place of warranty service at owner's expense. Have the warranty service performed by an authorized Ariens, Gravely or Countax service representative. To Find an Authorized Service Representative: In the U.S. and Canada: the dealer locator on our websites: www.ariens.com www.gravely.com Or contact us by mail or by phone: In the U.S., Canada, Mexico, Caribbean, Central and South America: Ariens Company 655 W. Ryan Street Brillion, WI 54110 Phone: (920) 756-4688 www.ariens.com In Europe, Asia, Africa or the Middle East: Countax Ltd, Countax House Great Haseley, Oxfordshire, OX44 7PF Phone: 0800 597 7777 www.countax.com In Australia or New Zealand: 109-111 Abbot House Hallam, Victoria 3803 Australia Phone: (03) 9796 4244 1800 335 489 www.bynorm.com.au Exclusions - Items Not Covered by This Parts that are not genuine Ariens, Gravely or Countax service parts are not covered by this warranty and may void the warranty. Damages resulting from the installation or use of any part, accessory, or attachment which is not approved by the Ariens Company for use with product(s) identified herein are not covered by this warranty. The following maintenance, service and replacement items are not covered by this warranty unless they are noted in the Limitations section above: lubricants, spark plugs, oil, oil filters, air filters, fuel filters, brake linings, brake arms, brake shoes, skid shoes, scraper blades, shear bolts, mower blades, mower vanes, brushes, headlights, light bulbs, knives, cutters. Any misuse, alteration, improper assembly, improper adjustment, neglect, or accident which requires repair is not covered by this warranty. of gasoline blends exceeding 10% ethanol voids any and all warranties. Products are designed to the specifications in the area that the product was originally distributed. Different areas may have significantly different legal and design requirements. This warranty is limited to the requirements in the area in which the unit was originally distributed. Ariens Company does not warrant this product to the requirements of any other area. service is limited to service within the area originally distributed. In countries other than the United States and Canada, contact the Ariens Company dealer for warranty policies that govern within your country. Rights may vary from country to country and within any one country. Disclaimer Ariens Company may from time to time change the design of its products. Nothing contained in this warranty shall be construed as obligating the Ariens Company to incorporate such design changes into previously manufactured products, nor shall such changes be construed as an admission that previous designs were defective. LIMITATION OF REMEDY AND DAMAGES Ariens Company's liability under this warranty, and under any implied warranty that may exist, is limited to repair of any defect in workmanship, and repair or replacement of any defective part. Ariens Company shall not be liable for incidental, special, or consequential damages (including lost profits). Some states do not allow the exclusion of incidental or consequential damages, so the above limitation or exclusion may not apply to you. DISCLAIMER OF FURTHER WARRANTY Ariens Company makes no warranty, express or implied, other than what is expressly made in this warranty. If the law of your state provides that an implied warranty of merchantability, or an implied warranty of fitness for particular purpose, or any other implied warranty, applies to Ariens Company, then any such implied warranty is limited to the duration of this warranty. Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. This warranty gives you specific legal rights, and you may also have other rights which vary from region to region. Consumer_2011 2

Commercial Mowing Equipment Limited Ariens Company (Ariens) warrants to the original purchaser that Ariens, Gravely and Countax brand products purchased on or after 1/1/2011 and designated or labeled commercial products by Ariens Company will be free from defects in material and workmanship for the time period noted in the chart below. Equipment put to personal use around a single household or residence is considered "Consumer "; equipment put to any business use (agricultural, commercial, or industrial) or used at multiple locations is considered "Commercial." If any product is rented or leased, then the duration of these warranties shall be 90 days after the date of purchase. An authorized Ariens dealer (Ariens brand products), Gravely dealer (Gravely brand products), or Countax dealer (Countax brand products) will repair any defect in material or workmanship, and repair or replace any defective part, subject to the conditions, limitations and exclusions set forth herein. Such repair or replacement will be free of charge (labor and parts) to the original purchaser except as noted below. CA *Whichever comes first. Product Group Pro-Turn, Pro-Master, Compact-Pro, Pro-Stance, Pro-Ride, Pro-Walk Mowers, Pro-Zoom, etc. Special Extensions The chart below details special extensions to this warranty: Consumer Commercial 3 Years or 1000 hrs* 2 Years or 1000 hrs* CB Turf Mowing Equipment: CL, TRM, TVM, FP, PM-3084, etc. 3 Years or 1000 hrs* 2 Years or 1000 hrs* CC Pro 20 Series Walk-Behind Mowers 3 Years 1 Year N/A Service (replacement) Parts 90 Days (no labor) 90 Days (no labor) CA CA Exception Mower Deck Shell on Commercial Mowers Main Frame on Commercial Mowers Lifetime Lifetime CA Cast Iron Deck Spindles 3 Years CB Reels Lifetime 2 Years parts and labor (Commercial), 3 Years parts and labor (Consumer), parts-only thereafter. 2 Years parts and labor (Commercial), 3 Years parts and labor (Consumer), parts-only thereafter. 3 Years for all users including Commercial. on reels only against bending or breaking. Exceptions and Limitations The chart below details special exceptions to this warranty: Exception Batteries 1 Year Prorated Belts, Muffler, Tires None Commercial Cloth, Plastic, and Rubber Components (Including Belts and Cables) Engines Maximum 2 Year or 1000 hrs* See Engine Manufacturer s These components are not covered when used commercially. is limited to 2 years or 1000 hrs for consumer use. Except as noted above, these components are covered for defect, not for wear. Engines are covered by engine manufacturer s warranty. Refer to engine manufacturer s warranty statement. Commercial_2011 1

Customer Responsibilities Register the product immediately at the time of sale. If the dealer does not register the product, the customer must complete the product registration card in the literature package and return it to the Ariens Company, or register the unit online at www.ariens.com, www.gravely.com, www.countax.com. To obtain warranty service, the original purchaser must: Perform the maintenance and adjustments explained in the owner's manual. Promptly notify Ariens or an authorized Ariens, Gravely or Countax service representative of the need for warranty service. Transport the product to and from the place of warranty service at owner's expense. Have the warranty service performed by an authorized Ariens, Gravely or Countax service representative. To Find an Authorized Service Representative: In the U.S. and Canada: the dealer locator on our websites: www.ariens.com www.gravely.com Or contact us by mail or by phone: In the U.S., Canada, Mexico, Caribbean, Central and South America: Ariens Company 655 W. Ryan Street Brillion, WI 54110 Phone: (920) 756-4688 www.ariens.com In Europe, Asia, Africa or the Middle East: Countax Ltd, Countax House Great Haseley, Oxfordshire, OX44 7PF Phone: 0800 597 7777 www.countax.com In Australia or New Zealand: 109-111 Abbot House Hallam, Victoria 3803 Australia Phone: (03) 9796 4244 1800 335 489 www.bynorm.com.au Exclusions - Items Not Covered by This Parts that are not genuine Ariens, Gravely or Countax service parts are not covered by this warranty and may void the warranty. Damages resulting from the installation or use of any part, accessory, or attachment which is not approved by the Ariens Company for use with product(s) identified herein are not covered by this warranty. The following maintenance, service and replacement items are not covered by this warranty unless they are noted in the Limitations section above: lubricants, spark plugs, oil, oil filters, air filters, fuel filters, brake linings, brake arms, brake shoes, skid shoes, scraper blades, shear bolts, mower blades, mower vanes, brushes, headlights, light bulbs, knives, cutters. Any misuse, alteration, improper assembly, improper adjustment, neglect, or accident which requires repair is not covered by this warranty. of gasoline blends exceeding 10% ethanol voids any and all warranties. Products are designed to the specifications in the area that the product was originally distributed. Different areas may have significantly different legal and design requirements. This warranty is limited to the requirements in the area in which the unit was originally distributed. Ariens Company does not warrant this product to the requirements of any other area. service is limited to service within the area originally distributed. In countries other than the United States and Canada, contact the Ariens Company dealer for warranty policies that govern within your country. Rights may vary from country to country and within any one country. Disclaimer Ariens Company may from time to time change the design of its products. Nothing contained in this warranty shall be construed as obligating the Ariens Company to incorporate such design changes into previously manufactured products, nor shall such changes be construed as an admission that previous designs were defective. LIMITATION OF REMEDY AND DAMAGES Ariens Company's liability under this warranty, and under any implied warranty that may exist, is limited to repair of any defect in workmanship, and repair or replacement of any defective part. Ariens Company shall not be liable for incidental, special, or consequential damages (including lost profits). Some states do not allow the exclusion of incidental or consequential damages, so the above limitation or exclusion may not apply to you. DISCLAIMER OF FURTHER WARRANTY Ariens Company makes no warranty, express or implied, other than what is expressly made in this warranty. If the law of your state provides that an implied warranty of merchantability, or an implied warranty of fitness for particular purpose, or any other implied warranty, applies to Ariens Company, then any such implied warranty is limited to the duration of this warranty. Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. This warranty gives you specific legal rights, and you may also have other rights which vary from region to region. Commercial_2011 2

Sno-Thro, Sno-Tek and Chore Performing Equipment Limited Ariens Company (Ariens) warrants to the original purchaser that Ariens, Gravely, Parker, and Countax brand chore performing equipment (including Sno-Thro and Sno-Tek equipment) purchased on or after 1/1/2011 will be free from defects in material and workmanship for the time period noted in the chart below. Equipment put to personal use around a single household or residence is considered Consumer ; equipment put to any business use (agricultural, commercial, or industrial) or used at multiple locations is considered Commercial. If any product is rented or leased, then the duration of these warranties shall be 90 days after the date of purchase. An authorized Ariens dealer (Ariens brand products), Gravely dealer (Gravely brand products), Parker dealer (Parker brand products), or Countax dealer (Countax brand products) will repair any defect in material or workmanship, and repair or replace any defective part, subject to the conditions, limitations and exclusions set forth herein. Such repair or replacement will be free of charge (labor and parts) to the original purchaser except as noted below. Product Group Special Extensions The chart below details special extensions to this warranty: Exceptions and Limitations The chart below details special exceptions to this warranty: Consumer Commercial PA Log Splitters, Brushes, String Trimmers, Edgers 3 Years 90 Days PB Professional Powered Brushes 3 Years 1 Year PC Tillers 2 Years 90 Days PD Vacuums, Blowers, Sweepers, Truck Loaders, Lawn Rakes, Sprayers, Aerators, etc. 1 Year 1 Year SA Professional Sno-Thro 3 Years 1 Year SB Compact, Deluxe, Platinum, AMP Sno-Thro 3 Years 90 Days SC Sno-Tek 2 Years 90 Days UA Utility Vehicles 1 Year 1 Year N/A Service (Replacement) Parts 90 Days (no labor) 90 Days (no labor) SB Exception Batteries for AMP Sno-Thro 2 Years Consumer 100% first year; prorated second year. Exception Batteries 1 Year Prorated Belts, Muffler, Tires None Commercial SA, SB, SC Cloth, Plastic, and Rubber Components (Including Belts and Cables) Idlers Engines Maximum 2 Years Maximum 2 Years See Engine Manufacturer s These components are not covered when used commercially. is limited to 2 years for consumer use. (1 year for warranty code "PD".) Except as noted above, these components are covered for defect, not for wear. is limited on idlers to 2 years for consumer use. Engines are covered by engine manufacturer s warranty. Refer to engine manufacturer s warranty statement. Sno-Chore_2011 1

Customer Responsibilities Register the product immediately at the time of sale. If the dealer does not register the product, the customer must complete the product registration card in the literature package and return it to the Ariens Company, or register the unit online at www.ariens.com, www.gravely.com, www.countax.com, www.parkersweeper.com. To obtain warranty service, the original purchaser must: Perform the maintenance and adjustments explained in the owner's manual. Promptly notify Ariens or an authorized Ariens, Gravely, Parker or Countax service representative of the need for warranty service. Transport the product to and from the place of warranty service at owner's expense. Have the warranty service performed by an authorized Ariens, Gravely, Parker or Countax service representative. To Find an Authorized Service Representative: In the U.S. and Canada: the dealer locator on our websites: www.ariens.com www.gravely.com Or contact us by mail or by phone: In the U.S., Canada, Mexico, Caribbean, Central and South America: Ariens Company 655 W. Ryan Street Brillion, WI 54110 Phone: (920) 756-4688 www.ariens.com Exclusions - Items Not Covered by This Parts that are not genuine Ariens, Gravely, Parker or Countax service parts are not covered by this warranty and may void the warranty. Damages resulting from the installation or use of any part, accessory, or attachment which is not approved by the Ariens Company for use with product(s) identified herein are not covered by this warranty. The following maintenance, service and replacement items are not covered by this warranty unless they are noted in the Limitations section above: lubricants, spark plugs, oil, oil filters, air filters, fuel filters, brake linings, brake arms, brake shoes, skid shoes, scraper blades, shear bolts, mower blades, mower vanes, brushes, headlights, light bulbs, knives, cutters. Any misuse, alteration, improper assembly, improper adjustment, neglect, or accident which requires repair is not covered by this warranty. of gasoline blends exceeding 10% ethanol voids any and all warranties. Products are designed to the specifications in the area that the product was originally distributed. Different areas may have significantly different legal and design requirements. This warranty is limited to the requirements in the area in which the unit was originally distributed. Ariens Company does not warrant this product to the requirements of any other area. service is limited to service within the area originally distributed. In countries other than the United States and Canada, contact the Ariens Company dealer for warranty policies that govern within your country. Rights may vary from country to country and within any one country. Special Exclusions on Utility Vehicles In Europe, Asia, Africa or the Middle East: Countax Ltd, Countax House Great Haseley, Oxfordshire, OX44 7PF Phone: 0800 597 7777 www.countax.com In Australia or New Zealand: 109-111 Abbot House Hallam, Victoria 3803 Australia Phone: (03) 9796 4244 1800 335 489 www.bynorm.com.au The following uses void the warranty terms on Utility Vehicles ( UA): Renting or leasing the utility vehicle. Using the utility vehicle to tow or carry loads in excess of the limits specified in the owner/operator manual. Modifying the utility vehicle with parts and accessories that are not genuine or authorized Ariens or Gravely parts or accessories. Modifying the utility vehicle without express written authorization from the Ariens Company. Operating the utility vehicle when it has not been completely and properly assembled and pre-delivered by an authorized Gravely dealer. Sno-Chore_2011 2

Disclaimer Ariens Company may from time to time change the design of its products. Nothing contained in this warranty shall be construed as obligating the Ariens Company to incorporate such design changes into previously manufactured products, nor shall such changes be construed as an admission that previous designs were defective. LIMITATION OF REMEDY AND DAMAGES Ariens Company's liability under this warranty, and under any implied warranty that may exist, is limited to repair of any defect in workmanship, and repair or replacement of any defective part. Ariens Company shall not be liable for incidental, special, or consequential damages (including lost profits). Some states do not allow the exclusion of incidental or consequential damages, so the above limitation or exclusion may not apply to you. DISCLAIMER OF FURTHER WARRANTY Ariens Company makes no warranty, express or implied, other than what is expressly made in this warranty. If the law of your state provides that an implied warranty of merchantability, or an implied warranty of fitness for particular purpose, or any other implied warranty, applies to Ariens Company, then any such implied warranty is limited to the duration of this warranty. Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. This warranty gives you specific legal rights, and you may also have other rights which vary from region to region. Sno-Chore_2011 3