TITLE SLIDE IS IN SENTENCE CASE. GREEN BACKGROUND.

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TITLE SLIDE IS IN SENTENCE CASE. GREEN BACKGROUND. BANK OF AMERICA MERRILL LYNCH CEO CONFERENCE António Horta-Osório 00 Month 0000 Presenters Name 29 September 2015

AGENDA A differentiated business model Our successful transformation The post-crisis UK environment Current strategy and targets 1

DELIVERING FOR OUR CUSTOMERS AND SHAREHOLDERS Clear strategic focus and differentiated business model providing competitive advantage Our business model Simple, low risk, customer focused, Creating the best customer experience UK retail and commercial bank Our strategic priorities Becoming simpler and more efficient Delivering sustainable growth Clear strategy: UK retail and commercial focus Multi brand, multi channel distribution Market leading cost position Low risk, leading to lower cost of funds and equity Strong balance sheet and funding position Well positioned to meet regulatory requirements 2

DELIVERY OF STRATEGY HAS TRANSFORMED THE BUSINESS We have significantly strengthened our capital and leverage ratios together with improving our loan deposit ratio 7.6 Fully loaded common equity tier 1 (%) 8.1 10.3 4.9 12.8 13.3 4.9 3.2 3.2 Leverage ratio (%) 3.8 Dec 2011 Dec 2012 Dec 2013 (2) Dec 2014 Jun 2015 Dec 2011 Dec 2012 Dec 2013 Dec 2014 Jun 2015 Total capital (%) Loan to deposit ratio (1) (%) 22.0 21.7 135 15.6 17.3 20.8 121 113 107 109 Dec 2011 Dec 2012 Dec 2013 (2) Dec 2014 Jun 2015 Dec 2011 Dec 2012 Dec 2013 Dec 2014 Jun 2015 (1) Excluding repos and reverse repos. (2) Pro forma fully loaded common equity tier 1 capital ratio and leverage ratios.

DELIVERY OF STRATEGY HAS TRANSFORMED THE BUSINESS Significantly improved financial performance with market leading cost position and low risk business 64 Peer A Market leading cost:income ratio (%) 63 Peer B 67 Peer C Peer D Underlying profit ( bn) 6.2 7.8 0.4 2.9 3.8 4.4 2.6 0.2 1.1 2011 2012 2013 2014 Profit in H1 Profit for FY 56 48 LBG 10.1 2011 Impaired loan ratio (%) 8.6 2012 6.3 2013 2.9 2014 Underlying return on equity (%) 9.7 13.6 2013 2014 16.2 2.7 4

DELIVERING FOR OUR CUSTOMERS We are focused on becoming the best bank for customers Lending to SMEs & first time buyers (%) Net lending growth to SMEs since 2010 FTB customer growth 2010-2014 60 Increasing net promoter score (NPS) 23 74 56 LBG 6.8 2010 LBG (16) Market Active digital users (1) (m) 10.5 9.5 8.4 7.4 5.2 4.1 2.8 1.2 2011 2012 2013 2014 Online Mobile Market 11.0 6.0 35 2011 2012 2013 2014 Lloyds Halifax Bank of Scotland Supporting the UK economy through increased lending to SMEs, significantly ahead of market growth The largest lender to first time buyers Digital investments prioritised within our multi-channel strategy - over 11m active online users and 6m mobile customers Increased customer advocacy during a period of simplification and cost management (1) 2013 and 2014 actuals excluding TSB, 2010 2012 shown net of estimated TSB component. 5

UK ECONOMIC PERFORMANCE Supporting and benefiting from sustainable UK economic recovery GDP growth (1) (%) Unemployment and wage growth (2) (%) 0.7 2012 (0.8) 1.7 (0.3) 2013 3.0 0.9 2014 2.6 1.5 2015e 10 8.4 7.8 8 7.2 5.7 5.6 6 4 2.0 2.3 1.7 2.1 2.6 2 1.3 1.0 (0.2) 0 Q4 2011 Q2 2012 Q4 2012 Q2 2013 Q4 2013 Q2 2014 Q4 2014 Q2 2015 Total UK debt to GDP 100 80 60 United Kingdom UK debt/gdp (%) Euro area 262% 257% 251% 246% 40 Q4 2007 Q4 2009 Q4 2011 Q4 2013 Q4 2014 Household Corporates Public 89 83 74 Unemployment (%) Wage growth UK GDP has recovered strongly and is expected to continue to outperform the Euro area Unemployment has fallen significantly, down to 5.5% in July and wage growth has risen close to 3% Business confidence has increased over last 3 years Bank base rate rises expected to be slow and gradual UK household and corporate debt as a percentage of GDP has fallen from its 2009 peak (1) GDP growth historical data from ONS and Eurostat. 2015 estimate for UK growth LBG and Eurozone forecast from IMF (July 2015). (2) Average weekly earnings (total pay) change on previous year, 3 month average source: ONS. 6

Household spending ( bn) Household debt (%) UK ECONOMIC PERFORMANCE Supporting and benefiting from sustainable UK economic recovery 200 Household spending (1) ( bn) and debt (2) (%) 270 150 260 145 140 250 135 240 130 125 230 Q1 2009 Q1 2013 120 Q1 2015 Household spending ( bn) Household debt (%) Average house price (3) (,000) 34 LBG mortgage portfolio trends (4) (%) 55 56 56 53 49 46 16 13 12 11 5 0.1 2 1 2006 2008 2010 2012 2013 2014 Average LTVs Gross lending as % of stock LTV > 100% Sustainable and resilient recovery with consumers spending more but household indebtedness falling 180 160 (22.5)% House prices have recovered and now exceed precrisis levels, resulting in reduced risk in the mortgage book, but remain lower in real terms 140 Jun 2006 Aug 2007 Apr 2009 Aug 2015 Increased house prices and lower book turnover help maintain portfolio quality. Average LTV reduced to 45.9% from 56.4% in December 2012 (1) ONS Household Quarterly Household Consumption Expenditure volume measure. (2) Household debt as a percentage of disposable income (incl. secured, unsecured and student loans), source ONS. (3) Halifax house price index (HPI). (4) gross lending as % of stock is annualised. 7

NEW BANKING ENVIRONMENT Opportunities and risks from a complex regulatory and competitive environment COMPETITION REGULATION Traditional competitors Increasing focus on UK retail and commercial market New banks Increasing customer choice and competition Technology entrants Creating new products and services, with potential for disintermediation Greater choice and protection for customers, increased competition Prudential Ring Fencing IFRS 9 Basel III / Basel IV Stress tests Conduct and Customer PPI complaints handling SME Lending reviews Credit cards review Competition CMA review of UK SME and PCA markets 8

STRATEGIC FOCUS Strengthening our unique capabilities to respond to the changing external environment Our business model Our strategic priorities Our aim Simple, low risk, customer focused, UK retail and commercial bank Creating the best customer experience Becoming simpler and more efficient Delivering sustainable growth Best bank for customers Strong and sustainable shareholder returns 9

CREATING THE BEST CUSTOMER EXPERIENCE Multi channel focus: Accelerating digital whilst maintaining a significant branch network allows us to better meet customer needs and create value for the bank Our strategy is multi brand and multi channel 2015 YTD Digital growth vs. prior year Branches focused on acquiring new relationships in high value areas eg current accounts & mortgages Branch footprint to be optimised Switchers c.90% Branches will focus on complex products and helping customers engage with digital > 750m invested in digital since 2011 Loans c.50% Delivery of agile, resilient and scalable digital platforms in Retail and in Commercial Banking Digital proposition development to be best bank for customers Apple Pay now launched Further c. 1bn to be invested 2015-2017 Credit Cards Total Products c.15% c.20% 10

BECOMING SIMPLER AND MORE EFFICIENT Building on our cost leadership position we intend to further simplify the business while improving customer experience Investment and operational efficiencies Next phase 2015-2017 Investment in further simplification initiatives of 1.6bn over the plan period, 1.2bn above the line On track to deliver 1bn Simplification run-rate savings by end 2017, with 225m achieved as at June 2015 Process redesign and automation Sourcing Digital transformation of end to end journeys Further process simplification and automation Increased use of innovative solutions, e.g. e-auctions Optimisation of supply chains Indicative run rate savings 0.4bn 0.3bn Continued focus on costs will enable us to extend our competitive advantage Expect to deliver a cost:income ratio of around 45% exiting 2017, with reductions every year Organisation Efficiencies in head office, distribution and support functions More agile ways of working c.9,000 role reductions 0.3bn 1bn 11

DELIVERING SUSTAINABLE GROWTH Supporting the UK economy through loan growth in key customer segments SME lending up 5% and Mid Market lending maintained; continue to outperform the market Supported 1 in 5 business start-ups in 2015 LBG stock market share, 1Q15 (%) Current account volumes Retail deposit balances Mortgage balances 21 22 25 UK Consumer Finance growth of 17% 34% increase in motor finance 5% increase in credit card balances SME main banker SME and small business lending Mid Markets main banker Lex Autolease fleet stock 17 17 18 19 Mortgage market growth lower than expected 16bn gross lending in first six months, slightly below market growth, reflecting focus on margin Corporate pensions APE Consumer loan balances Consumer cards balances Home insurance GWP 15 15 16 16 Average market share 18% Remain the largest lender to first-time buyers Black Horse car finance Retail Commercial Banking Insurance 13 Consumer Finance 12

FINANCIAL TARGETS Guidance reflects confidence in the future Improved 2015 Guidance for NIM and AQR Enhanced Dividend Policy 2015 full year net interest margin guidance improved to around 2.60% Expect other income to be broadly stable in 2015 2015 full year asset quality ratio now expected to be around 15 basis points Targeting cost : Income ratio to exit 2017 at around 45%, with reductions in each year Expect to generate between 1.5 and 2% of common equity tier 1 per annum (pre dividend) Expected return on required equity of 13.5-15% by end of strategic plan period (2017) Interim dividend of 0.75p per share Progressive and sustainable dividend policy Consideration of distribution of surplus capital through special dividends or share buy-backs Surplus capital represents amounts in excess of c.12% CET1 plus a further year s ordinary dividend 13

SUMMARY Becoming the best bank for our customers and shareholders while supporting the UK economic recovery The Group has a clear strategic focus and a differentiated business model Best bank for customers Delivering the best customer experience Successful delivery of strategy has transformed the business, enabling dividend resumption Our strategic plan is expected to deliver sustainable growth and improved returns Well positioned for further progress Best bank for shareholders Delivering strong and sustainable returns Helping Britain Prosper Supporting and benefiting from UK economic recovery 14

FORWARD LOOKING STATEMENT AND BASIS OF PRESENTATION FORWARD LOOKING STATEMENTS This document contains certain forward looking statements with respect to the business, strategy and plans of Lloyds Banking Group and its current goals and expectations relating to its future financial condition and performance. Statements that are not historical facts, including statements about Lloyds Banking Group s or its directors and/or management s beliefs and expectations, are forward looking statements. By their nature, forward looking statements involve risk and uncertainty because they relate to events and depend upon circumstances that will or may occur in the future. Factors that could cause actual business, strategy, plans and/or results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward looking statements made by the Group or on its behalf include, but are not limited to: general economic and business conditions in the UK and internationally; market related trends and developments; fluctuations in exchange rates, stock markets and currencies; the ability to access sufficient sources of capital, liquidity and funding when required; changes to the Group s credit ratings; the ability to derive cost savings; changing customer behaviour including consumer spending, saving and borrowing habits; changes to borrower or counterparty credit quality; instability in the global financial markets, including Eurozone instability, the potential for one or more countries to exit the Eurozone or European Union (EU) (including the UK as a result of a referendum on its EU membership) and the impact of any sovereign credit rating downgrade or other sovereign financial issues; technological changes and risks to cyber security; pandemic, natural and other disasters, adverse weather and similar contingencies outside the Group s control; inadequate or failed internal or external processes or systems; acts of war, other acts of hostility, terrorist acts and responses to those acts, geopolitical, pandemic or other such events; changes in laws, regulations, accounting standards or taxation, including as a result of further Scottish devolution; changes to regulatory capital or liquidity requirements and similar contingencies outside the Group s control; the policies, decisions and actions of governmental or regulatory authorities in the UK, the EU, the US or elsewhere including the implementation of key legislation and regulation; the ability to attract and retain senior management and other employees; requirements or limitations imposed on the Group as a result of HM Treasury s investment in the Group; actions or omissions by the Group s directors, management or employees including industrial action; changes to the Group s post-retirement defined benefit scheme obligations; the provision of banking operations services to TSB Banking Group plc; the extent of any future impairment charges or write-downs caused by, but not limited to, depressed asset valuations, market disruptions and illiquid markets; the value and effectiveness of any credit protection purchased by the Group; the inability to hedge certain risks economically; the adequacy of loss reserves; the actions of competitors, including non-bank financial services and lending companies; and exposure to regulatory or competition scrutiny, legal, regulatory or competition proceedings, investigations or complaints. Please refer to the latest Annual Report on Form 20-F filed with the US Securities and Exchange Commission for a discussion of certain factors together with examples of forward looking statements. Except as required by any applicable law or regulation, the forward looking statements contained in this document are made as of today s date, and Lloyds Banking Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward looking statements. BASIS OF PRESENTATION The results of the Group and its business are presented in this presentation on a underlying basis. The principles adopted in the preparation of the underlying basis of reporting are set out on the inside front cover of the 2015 Half-Year Results News Release. Lloyds Banking Group and its subsidiaries 15