VANIG BUSINESS ANALYSIS

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Transcription:

VANIG BUSINESS ANALYSIS

About US Market Analysis Contents ASEAN Competitor Analysis Risk Analysis Financial Analysis

ABOUT US

What is Vanig Vanig is an integrated e-commerce and supply chain solution powered by Blockchain. Vanig simplifies and eliminates intermediaries and manual processes and brings in transparency to the entire Supply Chain process. Vanig s E-commerce platform is safe, secure, easy to use, benefits both buyer and seller and allows cryptocurrency payments.

VANIG Vanig is an e-commerce website powered by blockchain and created in order to eliminate the middleman as well as reduce cost for the consumer. The company is entering the market by using hyperledger solutions to implement transparency. Vanig is looking to bring this innovative tech solution to South East Asia. Now seems to be the perfect time for the company to enter the market since none of the major ecommerce giants in Asia have initiated the use of blockchain on their platform. HOW TO BUY VANIG tokens will be used to buy products and make secure payments on the platform. Money transfer from buyers to sellers will be near instantaneous. Buyers can still use traditional forms of payments such as credit cards, PayPal and other third party payment portals supported by the site. Although it might result in higher transaction fees.

Market Analysis Target Market Vanig is initially looking to target the demographic of South East Asia (ASEAN- an association of 10 Southeast Asian Nations), as it is expected to be one of the next booming e-commerce markets in APAC (Asia-Pacific). The size of ASEAN s Market is expected to reach $88 billion USD by the end of 2025 (from $5.5 billion in 2015). Driving Factors The two main driving factors of South East Asia s e-commerce boom are the growing middle class and the rapid expansion of the Internet access: The middle class population in ASEAN is estimated to reach 400 million in 2020 (from 190 million in 2012). Internet access in ASEAN is estimated to reach 600 million by 2025 (from 200 million in 2017).

COMPETITOR ANALYSIS ASEAN

Business Model Amazon seller fees include account fees and referral fees. In 2018, the average fee for amazon sellers is estimated to be 15%, although it varies greatly based on product category. The shipping rates to Asia and the Pacific Islands also vary based on preferred shipping times and product category: Standard Category- on average $4.5 per shipment Expedited Shipping- on average $13 per shipment Priority Courier Shipping- on average $26 per shipment Amazon accepts a variety of payments such as debit and credit. The company also implemented Amazon Pay, service that allows the consumer to use the payment method already associated with the Amazon account, charging a processing fee ranging from 2.9% to 3.9%.

Business Model Alibaba mainly focuses on business-to-business trade but it still supports consumer trade through its e-commerce web portal Tmall (B2C), which rivals Amazon. Sellers are charged an annual fee ranging from $5000 US to $10000 US as well as a commission fee between 2% to 5%, dependent on product category. Tmall has partnered up with eight Chinese logistic companies to launch an international parcel-forwarding serving that is aimed to simplify and lower the cost of shipping online purchases from China to select Asian locations. Shipping cost varies greatly based on product category but freight consolidation helped Tmall lower their shipping cost by 30% to 50%. Regarding payment methods, Tmall supports AliPay (also part of the Alibaba Group) as well as bank cards; transaction fee is estimated to be 3% to 7%. The company also requires a management fee deposit of $2000 to $15000.

Business Model JD.com mainly focuses on business-to-consumer trade. Sellers are charged an initial deposit of $15000 US as well as a commission fee of 5% to 7%, dependent on product category. Although they are both major players within the e-commerce market, JD.com differentiates itself from Alibaba by running its own logistics network. Nevertheless, the company also relies on third party providers. Shipping costs also varies greatly based on product category but JD.com tries to offer free shipping on as many items as possible. Regarding payment methods, JD.com supports WeChat Payment, JD Pay as well as bank cards; transaction fee is estimated to be 5% to 8%. The company also requires a management fee deposit of $8000 to $50000.

Business Model Vanig will focus its model on selling directly to consumer. The revenue model will be based of multiple revenue streams: Seller Fees- a competitive 5% of each sale. Fiat Transaction Commission- fee of 1.5% to 3.5%. Monthly Subscriptions to offer Pro Features For Sellers Seller Pro Package - $50 per month in Asian countries & $ 100 per month in developed countries. Pro Seller + Store Accounts Package- $100 per month in Asian Countries & $200 per month in developed countries. Vanig plans on working with third-party shipping providers and plans on offering free shipping for orders over $25 in Asian countries, and over $50 in developed countries. Regarding payment methods, Vanig supports crypto-currency payments (no transaction fees) as well as Fiat currency payments.

E-Commerce Top Players

Market Share($B USD)

RISK ASSESSMENT

Vanig SWOT Analysis Strengths Lower fees and commissions. Integration of the blockchain innovation allowing for cryptocurrency payments. Supply Chain Benefits due to raw material and manufacturing tracking. Weaknesses Competing with e-commerce giants who have access to large capital. High level of investment required. Opportunities Adaptation of Vanig supply chain by other major players. Partnerships with other e-commerce market leaders. Establishing a Vanig store brand. Threats Competitors with better research-intensive strategies and high investment capital enter the market. Market uncertainty could result in collapse of cryptocurrency.

FINANCIAL ANALYSIS

Financial Projections Based on an Investment of 20$M USD $70,000,000 $60,000,000 $50,000,000 $40,000,000 $30,000,000 $20,000,000 $10,000,000 $- -$10,000,000 -$20,000,000 Revenue and Profit $63,572,683 $40,769,109 $25,222,683 $14,945,205 $11,469,109 $3,179,501 $1,270,205 By 2019 By 2020 By 2021 By 2025 -$6,800,499 Revenue Profit before tax

Vanig Marketing Plan - Launch Goals and Objectives Goal: Onboard and nurture key seller partner relationships. Vanig will identify and build relationships with key sellers that can influence other sellers to want to sell their products through Vanig as well. We will do this by targeting specific successful stores regionally to be onboarded early to the platform. Providing this level of onboarding control will ensure a smooth red carpet process that all systems are ready for buyers and sellers understand how to run their shops. Key Objectives: 1. 2. 3. Identify sellers to pursue and build relationships with for onboarding to platform. Invest in partners that will share our values and vision and will promote Vanig. Seek exclusive partnerships to drive buyers to Vanig as the exclusive means for purchasing from those seller partners. Create promotional marketing and sales materials to market and onboard new sellers. Sellers should be aware of Vanig s unique benefits. A. Immediate payments. B. Low seller fees. C. Rewards program.

4. Create in-app tips to promote seller engagement. A. Sellers - active sellers, target them to showcase our seller pro features and pre+ store features, that offers analytics, insights into products, categories, buyers, sales etc. B. Sellers - ones that haven't sold anything - target with tips on which are hot product categories and trending products. C. Sellers that haven't logged in recently / updated their product catalogue - same as above but giving them reasons, incentives to login and list their first products. 5. Invest in ad campaigns that target new sellers to join Vanig as a new seller. A. Print media. B. Social media marketing. C. Paid articles, advertisements. D. SEO and Adwords campaign. E. Influencer endorsement on social media platforms.

Goal: Launch and develop new regional markets and opportunities. Vanig will identify and target new markets for expansion and develop partner relationships in those markets to build a seller base before launching to buyers. Being aware of regional social media and advertising networks will be important to build appropriate and rewarding campaigns to drive new buyers and sellers into Vanig s marketplace. Key Objectives: 1. Identify key regions appropriate for expansion. 2. Develop localized language support for new launch countries. 3. Translate ad campaigns for new countries and make sure adverts are culturally and customs appropriate for new regions. 4. Identify nearly sellers for onboarding. 5. Invest in ad campaigns and influencer marketing to build new buyer traffic. Goal: Engage customer audience to grow brand awareness. Creating brand awareness will be driven through multi-channel marketing sources from print to social media and digital display to influencer outreach. We will identify key relationships with influencers, key sellers, and early adopters to increase our brand outreach to new buyers. Educational outreach will be highly important to educate new buyers on how easy it is to shop at Vanig to lower any barriers to new technology that may exist in segments.

Several objectives will focus on creating a rewards program to rewards early buyers for using Vanig and completing specific goals in the platform like sharing their purchases to social media. Targeted marketing for specific e- commerce states in the platform such as items left in cart, will keep buyers and sellers active in platform. This targeting will bring buyers back to our platform to complete purchases, write reviews or follow up on upsell opportunities. Key Objectives: 1. Develop educational promotions to lower adversity/barriers to new technology so buyers understand ease of shopping through Vanig. Buyers should be interested in Vanig s approach to ecommerce. A. Low cost. B. Product origin information. C. Reliability. D. Rewards program. 2. 3. Create promotional pieces highlighting unique sellers in our ecosystem to increase sales. Identify key influencers and platforms for paid promotions and outreach.

4. Invest in marketing campaigns to drive new buyers to Vanig. A. Print media. B. Social media marketing. C. Paid articles, advertisements. D. SEO and Adwords campaign. E. Influencer endorsement on social media platforms. 5. Develop rewards program and marketing material to increase buyer acquisition, engagement and repeat shopping. Buyers will be rewarded for engaging with and sharing Vanig. A. Consider launch promotion of 200 tokens to first 5000 shoppers who make a purchase in the launch month. 6. In-app tips to promote buyer engagement. A. Buyers that left items in shopping cart. B. Buyers based on their browsing history, targeting deals while they are in the site in specific pages/product categories. C. Buyers that didn't visit our site for over a week - email enticing them to come back with tokens to purchase again. D. Request buyers to submit reviews.

Goal: Develop feedback system to increase buyer/seller happiness. With a new ecosystem it will be important to invest resources into receiving, evaluating and implementing feedback from both our buyers and sellers. Vanig will rollout a system and process to request feedback actively through several mediums to collect data to inform decisions on how we operate, feature implementations, and bug fixes. Key Objectives: 1. Implement timely email surveys to increase feedback engagement 2. Create in-app single question surveys that can get quick feedback without interrupting the user experience. 3. Build easy to access customer service portal that houses help docs and FAQs as well as quick chat support. 4. Develop list of feedback questions that align with company goals and objectives A. What is working? B. What isn t working? C. What can be improved? D. What new features do you look forward to? 5. Incentivize feedback with token rewards

Cash Flow Forecast 2019 20M Market Share (in BILLION USD) Phillipines & Malaysia - Mar'19 Vietnam - Sep '19 Month Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Total Size of Target Market (Phillipines) 0.20% 0.40% 0.60% 0.80% 0.90% 1.00% 1.00% 1.00% 1.00% 1.00% $0.08 Size of Target Market (Malaysia) 0.20% 0.40% 0.60% 0.80% 0.90% 1.00% 1.00% 1.00% 1.00% 1.00% $0.08 Size of Target Market (Vietnam) 0.20% 0.30% 0.50% 0.60% $0.02 Vanig Market Share (2% +0.1%/m) $0 $0 $375,221 $750,442 $1,125,664 $1,500,885 $1,688,495 $1,876,106 $2,182,409 $2,335,561 $2,641,864 $2,795,015 $ 17,271,662 Number of Sellers 0 0 1000 1250 1500 1750 2000 2500 3500 4000 4500 5000 $ 10,000 Additional Revenue Streams Seller Pro $50 30% 0 0 0 15000 18750 22500 26250 30000 37500 52500 60000 67500 330000 Pro Seller + Store Account $100 20% 0 0 0 20000 25000 30000 35000 40000 50000 70000 80000 90000 440000 Seller Comission Fees 10% $ - $ - $ 37,522 $ 75,044 $ 112,566 $ 150,088 $ 168,850 $ 187,611 $ 218,241 $ 233,556 $ 264,186 $ 279,502 $ 1,727,166 Advertising Revenue 5% $ - $ - $ - $ 37,522 $ 56,283 $ 75,044 $ 84,425 $ 93,805 $ 109,120 $ 116,778 $ 132,093 $ 139,751 $ 844,822 Total Revenue $ - $ - $ 37,522 $ 147,566 $ 212,600 $ 277,633 $ 314,524 $ 351,416 $ 414,861 $ 472,834 $ 536,280 $ 576,752 $ 3,341,988 One Time-Cost Cash Capital General Expenses Advertising/Marketing $150,000 $500,000 $500,000 $150,000 $150,000 $150,000 $150,000 $300,000 $200,000 $200,000 $200,000 $200,000 $2,850,000 E-Commerce Staff $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $100,000 $100,000 $100,000 $100,000 $100,000 $1,025,000 Supply Chain Staff $58,000 $58,000 $58,000 $58,000 $58,000 $58,000 $58,000 $100,000 $100,000 $100,000 $100,000 $100,000 $906,000 Mixed Integration Staff $36,000 $58,000 $58,000 $58,000 $58,000 $58,000 $58,000 $75,000 $75,000 $75,000 $75,000 $75,000 $759,000 Employee Salaries $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $130,000 $130,000 $130,000 $130,000 $130,000 $1,350,000 Rent/Lease Payments/Utlities $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $30,000 $30,000 $30,000 $30,000 $30,000 $290,000 One Time-Cost Hyperledger Infrastructure $200,000 - - - - - - - - - - - $200,000 Strategic and Market Advisors $400,000 - - - - - - - - - - - $400,000 Postage, Shipping & Communication $100,000 - - - - - - - - - - - $100,000 Business Insurance $500,000 $500,000 Computer Software & Equipment $500,000 - - - - - - - - - - - $500,000 Travel Expenses $150,000 $150,000 Business Licenses $150,000 - - - - - - - - - - - $150,000 Professional Services $250,000 - - - - - - - - - - - $250,000 Furniture & Fixtures $100,000 - - - - - - - - - - - $100,000 Research & Development $200,000 - - - - - - - - - - - $200,000 Misceallanous $250,000 - - - - - - - - - - - $250,000 Total Expenses $3,239,000 $811,000 $811,000 $461,000 $461,000 $461,000 $461,000 $735,000 $635,000 $635,000 $635,000 $635,000 $9,980,000 NET CASH FLOW -$ 3,239,000 -$ 811,000 -$ 773,478 -$ 313,434 -$ 248,400 -$ 183,367 -$ 146,476 -$ 383,584 -$ 220,139 -$ 162,166 -$ 98,720 -$ 58,248 -$ 6,638,012 CUMULATIVE CASH FLOW -$ 3,239,000 -$ 4,050,000 -$ 4,823,478 -$ 5,136,912 -$ 5,385,312 -$ 5,568,679 -$ 5,715,155 -$ 6,098,739 -$ 6,318,878 -$ 6,481,044 -$ 6,579,764 -$ 6,638,012 -

Market Share (in BILLION USD) Cash Flow Forecast 2012 20M Singapore - Mar'20 Hong-Kong - Sep'20 Month Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Total Size of Target Market (Phillipines) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Malaysia) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Vietnam) 0.80% 0.80% 0.90% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Singapore) 0.20% 0.40% 0.60% 0.80% 0.90% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Hong Kong) 0.20% 0.30% 0.50% 0.70% Vanig Market Share (2% +0.1%/m) $3,591,000 $3,591,000 $4,220,533 $4,850,067 $5,302,267 $5,754,467 $5,980,567 $6,206,667 $6,570,200 $6,751,967 $7,115,500 $7,479,033 $ 67,413,267 Number of Sellers 6000 8000 10000 11000 12000 14000 15000 16000 18000 20000 22000 24000 $ 10,000 Additional Revenue Streams Seller Pro $50 30% 210000 280000 350000 150000 165000 180000 210000 225000 240000 270000 300000 330000 2910000 Pro Seller + Store Account $100 20% 180000 240000 300000 200000 220000 240000 280000 300000 320000 360000 400000 440000 3480000 Seller Comission Fees 10% $ 359,100 $ 359,100 $ 422,053 $ 485,007 $ 530,227 $ 575,447 $ 598,057 $ 620,667 $ 657,020 $ 675,197 $ 711,550 $ 747,903 $ 6,741,327 Advertising Revenue 5% $ 179,550 $ 179,550 $ - $ 242,503 $ 265,113 $ 287,723 $ 299,028 $ 310,333 $ 328,510 $ 337,598 $ 355,775 $ 373,952 $ 3,159,637 Total Revenue $ 928,650 $ 1,058,650 $ 1,072,053 $ 1,077,510 $ 1,180,340 $ 1,283,170 $ 1,387,085 $ 1,456,000 $ 1,545,530 $ 1,642,795 $ 1,767,325 $ 1,891,855 $ 16,290,963 One Time-Cost Cash Capital General Expenses Advertising/Marketing $300,000 $300,000 $300,000 $300,000 $400,000 $400,000 $400,000 $500,000 $500,000 $500,000 $500,000 $500,000 $4,900,000 E-Commerce Staff $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $125,000 $125,000 $125,000 $1,275,000 Supply Chain Staff $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $125,000 $125,000 $125,000 $1,275,000 Mixed Integration Staff $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $125,000 $125,000 $125,000 $1,275,000 Employee Salaries $120,000 $120,000 $120,000 $120,000 $120,000 $120,000 $120,000 $150,000 $150,000 $150,000 $150,000 $150,000 $1,590,000 Rent/Lease Payments/Utlities $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $660,000 One Time-Cost Hyperledger Infrastructure $400,000 - - - - - - - - - - - $400,000 Strategic and Market Advisors $400,000 - - - - - - - - - - - $400,000 Postage, Shipping & Communication $100,000 - - - - - - - - - - - $100,000 Business Insurance $400,000 $400,000 Computer Software & Equipment $250,000 - - - - - - - - - - - $250,000 Travel Expenses $150,000 $150,000 Business Licenses $150,000 - - - - - - - - - - - $150,000 Professional Services $250,000 - - - - - - - - - - - $250,000 Furniture & Fixtures $100,000 - - - - - - - - - - - $100,000 Research & Development $250,000 - - - - - - - - - - - $250,000 Misceallanous $250,000 - - - - - - - - - - - $250,000 Total Expenses $3,470,000 $770,000 $770,000 $770,000 $870,000 $870,000 $880,000 $1,010,000 $1,010,000 $1,085,000 $1,085,000 $1,085,000 $13,675,000 NET CASH FLOW -$ 2,541,350 $ 288,650 $ 302,053 $ 307,510 $ 310,340 $ 413,170 $ 507,085 $ 446,000 $ 535,530 $ 557,795 $ 682,325 $ 806,855 $ 2,615,963 CUMULATIVE CASH FLOW -$ 2,541,350 -$ 2,252,700 -$ 1,950,647 -$ 1,643,137 -$ 1,332,797 -$ 919,627 -$ 412,542 $ 33,458 $ 568,988 $ 1,126,783 $ 1,809,108 $ 2,615,963 -

Market Share (in BILLION USD) Cash Flow Forecast 2021 20M Indonesia Mar'21 India - Sep'21 Month Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Total Size of Target Market (Phillipines) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% $0.12 Size of Target Market (Malaysia) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% $0.12 Size of Target Market (Vietnam) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% $0.12 Size of Target Market (Singapore) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Hong Kong) 0.80% 0.90% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Indonesia) 0.20% 0.40% 0.60% 0.80% 0.90% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (India) 0.20% 0.30% 0.50% 0.70% Vanig Market Share (2% +0.1%/m) $10,080,000 $10,319,167 $12,250,000 $13,941,667 $15,633,333 $17,325,000 $18,170,833 $19,016,667 $24,290,000 $26,926,667 $32,200,000 $37,473,333 $ 237,626,667 Number of Sellers 26000 28000 30000 32000 34000 36000 38000 40000 45000 46000 48000 50000 $ 10,000 Additional Revenue Streams Seller Pro $50 30% $ 910,000 $ 980,000 $ 1,050,000 $ 450,000 $ 480,000 $ 510,000 $ 540,000 $ 570,000 $ 600,000 $ 675,000 $ 690,000 $ 720,000 $ 8,175,000 Pro Seller + Store Account $100 20% $ 780,000 $ 840,000 $ 900,000 $ 600,000 $ 640,000 $ 680,000 $ 720,000 $ 760,000 $ 800,000 $ 900,000 $ 920,000 $ 960,000 $ 9,500,000 Seller Comission Fees 10% $ 1,008,000 $ 1,031,917 $ 1,225,000 $ 1,394,167 $ 1,563,333 $ 1,732,500 $ 1,817,083 $ 1,901,667 $ 2,429,000 $ 2,692,667 $ 3,220,000 $ 3,747,333 $ 23,762,667 Advertising Revenue 5% $ 504,000 $ 515,958 $ 612,500 $ 697,083 $ 781,667 $ 866,250 $ 908,542 $ 950,833 $ 1,214,500 $ 1,346,333 $ 1,610,000 $ 1,873,667 $ 11,881,333 Total Revenue $ 3,202,000 $ 3,367,875 $ 3,787,500 $ 3,141,250 $ 3,465,000 $ 3,788,750 $ 3,985,625 $ 4,182,500 $ 5,043,500 $ 5,614,000 $ 6,440,000 $ 7,301,000 $ 53,319,000 One Time-Cost Cash Capital General Expenses Advertising/Marketing $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $12,000,000 E-Commerce Staff $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $150,000 $150,000 $150,000 $150,000 $150,000 $1,450,000 Supply Chain Staff $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $150,000 $150,000 $150,000 $150,000 $150,000 $1,450,000 Mixed Integration Staff $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $150,000 $150,000 $150,000 $150,000 $150,000 $1,450,000 Employee Salaries $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $4,800,000 Rent/Lease Payments/Utlities $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $200,000 $200,000 $200,000 $1,950,000 One Time-Cost Hyperledger Infrastructure $500,000 - - - - - - - - - - - $500,000 Strategic and Market Advisors $750,000 - - - - - - - - - - - $750,000 Postage, Shipping & Communication $250,000 - - - - - - - - - - - $250,000 Business Insurance $300,000 $300,000 Computer Software & Equipment $500,000 - - - - - - - - - - - $500,000 Travel Expenses $500,000 $500,000 Business Licenses $400,000 - - - - - - - - - - - $400,000 Professional Services $1,000,000 - - - - - - - - - - - $1,000,000 Furniture & Fixtures $500,000 - - - - - - - - - - - $500,000 Research & Development $1,000,000 - - - - - - - - - - - $1,000,000 Misceallanous $500,000 - - - - - - - - - - - $500,000 Total Expenses $8,050,000 $1,850,000 $1,850,000 $1,850,000 $1,850,000 $1,850,000 $1,850,000 $2,000,000 $2,000,000 $2,050,000 $2,050,000 $2,050,000 $29,300,000 NET CASH FLOW -$ 4,848,000 $ 1,517,875 $ 1,937,500 $ 1,291,250 $ 1,615,000 $ 1,938,750 $ 2,135,625 $ 2,182,500 $ 3,043,500 $ 3,564,000 $ 4,390,000 $ 5,251,000 $ 24,019,000 CUMULATIVE CASH FLOW -$ 4,848,000 -$ 3,330,125 -$ 1,392,625 -$ 101,375 $ 1,513,625 $ 3,452,375 $ 5,588,000 $ 7,770,500 $ 10,814,000 $ 14,378,000 $ 18,768,000 $ 24,019,000 -

Market Share (in BILLION USD) Cash Flow Forecast 2022 20M Operational & rest of world roll out depends on revenue Month Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Total Size of Target Market (Phillipines) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% $0.12 Size of Target Market (Malaysia) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% $0.12 Size of Target Market (Vietnam) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% $0.12 Size of Target Market (Singapore) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Hong Kong) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (Indonesia) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% Size of Target Market (India) 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% Vanig Market Share (2% +0.1%/m) $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $38,613,379 $ 463,360,545 Number of Sellers 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 50000 $ 10,000 Additional Revenue Streams Seller Pro $50 30% $ 1,750,000 $ 1,750,000 $ 1,750,000 $ 750,000 $ 750,000 $ 750,000 $ 750,000 $ 750,000 $ 750,000 $ 750,000 $ 750,000 $ 750,000 $ 12,000,000 Pro Seller + Store Account $100 20% $ 1,500,000 $ 1,500,000 $ 1,500,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 1,000,000 $ 13,500,000 Seller Comission Fees 10% $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 3,861,338 $ 46,336,055 Advertising Revenue 5% $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 1,930,669 $ 23,168,027 Total Revenue $ 9,042,007 $ 9,042,007 $ 9,042,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 7,542,007 $ 95,004,082 One Time-Cost Cash Capital General Expenses Advertising/Marketing $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $12,000,000 E-Commerce Staff $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $400,000 $400,000 $400,000 $400,000 $400,000 $3,750,000 Supply Chain Staff $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $400,000 $400,000 $400,000 $400,000 $400,000 $3,750,000 Mixed Integration Staff $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $400,000 $400,000 $400,000 $400,000 $400,000 $3,750,000 Employee Salaries $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $6,000,000 Rent/Lease Payments/Utlities $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $300,000 $3,600,000 One Time-Cost Hyperledger Infrastructure $500,000 - - - - - - - - - - - $500,000 Strategic and Market Advisors $750,000 - - - - - - - - - - - $750,000 Postage, Shipping & Communication $250,000 - - - - - - - - - - - $250,000 Business Insurance $250,000 $250,000 Computer Software & Equipment $500,000 - - - - - - - - - - - $500,000 Travel Expenses $500,000 $500,000 Business Licenses $500,000 - - - - - - - - - - - $500,000 Professional Services $500,000 - - - - - - - - - - - $500,000 Furniture & Fixtures $250,000 - - - - - - - - - - - $250,000 Research & Development $1,000,000 - - - - - - - - - - - $1,000,000 Misceallanous $500,000 - - - - - - - - - - - $500,000 Total Expenses $8,050,000 $2,550,000 $2,550,000 $2,550,000 $2,550,000 $2,550,000 $2,550,000 $3,000,000 $3,000,000 $3,000,000 $3,000,000 $3,000,000 $38,350,000 NET CASH FLOW $ 992,007 $ 6,492,007 $ 6,492,007 $ 4,992,007 $ 4,992,007 $ 4,992,007 $ 4,992,007 $ 4,542,007 $ 4,542,007 $ 4,542,007 $ 4,542,007 $ 4,542,007 $ 56,654,082 CUMULATIVE CASH FLOW $ 992,007 $ 7,484,014 $ 13,976,020 $ 18,968,027 $ 23,960,034 $ 28,952,041 $ 33,944,048 $ 38,486,055 $ 43,028,061 $ 47,570,068 $ 52,112,075 $ 56,654,082 -

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