Zee Entertainment. 3QFY17 Result Update Best ever margin, rich valuations. Sector: Media CMP: ` 480. Recommendation: Hold

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Zee Entertainment 3QFY17 Result Update Best ever margin, rich valuations Sector: Media CMP: ` 480 Recommendation: Hold Market statistics Current stock price (`) 480 Shares O/S (cr.) 96.0 Mcap (` cr) 46,063 52W H/L (`) 589/350 6m avg. volume 22,93,000 Bloomberg Shareholding pattern Z.IN Promoters 43.07 Domestic Institution 4.33 Foreign Institution 46.61 Non-institution 5.99 of which more than 1% Oppenheimer Developing Markets Fund 6.97 Government of Singapore 1.49 ZEEL vs Nifty 160 140 120 100 Zee Entertainment 80 Jan-16 May-16 Sep-16 Capital efficiency & valuations Particulars FY16 FY17E FY18E RoE (%) 18.0 22.3 24.4 EPS (`) 11.0 13.8 15.9 CEPS (`) 11.9 14.9 17.0 P/E (x) 34.9 38.4 33.4 P/BV (x) 5.9 9.0 7.5 EV/EBITDA (x) 23.9 25.5 22.4 Income growth (%) 19.1 12.4 6.4 EBITDA growth (%) 20.4 30.9 11.6 PAT growth (%) 8.9 26.3 14.8 ANALYST Naushil Shah +91-22 4224 5125 naushil.shah@trustgroup.co.in Nifty Zee Entertainment Enterprises Q3FY17 revenue and recurring EBITDA exceeded our estimates by 1.7%/18.5% respectively. Key positives - advertisement growth of 1.4% YoY on a base of 26.8%, 15% YoY growth in domestic subscription even after the effect of demonetisation. EBITDA margin at 31.5% improved by 450bps YoY, up 261bps QoQ as the company did not spend for content this quarter. Monetization of Phase 3 digitalisation being pushed back, the company still believes that it can grow its subscription revenues by low double-digit YoY. Zee is however richly priced and we believe there could be some headwinds like tapering advertisement growth on back of high base, pricing pressure on the bouquet (ex-sports portfolio), weakness in ratings at GEC coupled with intensified competition. We maintain our Hold rating on the stock. Subscription growth boosts revenues; margins improve QoQ on low content costs. Advertisement revenues increased 1.4% YoY (55 60% of advertisement revenue comes from FMCG sector). This is remarkable given the base of last year and the effect of demonetization for couple of months in the quarter. Domestic subscription revenues increased 15% YoY, while international revenues grew 8.4% YoY. After this spurt in EBITDA margins, we expect EBITDA margin to be higher for FY17 (compared to FY16). EBITDA was up 20% YoY, however PAT (excluding Fair value of preference shares routed through P&L) was higher by 19% YoY on account of better margins. The key properties on the Sports channels bouquet during the quarter included telecast of Zimbabwe vs Sri Lanka cricket series, South Africa vs Australia vs Pakistan vs West Indies cricket series. Conference call takeaways: 1) Advertisement growth: TV industry advertisement revenue is expected to grow 10-12% during CY17E/FY18E (FMCG, consumer durable and E commerce companies are main drivers), while Zee is expected to do better than industry. ZEE is expected to grow higher than the industry average in CY17 on account of better market share and ratings, 2) Programming content: Zee TV has 24 hours of original programming content per week. Going ahead, it will stay at these levels. Similarly, &TV s programming content will increase to 30 hours (currently 22 hours), 3) Phase 3 subscription revenues: Zee will take 18 24 months after digitisation of Phase 3 and 4 markets to achieve ARPU levels of Phase 1 and 2 markets. ZEEL is expecting domestic subscriptions to grow at mid-teens for FY17E, while international subscriptions would grow at single digits (in US$) BARC ratings: With rural data coming, on account of BARC ratings, the company believes Zee TV will be back to No. 2 position with BARC ratings. On a like-to-like basis Zee Entertainment saw a higher-than-industry growth rate in Advertisement spends (which was primarily on account of rate hikes, since inventory is capped). BARC rating includes rural data from week 41 (i.e., 2015). With this, BARC India, which reported about 55mn households representing C&S universe of 0.1mn+, expanded its reach to 153.5mn TV households, representing all India and all modes of signal. Of this 77.5mn are urban TV households and 76mn are rural TV households. Zee is strong in the rural markets and slowly will see its market share move up post inclusion of rural data. Valuations and risks. Zee is well positioned to gain from the ongoing digitalization of cable network. The growth in subscription revenue will ensure enough cash flows for Zee to invest in new channels, which will further fuel growth for the medium-to-long term. Zee is however richly priced. We are positive on the business model but believe there could be some headwinds like tapering advertisement growth on back of high base, pricing pressure on the bouquet (ex-sports portfolio), weakness in ratings at GEC coupled with intensified competition. Hence, we maintain our recommendation on Zee Entertainment at Hold.

4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 1Q11 3Q11 1Q12 3Q12 1Q13 3Q13 1Q14 3Q14 1Q15 3Q15 1Q16 3Q16 1Q17 3Q17 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q11 2Q12 4Q12 2Q13 4Q13 2Q14 4Q14 2Q15 4Q15 2Q16 4Q16 2Q17 Exhibit 1: Quarterly details ` mn 3QFY16 2QFY17 3QFY17 QoQ (%) YoY (%) Comments Revenues 15,951 16,954 16,391 (3.3) 2.8 - Operating costs 11,649 12,062 11,233 (6.9) (3.6) EBITDA 4,302 4,892 5,158 5.4 19.9 EBITDA margin (%) 27.0 28.9 31.5 261bps 450bps - Interest expense 45 86 90 5.5 102.7 - Depreciation 201 336 249 (25.9) 23.8 + Other income, net (incl forex) 290 432 525 21.3 81.0 PBT 4,346 4,903 5,343 9.0 22.9 - Taxes 1,602 1,634 2,081 27.3 29.9 TV industry advertisement revenue is expected to grow at 10-12% during CY17E/FY18E FY17E EBITDA margin is expected at 29 30%. Over long term, EBITDA margins could be slightly above 28-29% Effective tax rate (%) 36.9 33.3 38.9 561bps 208bps FY17 tax rate would be 34-35%. PAT 2,744 3,269 3,263 (0.2) 18.9 Minority interests (6) 56 41 NA NA Consolidated profits 2,750 3,213 3,222 0.3 17.1 Reported PAT 2,750 2,384 2,508 5.2 (8.8) Source: Company, 1Q16, 1Q17 numbers are as per IND-AS PAT increase of 19% YoY was driven by better margins. Exhibit 2: Ad revenues were down due to demonetisation (%, YoY) 35 25 18.1 15 5 (5) (15) 0.5 (4.2) (10.1) (13.5) Ad revenues 34.7 33.7 34.3 28.8 25.4 21.5 18.5 17.4 15.0 15.5 8.5 10.5 7.3 29.1 26.8 16.9 13.7 1.4 Exhibit 3: Domestic subscription to grow in 15% in FY17E Domestic subscription revenue (` mn) % increase YoY (%) 5,000 48 4,600 38 4,200 3,800 28 3,400 3,000 18 2,600 8 2,200 1,800 (2) Exhibit 4: Sports EBITDA was positive (` mn) Sports Revenue Sports Losses 3,000 Exhibit 5: Content cost was lower-than-our-expectation (` mn) Content cost As a % of revenue (%) 8,500 56 2,250 1,500 750 0 (750) (1,500) 7,500 6,500 5,500 4,500 3,500 2,500 52 48 44 40 2

Zee to gain most incase of relaxation in ad-cap minutes The Telecom Regulatory Authority of India (TRAI) released its first report on the average duration of advertising amongst pay channels. Data reveals that Zee is amongst the most disciplined broadcasters with prime-time advertising (alongwith selfpromotional content) being under 14 mins/hour. In the Hindi GEC/movie genres, among the large broadcasters, Star India and Multi Screen Media (which runs Sony TV), have prime-time ad times of ~15/16 mins/hour, while ZEEL s advertising measures ~12-14 mins/hour. In the regional space, viz. Marathi, Bengali, Kannada and Telugu, ZEEL s advertising is under 14 mins/hour. This puts the company in good position, incase TRAI imposes advertising restrictions of 12 mins/hour (as discussed in our Sector Thematic, and is now sub-judice). In such a case where competitors are currently running greater advertising, the rate increases needed to offset the reduced inventory will be lower for ZEEL, thus allowing it to reap benefits of re-pricing of advertisements. Alternatively, if TRAI doesn t impose an advertisement time restriction, ZEEL, on account of its lower advertisement time/hour, is in a position to increase inventory and hence achieve faster advertisement revenue growth than peers. Exhibit 6: Hindi general entertainment channels (GECs) and movies : prime-time (7PM-10PM) advertising (mins/hour) (mins/hour) 17 16 15 14 13 12 Movies OK Star Plus Life OK Star Gold Colors SAB TV Sony Max Sony TV Zee TV & Pictures Zee Cinema Exhibit 7: Marathi channels: Prime time advertising (mins/hour) 15 Exhibit 8: Bengali channels: Prime time advertising (mins/hour) 15.0 14.5 14 14.0 13.5 13 Star Pravah ETV Marathi Zee Marathi Zee Talkies 13.0 Star Jalsha ETV Bangla Sony Aath Zee Bangla 3

Financials Income Statement (` mn) Revenues 49,144 58,514 65,786 70,026 80,530 Op. Expenses 36,606 43,418 46,023 47,975 55,099 EBITDA 12,538 15,096 19,763 22,052 25,431 Other Income 2,278 2,016 2,191 2,300 2,800 Depreciation 673 840 1,095 1,136 1,301 EBIT 14,142 16,271 20,859 23,216 26,930 Interest 103 123 351 230 207 PBT 14,040 16,148 20,508 22,986 26,723 Tax 4,284 5,528 7,097 7,585 8,819 PAT 9,756 10,620 13,411 15,400 17,904 Minority 20 (22) (150) (164) (164) Ex. Ordinary items - 331 2,675 - - Adj Pat 9,776 10,268 10,587 15,237 17,741 Key Parameters Per share (`) EPS 10.2 11.0 13.8 15.9 18.5 CEPS 10.9 11.9 14.9 17.0 19.8 BVPS 57.8 64.9 58.9 71.0 85.1 DPS 2.3 2.3 2.8 3.3 3.8 Payout (%) 25.9 23.9 23.3 24.0 23.8 Valuation (x) P/E 33.5 34.9 38.4 33.4 28.7 P/BV 5.9 5.9 9.0 7.5 6.2 EV/EBITDA 25.5 23.9 25.5 22.4 19.2 Dividend Yield (%) 0.7 0.6 0.5 0.6 0.7 Return ratio (%) EBIDTA Margin 25.5 25.8 30.0 31.5 31.6 PAT Margin 19.9 18.1 20.4 22.0 22.2 ROAE 19.0 18.0 22.3 24.4 23.7 ROACE 27.5 27.6 35.0 37.2 35.9 Leverage Ratios (x) Long Term D/E 0.0 0.0 0.0 0.0 0.0 Net Debt/Equity (0.3) (0.3) (0.3) (0.4) (0.4) Debt/EBITDA 0.0 0.0 0.0 0.0 0.0 Interest Coverage 137.8 132.3 59.5 100.9 130.1 Current ratio 3.6 3.4 3.7 4.2 4.4 Growth Ratios (%) Income growth 11.1 19.1 12.4 6.4 15.0 EBITDA growth 4.1 20.4 30.9 11.6 15.3 PAT growth 9.6 8.9 26.3 14.8 16.3 Turnover Ratios F.A Turnover x 11.3 10.1 12.0 12.2 13.6 Inventory Days 88 82 82 83 83 Debtors Days 79 83 84 85 85 Payable days 42 44 44 44 44 Balance Sheet (` mn) Equity Share Capital 960 960 960 960 961 Reserves & Surplus 54,538 61,354 68,850 80,435 93,960 Total Shareholders Fund 55,498 62,314 69,811 81,396 94,921 Minority Interest 4 85 85 85 85 Non- current liabilities 249 308 147 184 321 Long term Borrowings 12 9 9 9 9 Deferred tax liabilities (531) (556) (745) (745) (745) Other LT liabilities & prov 768 854 883 920 1,057 Current Liabilities 13,776 15,678 16,644 17,350 19,926 Short-term borrowings - - - - - Trade payables 4,204 5,194 5,548 5,783 6,642 Other cur liabilities & Prov 9,572 10,484 11,096 11,567 13,284 Total Liabilities 69,527 78,385 86,687 99,015 115,253 Assets Non- current Assets 19,725 24,515 22,055 22,796 24,175 Fixed assets 4,367 5,810 5,469 5,733 5,932 Non-current investments 9,351 12,197 9,197 9,197 9,197 Long-term loans & adv 5,629 5,913 6,669 7,099 8,163 Other non-current assets 378 594 721 767 883 Current assets 49,802 53,870 64,631 76,218 91,078 Current investments 8,291 7,391 7,391 7,391 7,391 Trade receivables 10,692 13,245 15,140 16,308 18,754 Inventories 11,878 13,160 14,779 15,924 18,312 Cash & bank balances 7,365 9,733 15,606 24,125 32,280 Short-term loans & adv 10,248 8,810 9,913 10,552 12,135 Other current assets 1,328 1,532 1,802 1,919 2,206 Total Assets 69,527 78,385 86,686 99,014 115,253 Cash flow Statement PBT 14,040 16,148 20,508 22,986 26,723 Depreciation 439 816 906 1,136 1,301 Interest Exp 103 123 351 230 207 Others (37) (272) (2,824) (164) (164) CF before W.cap 14,545 16,816 18,941 24,188 28,068 Inc/dec in W.cap 4,117 1,112 4,776 2,801 5,172 Op CF after W.cap 10,428 15,704 14,165 21,387 22,896 Less Taxes 4,284 5,528 7,097 7,585 8,819 Net CF From Operations 6,144 10,175 7,068 13,802 14,077 Inc/(dec) in F.A + CWIP 935 2,284 753 1,401 1,500 (Pur)/sale of Investments 1,726 1,946 (3,000) - - Others (103) (123) (351) (230) (207) CF from Invst Activities (2,764) (4,353) 1,896 (1,631) (1,707) Loan Raised/(repaid) (5) (3) - - - Equity Raised 874 (923) (0) 0 0 Dividend 2,528 2,528 3,090 3,652 4,216 CF from Fin Activities (1,660) (3,454) (3,090) (3,652) (4,215) Net inc /(dec) in cash 1,720 2,368 5,874 8,520 8,155 Op. bal of cash 5,644 7,364 9,732 15,606 24,125 Cl. balance of cash 7,364 9,732 15,606 24,125 32,280 4

Institutional Equity Team Naren Shah - HoE naren.shah@trustgroup.co.in +91-22-4084-5092 Institutional Sales Deepak Gupta deepak.gupta@trustgroup.co.in +91-22-4224-5197 Sriram Rangarajan sriram.rangarajan@trustgroup.co.in +91-22-4224-5216 Sales Trading & Dealing Rajesh Ashar rajesh.ashar@trustgroup.co.in +91-22-4224-5123 Samir Shah samir.shah1@trustgroup.co.in +91-22-4224-5026 Dealing trustfin@bloomberg.net +91-22-4084-5089 DISCLAIMER We are committed to providing completely independent and transparent recommendations to help our clients reach a better decision. This document is provided for assistance only and is not intended to be and must not alone be taken as the basis for an investment decision. Nothing in this document should be construed as investment or financial advice, and nothing in this document s hould be construed as an advice to buy or sell or solicitation to buy or sell the securities of companies referred to in this document. The intent of this document is not in recommendary nature. The recipient of this document should make such investigations as it deems necessary to arrive at an independent evaluation of an investment in the securities of c ompanies referred to in this document (including the merits and risks involved), and should consult its own advisors to determine the merits and risks of such an investment. The investment discussed or views expressed may not be suitable for all investors. Trust Financial Consultancy Services Pvt. Ltd. has not independently verified all the information given in this document. Accordingly, no representation or warranty, express or implied, is made as to the accuracy, completeness or fairness of the information and opinions contained in this document. The Company reserves the right to make modifications and alternations to this statement as may be required from time to time without any prior approval. Trust Financial Consultancy Services Pvt. Ltd., its affiliates, their directors and the employees may from time to time, effect or have effected an own account transaction in, or deal as principal or agent in or for the securities mentioned in this document. They may perform or seek to perform investment banking or other services for, or solicit investment banking or other business from, any company referred to in this report. Each of these entities functions as a separate, distinct and independent of each other. T he recipient should take this into account before interpreting the document. This report has been prepared on the basis of information, which is already available in publicly accessible media or developed through analysis of Trust Financial Consultancy Services Pvt. Ltd. The views expressed are those of analyst and the Company may or may not subscribe to all the views expressed therein. Neither the Firm, not its directors, employees, agents or representatives shall be liable for any damages whether direct or indirect, incidental, special or consequential including lost revenue or lost profits that may arise from or in connection with the use of the information. This document is being supplied to you solely for your information and may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published, copied, in whole or in part, for any purpose. Copyright in this document vests exclusively with Trust Financial Consultancy Services Pvt. Ltd. 5

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