Advisory Desk. TVS Srichakra Ltd. BUY CMP. `355 Target Price `468. Investment rationale. Outlook and valuation. Investment Period 12 Months

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Ltd. Ltd. (TVSSL), a part of TVS Group, is a leading manufacturer of two and three-wheeler tyres with a 25% market share. Two-wheeler demand growth (~16% yoy YTD) continues to be insulated from the current slowdown in the automobile sector. Given this growth and increased installed capacity of automotive tyres by 170% to 3.3cr units over FY2009-11, TVSSL s volume is expected to grow at a CAGR of 11% over FY2011-13E. Also, the promoters have increased their stake in the company from 39.5% in June 2007 to 44.4% in June 2011, demonstrating their confidence in the company s future growth outlook. We recommend Buy on TVSSL with a target price of `468, based on a target PE of 5x for FY2013E. Investment rationale Better performance of two-wheeler sales to drive the company s volume Two-wheeler domestic sales have witnessed growth of ~16% yoy YTD. Being into the manufacturing of two and three-wheeler tyres, TVSSL is not much exposed to the risks of demand slowdown, as the two-wheeler segment continues to be insulated from the current slowdown in the automobile sector and is expected to grow at a CAGR of 13% over FY2011-13E. Backed by this and increased capacity utilisation, we expect the company s volume to grow at a CAGR of 11% over FY2011-13. Increase in capacity utilisation to drive operating leverage TVSSL has increased its installed capacity of automotive tyres by 170% to 3.3cr units over FY2009-11. This capacity increase is expected to drive the operating leverage for the company. However, capacity utilisation is only 48% (as of March 2011), which is expected to increase to 59% over FY2011 13E. Increase in promoters stake A positive for the company The company s promoters have increased their share from 39.5% in June 2007 to 44.4% in June 2011. This consistent increase in their share in the company is a good signal for investors, as it demonstrates the confidence of promoters in the company s future growth outlook. Outlook and valuation At `355, the stock is trading at 4.8x and 3.8x its FY2012E and FY2013E earnings, respectively. We expect the company s revenue and profit to witness CAGRs of 22% and 35%, respectively, on the back of the expected increase in capacity utilisation, which will result in an 11% CAGR in volumes over FY2011 13E. We recommend Buy on TVSSL with a target PE of 5x for FY2013E and a target price of `468 for an investment period of 12 months. Key financials Year Sales (` cr) OPM PAT (` cr) EPS (`) RoE P/E (x) P/BV (x) EV/ EBITDA (x) EV/ Sales (x) FY2011 1,085 8.4 39 51.2 34.4 6.9 2.4 5.7 0.5 FY2012E 1,430 8.6 56 73.7 35.1 4.8 1.7 4.5 0.4 FY2013E 1,607 9.2 72 93.5 32.2 3.8 1.2 3.6 0.3 BUY CMP `355 Target Price `468 Investment Period 12 Months Source: Company Please refer to important disclosures at the end of this report 1

Investment arguments Better performance of two-wheeler sales to drive volumes Two-wheeler domestic sales have witnessed growth of ~16% yoy YTD, whereas M&HCVs grew by 7.1% and passenger vehicles grew only by 1.9% for the same period. As TVSSL is largely into the two and three-wheeler tyres segments, it has not been exposed to demand slowdown. The two-wheeler segment continues to be insulated from the current slowdown in the automobile sector and is expected to grow at a CAGR of 13% over FY2011-13E. Based on this growth and increased capacity utilisation, we expect the company s volume to grow at a CAGR of 11% over FY2011-13. Exhibit 1: Domestic sales of automobiles (April August) (in 000) FY2011 FY2012 % Change Passenger vehicles 959 977 1.9 M&HCVs 121 130 7.1 Three-wheelers 200 200 (0.3) Two-wheelers 4,621 5,358 15.9 Total 5,901 6,664 12.9 Source: SIAM TVSSL is in a position to pass on any increase in rubber prices to consumers as it is the second largest manufacturer in the segment and is considered to be a premium brand. Increase in capacity utilisation to drive operating leverage TVSSL has set up a new plant at Pantnagar, Uttarakhand, (production started in July 2009) and has increased the capacity at its Madurai plant. This led to a significant increase of 170% in its installed capacity of automotive tyres to 3.3cr units over FY2009-11. Exhibit 2: Operating leverage to drive margin 105 10 90 75 9 60 8 45 7 30 15 6 0 FY2009 FY2010 FY2011 FY2012E FY2013E 5 Capacity utilization (LHS) Operating margin (RHS) September 21, 2011 2

However, capacity utilisation is only 48% for tyres (as of March 2011). The company has a significant opportunity in terms of increasing its capacity utilisation to historical levels. We expect capacity utilisation to increase to 59% over FY2011 13E and improve the company s operating leverage. This will increase the operating margin by 87bp to 9.2% in FY2013 from 8.4% in 2011. Increase in promoters stake A positive for the company The company s promoters have increased their share from 39.5% in June 2007 to 44.4% in June 2011. This consistent increase in their share in the company is a good signal for investors, as it demonstrates the confidence of promoters in the company s future growth outlook. Exhibit 3: Promoters stake 45 44 43 44.4 (% of holding) 42 41 40 39 38 39.5 37 Jun-07 Dec-07 Jun-08 Dec-08 Jun-09 Dec-09 Jun-10 Dec-10 Jun-11 Source: Company Branding TVSSL is aggressively focusing on brand-building exercises to strengthen the quality of its dealer network and improve its market share in the after sales business. The company doubled its advertisement cost in FY2010; and in FY2011, the company further increased it by 25% to `13.4cr. Exhibit 4: Advertisement cost 16.0 14.0 13.4 12.0 10.7 (` Cr) 10.0 8.0 6.0 5.4 4.0 2.0 2.0 3.0 0.0 FY2007 FY2008 FY2009 FY2010 FY2011 Source: Company September 21, 2011 3

Competition TVSSL has a market share of 25% (in FY2011) in the two and three-wheeler tyre segments, next to MRF who is the leader with a 28% market share. Other players in the same segment include CEAT and Falcon Tyres. On the valuation front, TVSSL enjoys the highest RoE among other players in the tyre manufacturing industry. With a PE of 4.8x and 3.8x for FY2012E and FY2013E, respectively, TVSSL looks very attractive among its peers. Exhibit 5: Relative valuation Company Year Sales (` cr) OPM PAT (` cr) EPS (`) ROE P/E (x) P/BV (x) EV/ EBITDA (x) TVSSL 2012E 1,430 8.6 56 73.7 35.1 4.8 1.7 4.5 0.4 TVSSL 2013E 1,607 9.2 72 93.5 32.2 3.8 1.2 3.6 0.3 Goodyear CY2011E 1,510 8.0 75 32.5 23.0 9.9 2.3 3.9 0.3 Goodyear CY2012E 1,744 10.9 123 53.3 28.8 6.0 1.7 2.0 0.2 MRF SY2011E 10,026 8.1 292 688.0 14.9 10.2 1.5 6.3 0.5 MRF SY2012E 11,743 10.1 462 1088.8 19.3 6.5 1.2 4.4 0.4 Apollo Tyres 2012E 11,112 9.5 342 7.0 11.6 8.8 1.1 5.1 0.9 Apollo Tyres 2013E 12,710 10 469 9.0 15.0 6.4 1.0 4.3 0.9 EV/ Sales (x) September 21, 2011 4

Financials Exhibit 6: Key assumptions 2012E 2013E Volume growth 10.6 11.1 Average realisation growth 16.0 1.0 Change in raw-material prices 25.0 (4.0) Volume growth at an 11% CAGR over FY2011 13E TVSSL significantly increased its installed capacity of automotive tyres by 170% to 3.3cr units over FY2009-11 to meet up with the increasing demand of two and three-wheeler tyres. We expect sales of two-wheelers and three-wheelers in the industry to grow at a CAGR of 13% over FY2011 13E. Further, we expect the company s volume to grow at a CAGR of 11% over the same period on the back of the above-mentioned factors and considering replacement demand. Exhibit 7: TVSSL's volume growth FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E Vehicle population growth 10.1 9.8 11.3 12.9 12.8 12.7 Volume growth for TVSSL 1.0 9.6 15.5 27.1 10.6 11.1 Revenue to grow at a 22% CAGR over FY2011 13E TVSSL s revenue is expected to grow at a 22% CAGR over FY2011 13E to `1,607cr as volume is expected to post an 11% CAGR over the same period. Exhibit 8: Revenue and revenue growth (` Cr) 2000 1600 1200 800 400 65 55 45 35 25 15 0 FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E 5 Revenue (LHS) Revenue growth (RHS) September 21, 2011 5

Profit to grow at a 35% CAGR for FY2011 13E The company s operating profit margin is expected to improve by 87bp to 9.2% in FY2013E from 8.4% in FY2011, mainly on the back of increased capacity utilisation from 48% to 59% over FY2011 13E. The company s rubber consumption is lower vis-à-vis the industry s average rubber consumption i.e., 57% of sales vis-à-vis industry average of 61%, which gives the company an edge over its peers in terms of getting affected by any increase in rubber prices. Also, TVSSL is in a position to pass on any increase in rubber prices to consumers and maintain its operating margin as it is the second largest manufacturer in the segment and is considered to be a premium brand. Exhibit 9: EBITDA and EBITDA margin 160 10 120 9 8 (` Cr) 80 7 40 6 0 FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E 5 EBITDA (LHS) EBITDA Margin (RHS) The interest cost of for the company stood at `30cr at a rate of 11.6% for FY2011. Considering the increase in the interest rates for the past 18 months, we have assumed an interest rate of 13.5% for FY2013E on a conservative basis. Given the company s revenue growth and improved operating margin, we expect TVSSL s profit to grow at a 35% CAGR to `72cr over FY2011 13E. Exhibit 10: PAT and PAT growth 80 250 70 60 50 200 150 (` Cr) 40 30 20 10 100 50 0 0-50 FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E PAT (LHS) PAT growth (RHS) September 21, 2011 6

Risks Further rise in raw-material prices Rubber, the key raw material of the company, witnessed a price rise of 59% from `169/kg in April 2010 to `244/kg in March 2011. Exhibit 11: Rubber prices 300 250 214 (` /kg) 200 150 100 169 50 0 Apr-10 Aug-10 Dec-10 Apr-11 Aug-11 Source: Rubber Board Though rubber prices are witnessing a downtrend from April 2011, any further price rise may pressurise the company s operating margin. Due to a difference in mix, rubber cost is typically 30% lower for TVSSL than other tyre companies. Sensitivity analysis of EPS The sensitivity analysis reflects the changes in EPS w.r.t. the percentage change in rubber price and realisation. On our assumption of 4% decrease in rubber price and 1% increase in realisation, the EPS for FY2013E stands at `93.5. However, if rubber price goes down by 10% and realisation increases by 10%, EPS can grow to `223; but if rubber price goes up by 10% with the same increase in realisation, EPS will be `97. Exhibit 12: Impact on EPS w.r.t. % chg. in realisation and rubber price (% chg. in Rubber prices) (% chg. in Realization) -10% -4% 0% 10% 20% 30% -10% 19.4-18.5-43.7-106.7-169.7-232.8 0% 121.2 83.4 58.2-4.9-67.9-130.9 1% 131.4 93.5 68.3 5.3-57.7-120.7 10% 223.0 185.2 160.0 97.0 33.9-29.1 20% 324.8 287.0 261.8 198.8 135.8 72.7 30% 426.7 388.8 363.6 300.6 237.6 174.6 September 21, 2011 7

Slowdown in the two-wheeler automobile segment Any slowdown in the domestic sales of two wheelers may pose a risk to the company as tyre demand (OE segment) is directly dependent on automobile demand. September 21, 2011 8

Tyre industry in India According to Crisil Research, the Indian tyre industry is estimated at `29,000cr (as of June 2011), registering a CAGR of 16% over FY2007 11. The industry has an aggregate installed capacity of 13.7cr units and production of 9.7cr units of tyres (FY2009 10). The industry has three segments: original equipment (OE) (26%), replacement (63%) and exports (11%). The industry s margins are directly linked to raw-material cost, as it constitutes 66% of sales turnover and 70% of operational cost. In FY2011, the industry s operating margin declined by 450 480bp from 13.4% in FY2009 10 because of the sharp increase of 66% in natural rubber prices in the domestic market. In contrast, price realisation for the same period was 17 19%, which was insufficient to sustain margins. Exhibit 13: Industry segments (As of March 2011) LCV 8% Others 4% 2/3 wheelers 12% Truck and bus 53% Tractors 10% Cars and UVs 13% Source: Crisil Research Two-wheeler and three-wheeler tyre industry The two and three-wheeler tyre industry is expected to grow at a CAGR of 13% over FY2011 13E. MRF is the leader in this segment, with a market share of 28% followed by TVSSL (25%). Exhibit 14: Market share of two and three-wheeler tyres (FY2011) Company Market share MRF Ltd. 28 Ltd. 25 Falcon Tyres Ltd. 18 Ceat Ltd. 8 Others 21 Source: Crisil Research September 21, 2011 9

The company TVSSL is part of the TVS Group. The company is a leading manufacturer of two and three-wheeler tyres and enjoys a market share of 25% (FY2011). The company manufactures a complete range of two and three-wheeler tyres for the domestic market. For the export market, the company manufactures industrial pneumatic tyres, farm and implements tyres, skid steer tyres, multipurpose tyres and floatation tyres, among others. TVSSL s manufacturing units are located at Madurai, Tamil Nadu and Pantnagar (Uttarakhand). The company has a total installed capacity of 330lakh units of tyres (as of March 2011). In FY2010, TVSSL setup a new plant at Pantnagar, Uttarakhand, (production started in July 2009) and increased the capacity at its Madurai plant. This resulted in a significant increase of 170% in its installed capacity of automotive tyres to 3.3cr units in FY2011 from FY2009. With a network of over 2,050 dealers and 20 warehouses across the country, the company is a major supplier to TVS Motors, Hero MotoCorp, Bajaj Auto and India Yamaha Motor. Exports constitute 11% of the company s net sales, which includes exports to the US, Europe, Africa, South America and Southeast Asia. September 21, 2011 10

Standalone profit and loss account Y/E March (` cr) FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E Gross sales 520 643 753 1,181 1,557 1,749 Less: Excise duty 62 67 53 96 126 142 Net Sales 458 576 701 1,085 1,430 1,607 Other operating income - - - - - - Total operating income 458 576 701 1,085 1,430 1,607 % chg - 25.8 21.6 54.9 31.8 12.3 Net Raw Materials 304 390 432 691 940 1,047 % chg 28.2 10.6 60.0 36.2 11.4 Other Mfg costs 28 37 56 89 106 119 % chg 32.2 48.9 60.0 18.6 12.3 Personnel 35 42 54 84 103 116 % chg 20.8 26.9 57.7 22.0 12.3 Other 61 66 95 130 157 177 % chg 8.1 43.9 37.7 20.6 12.3 Total Expenditure 429 536 636 995 1,306 1,459 EBITDA 30 40 65 91 124 148 % chg - 36.6 60.8 39.3 36.4 19.9 (% of Net Sales) 6.5 7.0 9.3 8.4 8.6 9.2 Depreciation& Amort. 9 10 12 16 22 24 EBIT 21 31 53 75 102 124 % chg - 49.0 74.2 40.5 36.4 21.8 (% of Net Sales) 4.5 5.3 7.6 6.9 7.1 7.7 Interest & other Charges 11 19 16 30 36 38 Other Income 4 1 6 12 14 16 (% of sales) 0.9 0.2 0.8 1.1 1.0 1.0 Recurring PBT 9 12 38 45 66 86 % chg - 25.3 221.6 20.0 46.8 30.0 Extraordinary Exps./(Inc.) 0 (0) - (0) - - PBT (reported) 14 13 43 57 81 102 Tax 4 4 14 18 24 31 (% of PBT) 32.3 31.9 31.2 31.5 30.0 30.0 PAT (reported) 9 9 30 39 56 72 ADJ. PAT 9 9 30 39 56 72 % chg - (3.0) 232.4 31.4 44.1 26.9 (% of Net Sales) 2.0 1.6 4.3 3.6 3.9 4.5 Basic EPS (`) 12 12 39 51 74 94 Fully Diluted EPS (`) 12 12 39 51 74 94 % chg - (3.0) 232.4 31.4 44.1 26.9 Dividend 3 3 8 10 10 10 Retained Earning 7 6 22 30 47 62 September 21, 2011 11

Standalone balance sheet Y/E March (` cr) FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E SOURCES OF FUNDS Equity Share Capital 8 8 8 8 8 8 Preference Capital - - - - - - Reserves& Surplus 51 57 78 106 153 215 Shareholders Funds 59 65 86 114 161 223 Minority Interest - - - - - - Total Loans 159 157 174 256 294 271 Deferred Tax Liability 8 8 8 10 10 10 Total Liabilities 225 230 268 380 465 504 APPLICATION OF FUNDS Gross Block 127 146 192 250 270 291 Less: Acc. Depreciation 64 74 80 95 117 141 Net Block 63 72 112 155 153 151 Capital Work-in-Progress 1 1 3 10 10 10 Lease adjustment - - - - - - Goodwill - - - - - - Investments 1 1 3 3 3 3 Current Assets 219 213 315 481 650 732 Cash 4 13 9 5 9 12 Loans & Advances 37 27 32 37 49 55 Inventory 94 65 155 264 348 391 Debtors 85 107 119 174 243 273 Current liabilities 59 57 166 269 351 392 Net Current Assets 160 156 150 212 299 341 Misc. Exp. not written off - - - - - - Deferred tax assets - - - - - - Total Assets 225 230 268 380 465 504 September 21, 2011 12

Key ratios Y/E March FY2008 FY2009 FY2010 FY2011 FY2012E FY2013E Valuation Ratio (x) P/E (on FDEPS) 29.3 30.2 9.1 6.9 4.8 3.8 P/CEPS 14.8 14.4 6.5 4.9 3.5 2.8 P/BV 4.6 4.2 3.2 2.4 1.7 1.2 Dividend yield 1.0 1.0 2.8 3.5 3.5 3.5 EV/Sales 0.9 0.7 0.6 0.5 0.4 0.3 EV/EBITDA 14.3 10.2 6.7 5.7 4.5 3.6 EV / Total Assets 1.9 1.8 1.6 1.4 1.2 1.0 Per Share Data (`) EPS (Basic) 12.1 11.7 38.9 51.2 73.7 93.5 EPS (fully diluted) 12.1 11.7 38.9 51.2 73.7 93.5 Cash EPS 24.0 24.6 54.3 71.8 101.9 124.7 DPS 3.5 3.5 10.0 12.5 12.5 12.5 Book Value 77.2 84.8 112.1 148.7 209.9 291.0 DuPont Analysis - - - - EBIT margin 4.5 5.3 7.6 6.9 7.1 7.7 Tax retention ratio 0.7 0.7 0.7 0.7 0.7 0.7 Asset turnover (x) 2.1 2.7 2.8 3.0 3.2 3.4 ROIC (Post-tax) 6.4 9.7 14.4 14.2 16.1 18.2 Cost of Debt (Post Tax) 4.8 8.2 6.2 7.9 8.5 9.9 Leverage (x) 2.6 2.2 1.9 2.2 1.8 1.1 Operating ROE 10.4 13.1 30.2 27.8 29.5 27.7 Returns ROCE (Pre-tax) 9.1 13.3 19.9 19.7 21.9 24.7 Angel ROIC (Pre-tax) 9.4 14.3 21.0 20.7 23.1 26.0 ROE 15.6 13.8 34.7 34.4 35.1 32.2 Turnover ratios (x) Asset TO (Gross Block) 3.6 4.0 3.6 4.3 5.3 5.5 Inventory / Sales (days) 75 41 81 89 89 89 Receivables (days) 67 68 62 59 62 62 Payables (days) 50 39 95 99 98 98 WC cycle (ex-cash) (days) 124 90 74 70 74 75 Solvency ratios (x) Net debt to equity 2.6 2.2 1.9 2.2 1.8 1.1 Net debt to EBITDA 5.2 3.5 2.5 2.7 2.3 1.7 Int. Coverage (EBIT/ Int.) 1.8 1.6 3.4 2.5 2.9 3.3 September 21, 2011 13

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