Local Government Management Association Communications Policy September 2016 Policy Rationale The Association communicates primarily with its members, but does have a public profile. It is the intent of this policy to ensure the image, reputation, and brand assets of the Association are properly managed and protected. Policy Statement 1. Communications Standards 1.1 The Association will respond promptly, accurately and fully to requests for legally disclosable information to members, employees, the media and the general public. 1.2 In all circumstances, the reputation and brand assets of the Association must be protected and held in the highest professional regard. The following protocols provide the standard of excellence to protect the value and integrity of the Association and its members and will be applied consistently. 2. Corporate Identity Guidelines 2.1 The Association logos (including both mark and wordmark) are registered and are the property of the Association and may not be used without the express written consent of the Association. Graphic standards cover the use of the Association logo (mark and wordmark) and are attached as Annex I. 3. Media Communications 3.1 The Executive Director is to be notified of any general or specific media inquiry regardless of origin (i.e. local, regional, national or international). In the absence of the Executive Director, all media inquiries should be directed to the A/Executive Director or to the President. 3.2 The President is the designated media spokesperson for the Association. The President may delegate basic or routine inquiries to be handled by the Executive Director. In the absence of the President, the Vice-President or Past-President will be the designated media spokesperson. Local Government Management Association 1 Communications Policy September 2016
3.3 Media messaging, frequently asked questions (FAQs) and background materials are available for basic or routine inquiries and are attached as Annex II. These may be used by either the Executive Director or the President or alternate as required. Appropriate staff or volunteers may be contacted to support the development of a response to a media inquiry. 3.4 The Board of Directors will be kept informed of any non-routine or significant media inquiries that require a response on behalf of the Association and subsequent developments. 4. Crisis Management 4.1 The Association will take a proactive, preemptive approach to any public relations crisis using disclosure wherever possible to ensure open, accurate communications with the media and accountability to its members. 4.2 The Association has a contract communications consultant available to assist with the development of a crisis communications/emergency response plan if required. 5. Communications Channels 5.1 The Exchange magazine, weekly Circular, website, social media, and public speaking opportunities are all communications channels for the Association to use to be seen and heard. Wherever possible, common messaging will be used to demonstrate the values of the Association in these channels. 5.2 LGMA reserves the right to provide its members and local government professionals working in British Columbia with information about our services in keeping with the Association s Canadian Anti-Spam Legislation requirements, and LGMA s events and business activities will be the primary focus of information to members. LGMA aims to limit the promotion of other organizations materials and the amount of information outside of the work of the Association that it sends to its members. 5.3 Promotional information pertaining to LGMA s signature educational programs, workshops, webinars, tools and resources is distributed to its members on a regular basis. 5.3 Non-LGMA training opportunities or information are evaluated on a case-by-case basis and information is posted to the LGMA website and circulated to its membership based on relevance to the local government sector. All other information is referred to partner organizations as deemed necessary and/or relevant. Local Government Management Association 2 Communications Policy September 2016
5.4 Only LGMA events or partner-events are promoted on the Events Calendar of the LGMA website. 6. Social Media 6.1 LGMA will utilize any LinkedIn pages and forums, and Twitter feed to provide information to its members and those in local government in BC. 6.2 LGMA will utilize its LinkedIn forums and Twitter feed to engage with members and potential members. 6.3 Additional and/or alternate social media platforms may be developed and used on a case-by-case basis to assist with communication to and engagement with members and potential members. 6.4 From time to time, LGMA staff, members and contractors will be invited/required to post on behalf of the Association. Messaging will be provided by the LGMA wherever possible to ensure the values of the Association are maintained. Date Adopted: September 26, 2016 Revised: Status: New Retired: Local Government Management Association 3 Communications Policy September 2016
Graphic Standards & Guidelines
CONTENTS I Brand Identity Logo & Colours... 1 Wordmark & Slogan Typography... 4 Logo Size & Reproduction... 6 II APPLICATION OF BRAND IDENTITY Communications Materials... 8 Marketing Applications...... 14
G r a p h i c S t a n d a r d s & G u i d e l i n e s / I B r an d I dentit y Logo & Colours The brand identity of an organization is a visual representation of its personality, values, reputation, and outlook. In this case, it is the signature by which the LGMA is known, recognized and perceived by all those individuals with whom the area would like to communicate, be it by tourists, local residents, financial institutions, investors, vendors, employees, prospective employees or general public. The brand identity of the '' is: The corporate signature of the LGMA consists of three elements: the City and Country graphic, the corporate wordmark, and the slogan. All LGMA documents, forms, advertising, promotional items, and other types of communication should carry the corporate signature in full.
G r a p h i c S t a n d a r d s & G u i d e l i n e s / LGMA Logos Logo - Pantone 376 and Pantone 546 Black and White
Local ALBERNI Government VALLEY Management Bear Tracks Association & Lumberjacks of BC Gr r a p h i c S tta nnd da ra drs d& s & G ug i du ei ld i ne el s i n/ e s / LGMA Reverse Logo Web-Based & Supplier Graphics For applications that require a RGB colour breakdown, please use the recommended colour conversion of that media. Wherever possible, print using PMS inks to maintain crisp clean reproduction. When using CMYK mix, specify not less than 85 line screen, or 170 dpi resolution 150 line screen and 300 dpi are optimum. Where there is no guarantee of reproduction quality or specifications, print black (grayscale) only.
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 4 Wordmark & Slogan Typography The brand identity of LGMA Logo contains the Albertus MT typeface: Albertus MT Regular abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+ A l b e r t u s M T I t a l i c a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( ) _ + Albertus MT Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 5 If you wish to use a font supporting the logo, use the Formata, shown here. Formata Regular abcdefghijklmnopqrstuvwxyzabcdefgh I J KLM NOPQR STUV W XY Z 1234567890!@#$%^&*()_+ Formata Itlaic abcdefghijklmnopqrstuvwxyzabcdefgh I J KLM NOPQR STUV W XY Z 1234567890!@#$%^&*()_+ Formata Medium abcdefghijklmnopqrstuvwxyz ABCDEFGH I J KLM NOPQR STUV W XY Z 1234567890!@#$%^&*()_+ Formata Medium Italic abcdefghijklmnopqrstuvwxyz ABCDEFGH I J KLM NOPQR STUV W XY Z 1234567890!@#$%^&*()_+
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 6 Logo Size & Reproduction The LGMA logo should never be reproduced so small that it becomes illegible (ie smaller than it appears on the business card). 1" w x 1.25" h MICHAEL WATSON Director of Human Resources 7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada Phone: (250) 383-7032 Fax: (250) 383-4879 General E-mail: office@lgma.ca When used as the corporate signature (logo plus wordmark) it should not be reproduced smaller than 1" w x 1.25" h with the cap-height for the 'LGMA' type element of the logo.24" or 23 point. The lower three lines 'Local Government Management Association of British Columbia' are 6 point. To maintain the integrity of the logo, allow a minimum clear area free of any other graphic or distracting background elements as shown below. recommended minimum size of brand ID 1" w x 1.25" h within a 1.8" w x 2.125" h clear area logo only option to be used when space restrictions dictate logo no larger than 1" across
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 7 Under no circumstances are any elements of the LGMA logo to be altered or distorted or modified in any way. There are to be no colour or font substitutions. correct logo usage... incorrect logo usage compromises the integrity of the design and the company it represents
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 8 I I AP P LICATION OF B R AN D I DENTIT Y Communications Materials Samples of business card, letterhead and print materials can be found on the following pages. Business Card MICHAEL WATSON Director of Human Resources 7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada Phone: (250) 383-7032 Fax: (250) 383-4879 General E-mail: office@lgma.ca Black Pantone 376 Pantone 546 Mailing Label 7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 9 Letterhead LOCAL GOVERNMENT MANAGEMENT ASSOCIATION OF BRITISH COLUMBIA 7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada Telephone: (250) 383-7032 Fax: (250) 383-4879 General E-mail: office@lgma.ca
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 0 Report Cover - Quarterly Newsletter The manager Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non In this issue Ipsum dolorem in civit 2 Record numbers of members now attending LGMA courses Ipsum dolorem in civitatis 3 Ipsum dolorem in civitatis 4 Ipsum dolorem in civitatis 5 Ipsum dolorem in civitatis 7 Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 1 Report Text Page - Quarterly Newsletter LGMA Convention in Prince George will break new ground for delegates Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem in civitatis sine qua non erat demonstrandum. Ipsum dolorem non civitatis in rerum sunt delicto. Non fecit in podornus cicero demonstrandum quod erat. Ipsum dolorem non civitatis in rerum. Association honours Ipsum Dolorem Michelle Harper Ipsum dolorem in civitatis sine qua Ipsum dolorem in civitatis sine qua non non erat demonstrandum. Ipsum erat demonstrandum. Ipsum dolorem dolorem non civitatis in rerum sunt non civitatis in rerum sunt delicto. Non delicto. Non fecit in podornus cicero fecit in podornus cicero demonstrandum quod erat. Civitatis rex non in demonstrandum quod erat. Civitatis ipsum dolorem non civitatis in rerum Ipsum dolorem non civitatis in rerum..
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 2 Fax Cover Sheet 7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada Telephone: (250) 383-7032 Fax: (250) 383-4879 General E-mail: office@lgma.ca Fax Cover Sheet FROM TO Number of pages including Cover Sheet
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 3 Signage
Visible Area G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 4 Always use the logo files provided in eps, tiff or jpeg format to suit your application. Marketing Applications Merchandising: When applying the logo to objects which don t conform to the guidelines outlined here, the logo and wordmark may be separated, as on the pen shown here. Example of acceptable modification of logo: logo @.375"w x.75" h and workmark type @3/32"h 61cm 68cm 68cm 68cm 61cm 6" from top of display Example of logo size (@8"w x 15"h) on wrap around end panels 223.7cm Example of logo and wordmark size (@19.125"w x 20.125"h) centered on 27" panel Example of logo size and placement on Portables Network display system Frame width (3 sections) 240 cm or 94.5" Frame height (3 sections) 226 cm or 89" Frame depth 30 cm or 12"
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 5 Logo Placement & Legibility The elements of the LGMA logo reproduce as well in reverse applications, out of a 60% black background or solid colour field, as in positive applications on white or light backgrounds. When applying the logo to a background other than a solid colour, such as a photo, please ensure you use the reverse logo with the white wordmark on a dark background, or the black wordmark if placed on a light photo background to maintain optimum legibility. If legibility is compromised because of background elements, place the logo in a solid background of white or 60% black. Logo placement and legibility:
G r a p h i c S t a n d a r d s & G u i d e l i n e s / 1 6 Do Don t...... Do not separate or resize any elements of the logo except on non-conforming merchandise such as pens, as indicated previously. Do not place logo on a busy background such that legibility is compromised. Do place logo on solid or clear background, as shown to left.
Municipal Administration Training Institute has been trademarked. Add the symbol whenever using the MATI acronym as text in promotional items. The MATI logo (attached) includes this as well.