POST SHOW REPORT 2018
The second edition of R+T South America in Brazil surprised more than 7,000 visitors, among whom were architects, designers and the sector's professionals. Although it is a newcomer, the event really generated business: it presented the latest technologies and launches of blinds and solar-protection systems, with more than 50 exhibited brands.
R+T SOUTH AMERICA EXCEEDS ALL EXPECTATIONS AND CONSOLIDATES ITS STRENGTH IN BRAZIL. 4,800 SQM OF EXHIBITION SPACE We are very happy with the results, which were impressive. R+T South America has strongly entered the PRESENCE OF Brazilian market's calendar. It is an 50 BRANDS +7,000 VISITORS DURING 4 DAYS OF THE EVENT immense pleasure to hold an event like this in Brazil, in partnership with Messe Stuttgart. The confidence and support 50 exhibitors that they gave us were fundamental 14 NATIONAL AND 36 INTERNATIONAL COMPANIES for the trade fair's success. João Paulo Picolo, President of NürnbergMesse Brasil
FACTS ABOUT THE EDITION WHAT THE EXHIBITORS PRESENTED: Roller shutters and accessories Internal sun protection systems (blinds, curtains & accessories) Fitting and component Technical textiles Awnings External sun protection systems Security and access control systems Machinery for the assembly lines Machinery for the manufacturing of finished products Drive and control systems EXHIBITORS "We were exhibiting for the second time and I think that this event is better than the first one. We are meeting the existing customers again and gaining some new ones, among whom are various distributors. Apart from Brazil, we are active in Argentina and Uruguay and I was able to meet this Latin American public here." Hüseyin Topuz, Vice-President The trade fair was very good. We have already made more contacts then we expected. Apart from that, we have consolidated the relationship with those visitors who are our customers already and we are anticipating some new business. We were receiving many international visitors too." Alexandre Gasperine, Engineer
FACTS ABOUT THE EDITION WHAT THE VISITORS ARE LOOKING FOR: VISITORS Apart from meeting the companies that supply what we need, we are discovering other necessities too. We have made 76 ROLLER % SHUTTERS AND ACCESSORIES 42 % AWNINGS contact with some companies that we did not know about. 29 % WINDOW SHUTTERS & ACCESSORIES 26 % FITTING AND COMPONENTS Bruno Silveira, Salesman 24 % 22 % INTERNAL SUN PROTECTION SYSTEMS (BLINDS, CURTAINS & ACCESSORIES) EXTERNAL SUN PROTECTION SYSTEMS This is the second time that I came and 18 DRIVE AND % CONTROL SYSTEMS 16 % DOORS, GATES the quality of the exhibitors has improved this year. The trade fair is very busy. Toniel Nogueira, Commercial Manager
FACTS ABOUT THE EDITION VISITORS WHAT IS THE MAIN OBJECTIVE OF YOUR VISIT? 47 TO MAKE NEW % BUSINESS CONTACTS 45 % INFORMATION ABOUT INNOVATIONS 32 TO EXCHANGE EXPERIENCES % AND INFORMATION 29 TO TEST NEW PRODUCTS, % MACHINERY AND EQUIPMENT 27 TO CULTIVATE % BUSINESS CONTACTS VISITOR PROFILE: 34 MANUFACTURERS OF % ROLLER BLINDS 23 % RETAILERS, DEALERS AND DISTRIBUTORS 15 MANUFACTURERS OF % EXTERNAL BLINDS 14 MANUFACTURERS OF % AWNINGS AND PERGOLAS 13 MANUFACTURERS OF INTERNAL % SOLAR-PROTECTION SYSTEMS 11 IMPORTERS AND % EXPORTERS 8 ARCHITECTS, CIVIL ENGINEERS % AND PROJECT CONTRACTORS
INVESTMENT IS GIVING IMPETUS TO INDUSTRY AND IT CONFIRMS THE SECTOR'S RECOVERY 96 % INTEND TO INVEST BETWEEN R$ 50,000 AND R$ 1,000,000 IN THE EVENT 48 % 74 % OCUPAM CARGO DE LIDERANÇA OCCUPY A LEADING POSITION 80 % 63 % PARTICIPATE IN PARTICIPAM DO PROCESSO DE COMPRA DE SUAS EMPRESAS THE BUYING PROCESS OF THEIR COMPANIES
FACTS ABOUT THE EDITION INTERNATIONAL VISITORS SOUTH AMERICA 28 % ARGENTINA 19 % BOLIVIA 15 % CHILE 13 % 13 % 11 % 6 % 3 % URUGUAY PARAGUAY ECUADOR COLOMBIA PERU INTERNATIONAL VISITORS 6 % CANADA & USA 9 % EUROPE 6 % ASIA 2 % AFRICA
I do not understand much about digital marketing yet. I am a novice but learning about this at EXPER+T Arena has broadened my horizons to explore and initiate our work in this field. I came away with good ideas. ILHA Claudia Baston, owner of Baston Sistemas de Automação ABRAPE, the Brazilian Association for Venetian Blinds, Curtains and Awnings organized a special show area for its members, IHLA ABRAPE. Here the manufacturers showcased their latest products in the midst of R+T South America. The programme took place during one day of the trade fair in order to promote greater knowledge and to exchange experiences. It was initiated with a general review of the sector and highlighting the points that should be emphasized more. It also brought specialists together in order to debate topics ranging from the environmental influences to focussing on the financing and logistics. The EXPER+T Arena is an educational and networking programme that shares ideas and discusses the important subjects which are being confronted in the global markets for blinds, doors and gates, as well as solar protection. "We held four member meetings during the year and it is the second time that we used R+T South America to organize one of them, which was due to the strong presence of our associates and that is very positive for us. We consider that the exhibitors are even more professional this year, with better stands and greater focus on doing business. Our associates are expecting that the business will grow by 12 % this year in relation to 2017 and we are much more optimistic. The trade fair is also an ideal place for meeting more professionals who want to become new associates." Pedro Barros, Vice-President of Abrape's Marketing Department
A sophisticated way of visiting the event: the relationship programme is exclusive among the brands and suppliers. The Hospitality Class received more than 218 visitors who belong to the major companies in the sector during the four days of the event. THE SEGMENT OF COMPANIES 30% MANUFACTURERS OF BLINDS 10 ARCHITECTURE % AND DECORATION MANUFACTURERS 8% OF AWNINGS MANUFACTURERS 7% OF CURTAINS FIELD OF ACTIVITY 43% ADMINISTRATION 32% COMMERCIAL BUSINESS AND SALES 5% FINANCING AND ACCOUNTING
GLASS SOUTH AMERICA R+T South America took place together with Glass South America, Latin America's main platform for business, technology and design in the glass sector. The event brought together more than 14,000 of the sector's qualified professionals who are looking for innovations, new technologies and networking.
R+T SOUTH AMERICA IN THE MEDIA The 2 nd edition of the event was reported by various channels of communication in the sector, with prepared literature like press releases, interviews and exclusive contents. 75 36,000 MEDIA TARGETED PERSONS
PARTNERS Organization Support Institutional support Parallel event Media partner
CONTACT OUR COMMERCIAL TEAM FOR PARTICIPATING IN THE EDITION OF 2020! National contact: Victor Tranquilini +55 11 3205 5003 victor.tranquilini@nm-brasil.com.br International contact: Manuela Keller +49 711 18560 2605 rt-worldwide@messe-stuttgart.com 03-06 JUNE SÃO PAULO 2020EXPO Organization and Promotion Organization & Promotion