E-COMMERCE CHINA DANGDANG INC.

E-COMMERCE CHINA DANGDANG INC. FORM S-8 (Securities Registration: Employee Benefit Plan) Filed 01/04/11 Telephone 86 10 5799 2666 CIK 0001499744 SIC Code 5990 - Retail-Retail Stores, Not Elsewhere Classified Industry Internet Services Sector Technology http://www.edgar-online.com Copyright 2019, EDGAR Online, a division of Donnelley Financial Solutions. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, a division of Donnelley Financial Solutions, Terms of Use.

As filed with the Securities and Exchange Commission on January 4, 2011 Registration No. 333- SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM S-8 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 E-COMMERCE CHINA DANGDANG INC. (Exact name of registrant as specified in its charter) Cayman Islands (State or other jurisdiction of incorporation or organization) Not Applicable (I.R.S. Employer Identification Number) 4/F, Tower C, The 5 th Square No.7, Chaoyangmen North Avenue Dongcheng District, Beijing 100010 People s Republic of China Tel: (86 10)8419-1932 (Address, including zip code, and telephone number, including area code, of registrant s principal executive offices) 2004 Share Incentive Plan and 2010 Share Incentive Plan (Full title of the plan) Law Debenture Corporate Services Inc. 400 Madison Avenue, 4 th Floor New York, New York 10017 (212) 750-6474 (Name, address, including zip code, and telephone number, including area code, of agent for service) Copies to: Conor Chia-hung Yang Z. Julie Gao, Esq. Chief Financial Officer Skadden, Arps, Slate, Meagher & Flom LLP E-Commerce China Dangdang Inc. c/o 42/F, Edinburgh Tower, The Landmark, 4/F, Tower C, The 5th Square 15 Queen s Road Central No.7, Chaoyangmen North Avenue Hong Kong Dongcheng District, Beijing 100010 (852) 3740-4700 People s Republic of China Tel: (86 10)8419-1932 Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer Accelerated filer Non-accelerated filer (Do not check if a smaller reporting company) Smaller reporting company CALCULATION OF REGISTRATION FEE Proposed Maximum Proposed Maximum Amount of Amount to be Offering Price Per Aggregate Registration Title of Securities to be Registered (1) Registered (2) Share Offering Price Fee Class A Common Shares, par value $0.0001 per share 32,823,600 (3) $0.603 (3) $19,792,631 $2,297.92 Class A Common Shares, par value $0.0001 per share 10,362,270 (4) $5.436 (4) $56,329,300 $6,539.83 Total 43,185,870 (5) $76,121,931 $8,837.75 (1) These shares may be represented by the Registrant s ADSs, each of which represents five Class A common shares. The Registrant s ADSs issuable upon deposit of the Class A common shares registered hereby have been registered under a separate registration statement on Form F-6 (333-170795). (2) Represents Class A common shares issuable upon exercise of options granted under the 2004 share incentive plan and 2010 share incentive plan (the Plans ). Pursuant to Rule 416(a) under the Securities Act of 1933, as amended, (the Securities Act ) this Registration Statement also covers an indeterminate number of additional shares which may be offered and issued to prevent dilution from share splits, share dividends or similar transactions as provided in the Plans. (3) The amount to be registered represents Class A common shares issuable upon exercise of outstanding options granted under the Plans and the corresponding proposed maximum offering price per share represents the weighted average exercise price of $0.603 per share of such outstanding options. (4) These shares are reserved for future award grants under the Plans, and the proposed maximum offering price per share, which is estimated solely for the purposes of calculating the registration fee under Rule 457(h) and Rule 457(c) under the Securities Act, is based on the average of the high and low prices for the registrant s ADSs as quoted on the New York Stock Exchange on January 3, 2011. (5) Any Class A common shares covered by an award granted under the Plans (or portion of an award) that terminates, expires or lapses for any reason will be deemed not to have been issued for purposes of determining the maximum aggregate number of Class A common shares that may be issued under the Plans.

TABLE OF CONTENTS PART I Item 1. Plan Information* Item 2. Registrant Information and Employee Plan Annual Information* PART II Item 3. Incorporation of Documents by Reference Item 4. Description of Securities Item 5. Interests of Named Experts and Counsel Item 6. Indemnification of Directors and Officers Item 7. Exemption From Registration Claimed Item 8. Exhibits Item 9. Undertakings SIGNATURES POWER OF ATTORNEY EXHIBIT INDEX Ex-5.1 Opinion of Maples and Calder Ex-23.1 Consent of Ernst & Young Hua Ming

PART I INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS Item 1. Plan Information* Item 2. Registrant Information and Employee Plan Annual Information* * Information required by Part I to be contained in the Section 10(a) prospectus is omitted from this registration statement in accordance with Rule 428 under the Securities Act and the Note to Part I of Form S-8. The documents containing information specified in this Part I will be separately provided to the participants covered by the Plans, as specified by Rule 428(b)(1) under the Securities Act. Item 3. Incorporation of Documents by Reference PART II INFORMATION REQUIRED IN THE REGISTRATION STATEMENT The following documents previously filed by E-Commerce China Dangdang Inc. (the Registrant ) with the Securities and Exchange Commission (the Commission ) are incorporated by reference herein: (a) (b) The Registrant s prospectus dated December 7, 2010 filed with the Commission on December 8, 2010 pursuant to Rule 424(b)(4) under the Securities Act; and The description of the Registrant s Class A common shares incorporated by reference in the Registrant s registration statement on Form 8-A (File No. 001-34982) filed with the Commission on November 23, 2010, including any amendment and report subsequently filed for the purpose of updating that description. All documents subsequently filed by the Registrant pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934 (the Exchange Act ), after the date of this registration statement and prior to the filing of a post-effective amendment to this registration statement which indicates that all securities offered have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated by reference in this registration statement and to be part hereof from the date of filing of such documents. Any statement in a document incorporated or deemed to be incorporated by reference in this registration statement will be deemed to be modified or superseded to the extent that a statement contained in this registration statement or in any other later filed document that also is or is deemed to be incorporated by reference modifies or supersedes such statement. Any such statement so modified or superseded will not be deemed, except as so modified or superseded, to be a part of this registration statement. Item 4. Description of Securities Not applicable. Item 5. Interests of Named Experts and Counsel Not applicable. Item 6. Indemnification of Directors and Officers Cayman Islands law does not limit the extent to which a company s articles of association may provide for indemnification of directors and officers, except to the extent any such provision may be held by the Cayman Islands courts to be contrary to public policy, such as to provide indemnification against civil fraud or the consequences of committing a crime. The Registrant s sixth amended and restated articles of association, adopted by its shareholders on November 15, 2010, provides that the Registrant shall indemnify its directors and officers against actions, 2

proceedings, costs, charges, expenses, losses, damages or liabilities incurred by such persons in their capacity as such, except through their own willful neglect or default. Pursuant to the indemnification agreements, the form of which was filed as Exhibit 10.3 to the Registrant s registration statement on Form F-1, as amended, (File No. 333-170663) the Registrant has agreed to indemnify its directors and officers against certain liabilities and expenses incurred by such persons in connection with claims made by reason of their being such a director or officer. The Underwriting Agreement, the form of which was filed as Exhibit 1.1 to the Registrant s registration statement on Form F-1, as amended, (File No. 333-170663) also provides for indemnification of the Registrant and its directors and officers for certain liabilities, including liabilities arising under the Securities Act, but only to the extent that such liabilities are caused by information furnished to the Registrant by the underwriters in writing specifically for use in such registration statement and certain other disclosure documents. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling the Registrant pursuant to the foregoing provisions, the Registrant has been informed that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable. The Registrant also maintains a directors and officers liability insurance policy for its directors and officers. Item 7. Exemption From Registration Claimed Not applicable. Item 8. Exhibits See the Index to Exhibits attached hereto. Item 9. Undertakings (a) The undersigned Registrant hereby undertakes: (1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement: (i) (ii) to include any prospectus required by Section 10(a)(3) of the Securities Act; to reflect in the prospectus any facts or events arising after the effective date of this registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in this registration statement; and (iii) to include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to that information in the registration statement; provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) above do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to the Commission by the Registrant pursuant to Section 13 or Section 15(d) of the Exchange Act that are incorporated by reference in this Registration Statement; (2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. 3

(b) (c) (3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering. The undersigned Registrant hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the Registrant s annual report pursuant to Section 13(a) or 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan s annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in this registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the Registrant pursuant to the foregoing provisions, or otherwise, the Registrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Registrant of expenses incurred or paid by a director, officer or controlling person of the Registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. 4

SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-8 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in Beijing, China, on January 4, 2011. E-Commerce China Dangdang Inc. By : /s/ Peggy Yu Yu Name: Peggy Yu Yu Title: Executive Chairwoman POWER OF ATTORNEY KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints, severally and not jointly, each of Ms. Peggy Yu Yu and Mr. Conor Chia-hung Yang, with full power to act alone, as his or her true and lawful attorney-infact, with the power of substitution, for and in such person s name, place and stead, in any and all capacities, to sign any and all amendments (including post-effective amendments) to this Registration Statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto each said attorney-in-fact full power and authority to do and perform each and every act and thing requisite and necessary to be done as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that each said attorney-in-fact may lawfully do or cause to be done by virtue hereof. Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed by the following persons in the capacities and on the dates indicated. Signature Title Date /s/ Peggy Yu Yu Name: Peggy Yu Yu Executive Chairwoman of the Board of Directors January 4, 2011 /s/ Guoqing Li Name: Guoqing Li /s/ Conor Chia-hung Yang Name: Conor Chia-hung Yang Director and Chief Executive Officer(principal executive officer) Chief Financial Officer (principal financial and accounting officer) January 4, 2011 January 4, 2011 /s/ Ruby Rong Lu Name: Ruby Rong Lu /s/ Ke Zhang Name: Ke Zhang /s/ Xiaolong Li Name: Xiaolong Li Director January 4, 2011 Director January 4, 2011 Director January 4, 2011 5

Signature Title Date /s/ Kate Ledyard Name: Kate Ledyard, On behalf of Law Debenture Corporate Services Inc. Title: Manager Authorized U.S. Representative January 4, 2011 6

EXHIBIT INDEX Exhibit Number Description 4.1 Sixth Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated herein by reference to Exhibit 3.2 to the registration statement on Form F-1, as amended (File No. 333-170663)) 4.2 Registrant s Specimen Certificate for Class A Common Shares (incorporated herein by reference to Exhibit 4.2 to the registration statement on Form F-1, as amended (File No. 333-170663)) 4.3 Deposit Agreement among the Registrant, The Bank of New York Mellon, as depositary, and holders and beneficial owners of American Depositary Shares evidenced by American Depositary Receipts issued thereunder (incorporated herein by reference to Exhibit 4.3 to the registration statement on Form F-1, as amended (File No. 333-170663)) 5.1* Opinion of Maples and Calder, Cayman Islands counsel to the Registrant, regarding the legality of the Class A common shares being registered 10.1 2004 Share Incentive Plan (incorporated herein by reference to Exhibit 10.1 to the registration statement on Form F-1, as amended (File No. 333-170663)) 10.2 2010 Share Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the registration statement on Form F-1, as amended (File No. 333-170663)) 23.1* Consent of Ernst & Young Hua Ming. 23.2* Consent of Maples and Calder (included in Exhibit 5.1) 24.1* Power of Attorney (included on signature page hereto) * Filed herewith.

Exhibit 5.1 Our ref DLK\274965\4256289v2 E-Commerce China Dangdang Inc. 4/F, Tower C, The 5th Square No. 7 Chaoyangmen North Avenue Dongcheng District Beijing 100010 4 January 2011 Dear Sirs E-Commerce China Dangdang Inc. We have examined the Registration Statement on Form S-8 to be filed by E-Commerce China Dangdang Inc., a Cayman Islands exempted company incorporated with limited liability (the Company ), with the Securities and Exchange Commission (the Registration Statement ), relating to the registration under the Securities Act of 1933, as amended, of an amount of Class A common shares of the Company (the Shares ) for issuance pursuant to the following Plans (the Plans ): 2004 Share Incentive Plan 2010 Share Incentive Plan As Cayman Islands counsel to the Company, we have examined the corporate authorisations of the Company in connection with the Plans and the issue of the Shares by the Company and have assumed that the Shares will be issued in accordance with the Plans and the resolutions authorising their issue. It is our opinion that the Shares to be issued by the Company have been duly and validly authorised, and when issued, sold and paid for in the manner described in the Plans and in accordance with the resolutions adopted by the Board of Directors of the Company (or any committee to whom the Board of Directors have delegated their powers with respect to administration of the Plans) and when appropriate entries have been made in the Register of Members of the Company, will be legally issued, fully paid and non-assessable. We consent to the use of this opinion as an exhibit to the Registration Statement and further consent to all references to us in the Registration Statement and any amendments thereto. In giving such consent, we do not consider that we are experts within the meaning of such term as used in the Securities Act of 1933, as amended, or the rules and regulations of the Securities and Exchange Commission issued thereunder, with respect to any part of the Registration Statement, including this opinion as an exhibit or otherwise. Yours faithfully /s/ Maples and Calder Maples and Calder

Exhibit 23.1 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in the Registration Statement on Form S-8 pertaining to the 2004 Share Incentive Plan and the 2010 Share Incentive Plan of E-Commerce China Dangdang Inc. of our report dated November 17, 2010, with respect to the consolidated financial statements of E-Commerce China Dangdang Inc. included in its prospectus dated December 7, 2010 filed with the Securities and Exchange Commission. /s/ Ernst & Young Hua Ming Ernst & Young Hua Ming Beijing, People s Republic of China January 4, 2011