A Looming Generational Conflict?

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A Looming Generational Conflict? The Canadian perspective on Millennials / Gen X and the growing tensions with older generations By Frank Graves The Future of Work and Workers of the Future Rome, Italy January 23, 2015 www.ekos.com 1

1. Values 2. Economy and Social Class 3. Role of State and Public Institutions 4. Conclusions 2

Why values are important» Ultimate yardsticks of societal preference; normative indicators of right/wrong, good/bad Glacial, not mercurial» No monolithic consensus possible in increasingly pluralistic society» Progressive values which dominate and enjoy momentum societally are given short shrift by current government Growing gap a source of tension with public interest» Finally, values produce emotional engagement (emotions win elections)» Progressives have not played their value cards well 3

Values» Gap in values is widening across generations Politics & citizenry» Millennials and Generation X highly progressive/pluralistic withstrong environmental ethic (split across gender and social class) Unlike in the UK and Europe, more receptive to collectivism and public institutions (paradox?) Critical question: does rising individualism = rejection of state?» Boomers have moved from Woodstock to oil stocks They have lost their environmental ethic and have become more individualistic From greening of America to greying of America» Seniors surprisingly pre-occupied with challenges facing future generations (concerns over their legacy?) Nevertheless, biggest issues around this group are health and seniors care Risk of intergenerational conflict with young people (health care vs. skills development/environment) 4

Most Important Goals and Values Q. If you were to direct Canadian society, how important would you say each of the following goals and values should be? Collective human rights Social equality Security and safety Respect for authority Traditional family values Minimal government intrusions Mean (1-100) BASE: Canadians; November 20-29, 2012 (n=1,181), MOE +/- 2.9%, 19 times out of 20 44 43 50 55 55 59 63 62 69 68 70 72 81 82 79 82 75 77 75 75 75 83 84 30 40 50 60 70 80 90 100 90 Under 25 25-44 45-64 65 and over 5

1. Values 2. Economy and Social Class 3. Role of State and Public Institutions 4. Conclusions 6

Generational Outlook / End of Progress?» Seniors enjoyed huge upward mobility from their parents; boomers largely fared well» Young people face much bleaker outlook as typical youth optimism muted: Sluggish economic growth (from 3.5% to 1.5%) More likely to move backwards than forwards Not getting the same return on human capital Dismal job prospects amid jammed labour markets Housing inaccessible / Rents too high Too little growth going to an increasingly slender cohort» Not surprisingly, millennials delaying rites of passage (e.g., entry into job market, raising families) 7

Perceptions of Income Inequality Q. Please rate the extent to which you agree or disagree with the following statement: I think that almost all economic growth or progress over the past twenty years has ended up in the hands of the upper one per cent. 4 71 17 9 Disagree (1-3) Neither (4) Agree (5-7) DK/NR BASE: Canadians; July 16-23, 2014 (n=2,620), MOE +/- 1.9%, 19 times out of 20 8

Generational Outlook and Social Class» Fears are highest when turned to the future, particularly concerns about retirement» The grey outlook on the present turns almost black as the publicponder the fate of future generations» It appears that we have at least temporarily reached the end of progress, the defining achievement of liberal capitalism Generational Outlook Thinking about your overall quality of life do you think the next generation will be better off, worse off, or about the same as you are 25 years from now? 57 26 13 Worse off About the same Better off BASE (left): Canadians; September 21-25, 2014 (n=774), MOE +/- 3.5%, 19 times out of 20 BASE (right): Canadians; December 12-15, 2013 (n=3,468), MOE +/- 1.7%, 19 times out of 20 Self-Rated Social Class Would you describe you and your household as poor, working class, middle class, or upper class? 70 67 60 50 62 62 61 63 60 48 47 40 2000 2002 2004 2006 2008 2010 2012 2014 US % who say MIDDLE CLASS Canada 46 9

Income Relative to Father* * Lower female labour force participation rate and historical gender inequality confound mother comparison» Current generation -which will shoulder both the responsibilities and fruits of the future sees itself falling backward and sees an even steeper decline in future» Downward intergenerational mobility has trebled from seniors to under 45 Q. Thinking about your current annual income and comparing that to what your father earned at the same age as you are now, would you say that, using inflation-adjusted dollars, you earn more, less, or about the same as your father? All respondents 10 34 17 39 25-44 7 44 17 32 45-64 9 34 17 40 65+ 11 15 20 54 NA/DK/NR Less (1-3) About the same (4) More (5-7) BASE: Canadians; December 12-20, 2013 (n=1,531), MOE +/- 2.5%, 19 times out of 20 10

Treatment of Older vs. Younger Canada» Next generations losing faith not only in the economy, but democracy as well Expressing their frustrations by opting out of democracy altogether» As a consequence, governments increasingly catering to boomers and seniors, exacerbating the problem Q. About half of Canada s population, younger Canada, is under the age of 42, while the other half, older Canada, is over 42. Do you think the Government of Canada focuses more on the values and interests of younger Canada or older Canada? All respondents 16 39 21 24 Under 25 25-44 45-64 65+ 11 13 17 24 46 52 29 24 12 25 26 17 31 18 28 26 DK/NR Older Canada Both equally Younger Canada BASE: Canadians; February 21-28, 2012 (n=3,699), MOE +/- 1.6%, 19 times out of 20 11

Trust in Government» Trust in government is reaching all-time lows; young people are particularly cynical when it comes to the federal government Q. How much do you trust the government in Ottawa/Washington to do what is right? 80 70 60 50 40 30 % who say MOST/ALL THE TIME 20 1958 1966 1974 1982 1990 1998 2006 2014 Most/All of the time Some of the time Almost never BASE: Canadians; September 21-25, 2014 (n=1,549), MOE +/- 2.5%, 19 times out of 20 18 23 28 38 35 33 41 40 39 0 10 20 30 40 50 <45 45-64 65 and over 12

The Economy-Job Prospects Paradox» Worst-ever economic outlook coincides with best-ever job security» Possible that jobs that used to produce optimism no longer doing so» May be linked to a growth in non-standard employment (e.g., parttime, contract, self-employment) Long-Term Financial Outlook Thinking ahead over the next FIVE YEARS or so, do you think your personal financial situation will be better or worse than it is today? 55 45 Job Insecurity Please rate the extent to which you agree or disagree with the following statement: I think there is a good chance I COULD LOSE MY JOB over the next couple of years. 50 40 % who say AGREE 35 25 15 30 20 5 10 2001 2003 2005 2007 2009 2011 2013 2015 19931995 19971999 20012003 20052007 20092011 20132015 Worse (1-3) Better (5-7) BASE: Canadians (third-sample); January 5-13, 2015 (n=1,545/1,396), MOE +/- 2.6%, 19 times out of 20 13

Workplace Values Q. (If you were looking for a new job today,) How important would each of the following characteristics be in deciding which job to choose? Work that gives a sense of accomplishment Challenging and interesting work A healthy and safe workplace A good relationship w/ supervisors Senior management I can trust Flexible hours Freedom to decide how to do your job Having a say in workplace decisions BASE: Labour force; Jan. 27-Feb. 8, 2012 (n=1,984), MOE +/- 2.2%, 19 times out of 20 % who say EXTREMELY IMPORTANT 21 30 34 40 41 43 48 47 47 49 49 51 52 54 56 59 60 20 30 40 50 60 70 59 59 58 63 64 66 68 Under 35 35-54 55-64 14

Excitement Over Going to Work Q. How often do/did you look forward to going to work? Always 12 17 23 40 Rarely/Never 12 22 27 34 Under 35 35-54 55-64 65 and over 0 10 20 30 40 50 BASE: Labour force; Jan. 27-Feb. 8, 2012 (n=1,984), MOE +/- 2.2%, 19 times out of 20 15

Value of a University Education Q. To what extent do you agree or disagree with the following statements? The cost of a university education is a good, long-term investment for today's young people Disagree (1-3) Neither (4) Agree (5-7) 19 14 9 9 9 21 16 17 58 69 72 81 0 20 40 60 80 100 BASE: Labour force; Jan. 27-Feb. 8, 2012 (n=1,984), MOE +/- 2.2%, 19 times out of 20 Under 35 35-54 55-64 65 and over 16

1. Values 2. Economy and Social Class 3. Role of State and Public Institutions 4. Conclusions 17

Size of Government» Canadians are receptive to a more effective and active government Overall trend is away from for lower taxes and smaller government Value of minimal government has declined significantly since 1998 Q. Which of these statements comes closest to your own point of view? 35 65 Q. Generally speaking, which of the following would you say that you favour? 1) a larger government with higher taxes and more services; 2) a smaller government with lower taxes and fewer services 70 65 % who say SMALLER GOVERNMENT 60 61 57 54 Active government investment is the best route to prosperity and progress Reducing government to a minimum is the best route to prosperity and progress BASE (left): Canadians; July 16-23, 2014 (n=2,620), MOE +/- 1.9%, 19 times out of 20 BASE (right): Canadians; September 21-25, 2014 (n=1,549), MOE +/- 2.5%, 19 times out of 20 50 40 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 50 45 49 44 18

1. Values 2. Economy and Social Class 3. Role of State and Public Institutions 4. Conclusions 19

Conclusions» New inequality and middle class decline maybe the issue of our age Are we witnessing an End of Progress?» Stagnation/decline in wages and vertical mobility, even deeper fears about a dark, long-term economic future» 85% believe that a growing & optimistic middle class is essential to economic growth and prosperity A similar proportion don t see this in place» The problem magnifies dramatically as we move down generational spectrum» Recent social and economic trends have had different consequences for different generations: Seniors: largely content Boomers: anxious and increasingly self-interested Generation X: discouraged Generation Y/Millennials:Muted optimism (atypical of youth) and somewhat resentful» Things which temporarily cushion fortunes in older Canada actually worsen the plight of younger Canada (e.g., swollen housing equity) 20

Conclusions» Nevertheless, there are some causes for optimism: Seniors are pretty happy with the way things are Delayed retirement has turned out okay Younger Canada sees diversity as a strength (whereas it is seen as a disadvantage elsewhere)» Whereas boomers have become "me" generation, Generation Y is the "we" generation Canada alone in this trend (UK/Europe moving opposite direction) Normative tensions rising, approaching a legitimacy crisis?» Young Canadians experiencing growing disengagement expressed through tepid connection to democracy and public institutions Is mandatory voting a solution?» As youth become a scarce resource, we cannot afford sit on the economic and political sidelines (incentives need reformulating) 21

For more information: Frank Graves EKOS Research Associates fgraves@ekos.com (613) 235-7215 www.ekos.com 22