No. 1 Chinese Daily Newspaper in Tawau No. 1 Chinese Daily Newspaper in Sandakan Advertisement rates effective 1 st Jan 2016 DM COMMUNICATIONS SDN BHD 99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
Morning Post Title : Morning Post (Tawau) Category : Chinese Daily Circulation : 9,163 copies (source: ABC Report June 2015) Format : Broadsheet Frequency : Daily Language : Chinese Rate : RM 4.50 pccm Coverage : Sabah Tawau only Profile: No. 1 Chinese Daily Newspaper in Tawau The HIGHEST circulation copy among all the dailies in Tawau (including Chinese, English & Malay titles) Able to cover 70% of Chinese readers in Tawau (source: TNS Research International 2010) Tawau Chinese Newspaper Circulation Publication Circulation (Tawau only) Morning Post 9,163 Competitor A 2,730 Competitor B 580 Competitor C 6,825 Source: ABC Report Jun 2015
Merdeka Daily News Title : Merdeka Daily News (Sandakan) Category : Chinese Daily Circulation : 5,313 copies (source: ABC Report June 2015) Format : Broadsheet Frequency : Daily Language : Chinese Rate : RM 4.50 pccm Coverage : Sabah Sandakan only Profile: No. 1 Chinese Daily Newspaper in Sandakan The HIGHEST circulation copy among all the dailies in Sandakan (including Chinese, English & Malay titles) Able to cover 70% of Chinese readers in Sandakan (source: TNS Research International 2010) Sandakan Chinese Newspaper Circulation Publication Circulation (Sandakan only) Merdeka Daily News 5,190 Competitor A 3,200 Competitor B 562 Competitor C 2,215 Source: ABC Report Jun 2015
RATE CARD 2016 Tawau Household Paper (Local Bulletin) Publication : Morning Post Language : Chinese Format : Broadsheet : 54cm x 10col Circulation : 9,163 (ABC Jun 2015) Sandakan Household Paper (Local Bulletin) Publication : Merdeka Daily News Language : Chinese Format : Broadsheet : 54cm x 10col Circulation : 5,313 (ABC Jun 2015) Advertising Rate Casual Rate Classified Announcement : RM 4.50 per.cm.col : RM 4.50 per.cm.col : RM 4.50 per.cm.col Advertising Rate Casual Rate Classified Announcement : RM 4.50 per.cm.col : RM 4.50 per.cm.col : RM 4.50 per.cm.col Color Loading - Full Color : + 150% - 2 Spots Color : + 100% - 1 Spot Color : + 50% Position Loading - Front Page : + 100% - Back Page : + 50% - Front Half Right : + 30% - Front Half Page : + 25% - Creative Buy : + 30% - Center Spread : + 30% - Others Specific Page : + 20% Color Loading - Full Color : + 150% - 2 Spots Color : + 100% - 1 Spot Color : + 50% Position Loading - Front Page : + 100% - Back Page : + 50% - Front Half Right : + 30% - Front Half Page : + 25% - Creative Buy : + 30% - Center Spread : + 30% - Others Specific Page : + 20% No.1 Chinese Paper in East Coast Sabah 沙巴 ( 东海岸 ) 第一华文报章
RATE CARD 2016 Special Buy - Ear Space* : RM 350 - Front Page Panel : RM 2,250 - Wrap Around : RM 20,000 Technical Data (Same) - Paper Size : 54cm (H) x 34cm (W) - Column Per Page : 10 Columns Special Buy - Ear Space : RM 350 - Front Page Panel : RM 2,250 - Wrap Around : RM 20,000 Technical Data (Same) - Paper Size : 54cm (H) x 33.7cm (W) - Column Per Page : 10 Columns Column Per Width (Same) - 1 Column : 3.4cm - 6 Columns : 20.4cm - 2 Columns : 6.8cm - 7 Columns : 23.8cm - 3 Columns : 10.2cm - 8 Columns : 27.2cm - 4 Columns : 13.6cm - 9 Columns : 30.6cm -5 Columns : 17.0cm - 10 Columns : 34.0cm Others Specific of Size - Front Page Panel* : 10cm (H) x 10col (W) - Front Page Ear Space : 6.5cm (H) x 9.0com (W) - Centerspread : 54cm (H) x 68cm (W) * Maximum size for Front Page - 27cm (H) x 10col (W) * Minimum size for Front Page - 10cm (H) x 10col (W) Column Per Width (Same) - 1 Column : 3.1cm - 6 Columns : 20.1cm - 2 Columns : 6.5cm - 7 Columns : 23.5cm - 3 Columns : 9.9cm - 8 Columns : 26.9cm - 4 Columns : 13.3cm - 9 Columns : 30.3 cm -5 Columns : 16.7cm - 10 Columns : 33.7 cm Others Specific of Size - Front Page Panel* : 10cm (H) x 10col (W) - Front Page Ear Space : 5.5cm (H) x 8.0cm (W) - Centerspread : 54cm (H) x 68cm (W) * Maximum size for Front Page - 27cm (H) x 10col (W) * Minimum size for Front Page - 10cm (H) x 10col (W) No.1 Chinese Paper in East Coast Sabah 沙巴 ( 东海岸 ) 第一华文报章
RATE CARD 2016 Materials Required AOT/ Datamation Available - Black & White Advertisement: JPEG / PDF - Color Advertisement : PDF Materials Required AOT/ Datamation Available - Black & White Advertisement : JPEG/ PDF - Color Advertisement : PDF Booking Deadline Black & White - 3 w/days before publication Color - 5 w/days before publication Materials Deadline Black & White - 3 w/days before publication Color - 5 w/days before publication Cancellation Black & White - 3 w/days before materials deadline Color - 3 w/days before materials deadline Booking Deadline Black & White - 3 w/days before publication Color - 5 w/days before publication Loose Inserts - 7 w/days before publication Materials Deadline Black & White - 3 w/days before publication Color - 5 w/days before publication Loose Inserts - 7 w/days before publication Cancellation Black & White - 3 w/days before materials deadline Color - 3 w/days before materials deadline No.1 Chinese Paper in East Coast Sabah 沙巴 ( 东海岸 ) 第一华文报章
No.1 Chinese Paper in East Coast Sabah 沙巴 ( 东海岸 ) 第一华文报章
Covering 50% of Chinese Population in Sabah SANDAKAN DIVISION District : Sandakan, Beluran, Kinabatangan, Tongod Sandakan Population : 702,207 Chinese Population : 68,063 TAWAU DIVISION District : Tawau, Lahad Datu, Semporna, Kunak Tawau Population : 819,955 Chinese Population : 55,876 East Coast (Tawau + Sandakan) contributes up to 48% of total Sabah population & 41% of total Chinese population in Sabah. Merdeka Daily News and Morning Post are able to cover 70%-80% of the Chinese readers in Sandakan and Tawau respectively.
Especially the affluent Chinese population in East Coast who active in plantations & SME Businesses
1 title is ineffective / insufficient to penetrate Chinese Population Chinese Print Media Coverage Throughout Sabah Coverage Standard 0%-20% (Bad) 20%-40% (Weak) 40%-60% (Moderate) 60%-80% (Good) 80%-100% (Excellent) Media Kota Kinabalu Sandakan Tawau Only SH 44% 20% 35% Only OCDN 31% 5% 3% Only Merdeka Daily News No Coverage 46% 1% Only Morning Post No Coverage No Coverage 47% Local Paper with GREAT INFLUENTIAL POWER Merdeka Daily News strongest in Sandakan Morning Post strongest in Tawau
Best combination of East + West Chinese Daily Chinese Print Media Coverage Throughout Sabah Coverage Standard 0%-20% (Bad) 20%-40% (Weak) 40%-60% (Moderate) 60%-80% (Good) 80%-100% (Excellent) Media Kota Kinabalu Sandakan Tawau SH + MDN + MPT 44% 66% 82% MDN = Merdeka Daily News MPT = Morning Post SH = See Hua
1. Over 41% of Chinese population are based in Sandakan & Tawau, Sabah 2. Newspaper has the highest penetration rate 3. Merdeka Daily News has the strongest influence in Sandakan district 4. Morning Post has the strongest influence in Tawau district 5. Best combination for 1 West Coast Publication + 2 East Coast Publications
Advertising Testimonial Chinese readers in Sabah are loyal to the regional newspaper due to its exclusive local news coverage and dedicated display advertisement from local advertisers such as public announcement, retail store promotions, event happenings and classified advertisements.
Ads Categories Casual Rate Cost Per Insertion FULL COLOR Size @ 4.50 (+150% clr ldg) + 6% GST Full Page 54cm x 10col 6,075.00 6,439.50 Junior Page 37cm x 7col 2,913.75 3,088.58 Half Page 27cm x 10col 3,037.50 3,219.75 Quarter Page 27cm x 5col 1,518.75 1,609.88 Panel Ads 10cm x 10col 1,125.00 1,192.50 BLACK & WHITE Size @ 4.50 + 6% GST Full Page 54cm x 10col 2,430.00 2,575.80 Junior Page 37cm x 7col 1,165.50 1,235.43 Half Page 27cm x 10col 1,215.00 1,287.90 Quarter Page 27cm x 5col 607.50 643.95 Position Loading Color Loading Front Page + 100% Full Color + 150% Back Page + 50% 2 Spot Color + 100% Front Half Right + 30% 1 Spot Color + 50% Front Half or Specific Page + 25% Centerspread + 30%
Contact Info in KL DM Communications Sdn Bhd D&C Marketing Sdn Bhd www.dmdc.com.my 99B, Jalan SS21/1A, Damansara Utama 47400 Petaling Jaya, Selangor D.E facebook.com/dmdcmedia T: 03-7729 3878 F: 03-7727 3761 Jeremy Lim : 016 917 4212 (General Manager) : jeremy@dmdc.com.my Bosco Lim : 019 314 0800 (Marketing Manager cum Writer) : bosco@dmdc.com.my Kit : 016 320 8001 (Senior Marketing cum Writer) kit@dmdc.com.my Fannie : 016 584 5448 (Marketing cum Writer) fannie@dmdc.com.my