Topics 演讲内容 1. Switzerland at a glance 2. The Environment 3. Switzerland for Business 4. Business Cases 瑞士投资环境介绍 瑞士和中国之间的贸易及投资 立足瑞士的好处 瑞士政府提供的服务
What is Switzerland?
What is Switzerland?
Switzerland - Europe s Central Business District 瑞士 欧洲的中央商务区 In the center of Europe Logistical hub ( access to 90 % of the EU market within one day, 70% of all EU goods pass Switzerland on the way to the north, south, east or west) Access to a market with 700 million people 逾 7 亿潜在客户 Solid currency 1 CHF = RMB 6.8 Stable political system GDP per capita 2009 (US$): 67 560 Population: 7.8 Million
Strategic Location 面向国际的瑞士 France 法国 Germany 德国 Italy 意大利 3 of big 4 EU markets are neighbours EU- Biggest Trading Partner, then USA Three official languages and English = business language Highly skilled and internationally oriented labour force 23% foreigners 紧邻 3 个欧盟大市场, 欧盟为其最大的贸易伙伴, 随后是美国 三种官方语言, 英语为通用商业语言 国际化的高水准劳动力资源 外国人比例占全国总人口的 23%
Sino-Swiss Close Links 瑞中紧密合作 In 2010: 60 anniversary of Sino-Swiss diplomatic and trade relationship. February 2009: Investment protection agreement & Free Trade Agreement Since 2002: China has been Switzerland s most important trading partner in Asia 2010 年瑞士与中国将庆祝建交 60 周年 近年来高层互访将这一关系推向了新的高度 两国为进一步保护双边投资, 与今年 2 月温总理访问瑞士期间, 签署了 修订投资保护协定
One visa for Switzerland and the EU 无边境游览瑞士和欧盟 Schengen visa: One visa for EU and Switzerland (since December 2008) Company law: No residency requirements for board members (Managing Director must stay in Switzerland) Direct flights: Zurich-Shanghai / Beijing- Zurich (non-stop, operated by Swiss) 2008 年 12 月签署 << 申根 - 都柏林协定 >> 公司法 : 取消对董事会成员的驻地要求 ( 常务董事必须常驻瑞士 ) 直航 : 上海 - 苏黎世 ( 瑞士国际航空 ) Copyright Osec 2008. All rights reserved.
Swiss Investment in China 成功投资中国的瑞士公司
Chinese companies in Switzerland 2009 10 24 27 22 25 17 9 19 12 23 26 7 8 18 16 Copyright Osec 2008. Alle Rechte vorbehalten. 2 6 21 20 13 14 10 11 15 5 4 3 1 1 Acer / TI 2 Fong s Industries / AG 3 U-Star Trading / TI 4 Elecon / TI 5 Hongta Switzerland / ZG 6 Lenovo / ZH 7 GMT Shipping / GE 8 M.E. Time / GE 9 Huawei / BE 10 Yuanda / ZG / BS 11 Maipu / ZG 12 Akome / FR 13 Asus / ZH 14 Neusoft / AI 15 Suntech / SH 16 Bank of China / GE 17 Johnson Electric / FR 18 Sinopec / GE 19 Journey of Harmony / FR 20 Pixcir / ZH 21 Tralin Pak / ZH 22 CBC / BE 23 Ruida / FR 24 Balin Precision Technology / BS 25 ZTE / BE 26 Noble Group / VD 27 Chuyuan International / BL
Chinese First Movers 捷足先登的中国企业 宏基 GMT 海运集团 总部在香港
Top-level Attractions of Switzerland 立足瑞士的好处 Competitive Incentives 有竞争力的鼓励机制 Strategic Regional Location 战略性的区域总部 Human Resources 高素质的劳动力 Globalized Banking System 国际化的银行服务系统 World-Class Industries 世界领先的工业 Quality of Life 高质量的生活 State of the Art Infrastructure 完备的基础设施 Most Liberal Labor Market 宽松的劳动法
Industry 工业 Strong in machinery, pharmaceutical, chemistry, medical equipment, biotech, environmental technologies World leading research centers such as CERN and PSI Swiss market share in global - luxury watches more than 80% - textile machinery 33% Copyright Osec 2009. All rights reserved. 强项行业 : 机械 医药 化工 医疗仪器 生物技术 环保技术 世界领先的科研机构 CERN 和 PSI 瑞士制造的品牌遍及世界 豪华手表占世界市场 80% 以上的份额 纺织机械 33%
Finance & Services 金融和服务 Switzerland is the largest offshore financial centre in the world Swiss banks manage 35% of global offshore assets Strong position in global commodity trading Services account for 40% of exports 瑞士是全球最大的离岸金融中心 全球 35% 的域外资产由瑞士银行管控 商品贸易的世界强国 外向型经济, 服务业占出口总量的 40% Copyright Osec 2009. All rights reserved.
European champion of innovation. 创新能力 Result of the European Innovations Scoreboard (EIS) 2009, the annual innovation barometer of the EU: Switzerland is the most innovative country in Europe. 瑞士在 2009 欧盟综合创新指数 (SII) 中排名欧洲第一, 遥遥领先于其他欧洲国家 Copyright Osec 2009. All rights reserved.
欧元 / 小时 EUR / hour Labor Cost Switzerland-Germany 瑞士和德国的劳动力成本比较 30 Labor cost in Switzerland are 5-10 % below German labor costs! 瑞士的劳动力成本比德国低 5-10% 25 20 15 10 5 0 8.59 11.72 16.37 14.44 Switzerland Germany (West) Additional costs 附加成本 Direct wages 直接工资 Copyright Osec 2009. All rights reserved. Source: Institute of the German Economy Cologne
Labor Regulations: Business friendly A Real Cost Factor 劳动规章 一个真正的成本因素 劳动法的等级从 1 到 10 (1 =防碍了经营活动, 10 =不妨碍经营活动 )(2006 年 )IMD World Competitiveness Report 2006 10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 8.52 7.89 7.41 6.76 5.29 5.15 4.41 3.61 3.05 2.73 2.45 Hong Kong Singapore Switzerland USA Ireland United Kingdom Finland Netherlands Belgium France Germany 亲商的劳动法, 劳工关系融洽, 罢工率在欧洲最低 Copyright Osec 2009. All rights reserved.
World s Most Competitive Countries 经济竞争力荣居世界前列 排行 国家 排行 国家 1 瑞士 / Switzerland 11 香港地区, 中国 / Hong Kong 2 瑞典 / Sweden 12 英国 / United Kingdom 3 新加坡 / Singapore 13 台湾地区, 中国 / Taiwan, China 4 美国 / United States 14 挪威 / Norway 5 德国 / Germany 15 法国 / France 6 日本 / Japan 16 澳大利亚 / Australia 7 芬兰 / Finland 17 奥地利 / Qatar 8 荷兰 / Netherlands 18 奥地利 / Austria 9 丹麦 / Denmark 19 比利时 / Belgium 10 加拿大 / Canada 20 比利时 / Luxembourg WEF-Report 2010-2011 / 世界经济论坛 2010-2011 年度全球竞争力报告 Copyright Osec 2009. All rights reserved.
International Business in Switzerland 立足瑞士的全球化企业 在欧洲设立欧洲总部的美国公司中 60% 的公司选择瑞士作为总部驻地有 1000 多家外国公司从瑞士出发操纵其欧洲及全球的业务 60% of the US companies chose Switzerland as European HQ location Over 1,000 foreign companies steer their European or global activities from Switzerland Copyright Osec 2009. All rights reserved.
公司选择总部驻地主要衡量准则 Most important criteria used by companies for the selection of headquarters location Corporate tax advantages / 企业税赋优势 Qualified managers / 优秀的经理人 Quality of life / 生活质量 Central location / 中央驻地 Support of authorities / 政府支持 Personal preference of CEO / CEO 个人偏好 International managers / 国际化经理人 International schools / 国际学校 Language skills / 语言能力 Labor flexibility (no unions, Hire and Fire) / 灵活劳动力 Ease of attracting top managers / 吸引顶级经理人 High purchasing power / 较强的购买力 High education / 高质量教育体系 Attractive personal taxes / 有吸引力的个税 Image of the country / 国家形象 Labor availability / 劳动力供给 Proximity to existing production site / 临近现有产品生产基地 1 88% 2 72% 3 69% 4 62% 5 55% 6 50% 7 48% 8 37% 9 35% 10 35% 11 31% 12 25% 13 22% 14 19% 15 17% 16 17% 17 10% n = 50 Headquarters Why do international companies choose Switzerland 为什么国际化公司选择瑞士作为商业驻地 20
European Regional Hub 欧洲地区总部的模式 Sub 销售子公司 Sub Sub Production 生产基地 Sales 国内销售 R&D 研发 Sub Chinese Headquarter 中国总部 Logistics 物流 Marketing 市场推广 Sub Distribution 配送 Regional Hub 瑞士地区总部 PricewaterhouseCoopers 2009 21
欧洲的企业所得税税率 Corporate Tax Rates in Europe 28% 26% 28% 21% Tax rate European HQs and trade companies in Switzerland around 10% 位于瑞士的欧洲总部和贸易公司所得税税率 10 %* 12.5% 28% 25.5% 33% 30% 20% 19% 19% 25% 16% 15% 15% 24% 25% 15% 26.5% 30% 33% 22% 20% 30% 33% 10% 16% 10% 10% *Company turnover and costs generated outside Switzerland > 80% / Ordinary tax rate 12-25% 25% Source: PWC 2008 Copyright Osec 2009. All rights reserved.
Assistance to International Investors 瑞士政府为投资商提供的服务 Offer expert advice on Switzeraland s industry capabilities and strengths. Help identify potential investment opportunities in Switzerland. Arrange visits to the related sites and meetings with key Confederation and Canton Government representatives. Help find business partners. Provide advice on investment regulations. 提供在瑞士建立公司的资讯 帮助企业与主要的政府机构包括省政府取得联系 帮助寻找在瑞士的合作伙伴 安排在瑞士的实地考察 提供有关瑞士行业能力和实力方面的专家意见 提供有关外国投资审批和法规的建议
Contact Us 联系我们 瑞士驻华大使馆地址 : 北京市朝阳区三里屯东五街三号 100600 电话 : + 86 10 85327536 传真 : + 86 10 65322736 Email: bei.swissinvest@eda.admin.ch http://www.osec.ch www.eda.admin.ch/beijing