Adopting an Avengers-style development model. 2018: Adopting an Avengers-style development model

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(036570 KS) Game Results Comment (Maintain) Buy Adopting an Avengers-style development model 3Q17 review: Above-consensus earnings; OP margin of 50%, minus incentives reported 3Q17 earnings results that topped consensus estimates. Excluding incentives of roughly W40bn (estimate), OP margin was 50%, sharply up from 14% in 2Q17. Positives: Revenue and operating profit jumped to W727.2bn (+181% QoQ) and W327.8bn (+773% QoQ), respectively. Cumulative revenue now stands at W1.2tr, surpassing the 2016 full-year figure of W983.5bn. The strong growth was driven by the full reflection of initial Lineage M sales. Target Price(12M, W) 640,000 Share Price (11/09/17, W) 421,000 Expected Return 52% OP (17F, Wbn) 629 Consensus OP (17F, Wbn) 666 EPS Growth (17F, %) 85.0 Market EPS Growth (17F, %) 46.9 P/E (17F, x) 18.3 Market P/E (17F, x) 10.4 KOSPI 2,550.57 Market Cap (Wbn) 9,236 Shares Outstanding (mn) 22 Free Float (%) 84.5 Foreign Ownership (%) 40.6 Beta (12M) -0.55 52-Week Low 218,000 52-Week High 478,500 (%) 1M 6M 12M Absolute -9.4 15.0 57.7 Relative -14.9 3.4 21.1 190 NCSOFT KOSPI 170 150 130 110 90 70 11.16 3.17 7.17 11.17 Mirae Asset Daewoo Co., Ltd. [Internet/Game/Advertising] Jee-hyun Moon +822-3774-1640 jeehyun.moon@miraeasset.com Revenue from the PC game Lineage (which had been a source of concern) slightly picked up QoQ, reversing the decline seen in previous quarters. Revenue from Guild Wars 2 in North America/Europe also climbed 49% QoQ on the release of the PC game s expansion pack. Royalty revenue increased 80% YoY and 21% QoQ, boosted by the performance of Lineage II: Revolution (L2R) in Southeast Asia/Japan, and the PC title Blade & Soul in China (from Tencent). Negatives: Lineage M revenue was slightly below our heightened expectations. Based on the 3Q17 earnings announcement, we believe the mobile title s daily average revenue was W6.1bn, somewhat lower than our previous estimate of W7bn. As such, we revised our 4Q17 daily average revenue estimate to W4.5bn from W5.5bn. However, we raised our overall mobile game revenue forecast for 2018, in light of the upcoming overseas launch of Lineage M (Taiwan) and planned new releases. We originally anticipated 3Q17 labor expenses to increase about W10bn QoQ due to the September payout of regular incentives, but the actual increase was around W40bn QoQ, which we attribute to the early recognition of W30bn in special bonuses for the Lineage M development team. With the booking of a one-off property sale gain (W31.4bn) already scheduled in the quarter, we believe the company decided to frontload labor expenses roughly equivalent to that amount. 2018: Adopting an Avengers-style development model Looking to 2018, we believe will increasingly move toward an Avengers-style development model. Many Hollywood studios, such as Disney, are producing a stream of projects based on popular intellectual properties, such as the Avengers franchise, in order to: 1) limit potential losses by tapping into a well-established fan base; and 2) reduce uncertainty by leaning on a more predictable lineup. We think is taking a similar approach. The company s 2018 mobile titles, which include Blade & Soul 2, Lineage II M, and Aion Tempest/Legions, are all remakes or spin-offs of existing popular titles. Another big change expected is a shortened cycle for new mobile releases, with three new titles set to come out next year. Reiterate as our top pick; Maintain Buy and TP of W640,000 We maintain our positive view on and continue to recommend the stock as our top pick in games. In 4Q17, we expect to see the effects of Lineage M s castle siege update, a new release in Taiwan, and more clarity on Blade & Soul 2 s release schedule. In 2018, we believe the company will prove its development strength with the launch of true mobile games. We reiterate our Buy rating and target price of W640,000 on the stock. FY (Dec.) 12/14 12/15 12/16 12/17F 12/18F 12/19F Revenue (Wbn) 839 838 984 1,832 2,616 2,631 OP (Wbn) 278 237 329 629 957 972 OP Margin (%) 33.1 28.3 33.4 34.3 36.6 36.9 NP (Wbn) 230 165 272 504 723 735 EPS (W) 10,486 7,542 12,416 22,968 32,975 33,482 ROE (%) 18.4 10.6 14.9 22.5 25.2 21.4 P/E (x) 17.4 28.2 19.9 18.3 12.8 12.6 P/B (x) 2.7 2.6 2.7 3.4 2.8 2.4 Dividend Yield (%) 1.9 1.3 1.5 1.7 2.1 2.1 Note: All figures are based on consolidated K-IFRS; NP refers to net profit attributable to controlling interests Source: Company data, Mirae Asset Daewoo Research estimates

Earnings review and forecasts Table 1. 3Q17 review (Wbn, %) 3Q16 2Q17 3Q17P Growth Preliminary Mirae Asset Daewoo Consensus YoY QoQ Revenue 218 259 727 817 705 234.3 181.2 Operating profit 65 38 328 394 330 403.4 772.9 OP margin 29.9 14.5 45.1 48.2 46.7 Net profit 48 31 275 288 248 474.3 792.5 Notes: All figures are based on consolidated K-IFRS Source: Company data, FnGuide, Mirae Asset Daewoo Research estimates Table 2. Annual and quarterly earnings trends (Wbn, %) 1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17P 4Q17F 2016 2017F 2018F Revenue 241 241 218 285 240 259 727 606 984 1,832 2,616 Lineage 79 94 84 118 51 34 35 37 375 158 156 Lineage II 17 19 21 20 18 17 16 17 77 68 67 Aion 20 18 16 18 13 11 10 11 72 45 43 Blade & Soul 54 49 40 39 45 39 38 39 182 160 144 Guild Wars 2 31 16 15 15 14 14 20 33 77 80 76 Mobile games 0 0 0 19 23 94 551 410 20 1,078 1,872 Other 11 18 17 13 11 15 13 12 58 51 49 Royalties 29 27 24 42 64 36 44 48 122 192 209 Operating profit 76 86 65 102 30 38 328 233 329 629 957 OP margin 31.5 35.8 29.9 35.7 12.7 14.5 45.1 38.4 33.4 34.3 36.6 Net profit 66 90 48 67 17 31 275 180 271 504 723 Net margin 27.5 37.6 22.0 23.5 7.3 11.9 37.8 29.8 27.6 27.5 27.6 YoY Revenue 28.0 10.6 11.2 20.1-0.6 7.5 234.3 113.1 17.3 86.2 42.8 Lineage 19.5 10.5 7.1 42.4-34.8-64.2-57.8-68.7 20.0-58.0-1.0 Lineage II 55.1 17.1 31.8 1.7 7.7-12.6-24.1-15.8 22.5-12.0-2.0 Aion 10.2-12.4-4.2-3.6-33.9-38.5-36.8-39.2-2.7-37.0-5.0 Blade & Soul 101.8 64.1 60.8 21.5-17.5-20.2-5.2-1.3 60.1-12.0-10.0 Guild Wars 2 52.6-29.3-26.0-60.2-53.4-14.7 31.5 118.9-23.8 5.0-5.0 Mobile 51,113.1 110,771.6 2,045.4 5,351.8 73.7 Other -47.0-22.1 3.3-20.0-1.5-14.9-22.2-8.2-22.8-13.1-4.0 Royalties 14.7 28.7 5.5 42.5 116.1 33.8 80.2 16.6 23.7 57.0 9.1 Operating profit 68.9 28.4 28.7 35.8-59.8-56.4 403.4 129.1 38.5 91.3 52.2 Net profit 86.1 56.3 56.3 58.1-73.7-65.9 474.3 170.2 63.1 85.6 43.5 Notes: All figures are based on consolidated K-IFRS; revenue from Lineage M, which was released on June 21, 2017, is included in mobile game revenue; Lineage M s daily average revenue is estimated at W4.5bn for 4Q17 and W3bn for 2018; royalties from external developers games based on s IP, including Netmarble Games L2R, are included in royalty revenue; net profit is attributable to controlling and non-controlling interests Source: Company data, Mirae Asset Daewoo Research estimates Table 3. Earnings forecast revisions (Wbn, W, %) Previous Revised % chg. 17F 18F 17F 18F 17F 18F Revenue 2,036 2,349 1,832 2,616-10.0 11.4 Revised down 2017F mobile game revenue; revised up 2018F mobile game revenue Operating profit 776 875 629 957-19.0 9.4 Raised labor expense assumptions Net profit 565 636 504 723-10.8 13.7 Revised up 2017F non-operating profit EPS 25,808 29,040 22,968 32,975-11.0 13.6 OP margin 38.1 37.2 34.3 36.6 Net margin 27.8 27.1 27.5 27.6 Notes: All figures are based on consolidated K-IFRS; EPS is based on net profit attributable to controlling interests Source: Mirae Asset Daewoo Research estimates Notes Mirae Asset Daewoo Research 2

Key 2018 determinants Figure 1. Mobile game Blade & Soul 2 will be the first release of 2018 Figure 2. Mobile games Aion Tempest (MMORPG) and Aion Legions (RPG) are based on Aion IP Figure 3. Lineage II M seems poised to build on the success of Lineage M Figure 4. Casual titles like Pangya Mobile (Taiwan/Southeast Asia) might be launched in Korea Figure 5. Lineage M is going to contribute to royalty revenue from 2018 after release in Taiwan Figure 6. Blade & Soul Mobile (Netmarble Games) is also expected to contribute to royalty revenue Source: Gamania Mirae Asset Daewoo Research 3

Valuation Figure 7. s 2017F P/E is the lowest among global game companies (x) 40 35 Netmarble Games Activision Blizzard Electronic Arts Nexon NetEase 30 25 20 15 10 1/17 3/17 5/17 7/17 9/17 11/17 Note: Based on 2017 estimates Source: Mirae Asset Daewoo Research Table 4. Earnings and valuation comparison of major global game companies (Wbn, x, %) Company Market cap Revenue Operating profit Net profit P/E EV/EBITDA P/B ROE 17F 18F 17F 18F 17F 18F 17F 18F 17F 18F 17F 18F 17F 18F 9,236 1,832 2,616 629 957 504 723 18.3 12.8 11.2 7.0 3.4 2.8 22.5 25.2 Netmarble Games 15,813 2,434 2,676 544 631 400 469 44.5 37.9 22.8 19.3 3.8 3.4 13.2 9.5 Com2uS 1,534 566 628 213 235 166 183 9.2 8.4 3.8 2.7 1.9 1.6 23.4 21.1 Activision Blizzard 54,432 7,767 8,217 2,631 3,014 1,903 2,211 29.0 25.3 19.7 16.6 4.7 4.2 16.1 15.8 Electronic Arts 39,201 5,795 6,180 1,860 2,185 1,484 1,730 26.7 22.9 17.2 14.8 7.4 6.1 29.5 28.8 Take-Two 14,965 2,180 3,187 407 779 299 629 53.1 25.4 25.4 15.9 8.3 6.0 20.6 23.3 Zynga 3,718 943 1,029 119 145 96 131 40.7 29.5 20.5 15.2 2.1 2.0 5.2 6.9 Glu Mobile 599 332 356-13 17-11 13-44.5-33.2 3.0 2.8-5.4 8.3 Ubisoft 10,440 2,238 2,676 344 532 234 378 45.8 28.8 11.3 9.0 6.4 5.3 13.7 18.2 Nintendo 60,056 9,514 11,825 1,340 2,450 1,064 1,778 48.3 28.7 36.5 20.1 4.0 3.7 8.6 12.7 Nexon 14,249 2,169 2,369 851 954 661 775 21.4 18.4 12.0 11.1 3.3 2.8 16.0 16.4 Square Enix 6,336 2,546 2,665 382 413 254 277 24.7 22.7 10.8 9.7 3.2 2.9 13.4 13.4 DeNA 3,886 1,433 1,493 272 328 182 214 20.3 17.4 8.6 7.4 1.5 1.4 7.7 8.2 Gungho Online 2,933 945 868 356 308 222 194 10.4 11.9 6.5 7.4 4.2 3.2 45.9 32.7 GREE 1,777 825 891 133 159 85 102 20.3 17.1 6.0 5.3 1.5 1.4 7.5 8.2 Tencent 526,768 39,090 52,902 13,249 16,679 10,711 13,645 49.1 38.3 34.6 27.2 13.1 9.9 29.8 29.0 NetEase 45,992 8,978 11,188 2,442 2,843 2,309 2,707 20.2 17.3 15.6 13.2 5.5 4.4 29.5 27.5 Kingsoft 4,001 923 1,375 182 281 207 291 19.5 14.1 13.7 9.5 2.7 2.4 12.6 16.5 Youzu Interactive 3,645 595 773 129 180 137 188 26.1 19.0 23.2 17.1 6.5 5.1 24.7 26.9 Changyou 2,192 664 681 131 200 159 200 13.8 11.4 6.8 5.6 1.7 1.5 14.9 14.1 Average 28.5 22.6 16.1 13.4 4.4 3.6 17.5 18.1 Note: Data for domestic companies are based on Mirae Asset Daewoo estimates; data for overseas companies are based on the consensus Source: Bloomberg, Mirae Asset Daewoo Research estimates Mirae Asset Daewoo Research 4

(036570 KS/Buy/TP: W640,000) Comprehensive Income Statement (Summarized) Statement of Financial Condition (Summarized) (Wbn) 12/16 12/17F 12/18F 12/19F (Wbn) 12/16 12/17F 12/18F 12/19F Revenue 984 1,832 2,616 2,631 Current Assets 1,192 2,295 2,935 3,508 Cost of Sales 188 345 492 495 Cash and Cash Equivalents 145 1,996 2,508 3,079 Gross Profit 796 1,487 2,124 2,136 AR & Other Receivables 161 297 425 427 SG&A Expenses 467 858 1,167 1,164 Inventories 1 1 2 2 Operating Profit (Adj) 329 629 957 972 Other Current Assets 885 1 0 0 Operating Profit 329 629 957 972 Non-Current Assets 1,169 532 502 472 Non-Operating Profit 17 53 20 20 Investments in Associates 71 0 0 0 Net Financial Income 19 25 27 27 Property, Plant and Equipment 225 217 190 164 Net Gain from Inv in Associates 7 1 0 0 Intangible Assets 53 52 49 46 Pretax Profit 346 682 977 992 Total Assets 2,361 2,827 3,437 3,980 Income Tax 75 178 254 258 Current Liabilities 284 84 120 120 Profit from Continuing Operations 271 504 723 734 AP & Other Payables 28 84 120 120 Profit from Discontinued Operations 0 0 0 0 Short-Term Financial Liabilities 0 0 0 0 Net Profit 271 504 723 734 Other Current Liabilities 256 0 0 0 Controlling Interests 272 504 723 735 Non-Current Liabilities 181 150 150 150 Non-Controlling Interests -1 0-1 -1 Long-Term Financial Liabilities 150 150 0 0 Total Comprehensive Profit 329 838 723 734 Other Non-Current Liabilities 31 0 150 150 Controlling Interests 329 838 723 734 Total Liabilities 465 234 269 270 Non-Controlling Interests 0 0 0 0 Controlling Interests 1,886 2,585 3,159 3,702 EBITDA 361 659 987 1,002 Capital Stock 11 11 11 11 FCF (Free Cash Flow) 95 45 661 762 Capital Surplus 432 434 434 434 EBITDA Margin (%) 36.7 36.0 37.7 38.1 Retained Earnings 1,544 1,904 2,478 3,022 Operating Profit Margin (%) 33.4 34.3 36.6 36.9 Non-Controlling Interests 10 9 9 8 Net Profit Margin (%) 27.6 27.5 27.6 27.9 Stockholders' Equity 1,896 2,594 3,168 3,710 Cash Flows (Summarized) Forecasts/Valuations (Summarized) (Wbn) 12/16 12/17F 12/18F 12/19F 12/16 12/17F 12/18F 12/19F Cash Flows from Op Activities 112 61 661 762 P/E (x) 19.9 18.3 12.8 12.6 Net Profit 271 504 723 734 P/CF (x) 14.1 14.0 9.4 9.3 Non-Cash Income and Expense 115 156 257 260 P/B (x) 2.7 3.4 2.8 2.4 Depreciation 27 27 27 27 EV/EBITDA (x) 12.7 11.2 7.0 6.3 Amortization 6 3 3 3 EPS (W) 12,416 22,968 32,975 33,482 Others 82 126 227 230 CFPS (W) 17,610 30,073 44,636 45,320 Chg in Working Capital -154-421 -92-2 BPS (W) 93,096 124,902 151,097 175,861 Chg in AR & Other Receivables -71-134 -124-2 DPS (W) 3,820 7,000 9,000 9,000 Chg in Inventories 0-1 -1 0 Payout ratio (%) 29.9 29.5 26.5 26.1 Chg in AP & Other Payables -5 0 3 0 Dividend Yield (%) 1.5 1.7 2.1 2.1 Income Tax Paid -136-204 -254-258 Revenue Growth (%) 17.4 86.2 42.8 0.6 Cash Flows from Inv Activities -139 1,865 0 0 EBITDA Growth (%) 32.7 82.5 49.8 1.5 Chg in PP&E -15-16 0 0 Operating Profit Growth (%) 38.8 91.2 52.1 1.6 Chg in Intangible Assets -2-3 0 0 EPS Growth (%) 64.6 85.0 43.6 1.5 Chg in Financial Assets -170 1,397 0 0 Accounts Receivable Turnover (x) 8.0 8.2 7.4 6.3 Others 48 487 0 0 Inventory Turnover (x) 1,455.7 1,842.3 1,628.7 1,388.5 Cash Flows from Fin Activities -74-140 -149-191 Accounts Payable Turnover (x) 21.0 52.1 61.7 52.6 Chg in Financial Liabilities - - - - ROA (%) 11.9 19.4 23.1 19.8 Chg in Equity -9 2 0 0 ROE (%) 14.9 22.5 25.2 21.4 Dividends Paid -60-141 -149-191 ROIC (%) 61.8 76.8 91.0 90.5 Others - - - - Liability to Equity Ratio (%) 24.5 9.0 8.5 7.3 Increase (Decrease) in Cash -103 1,851 512 571 Current Ratio (%) 419.1 2,739.3 2,453.0 2,915.6 Beginning Balance 248 145 1,996 2,508 Net Debt to Equity Ratio (%) -44.0-71.2-74.5-79.0 Ending Balance 145 1,996 2,508 3,079 Interest Coverage Ratio (x) 110.4 394.7 0.0 0.0 Source: Company data, Mirae Asset Daewoo Research estimates Mirae Asset Daewoo Research 5

APPENDIX 1 Important Disclosures & Disclaimers 2-Year Rating and Target Price History Company (Code) Date Rating Target Price (036570) 09/26/2017 Buy 640,000 07/09/2017 Buy 600,000 05/01/2017 Buy 500,000 01/02/2017 No Coverage 03/11/2016 Buy 420,000 02/05/2016 Buy 400,000 05/13/2015 Buy 270,000 (W) 800,000 600,000 400,000 200,000 NCSOFT 0 Nov 15 Nov 16 Nov 17 Stock Ratings Equity Ratings Distribution & Investment Banking Services Industry Ratings Buy : Relative performance of 20% or greater Overweight : Fundamentals are favorable or improving Trading Buy : Relative performance of 10% or greater, but with volatility Neutral : Fundamentals are steady without any material changes Hold : Relative performance of -10% and 10% Underweight : Fundamentals are unfavorable or worsening Sell : Relative performance of -10% Ratings and Target Price History (Share price ( ), Target price ( ), Not covered ( ), Buy ( ), Trading Buy ( ), Hold ( ), Sell ( )) * Our investment rating is a guide to the relative return of the stock versus the market over the next 12 months. * Although it is not part of the official ratings at Mirae Asset Daewoo Co., Ltd., we may call a trading opportunity in case there is a technical or short-term material development. * The target price was determined by the research analyst through valuation methods discussed in this report, in part based on the analyst s estimate of future earnings. * The achievement of the target price may be impeded by risks related to the subject securities and companies, as well as general market and economic conditions. Buy Trading Buy Hold Sell Equity Ratings Distribution 74.52% 12.50% 12.98% 0.00% Investment Banking Services 70.73% 19.51% 9.76% 0.00% * Based on recommendations in the last 12-months (as of September 30, 2017) Disclosures As of the publication date, Mirae Asset Daewoo Co., Ltd. and/or its affiliates do not have any special interest with the subject company and do not own 1% or more of the subject company's shares outstanding. Analyst Certification The research analysts who prepared this report (the Analysts ) are registered with the Korea Financial Investment Association and are subject to Korean securities regulations. They are neither registered as research analysts in any other jurisdiction nor subject to the laws or regulations thereof. Each Analyst responsible for the preparation of this report certifies that (i) all views expressed in this report accurately reflect the personal views of the Analyst about any and all of the issuers and securities named in this report and (ii) no part of the compensation of the Analyst was, is, or will be directly or indirectly related to the specific recommendations or views contained in this report. Mirae Asset Daewoo Co., Ltd. ( Mirae Asset Daewoo ) policy prohibits its Analysts and members of their households from owning securities of any company in the Analyst s area of coverage, and the Analysts do not serve as an officer, director or advisory board member of the subject companies. Except as otherwise specified herein, the Analysts have not received any compensation or any other benefits from the subject companies in the past 12 months and have not been promised the same in connection with this report. Like all employees of Mirae Asset Daewoo, the Analysts receive compensation that is determined by overall firm profitability, which includes revenues from, among other business units, the institutional equities, investment banking, proprietary trading and private client division. At the time of publication of this report, the Analysts do not know or have reason to know of any actual, material conflict of interest of the Analyst or Mirae Asset Daewoo except as otherwise stated herein. Disclaimers This report was prepared by Mirae Asset Daewoo, a broker-dealer registered in the Republic of Korea and a member of the Korea Exchange. Information and opinions contained herein have been compiled in good faith and from sources believed to be reliable, but such information has not been independently verified and Mirae Asset Daewoo makes no guarantee, representation or warranty, express or implied, as to the fairness, accuracy, completeness or correctness of the information and opinions contained herein or of any translation into English from the Korean language. In case of an English translation of a report prepared in the Korean language, the original Korean language report may have been made available to investors in advance of this report. The intended recipients of this report are sophisticated institutional investors who have substantial knowledge of the local business environment, its common practices, laws and accounting principles and no person whose receipt or use of this report would violate any laws or regulations or subject Mirae Asset Daewoo or any of its affiliates to registration or licensing requirements in any jurisdiction shall receive or make any use hereof. This report is for general information purposes only and it is not and shall not be construed as an offer or a solicitation of an offer to effect transactions in any securities or other financial instruments. The report does not constitute investment advice to any person and such person shall not be treated as a client of Mirae Asset Daewoo by virtue of receiving this report. This report does not take into account the particular investment objectives, financial Mirae Asset Daewoo Research 6

situations, or needs of individual clients. The report is not to be relied upon in substitution for the exercise of independent judgment. Information and opinions contained herein are as of the date hereof and are subject to change without notice. The price and value of the investments referred to in this report and the income from them may depreciate or appreciate, and investors may incur losses on investments. Past performance is not a guide to future performance. Future returns are not guaranteed, and a loss of original capital may occur. Mirae Asset Daewoo, its affiliates and their directors, officers, employees and agents do not accept any liability for any loss arising out of the use hereof. Mirae Asset Daewoo may have issued other reports that are inconsistent with, and reach different conclusions from, the opinions presented in this report. The reports may reflect different assumptions, views and analytical methods of the analysts who prepared them. 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