10th European Seminar, Paris, June 11, 2008 Audi The Premium Brand on the Road to Success Axel Strotbek CFO, Member of the Board, AUDI AG
Development in deliveries to customers Audi in thousand vehicles + 6.5% 492 546 599 635 653 726 742 770 779 829 905 964 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Audi Group Revenue and Operating Profit (IFRS) in EUR billion + 7.9% 31.1 33.6 20.0 22.0 22.6 23.4 24.5 26.6 2.0 2.7 1.0 1.4 1.3 1.0 1.2 1.4 2000 2001 2002 2003 2004 2005 2006 2007
Visions and Goals Strategy 2015 Audi - the most successful premium brand Volume growth to 1.5 million vehicles Most attractive employer Customer enthusiasm and image leader for emotion and quality Substantial rise in profitability
Visions and Goals Strategy 2015 Audi - the most successful premium brand Volume growth to 1.5 million vehicles Most attractive employer Customer enthusiasm and image leader for emotion and quality Substantial rise in profitability
Development in deliveries to customers Audi in thousand vehicles 1,500 492 546 599 635 653 726 742 770 779 829 905 964 1,000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2015
Strategic Thrust Better exploitation of existing markets Tapping new growth markets Systematic expansion of our model range
Tapping New Growth Markets Russia Vehicle sales Audi 1-4/2008 China 40,453 + 22.7 % Russia 5,510 + 25.0 % Middle East 2,413 + 9.7 % India 321 + 122.9 % Middle East India China
China J.D. Power Customer Satisfaction 2007* Audi 834 814 813 811 811 810 809 807 807 804 798 *Source: J.D. Power 2006 Customer Satisfaction Index Study
China Chauffeur Usage (e.g. Audi A6 LWB)
Tapping New Growth Markets Russia Vehicle sales Audi 1-4/2008 China 40,453 + 22.7 % Russia 5,510 + 25.0 % Middle East 2,413 + 9.7 % India 321 + 122.9 % Middle East India China
India Overview Dealer Network India CKD production of the Audi A6 in Aurangabad Chandigarh Gurgaon Pune Hyderabad Bangalore
Model Launches 2008 A4 Sedan A4 Avant A3 Cabriolet January March May July September November February April June August October December
Model Launches 2008 RS 6 Avant TTS/TT TDI January February March May July September November April June August October December
Model Launches 2008 A3 Facelift S3 Sportback Audi Q5 January February March April May July September November June August October December
Visions and Goals Strategy 2015 Audi - the most successful premium brand Volume growth to 1.5 million vehicles Most attractive employer Customer enthusiasm and image leader for emotion and quality Substantial rise in profitability
The Audi Brand Profile sporty sophisticated progressive
Brand Image* 42.2 39.6 35.8 30.9 25.8 24.0 20.9 18.4 17.8 17.6 17.3 16.3 Rank 1 2 3 4 5 6 7 8 9 10 11 12 Previous Year 1 2 3 4 5 6 7 8 10 12 9 13 *Image Report 2007, Auto Zeitung edition 18/2007
Visions and Goals Strategy 2015 Audi - the most successful premium brand Volume growth to 1.5 million vehicles Most attractive employer Customer enthusiasm and image leader for emotion and quality Substantial rise in profitability
Audi Group Key Financial Figures (IFRS) 2006 Jan.-Dec. 2007 Jan.-Dec. Change Revenue [EUR million] 31,142 33,617 + 7.9% Operating result [EUR million] 2,015 2,705 + 34.2% Profit before tax [EUR million] 1,946 2,915 + 49.8% Cash flow from operating activities [EUR million] 4,428 4,876 + 10.1%
Audi Group Key Financial Figures (IFRS) Rate of return before tax Return on investment 18.6 14.2 8.7 6.2 2006 2007 2006 2007
Audi Group Key Financial Figures (IFRS) 2007 Jan.-Mar. 2008 Jan.-Mar. Change Revenue [EUR million] 8,679 8,294-4.4% Operating profit [EUR million] 401 514 + 28.2% Operating margin [percent] 4.6 6.2
Audi Group Employees (average) 45,800 49,396 51,141 51,198 52,689 53,144 52,412 52,297 53,347 34,529 37,761 41,011 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Visions and Goals Strategy 2015 Audi - the most successful premium brand Volume growth to 1.5 million vehicles Most attractive employer Customer enthusiasm and image leader for emotion and quality Substantial rise in profitability
Audi Environment
Audi R8 V12 TDI Concept
Axel Strotbek CFO, Member of the Board, AUDI AG
Disclaimer This presentation contains forward-looking statements and information on the business development of the Audi Group. These statements may be spoken or written and can be recognized by terms such as expects, anticipates, intends, plans, believes, seeks, estimates, will or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast. Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in the USA or China, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen, Brazilian real, Chinese rinminbi and Czech koruna. If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superceded.