Securities Note. Schibsted ASA. FRN Schibsted ASA Senior Secured Open Bond Issue 2010/2015. Joint bookrunners:

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Schibsted ASA, Prospectus of 23 March 2011 Securities Note Securities Note Schibsted ASA FRN Schibsted ASA Senior Secured Open Bond Issue 2010/2015 Joint bookrunners: Oslo, 23 March 2011 1

Schibsted ASA, Prospectus of 23 March 2011 Securities Note Important information The Securities Note has been prepared in connection with listing of the securities at Oslo Børs. Finanstilsynet (The Financial Supervisory, Authority of Norway) has controlled and approved the Securities Note pursuant to Section 7-7 of the Norwegian Securities Trading Act. New information that is significant for the Borrower or its subsidiaries may be disclosed after the Securities Note has been made public, but prior to listing. Such information will be published as a supplement to the Securities Note pursuant to Section 7-15 of the Norwegian Securities Trading Act. On no account must the publication or the disclosure of the Securities Note give the impression that the information herein is complete or correct on a given date after the date on the Securities Note, or that the business activities of the Borrower or its subsidiaries may not have been changed. Only the Borrower and the Arrangers are entitled to procure information about conditions described in the Securities Note. Information procured by any other person is of no relevance in relation to the Securities Note and cannot be relied on. Unless otherwise stated, the Securities Note is subject to Norwegian law. In the event of any dispute regarding the Securities Note, Norwegian law will apply. In certain jurisdictions, the distribution of the Securities Note may be limited by law, for example in the United States of America or in the United Kingdom. Verification and approval of the Securities Note by Fiananstilsynet implies that the Note may be used in any EEA country. No other measures have been taken to obtain authorisation to distribute the Securities Note in any jurisdiction where such action is required. Persons that receive the Securities Note are ordered by the Borrower and the Arrangers to obtain information on and comply with such restrictions. This Securities Note is not an offer to sell or a request to buy bonds. The content of the Securities Note does not constitute legal, financial or tax advice and bond owners should seek legal, financial and/or tax advice. Contact the Borrower or the Arrangers to receive copies of the Securities Note. 2

Schibsted ASA, Prospectus of 23 March 2011 Securities Note Table of Contents: 1. Risk Factors 4 2. Persons Responsible 6 3. Detailed information about the securities 7 4. Additional Information 12 Appendix: Loan Agreement 3

Schibsted ASA, Prospectus of 23 March 2011 Securities Note 1. Risk Factors The Issuer believes that the factors described below represent the principal market risks inherent in investing in the Loan, but the inability of the Issuer to pay interest, principal or other amounts on or in connection with any Bonds may occur for other reasons and the Issuer does not represent that the statements below regarding the risks of holding any Bonds are exhaustive. Prospective investors should also read the detailed information set out in the Registration Document 23 March 2011 and reach their own views prior to making any investment decision. Risks related to the market generally All investments in interest bearing securities have risk associated with such investment. The risk is related to the general volatility in the market for such securities, varying liquidity in a single bond issue as well as company specific risk factors. There are three main risk factors that sums up the investors total risk exposure when investing in interest bearing securities: liquidity risk, interest rate risk and market risk (both in general and issuer specific). The price of a single bond issue will fluctuate in accordance with the interest rate and credit markets in general, the market view of the credit risk of that particular bond issue, and the liquidity of this bond issue in the market. In spite of an underlying positive development in the Issuers business activities, the price of a bond may fall independent of this fact. Bond issues with a relatively short tenor and a floating rate coupon rate do however in general carry a lower price risk compared to loans with a longer tenor and/or with a fixed coupon rate. The interest rate risk related to this bond issue will be limited, since the coupon rate will be adjusted quarterly according to the change in the reference interest rate (NIBOR 3 months) over the 2 year tenor. The primary price risk for a floating rate bond issue will be related to the market view of the correct trading level for the credit spread related to the bond issue at a certain time during the tenor, compared with the credit margin the bond issue is carrying. A possible increase in the credit spread trading level relative to the coupon defined credit margin may relate to general changes in the market conditions and/or Issuer specific circumstances. However, under normal market circumstances the anticipated tradable credit spread will fall as the duration of the bond issue becomes shorter. In general, the price of bonds will fall when the credit spread in the market increases, and conversely the bond price will increase when the market spread decreases. No market-maker agreement is entered into in relation to this bond issue, and the liquidity of bonds will at all times depend on the market participants view of the credit quality of the Issuer as well as established and available credit lines. Factors which are material for the purpose of assessing the market risks associated with the Bonds The Bonds may not be a suitable investment for all investors. Each potential investor in the Bonds must determine the suitability of that investment in light of its own circumstances. In particular, each potential investor should: (i) have sufficient knowledge and experience to make a meaningful evaluation of the Bonds, the merits and risks of investing in the Bonds and the information contained or incorporated by reference in this Securities Note and/or Registration Document or any applicable supplement; (ii) have access to, and knowledge of, appropriate analytical tools to evaluate, in the context of its particular financial situation, an investment in the Bonds and the impact the Bonds will have on its overall investment portfolio; 4

Schibsted ASA, Prospectus of 23 March 2011 Securities Note (iii) have sufficient financial resources and liquidity to bear all of the risks of an investment in the Bonds, including where the currency for principal or interest payments is different from the potential investor s currency; (iv) understand thoroughly the terms of the Bonds and be familiar with the behaviour of the financial markets; and (v) be able to evaluate (either alone or with the help of a financial adviser) possible scenarios for economic, interest rate and other factors that may affect its investment and its ability to bear the applicable risks. 5

Schibsted ASA, Prospectus of 23 March 2011 Securities Note 2. Persons Responsible 2.1 Persons Responsible for the information Schibsted ASA, Apotekergaten 10, 0180 Oslo, Norway are responsible for the information given in the Prospectus. 2.2 Responsibility statement This prospectus has been prepared by Schibsted ASA with a view to providing a description of relevant aspects of Schibsted ASA in connection with the Bond Issue and an investment therein. We confirm, taken all reasonable care to ensure that such is the case, that the information contained in the prospectus is, to the best of our knowledge, in accordance with the facts and contains no omission likely to affect its import. Oslo (Norway), 23 March 2011 Rolv Erik Ryssdal, CEO Schibsted ASA 6

Schibsted ASA, Prospectus of 23 March 2011 Securities Note 3. Detailed information about the securities ISIN code: NO 001 0593262 The Loan/ The reference name Borrower/ Issuer: Security Type: FRN Schibsted ASA senior unsecured Open Bond Issue 2010/2015 Schibsted ASA Senior unsecured open bond issue with floating rate Amount: NOK 750,000,000 First Tranche: NOK 400,000,000 Denomination Each Bond: NOK 500,000 -each among themselves pari passu ranking Minimum subscription at launch is set to NOK 500,000 Securities Form: The Bonds are electronically registered in book-entry form with the Securities Depository Disbursement/ Settlement/ Issue date: 16 December 2010 Interest Bearing From and Including: Interest Bearing to: Disbursement/ Settlement/ Issue Date Maturity Maturity: 16 December 2015 NIBOR: Margin: Coupon Rate: NIBOR 3 months 2.05 % p.a. NIBOR 3 months + Margin Current Coupon Rate 2.05 % Day Count Fraction Coupon: Act/360 in arrears Issue price: 100 % Business Day Convention: Modified Following If the Interest Payment Date is not a Banking Day, the Interest Payment Date shall be postponed to the next Banking Day. However, if this day falls in the following calendar month. The Interest Payment Date is moved to the first Banking Day preceding the original date. Interest Rate Determination Date: Interest Payment Date: 16 December 2010 and thereafter two Banking Days prior to each Interest Payment Date 16 December, 16 March, 16 June and 16 September each year. If the Interest Payment Date is not a Banking Day, the Interest Payment Date shall be postponed to the next Banking Day. However, if this day falls in the following calendar month, the Interest Payment Date is moved to the first Banking Day preceding the original date. 7

Schibsted ASA, Prospectus of 23 March 2011 Securities Note Yield: Dependent on the market price. Yield for the first Interest period will be notified 2 Bankingdays prior to Disbursement Date. For future Yield, the Coupon rate will be set two Banking Days prior to each Interest Payment Date. The current Coupon rate is 4.66 % Interest Period: Maturity of the loan: Amortisation: Redemption: The interest is paid in arrears on the Interest Payment Date. The first interest period matures on the first Interest Payment Date after the Disbursement Date. The next period runs from this date until the next Interest Payment Date. The last period of interest ends on Maturity Date. The Bonds shall mature in full on the Maturity Date, and shall be repaid at par (100%) by the Issuer. The bonds will run without instalments and be repaid in full at Maturity at par. VPS (the Norwegian central securities depository) will credit due interest and principal to the bondholders. The limitation period for any interest and principal claims is in accordance with Norwegian legislation, i.e. currently 3 years for interest and 10 years for principal. This is a bullet loan with redemption date 16 December 2015. Covenants: For Covenants see Bond Agreement clause 13. Change of control: Upon the occurrence of a Change of Control Event or a Delisting each Bondholder shall have a right of prepayment (a Put Option ) of its Bonds at a price of 100 % of par plus accrued interest. The Put Option must be exercised within two months after the Issuer has given notification to the Bond Trustee and the Bondholders of a Change of Control Event. Such notification shall be given as soon as possible after a Change of Control Event has taken place. The Put Option may be exercised by the Bondholders by giving written notice of the request to its Account Manager. The Account Manager shall notify the Paying Agent of the pre-payment request. The settlement date of the Put Option shall be fifteen 15 Business Days following the date when the Paying Agent received the repayment request. On the settlement date of the Put Option, the Issuer shall pay to each of the Bondholders holding Bonds to be prepaid, the principal amount of each such Bond (including any premium pursuant to Clause 10.3.1 in the Bond Agreement) and any unpaid interest accrued up to (but not including) the settlement date. Status of the Loan and security: The Bonds shall be senior debt of the Issuer. The Bonds shall rank at least pari passu with all other obligations of the Issuer (save for such claims which are preferred by bankruptcy, insolvency, liquidation or other similar laws of 8

Schibsted ASA, Prospectus of 23 March 2011 Securities Note general application) and shall rank ahead of subordinated debt. The bonds are unsecured. Listing: At Oslo Børs. An application for listing will be sent after the Disbursement Date and as soon as possible after the Securities Note has been approved by Finanstilsynet. Fees: Listing 2010: NOK 3 375 Securities Note: NOK 10 000 Registration document: NOK 40 000 Purpose: Approvals: The purpose of the Issue is to refinance certain existing interest bearing indebtedness of the Issuer. The Bonds will be issued in accordance with the Borrower s Board approval 11 may 2010 The Securities Note will be sent to Finanstilsynet for control and approval in relation to a listing application of the Loan at Oslo Børs. Bond Agreement: The Bond Agreement has been entered into between the Borrower and the Trustee. The Bond Agreement regulates the Bondholder s rights and obligations in relations with the issue. The Trustee enters into this agreement on behalf of the Bondholders and is granted authority to act on behalf of the Bondholders to the extent provided for in the Bond Agreement. For more information on the authority of the Loan Trustee, please se clause 5, 6 and 7 in the Bond Agreement (attached to this Securities Note). When bonds are subscribed / purchased, the Bondholder has accepted the Bond Agreement and is bound by the terms of the Bond Agreement. The Bond Agreement is available through the Joint Arrangers or from the Borrower. Bondholders meeting: At the Bondholders Meeting each Bondholder may cast one vote for each Voting Bond owned at close of business on the day prior to the date of the Bondholders Meeting in accordance with the records registered in the Securities Register. Whoever opens the Bondholders Meeting shall decide any question concerning which Bonds shall count as Issuer s Bonds. For further description of the rights attached to the securities, including any limitations of those rights, and procedure for the exercise of those rights, please see clause 16 in the Loan agreement (attached to this Securities Note) Availability of the Documentation: www.schibsted.com Trustee: Joint Arrangers: Norsk Tillitsmann ASA, P.O. Box 1470 Vika, 0116 Oslo, Norway. Nordea Markets, P.O. Box 1166 Sentrum, 0107 Oslo, Norway 9

Schibsted ASA, Prospectus of 23 March 2011 Securities Note SEB Merchant Banking, Filipstad 1, 0252 Oslo, Norway Paying Agent: Calculation Agent: Securities Depository: Nordea Bank Norge ASA, Issuer Services, P.O. Box 1166 Sentrum, 0107 Oslo, Norway The Trustee The Securities depository in which the Loan is registered, in accordance with the Norwegian Act of 2002 no. 64 regarding Securities depository. On Disbursement Date the Securities Depository is Verdipapirregisteret ( VPS ), P.O. Box 4, 0051 OSLO Market-Making: Reuters: Legislation under which the Securities have been created: Fees and Expenses: There is no market-making agreement entered into in connection with the Loan. Financial information electronically transmitted by the news agency Reuters Norge AS. Norwegian law. The Borrower shall pay any stamp duty and other public fees in connection with the loan. Any public fees or taxes on sales of Bonds in the secondary market shall be paid by the Bondholders, unless otherwise decided by law or regulation. The Borrower is responsible for withholding any withholding tax imposed by Norwegian law. Definitions Account Manager: Banking Day: Bondholder: Bonds: Bond Reference Rate: Change of Control Event: means a Bondholder s account manager in the Securities Register. A day when the Norwegian Central Bank's Settlement System is open and when Norwegian banks can settle foreign currency transactions. means a holder of Bond(s), as registered in the Securities Register, from time to time. means the securities issued by the Issuer pursuant to this Bond Agreement, representing the Bondholders underlying claim on the Issuer. means 3 months NIBOR. means if any person and group of persons acting in concert gains control of more than forty percent (40%) of the Issuers share capital where: (a) (b) acting in concert means acting together pursuant to an agreement and understanding (whether formal of informal); and control means having the power to direct the management and policies of an entity, whether through the ownership of voting capital, by contract or otherwise. 10

Schibsted ASA, Prospectus of 23 March 2011 Securities Note NIBOR-definition: NIBOR Reference Rate: Payment Date: Prospectus: (Norwegian Interbank Offered Rate) Interest rate fixed for a defined period on Reuters page NIBR at 12.00 noon Oslo time. In the event that Reuters page NIBR is not available, has been removed or changed such that the quoted interest rate no longer represents, in the opinion of the Bond Trustee, a correct expression of the Reference Rate, an alternative Reuters page or other electronic source which in the opinion of the Bond Trustee and the Issuer gives the same interest rate as the initial Reference Rate shall be used. If this is not possible, the Bond Trustee shall calculate the Reference Rate based on comparable quotes from major banks in Oslo. means that the rate for an interest period will be determined on the basis of the rates at which deposits in Norwegian Kroner are offered by four largest authorized exchange banks in the Oslo market (the Reference Banks ) at approximately 12.00 noon, Oslo time, on the day that is two Business Days preceding that Interest Payment Date to prime banks in the Oslo interbank market for a period as defined under Bond Reference Rate months commencing on that Interest Payment Date and in a representative amount. The Bond Trustee will request the principal Oslo office of each Reference Banks to provide a quotation of its rate. If at least two such quotations are provided, the rate for that Interest Payment Date shall be the arithmetic mean of the quotations. If fewer than two quotations are provided as requested, the rate for that Interest Payment Date will be the arithmetic mean of the rates quoted by major banks in Oslo, selected by the Bond Trustee after consultation with the Issuer, at approximately 12.00 noon, Oslo time, on that Interest Payment Date for loans in Norwegian Kroner to leading European banks for a period as defined under Bond Reference Rate commencing on that Interest Payment Date and in a representative amount. means each date for payment of principal or interest Securities Note and Registration Document 11

Schibsted ASA, Prospectus of 23 March 2011 Securities Note 4. Additional Information The involved persons in Schibsted ASA have no interest, nor conflicting interests that are material to the Loan. Norwegian Property has mandated, SEB Merchant Banking and Nordea Markets, Nordea Bank Norge ASA as Joint Arrangers for the issuance of the Loan. The Joint Arrangers have acted as advisors to Schibsted ASA in relation to the pricing of the Loan. Each bond is negotiable. The Securities Note will be published in Norway. 4.1 Statement from the Lead Arrangers Nordea Bank Norge ASA, Nordea Markets and SEB Merchant Banking has assisted the Borrower in preparing the prospectus. Neither Nordea Bank Norge ASA, Nordea Markets nor SEB Merchant Banking, have separately verified the information contained herein. Accordingly, no representation, warranty or undertaking, express or implied, is made and the Joint Arrangers expressively disclaim any legal or financial liability as to the accuracy or completeness of the information contained in this prospectus or any other information supplied in connection with bonds issued by Schibsted ASA or their distribution. The statements made in this paragraph are without prejudice to the responsibility of the Borrower. Each person receiving this prospectus acknowledges that such person has not relied on the Joint Arrangers nor on any person affiliated with it in connection with its investigation of the accuracy of such information or its investment decision. Oslo (Norway), 23 March 2011 Nordea Bank Norge ASA, Nordea Markets SEB Merchant Banking 12