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Standard Life Aberdeen Inside Track Series November 2018

New active investment innovation Robert Mckillop, Head of Global Product

Agenda New active investment innovation Industry change is accelerating Client investment preferences and broader expectations are also shifting Disruption provides opportunities but how should the industry respond? Our approach to innovation: Philosophy & process Resources Current and future R&D priorities A source of sustainable competitive advantage 2

The investments landscape has shifted since the financial crisis Strong growth in new active and passive products Global AUM by product 1 $80tn $43tn 11% / $5tn 15% / $12tn 19% / $15tn 14% / $11tn 2008-17 CAGR +10% +6% +12% New active Global investment management market has grown strongly helped by rising asset prices Demand for passive / ETFs has increased However, the market for next generation new active solutions has more than doubled 2008-2017 21% / $9tn 8% / $4tn 33% / $26tn +2% New active stood at $38tn (or 48% of global AUM) at the end of 2017 more than doubling since 2008 49% / $21tn 10% / $4tn 20% / $16tn 2008 2017 Private Markets/ Alternatives Solutions Active specialities +17% Traditional active Passive / ETFs Our strengths in new active creates an opportunity to become a leader in the provision of next generation solutions 1. Source: BCG, July 2016 and July 2018. 3

Industry is experiencing fee compression driven by increasing scale and passives However decline in active revenue margins is slower than in passives Fee compression driven by increasing scale, growth in passive products and competition but decline in active revenue margins is slower than in passives 2 30 bps Industry net revenue (bps) 1 20 bps 29.7 28.8 28.9 28.2 26.7 26.5 2012 2013 2014 2015 2016 2017 Flows Passive Active Revenue margins Passive (16%) Active Net flows and fee change, 2016-17 1% (2%) 2016 2017 19% 1. Source: BCG, July 2018. 2. Source: Oliver Wyman. 4

Helped by strong growth in higher margin new active products With 3/4 of global revenues from new active by 2022 2016-2020 Global estimated net flows 1 Global net inflows 19% 6% 41% Private markets/ Alternatives 2 Active specialities Solutions New active c2/3 rds 2022 Revenue opportunity 1 Significant growth in demand for new active products forecast: AUM to grow from $32tn in 2016 to $55tn by 2022 1 Global revenues 43% $162bn 19% $73bn Private markets/ Alternatives 2 Active specialities New active c3/4 Revenue to grow from $190tn in 2016 to $282tn by 2022 1 New active products expected to generate c3/4 of industry revenues by 2022 34% (19%) Passives / ETFs Traditional active c1/3 rd 12% $47bn 7% $28bn 17% $65bn Solutions Passives / ETFs Traditional active <1/10 Need for a much broader new active opportunity set to meet this demand 1. Source: BCG, July 2016, July 2017 and July 2018. Percentages shown are as a proportion of global estimated net inflows into growth categories. 2. Includes hedge funds, private equity, real estate, infrastructure, commodity funds and liquid alternative mutual funds. 5

New active calls for a new approach and a much broader opportunity set Clients demand for broader and deeper sources of performance and diversification Traditional active opportunity set Public markets Core fixed income and equity Local focus Individual asset class products Benchmark driven New active opportunity set Public & private markets Non-core and specialities Global focus Multi-asset strategies / Multi-fund solutions Outcome focused 6

The client and customer perspective Are new benchmarks emerging? Investment needs Investment preferences Values and beliefs Service Expectations Accumulation Volatility and risk ESG and Impact Targeted/Bespoke Preservation Income generation Liquidity Passive or active Capital efficiency Vehicle Thematic Physical assets Data driven Frictionless transactions On-demand reporting Advice, guidance, education Cost, etc. Simplicity Pricing transparency 7

A spectrum of potential responses Ranging from doing the same old things to making the old things obsolete Status Quo doing the same old things Innovation doing the old things a lot better Incremental product innovation Disruptive product innovation Things we should do! Disruption making the old things obsolete Challenging legacy economics Things we could do! Technology budget focus on efficiency and regulatory Technology budget enhances revenue/alpha generation 8

Innovation comes in different shapes and sizes and it doesn t always have to be revolutionary High Revolutionary Competitive advantage Sustaining Disruptive Low Low Customer valued benefit High 9

Broad and compelling range of capabilities enhanced by our merger Complementary areas of scale and franchise strength Emerging markets Asia Pacific Global Emerging market debt APAC fixed income Long-dated US credit Diversified growth and income Balance/implemented solutions Private equity (incl. venture) Private debt Hedge fund solutions UK core / core plus European (incl. residential) Funds of funds Smart beta Better beta Passive Instant access Parmenion Equities 144bn 26% of AUM Fixed Income 139bn 25% of AUM Multi-asset 87bn 16% of AUM Private markets and Alts 28bn 5% of AUM Real estate 39bn 7% of AUM Quantitative 67bn 12% of AUM Cash/liquidity 53bn 9% of AUM Platforms and advice 1 61bn Developed markets Global New active specialities Developed market credit Global unconstrained Inflation-linked Absolute return Liability aware My Folio Private equity Infrastructure equity UK core / core plus European value add Systematic macro Short duration Wrap Elevate 1825 AUM as at 30 June 2018. 1. Assets administered on our platforms that are also managed by Aberdeen Standard Investments are eliminated ( 8.2bn) when calculating total assets under management and administration (AUMA). Total AUMA as at 30 June 2018 was 610.1bn. 10

Evolving the breadth and depth of investment capabilities Pre-2010 capabilities Lower growth Higher growth Long/ Short Equities Fixed income Multi-asset Private markets and alternatives Real Estate Quantitative Cash/ liquidity Lower volatility Higher volatility Conceptual view of our investment capabilities. 11

Evolving the breadth and depth of investment capabilities Current capabilities Higher growth EDGEM Equities Fixed income Multi-asset Private markets and alternatives Real Estate Quantitative Lower growth Cash/ liquidity Lower volatility Higher volatility Conceptual view of our investment capabilities. 12

Building a strong platform to compete globally Proximity to clients is increasingly key Toronto Boston Stamford New York Los Angeles Philadelphia Miami Sao Paolo Aberdeen Edinburgh Leeds Birmingham London Bristol Dublin Jersey Paris Madrid Milan Zurich Geneva Brussels Amsterdam Oslo Stockholm Luxembourg Helsinki Copenhagen Frankfurt Budapest Abu Dhabi Mumbai Bangkok Beijing Seoul Tokyo Shanghai Taipei Hong Kong Kuala Lumpur Singapore Melbourne Jakarta Sydney Bandung Surabaya Global Coverage: 46 unique distribution locations Global Clients: Clients in over 80 countries Strategic partners: Mitsubishi UFJ, LBG, HDFC, Heng An, Sumitomo Mitsui, Phoenix Group, John Hancock, Manulife, Bosera, Challenger 13

A connected approach to innovation in asset management The importance of networks Internal networks External networks 14

A connected approach to innovation in asset management Creating innovation networks with key stakeholders Partners Consultants Regulators Clients 15

A connected approach to innovation in asset management Enhancing flow and margin Research Networked ideation Creative abrasion Compressed research events Integrated decision-making Iterative design Development Focus focus focus Vehicle selection key Principles-based approach Cross functional Beyond corporate boundaries Commercialisation Accelerate path to critical mass External seeding 16

Disruptive innovation through knowledge and collaboration Well resourced and talented Global Product team with proximity to clients Strategy and research Design and test Embed and inform Investment capabilities Industry trends and client needs Regional and channel focus Asset class innovation strategy Assessment and prioritisation of concepts Internal and external collaboration Structuring/vehicle External concept testing and iterative feedback loop Commercial analysis Seed/early backer strategy Education internal and external Supporting distribution in roll out phase: Thought leadership External speaking events Distribution capabilities Corporate functions and regions Talented Global Product team of over 60 professionals Product Strategy team connecting and facilitating across networks driving ideation Broad innovation hub consisting of Global Product, Platform Proposition and Digital Advice teams (circa 130 FTE) Regional presence key in capturing local client/regulatory insight Integrated approach enhances outcomes and increases speed to market 17

Attracting in excess of 70 billion of AUM since 2010 Representing c25% of non-insurance AUM Total AUM 1 Accumulation Preservation Income Selected examples Selected examples Selected examples <1 year since launch c 4bn AUM GTAA Strategies Global Private Markets Equity Impact Residential Conversion Listed Private Capital Global FoF (RE) Global Short Duration Corp Bond Global Loans Fund Secure Income & Cash Flow Private Equity Fund Financing Pan-European Residential Diversified Income & Growth Euro Logistics Income PLC Smart Beta Low Vol Equity Income AUM 1 to 8 years since launch c 67bn AUM Enhanced Index Funds EDGF MyFolio Accumulation Liquid Alternatives China A Shares Global Small Cap Euro Club I, II, III (RE) Global Focused Strategies Private Equity SOF I, II, III RE Secondaries I, II Integrated Liability Plus Solutions Real Assets Strategies (FLAG) Buy & Maintain Credit US Comingled Bonds Global High Yield Bond Short Duration GILB Euro SRI Corporate Bond EM Bonds ARGBS Total Return Credit European Economic Infra I, II Concession Infra Diversified Income Fund GEM Equity Income Ground Rent Fund European Real Estate Funds MyFolio Income Commercial Real Estate Debt Fund 1. Total AUM as at 30 June 2018. 18

Attracting in excess of 70 billion of AUM since 2010 Representing c25% of non-insurance AUM Total AUM 1 Accumulation Preservation Income Selected examples Selected examples Selected examples <1 year since launch c 4bn AUM GTAA Strategies Global Private Markets Equity Impact Residential Conversion Listed Private Capital Global FoF (RE) SLW Global Equity ICAV AI Global Equity Fund Alt Invest. Strat. Managed A/C Global Short Duration Corp Bond Global Loans Fund SLW Active Overlay ICAV Secure Income & Cash Flow Private Equity Fund Financing Pan-European Residential Diversified Income & Growth Euro Logistics Income PLC Smart Beta Low Vol Equity Income US Long Duration Corp Bond AUM 1 to 8 years since launch c 67bn AUM Enhanced Index Funds EDGF MyFolio Accumulation Liquid Alternatives China A Shares Global Small Cap Euro Club I, II, III (RE) Global Focused Strategies Private Equity SOF I, II, III RE Secondaries I, II Integrated Liability Plus Solutions Real Assets Strategies (FLAG) Buy & Maintain Credit US Comingled Bonds Global High Yield Bond Short Duration GILB Euro SRI Corporate Bond EM Bonds ARGBS Total Return Credit European Economic Infra I, II Concession Infra Diversified Income Fund GEM Equity Income Ground Rent Fund European Real Estate Funds MyFolio Income Commercial Real Estate Debt Fund Accelerated through 29 launches in 2018 YTD compared to 22 across the whole of 2017 Strong pipeline of innovative ideas across region, channel, asset class and outcome 1. Total AUM as at 30 June 2018. 19

Our research and development priorities Focusing innovation resource on the areas of market growth Private Markets Multi-asset solutions Alternative betas and uncorrelated alphas Thematic investing / sustainable investing Cash-flow driven investing Next generation DC solutions Investment vehicle innovation 20

Longer term opportunities the growing impact of technology Future technologies and trends with significant potential to disrupt traditional asset managers Structured and unstructured data as a source of alpha Blockchain and tokenisation Artificial customer proximity Client, customer and portfolio analytics Broad digital customer experience 21

Innovation creating a sustainable competitive advantage Significant P&L impact and a continually improving and evolving process Benefiting flows, AUM and earnings The contribution to flow the misconception of the three year track record Strategic innovation drives diversification Strategic innovation enhances revenue margin Coherent vehicle strategy delivers scalable and profitable growth Disciplined range management drives efficiencies Strong, efficient and repeatable process Innovation is a key corporate focus organised and resourced to succeed KPIs drive output and continual improvement Accelerated research events compress time to market Process efficiency new product delivery has doubled in 2018 External seeding the true measure of co-creation Success ratio (achieving 100m fund AUM) approx. twice the industry average of 33% 1 1. Source: MackayWilliams analysis. 22

This presentation may contain certain forward-looking statements with respect to the financial condition, performance, results, strategy, objectives, plans, goals and expectations of Standard Life Aberdeen plc ( Standard Life Aberdeen ) and its affiliates. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements are prospective in nature and are not based on historical facts, but rather on current expectations and projections of the management of Standard Life Aberdeen about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. For example, statements containing words such as may, will, should, could, continue, aims, estimates, projects, believes, intends, expects, hopes, plans, pursues, seeks, targets and anticipates, and words of similar meaning, may be forward-looking. These statements are based on assumptions and assessments made by Standard Life Aberdeen in light of its experience and its perception of historical trends, current conditions, future developments and other factors it believes appropriate. By their nature, all forward-looking statements involve risk and uncertainty because they are based on information available at the time they are made, including current expectations and assumptions, and relate to future events and depend on circumstances which may be or are beyond Standard Life Aberdeen s control, including among other things: UK domestic and global political, economic and business conditions (such as the United Kingdom s exit from the European Union); market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally; the impact of inflation and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal rates; the impact of competition; the timing, impact and other uncertainties associated with future acquisitions, disposals or combinations undertaken by Standard Life Aberdeen or its affiliates and/or within relevant industries; the value of and earnings from Standard Life Aberdeen s strategic investments and ongoing commercial relationships (including the value of and earnings from the enhanced strategic partnership between Standard Life Aberdeen and Phoenix); default by counterparties; information technology or data security breaches; natural or man-made catastrophic events; the failure to attract or retain necessary key personnel; the policies and actions of regulatory authorities; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations (including changes to the regulatory capital requirements that Standard Life Aberdeen is subject to) in the jurisdictions in which Standard Life Aberdeen and its affiliates operate. These may for example result in changes to assumptions used for determining results of operations or re-estimations of reserves for future policy benefits. As a result, Standard Life Aberdeen s actual future financial condition, performance and results may differ materially from the plans, goals, objectives and expectations set forth in the forward-looking statements. Persons receiving this presentation should not place undue reliance on forward-looking statements. Neither Standard Life Aberdeen nor its affiliates assume any obligation to update or correct any of the forward-looking statements contained in this presentation or any other forward-looking statements it or they may make (whether as a result of new information, future events or otherwise), except as required by law. Past performance is not an indicator of future results and the results of Standard Life Aberdeen and its affiliates in this presentation may not be indicative of, and are not an estimate, forecast or projection of, Standard Life Aberdeen s or its affiliates future results. Unless otherwise stated, all figures in this presentation are on a continuing operations basis and 2017 comparatives are provided on a pro forma basis as if Standard Life Group and Aberdeen had always been merged. 23

Standard Life Aberdeen plc is registered in Scotland (SC286832) at 1 George Street, Edinburgh EH2 2LL. www.standardlifeaberdeen.com 2018 Standard Life Aberdeen. All rights reserved.